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All Journal Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Judianto, Loso
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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BUSINESS SUSTAINABILITY SECRETS: IMPLEMENTING AN EFFECTIVE FINANCIAL STRATEGY Judianto, Loso; Sri Dewi Yusuf; Rosdiana Imroati Kurnia Tanjung; Mohammad Taqiuddin Mohamad
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2024): June
Publisher : Adisam Publisher

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Abstract

In an ever-changing and uncertain business world, business sustainability is a top priority for stakeholders. One of the main keys to achieving this sustainability is through the implementation of an effective financial strategy. This article explains the financial strategy of business sustainability and the obstacles it faces. The research methods used in this study are literature that corresponds to the context of the research. The findings from this study are that the sustainability of a successful business depends heavily on the implementation of an effective financial strategy, which takes into account challenges such as market uncertainty, resource constraints, and internal conflicts. Efficiency in financial management can be enhanced through the use of advanced technology and human resource capacity development. With a comprehensive and adaptive approach, companies can cope with market fluctuations and long-term growth and stability.
ANALYSIS OF CONSUMER PURCHASING DECISIONS ON E-COMMERCE PLATFORMS Judianto, Loso; Lanori, Tamrin; Mulyatno, Nirwan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

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This literature research aims to analyze the factors that influence consumer purchasing decisions on e-commerce platforms. This research identifies and evaluates internal and external factors that contribute to the consumer decision-making process. Internal factors include personal needs and preferences, previous experiences, and consumer demographic conditions, while external factors include the quality of user experience, platform reputation and security, marketing strategies, and social influence from family, friends, and social media. Data was collected through surveys and in-depth interviews with e-commerce consumers to gain comprehensive insights. The research results show that consumer purchasing decisions are strongly influenced by a combination of these factors. The quality and ease of use of the platform, transaction security, and effective promotions play a significant role in driving purchasing decisions. Additionally, social influence and reviews from other users are also cited as important factors in shaping consumer perceptions and trust in the platform. In conclusion, e-commerce platforms must focus on improving user experience, ensuring the security and reliability of transactions, and implementing targeted marketing strategies to attract and retain consumers. By understanding and managing these factors effectively, e-commerce platforms can increase consumer loyalty and achieve long-term business success.
Brand Anticipation in an Era of Uncertainty: Understanding Consumer Behaviour towards Companies' Future Anticipation Efforts Risdwiyanto, Andriya; Rahma, Filasti; Judianto, Loso; Saefudin, Arif
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 18 Nomor 1 Tahun 2024
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i01.p04

Abstract

Modern companies invest heavily in understanding future customer needs, but these efforts are sometimes unappreciated, leading to poor results. This research aims to understand future anticipation by linking it to companies' predictions of technological, cultural, and competitive changes and how consumers perceive these changes. Using qualitative methods, data was collected through semi-structured interviews and focus group discussions (FGD) with eight participants each. The findings show that customers highly value visionary company initiatives, forming positive memories that strengthen brand relationships. These memories, particularly in the precordium area of the brain, impact loyalty and shopping behavior, emphasizing the importance of introspection and personal experience. The research also introduces the concept of "massclusivity" and its relationship with elite consumers, like tablet owners. The novelty of this study lies in applying futurology in marketing and utilizing autobiographical memory. Keywords: consumer behaviour; corporate anticipation; era of uncertainty; future; technology products
Co-Authors Andriya Risdwiyanto Arif Saefudin Lanori, Tamrin Mohammad Taqiuddin Mohamad Mulyatno, Nirwan Rahma, Filasti Rosdiana Imroati Kurnia Tanjung Sri Dewi Yusuf