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The Influence of Islamic Bank Customer Experience and Perception on Brand Equity and Customer Satisfaction Customer Satisfaction Harisandi, Prasetyo; Hurriyati, Ratih; Dirgantari, Puspo; Jalaludin, Engga
International Journal of Educational Narratives Vol. 1 No. 6 (2023)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/ijen.v1i6.608

Abstract

Background. This paper offers novelty in addressing the digitization trend and competitive challenges faced by banking service providers in achieving customer satisfaction in the digital economy ecosystem. It specifically focuses on customers of Bank Sya-riah Indonesia the leading Islamic banking company in Indonesia. The value of this paper lies in its insights for banking professionals, researchers, and policy makers in navigating the digital landscape and enhancing customer-centric digital banking services. Purpose. The population of this study consists of customers aged 18 years and over who use mobile banking services provided by Bank Syariah Indonesia, one of the largest Islamic banking companies in Indonesia in terms of market capitalization. Purposive sampling was used to obtain a sample of 160 respondents who met the research criteria. Method. This study uses quantitative methods with the type of experimental research that aims to examine the effect of using the Kinemaster application on the learning outcomes of Natural Science students in class VII UPT SMP Negeri 3 Pitu Riase. Results. The results of this study indicate that offline experience has no positive effect on brand image, other results online experience has a positive effect on brand im-age, and brand experience affects customer satisfaction, In addition, online experience is found to have a significant positive effect on offline experience. Conclusion. The findings of this study can provide valuable insights into the influence of offline and online experiences on brand equity and customer satisfaction with e-services in the Indonesian banking industry. This provides banks with a deeper understanding of consumer behavior and the important satisfaction factors that drive long-term decision-making in banking services.
Impact of Brand Personality Customer Brand Identification on Brand Loyalty the Mediating Role of Trust Jalaludin, Engga; Dirgantari, Puspo; Hurriyati, Ratih; Prasetyo Harisandi
International Journal of Multidisciplinary Approach Research and Science Том 2 № 01 (2024): International Journal of Multidisciplinary Approach Research and Science
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v2i01.436

Abstract

The main goal of this research is to analyze the direct influence of many variables of brand personality, customer’s brand identification and trust on brand loyalty. Then an indirect influence test will also be carried using trust variables as a varying conciliator on the connection between brand personality variables, brand identification and brand loyalty. Hypotheca-deductive method is utilized in this research. The sampling technique uses a purposive sampling technique where the subjects of this study are fashion customers of ZARA, and lives in the Special Capital Region of Jakarta. The research results state that: 1). Brand personality has a positive and remarkable effect on brand loyalty. 2). Brand personality has a noteworthy impact on trust positively 3). Customer’s brand identification has zero influence on brand loyalty 4). Customer brand identification has a positive and remarkable effect on trust 5). Trust has a good and noteworthy effect on brand loyalty 6). Thus, the varying trust mediates the connection between brand personality and brand loyalty. The same results shows that varying trust has a conciliating impact on the connection between varying customer brand identification and brand loyalty.
PENGARUH PENYEBAB KEGAGALAN BERWIRAUSAHA TERHADAP PEMBELAJARAN DARI KEGAGALAN BERWIRAUSAHA DAN DAMPAKNYA TERHADAP KINERJA UMKM Majdina, Nur; Jalaludin, Engga; Waliamin, Janusi; Latifah, Firda Zahro; Hayati, Husnul
Creative Research Management Journal Vol 7 No 1 (2024): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/mtrk0p36

Abstract

The main objective of this research is to examine the influence of the causes of entrepreneurial failure by using two types of causes of entrepreneurial failure (internal causes and external causes) on learning from entrepreneurial failure and its impact on the performance of SMEs in DKI Jakarta. The research method used in this research is a quantitative research method using a survey with the analytical tool used, namely Smart PLS version 3.0. which aims to examine the variables that cause internal failure, the causes of external failure, learning from entrepreneurial failure and its impact on business performance variables. The research results show that the variable learning from failure has a significant positive effect on business performance. Likewise, the variables that cause entrepreneurial failure from internal factors have a positive and significant effect on learning from entrepreneurial failure. However, in contrast to the results of testing variables that cause failure from external factors on learning from entrepreneurial failure, it shows that there is no influence on the causes of entrepreneurial failure from external factors on learning from entrepreneurial failure. It is hoped that this research can provide suggestions and input, especially for SMEs, so that they can turn entrepreneurial failures into lessons to improve business performance. This research also has several limitations, including that the SME business sector in this research is still too general, and this research only uses subjective performance measures.
Ketahanan Keluarga Melalui Peningkatan Ekonomi Masyarakat Wicaksono, Rio Rizki; Pebrianti, Pebrianti; Jalaludin, Engga; Fajrina, Rizka; Majdina, Nur
Jurnal Peradaban Masyarakat Vol. 3 No. 6 (2023): Jurnal peradaban masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v3i6.339

