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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Administrasi dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Bina Bangsa Ekonomika PUNDIMAS: Publikasi Kegiatan Abdimas
Kurniaty, Dewi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal Bina Bangsa Ekonomika

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PENGARUH PENYEBARAN INFORMASI BERBASIS TIKTOK, PERCEIVED GREEN VALUE DAN NORMA SUBJEKTIF TERHADAP NIAT THRIFTING GENERASI MILENIAL Simatupang, Ayu Andriani; Nursaffanah, Nada Fathimah; Kurniaty, Dewi
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.626

Abstract

The results of this research illustrate the influence of TikTok-based information dissemination by the Millennial Generation on their concern for perceived green value and subjective norms, which can impact intentions to buy used goods (thrifting) both online and offline. Therefore, the quantitative method used in conducting this research involved distributing questionnaires to 115 respondents over a period of 30 days. This study examined two variables: independent variables including TikTok Social Media Information Distribution, Perceived Green Value, Subjective Norms, and the dependent variable, Green Purchase Intention
Co-Authors Ageng, Nanda Kurnia Aris Subagio Dwianto, Agung Surya Fairuz, Hilmia Safa Iyus Wiadi Muhammad Fauzi Nursaffanah, Nada Fathimah Permata Dian Pratiwi Putri, Anisa Rachma Sahda, Fatimah Talitha Simatupang, Ayu Andriani Wijanarko, Adrian A Zola, Mochammad Kevin