Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Entrepreneur
Khotip, Zainal
Unknown Affiliation
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STRATEGI PEMASARAN BISNIS DALAM MENINGKATKAN PEMBELIAN PROMOSI DI MEDIA SOSIAL DAN KUALITAS PRODUK PADA YOWES MIE DI SITUBONDO Sandra, Intan Ayu Kartika; Rachman, Riza; Mufid, Rozin Khairon; Febriyanto, Febriyanto; Khotip, Zainal; Ismayani, Meiriyanti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4230

Abstract

This research aims to gain an understanding of how important it is to increase purchases through promotions on social media and product quality at Yowes Mie Situbondo. Where promotion and product quality are very good at attracting consumer interest. And Yowes Mie also uses promotional media where he will get prizes on his Instagram. The ingredients used are very good, because Yowes Mie does not want to disappoint consumers. This article uses a qualitative method where the author interviews Yowes Mie by going directly to the field.
PENGARUH WORD OF MOUTH DALAM MEMODERASI PERAN KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DITOKO SEPATU DAN SANDAL SAMUDRA SITUBONDO Khotip, Zainal; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5322

Abstract

Along As time goes by the development of technology is getting faster, so is the footwear industry in Indonesia. footwear industry in Indonesia is also growing rapidly, and consumer demand is increasingly complex over time. are also getting more complex from time to time. The purpose of this research is to analyze the effect of Word of Mouth in moderating the role of Product Quality and Price on Purchasing Decisions in Shoe and Sandal Shops in Indonesia. Product Quality and Price on Purchasing Decisions at Shoe and Sandal Shops Samudra Situbondo. The population in this study were consumers of the Samudra Shoe and Sandal Shop in Situbondo. Sampling technique determined by simple random sampling. Data analysis and hypothesis testing in this study used Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test hypothesis test results using the Smart PLS application 3.0 application, shows that product quality has a significant positive effect on purchasing decisions. Purchasing decisions. Price has a significant positive effect on purchasing decisions purchase decision. Product quality with Word of Mouth moderation of Mouth has a negative and insignificant effect on purchasing decisions. Price with Word of Mouth moderation has a positive but insignificant effect on purchasing decisions.
Co-Authors Arief, Mohammad Yahya Febriyanto Febriyanto Ismayani, Meiriyanti Mufid, Rozin Khairon Rachman, Riza Sandra, Intan Ayu Kartika Yudha Praja, Yudha