Abstract

Ketahanan keluarga melalui peningkatan ekonomi dalam masyarakat sangat di inginkan dalam setiap masyarakat yang telah menikah .Tetapi banyak hal yang dapat menggoyahkan ketahanan dalam keluarga tersebut. Dari sekian banyak faktor yang dapat menggoyahkan ketahanan keluarga faktor ekonomi yang menjadi salah satu faktor yang paling besar dalam hancurnya ketahanan keluarga. Dengan kurangnya ekonomi yang ada dalam keluarga dapar membuat tidak terpenuhinya kebutuhan sehari-hari dan hal itu lah yang membuat keharmonisan keluarga dapat hancur. Oleh karena itu meningkatkan ketahanan keluarga adalah suatu hal yang penting dalam manjalankan suatu rumah tangga, dengan sadarnya meningkatkan ketahanan keluarga dapat membantu menguranginya angka percaraian yang ada di masyarakat. Banyak hal yang dapat di lakukan oleh masyarakat terutama dengan membuat usaha dari keterampilan para ibu agar bisa membuat suatu produk yang dapat di perjual belikan,dan agar dapat berkembang para orang tua juga harus bisa mengikuti perkembangan zaman sekarang. Oleh karena itu seminar ini kami buat untuk memberi sedikit pengetauan bagi masyarakat untuk menjadi solusi dari kurangnya ketahanan keluarga akibat ekonomi,dengan beberapa kelebihan dan kekurangan yang ada pada digital marketing dan yang lain. Metode yang di gunakan adalah metode perkenalan dan metode seminar.
Efficiency Analysis of Financing Companies Listed on the Indonesia Stock Exchange (IDX) During Covid-19 Jalaludin, Engga; Sari, Maya
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 14 No. 1 (2024): Maret 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v14i1.1158

Abstract

Economic shocks that occur during Covid-19 are also a risk for finance companies. The purpose of this study is to analyze efficiency as an indicator of the performance of finance companies. Company performance will be stable if it is able to allocate resources to produce maximum output. The Data Envelopment Analysis (DEA) method as a non-parametric approach is used to measure company efficiency during the 2020-2022 period. The research was conducted on 7 go public finance companies, data obtained from financial statements. Measurement of input variables, namely Assets, Equity, Operating Expenses. Output variables are net income and ROE. The results showed the efficiency value experienced a significant increase in line with economic recovery during Covid-19 in Indonesia. The lowest average efficiency was obtained in 2020, the first time Covid-19 was present in Indonesia at 70.52%, in 2021 at 76.59%, and in 2022 at 84.30%. Companies that consistently obtain 100% efficiency are Buana Finance Tbk and Wahana Ottomitra Multiartha Tbk. The result shows that the DEA projection value is lower than the actual data of the company. Company policy is needed to evaluate the use of inputs.
Connectivism: Developing Superior Human Resources with Entrepreneurial Character in the Financial and Banking Sector Kusnanto, Danang Kusnanto; Syahlan , Fatra; Jalaludin, Engga; Budiwati , Neti
Moneter: Jurnal Keuangan dan Perbankan Vol. 12 No. 2 (2024)
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v12i2.793

Abstract

The rapid advancements in digital innovation pose significant challenges for human resources practitioners in the financial and banking sectors. Connectivism, a learning theory that emphasizes networks and technology, provides a framework for developing entrepreneurial characteristics in human resources. The demand for adaptive, innovative, and entrepreneurial human resources capabilities is increasingly urgent to navigate the dynamic and competitive business environment. This study aims to assess the impact of connectivism on human resources performance, identify effective implementation strategies, and evaluate the enhancement of organizational competitiveness. The research employs a comprehensive literature review methodology, utilizing qualitative analysis from various academic sources. Findings indicate that connectivism enhances human resources performance by fostering continuous learning, broader knowledge access, and the development of adaptive skills. Additionally, connectivism promotes entrepreneurial characteristics such as innovation, creativity, and risk-taking. Challenges such as resistance to change and the need for significant investment in technology must be addressed. In conclusion, integrating connectivism into human resources development strategies not only improves individual employee effectiveness but also strengthens the organization's competitive position in the rapidly evolving market. Thus, connectivism offers a relevant and effective approach to addressing the challenges faced by human resources in the financial and banking sectors in the current digital era. By leveraging networked learning and technological integration, organizations can better prepare their workforce to meet the demands of an increasingly interconnected and fast-paced business landscape, ensuring sustained growth and innovation.