Article Per Year (5 Year)
p-Index From 2019 - 2024
3.121
P-Index
This Author published in this journals
All Journal Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia AMMA : Jurnal Pengabdian Masyarakat JRIIN :Jurnal Riset Informatika dan Inovasi Buletin Ilmiah Ilmu Komputer dan Multimedia (BIIKMA)
Mufti Prasetiyo, Sofyan
Unknown Affiliation
Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Transportation

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Pengantar Dan Konsep Dasar Analog Transmission Mufti Prasetiyo, Sofyan; Zahra Zahira, Annisa; Ahsanul Fazri, Naufal; Harefa, Arojasa
Buletin Ilmiah Ilmu Komputer dan Multimedia Vol 2 No 1 (2024): Buletin Ilmiah Ilmu Komputer dan Multimedia (BIIKMA)
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transmisi analog telah menjadi fondasi dalam sistem komunikasi selama beberapa dekade. Jurnal ini bertujuan untuk memberikan pemahaman komprehensif tentang konsep dasar, komponen, dan aplikasi transmisi analog. Melalui tinjauan literatur dan analisis teknis, penelitian ini mengeksplorasi karakteristik sinyal analog, teknik modulasi, serta kelebihan dan keterbatasan transmisi analog dibandingkan dengan transmisi digital. Hasil menunjukkan bahwa meskipun teknologi digital semakin dominan, transmisi analog masih memiliki peran penting dalam beberapa aplikasi tertentu. Kesimpulannya, pemahaman mendalam tentang transmisi analog tetap relevan dalam konteks evolusi teknologi komunikasi modern.
Strategi Manajemen Perusahaan Yang Berfokus Masa Depan Mufti Prasetiyo, Sofyan; Gea, Kurniaman; Walfiat Laoli, Netro; Rizky Firmansyah, Ahmad; Camil, Ivan
Buletin Ilmiah Ilmu Komputer dan Multimedia Vol 1 No 6 (2024): Buletin Ilmiah Ilmu Komputer dan Multimedia (BIIKMA)
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Teknologi Informasi (TI) telah menjadi inti strategi dalam persaingan bisnis melalui transformasi struktur industri. Penggunaan TI bukan hanya sebagai alat pendukung, tetapi menjadi bagian integral dari strategi perusahaan, terutama dalam hal perencanaan dan pengendalian manajemen organisasi. Artikel ini mengeksplorasi bagaimana TI dapat memberikan keunggulan strategis dan prinsip desain yang diperlukan untuk memanfaatkan keunggulan tersebut. TI memiliki dampak yang signifikan pada berbagai tingkat manajemen perusahaan. Mulai dari level eksekutif yang membutuhkan informasi strategis untuk pengambilan keputusan hingga level operasional yang terlibat dalam pelaksanaan transaksi sehari-hari, TI memainkan peran penting dalam menyediakan informasi yang diperlukan. Untuk mengoptimalkan strategi TI, diperlukan arsitektur desain yang mencakup aspek pengolahan data, komunikasi, pengelolaan data, dan sistem aplikasi utama. Keempat elemen ini saling terkait dan mempengaruhi satu sama lain. Dalam proses restrukturisasi TI, langkah- langkah yang tepat harus diambil untuk memvalidasi prinsip-prinsip yang memengaruhi parameter, skema, kebijakan, dan rencana perusahaan. Pemformulasian strategi TI tidak hanya memengaruhi pengelolaan informasi perusahaan secara keseluruhan, tetapi juga mempengaruhi arah keseluruhan manajemen bisnis. Dalam menghadapi kompleksitas lingkungan bisnis, perusahaan perlu bertransformasi dari kekuasaan ke pemberdayaan melalui TI, manajemen pengetahuan, dan pembelajaran organisasi. Pembelajaran organisasi menjadi kunci dalam adaptasi terhadap lingkungan yang dinamis dan kompleks.Pemimpin bisnis masa depan harus mampu mengelola elemen-elemen kritis seperti TI, manajemen pengetahuan, dan organisasi pembelajar. Mereka harus memiliki visi yang jelas, kekuatan horizontal, dan kemampuan untuk mengelola aset pengetahuan perusahaan. Dengan demikian, mereka dapat memastikan pertumbuhan perusahaan yang kompetitif dan inovatif dalam arena persaingan global.
