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All Journal Jurnal Dehasen Mengabdi
Meytha, Ida Made Ayu Er
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences

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Optimalisasi Manajemen Produksi Dan Pemasaran Tahu Dan Tempe Di Lingkungan Industri Kecil Menengah Septi, Septi; Meytha, Ida Made Ayu Er; Wagini, Wagini; Mulyana, Andy; Kamelia, Kamelia
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6265

Abstract

This community service activity aims to optimize production and marketing management of tofu and tempeh in the Small and Medium Industry (IKM) environment. The main focus of this program is to increase the efficiency of the production process and expand the marketing reach of products through technology and digital marketing strategies. The methods used are surveys and observations, technical assistance and monitoring and evaluation. In the production aspect, the main challenge is raw materials whose prices are starting to rise or become expensive, while in the marketing aspect the challenge faced is competition between other factories.
Co-Authors ANDY MULYANA Kamelia Kamelia Septi Septi Wagini Wagini, Wagini