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All Journal CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur
Arief, Muhammad Yahya
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Journal : Jurnal Ekonomi dan Bisnis GROWTH (JEBG)

 1 
PENGARUH KUALITAS PRODUK, KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA BENGKEL LANCAR MOTOR KLABANG BONDOWOSO Fandiyanto, Randika; Ghazali, As’ad Al; Arief, Muhammad Yahya
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.2410

Abstract

Marketing is the core of all business activities, it is related to the marketing function, as a liaison between companies and consumers. The influence of product quality on consumer satisfaction becomes very important when consumer satisfaction gives birth to consumer loyalty to a product that creates a communication attitude to attract new consumers. The purpose of this study was to analyze and test the effect of product quality, trust on purchasing decisions with consumer satisfaction as an intervening variable at the Klabang Bondowoso Motor Workshop. The population in this study is the consumer of Motor Workshop. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product quality has a significant positive effect on consumer satisfaction, Trust has a significant positive effect on consumer satisfaction, product quality has a positive but not significant effect on purchasing decisions, Trust has a significant positive effect on purchasing decisions, satisfaction consumers have a significant positive effect on consumer loyalty. The results of the indirect influence hypothesis test show that product quality on purchasing decisions through consumer satisfaction has a significant positive effect, Trust on purchasing decisions through consumer satisfaction has a significant positive effect.
PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA ZAFI STUDIO DI MANGARAN SITUBONDO `Aini, Nur; Ediyanto, Ediyanto; Arief, Muhammad Yahya; Syahputra, Hendra
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1829

Abstract

This study aims (1) to determine the effect of variable service quality, price and promotion on purchasing decision variables (2) to determine the effect of variable service quality, price and promotion on purchasing decision variables simultaneously on purchasing decision variables (3) to determine the effect of variable service quality, price and promotion on purchasing decision variables dominantly on purchasing decision variables. The result of this research is multiple linear regression equation Y = 1.968E-16 + 0,830X1 + 0,189 X2 + (- 0,162X3) + e. Service quality has a significant positive effect with a value of 15,030, of 1.986, price has a significant positive effect with a value of 3,101, of 1.986, and promotion has a significant positive effect of -2,686, amounting to 1.986. Simultaneously, service quality, price and promotions affect purchasing decisions with a value of 86,9673, 2.71.. The variable that has the most dominant influence in this study is service quality with a value of 15,030.
Co-Authors Alip, Gilang Permata Nur Amin, Atssil Revinda Kharisma Ediyanto Ediyanto Fandiyanto, Randika Ghazali, As’ad Al Harisandi, Yudhistira Hendra Syahputra Komariah, Nurul Dwi Lita Permata Sari Marharani, Dyajeng Maydona, Riki Pramesthi, Riska Ayu Riantika, Yuni Rosanti, Adelia Dwi Septian, Bayu Aditya Susanti, Ratna Koba `Aini, Nur