Mengenal Metaverse Dalam Pemasaran Wijoyo, Agung; Cahya Firdaus, Indra; Mufti Prasetiyo, Sofyan
BINER : Jurnal Ilmu Komputer, Teknik dan Multimedia Vol. 2 No. 2 (2024): BINER : Jurnal Ilmu Komputer, Teknik dan Multimedia
Publisher : CV. Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phrase “metaverse” refers to the concept of an ever-expanding virtual world that offers new opportunities and changes various aspects of daily life, including marriage. The goal of this article is to investigate how metaverses can transform traditional marketing strategies by providing consumers with more immersive, interactive, and personalized experiences. In the metaverse, users can interact with other users through avatars and digital environments, enabling more mature and nuanced communication. This study uses case studies and literature analysis to identify best practices and barriers in developing a metaverse marketing strategy. Some forward-thinking individuals have utilized technologies such as virtual reality (VR) and augmented reality (AR) to create innovative marketing campaigns. For example, using avatars to represent oneself in cyberspace, launching products in cyberspace, and holding virtual events are some strategies that have proven successful. All research shows that the metaverse offers meaningful opportunities to increase customer loyalty and engagement. Immersive virtual and augmented reality experiences allow users to experience products and services in a highly realistic setting, enhancing their sense of touch and emotional connection with the brand. Additionally, virtual environments and avatar interactions allow users to collect more detailed and accurate consumer data, which can be used to personalize broader marketing strategies. This new Metaverse technology also presents various challenges. First, developing a robust digital infrastructure is critical to driving a seamless metaverse experience in the long term. Additionally, understanding consumer behavior in virtual environments is necessary to develop effective marketing strategies. Consumers may have different expectations and experiences in the metaverse compared to the real world, so they need to adapt and gain new experiences. One of the main strategies is to use augmented reality (AR) to create a more interactive learning experience. For example, AR can be used to allow customers to “try on” products such as clothing or furniture in a virtual environment before making a purchase. This not only increases profitability but also reduces product sales rates, which is often a problem in e-commerce. Another recognizable characteristic is the broadcast of virtual events. Through the use of virtual reality, businesses can use virtual reality to create products, content or other promotional events that can be seen by consumers around the world without the need for geographic restrictions. These kinds of events not only increase consumer exposure but also create unique and valuable experiences for them. The use of avatars as human representations is also becoming more common. In the metaverse, avatars can be used as brand messengers in consumer interactions, enabling more intimate and human interactions. Avatars can be customized to reveal a person's identity and interact with customers in a variety of ways, from providing product information to offering customer service. This study shows that the metaverse has the potential to become a major communication platform in the future. However, to realize this potential, collaboration between technological advances, market research, and policy development is needed to ensure that the metaverse develops in an intuitive, safe, and ethical manner. Businesses that successfully adapt and innovate in the metaverse will have a significant competitive advantage in attracting and retaining customers in the ever-evolving digital era.
Artificial Intelligence Di Marketing Cahya Firdaus, Indra; Wijoyo, Agung; Mufti Prasetiyo, Sofyan
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Most people in the 4.0 era have now followed the rapid development of technology, so that all aspects of life are dominant using sophisticated technology, practical and online. Many entrepreneurs have shifted their business from conventional to digital, this is also the cause of the shift in shopping trends and the increasing prevalence of onlineshop, marketplace to e-commerce. This is due to the support of people who use technological sophistication to prefer instant online shopping. Without the help or utilization of digital or online marketing, it will certainly be difficult for sellers to build brands and brands to be recognized and can compete in a wide market reach. . This is a great opportunity for SMEs to start earning income by utilizing the internet. By understanding consumers' behavior patterns, preferences, and needs, companies can generate valuable insights that can be used to optimize their marketing strategies. With the help of AI, companies can create personalized and relevant experiences for consumers. Through data analysis and natural language processing, AI can understand consumers' individual preferences and curate content tailored to their interests and needs.
Sosialisasi Penulisan Karya Tulis Ilmiah Bagi Guru MAN 11 Jakarta Selatan Cahya Firdaus, Indra; Wijoyo, Agung; Mufti Prasetiyo, Sofyan
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 6 : Juli (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The socialization of scientific writing (KTI) for teachers aims to increase the competence and professionalism of teaching staff through an in-depth understanding of the importance of KTI in the world of education. This activity emphasizes various types of relevant KTI, such as scientific articles, research reports, textbooks and learning modules. Good writing techniques, including topic selection, research, abstract writing, language use, and KTI structure, are discussed comprehensively. Practical steps in compiling KTI, starting from formulating problems, conducting literature reviews, designing research methods, to writing and revising reports, are also explained. Challenges such as limited time, access to literature, and writing skills are identified, and solutions through time management, resource utilization, and training are proposed. It is hoped that this socialization can help teachers produce quality KTI that contribute to the development of knowledge and improve the quality of education. Support from the government, educational institutions and the academic community is very necessary to achieve this goal.
Co-Authors Affiah, Daniah Agusti, Muhamad Baisya Ahsanul Fazri, Naufal Albarr, Ihsan Anshor Fahmi, Muhamad Aria Mahesa, Dio Artha Kusuma, David Arya Sutaanjali, Yuma Asadyfa, Valiant Aulia Fitri Qur’ani, Diva Baisya Agusti, Muhamad Bayu Saputra Bintang Pamungkas, Muhammad Cahya Firdaus, Indra Camil, Ivan Dicky, Jonathan Dwicahyo, Prisma Esri Lanfai, Anita Fajari, Raihan Familia Ulu, Susana Farhat Fariz, Muhammad. Galang, Muhammad Gea, Kurniaman Gustiawan, Rehan Hafizh, Farid Harefa, Arojasa Heriana, Alisa Indra Udayana, Agus Kencana, Dewi Kerwinto Nahak, Jevi Khaerul Amin, Ziddane Malik Fajar, Maulana Maulana, Fauzi Metilda Dahung, Karolina Mirniati Muharam, Bintang Nurlita Nurul Mustofa, Muhamad Nuryanto Gymnastiar, Ade Puad, Sandi Rafly, Ahmad Rahardian Pamungkas, Andri Reza Fadillah Ripai , Fadel Ripai, Fadel Rizky Ananda, Putra Rizky Firmansyah, Ahmad Rizzel Albani, Fabian Salfa Abrilian A, Mohamad Salomo, Niko Simatupang, Halomoan Syukron Sobari, Muhamad Tri Wahyudi Triwahyudi, Erwin Valentina, Della Walfiat Laoli, Netro Wijoyo, Agung Yusuf Prasetyo, Rico Zahra Zahira, Annisa