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All Journal JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Ihsan: Jurnal Pengabdian Masyarakat Abdimas Indonesian Journal Priviet Social Sciences Journal Journal of Social Work and Science Education
Riana, Kurnia Endah
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Abdimas Indonesian Journal

 1 
Eksplorasi Potensi Produk Unggul Desa Untuk Peningkatan Kesejahteraan Ekonomi Keluarga Desa Senang Hati Subekti, Rini; Riana, Kurnia Endah; Ginting, Ginta; Harsasi, Meirani; Andriyansah, Andriyansah
Abdimas Indonesian Journal Vol. 4 No. 1 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i1.319

Abstract

This community service activity aims to provide entrepreneurship counseling to the community so that they can take advantage of the main opportunities to explore the potential (resources) that exist. One of the opportunities that can have a direct economic impact on the community is to explore and optimize the role of the creative industry where the community can create, explore the uniqueness, potential advantages of resources and local wisdom that are owned so as to produce products that have added value. Entrepreneurship counseling in Senang Hati Village, Malimping Sub-district, Lebak Regency, Banten Province, is expected to open insights and knowledge about the essence of utilizing opportunities to creatively process the potential resources owned. Thus, the community can increase their capacity to start a profitable business. To achieve this goal, it is necessary to provide knowledge about the preparation of marketing strategies and product diversification (market segmentation, product development, promotion, branding, packaging).
Pembuatan Media Promosi Untuk Kegiatan Karang Taruna Desa Senang Hati Sylvana, Andi; Praningtyas, Elisabeth Ria Viana; Sunarsih, Nenah; Juwita, Rakhmini; Andriyansah, Andriyansah; Maesaroh, Imas; Ginting, Ginta; Riana, Kurnia Endah; Pujiwati, Ami; Hidayah, Zainur; Hadiwidjaja, Rini Dwiyani; Pujiastuti, Sri Lestari; Nasoha, Mohamad; Irmawaty, Irmawaty; Subekti, Rini
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.337

Abstract

Senang Hati Village is one of the developing villages in Malingping Sub-district, Lebak Regency, Banten Province, where the majority of the population is young. Unfortunately, the difficult road conditions in the village mean that young people are less interested in pursuing formal education as high as possible. In addition, the highest public school in Senang Hati Village is only up to junior high school level, so their knowledge and skills are very limited. This also makes the youth of Senang Hati Village lack a sense of responsibility and concern for their village. In fact, the progress of Senang Hati villagse is in the hands of these young people. Departing from the situation analysis, the Community Service Team (PkM) of the Universitas Terbuka (UT) Faculty of Economics and Business (FEB) lecturers provided training and assistance in making promotional media that could improve youth skills. These skills can become new jobs for young people so that Senang Hati Village can develop. Training and mentoring is carried out offline and online using Canva. The results of the training and mentoring showed that the youth of Senang Hati Village began to be able to use the Canva application properly. Now they have the initial skills that can support various village promotions and generate income, both for the village and for themselves. The training and mentoring can be continued until the youth of Senang Hati Village.
Co-Authors Ami Pujiwati Andriyansah . Anita Maharani Budiman, Rahmat Ginta Ginting, Ginta Hadiwidjaja, Rini Dwiyani Hidayah, Zainur Imas Maesaroh Irmawaty, Irmawaty Meirani Harsasi Nasoha, Mohamad Nenah Sunarsih Olivia Idrus Praningtyas, Elisabeth Ria Viana Rakhmini Juwita Riady, Yasir Rini Subekti Sri Lestari Pujiastuti, Sri Lestari Sylvana, Andi Wiradharma, Gunawan Worabay, Errick