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All Journal Indonesia Auditing Research Journal Indonesian Journal of Community Empowerment
Maruapey, Muammar W
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health

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Integrating Green Accounting Into Marketing Strategies For Sustainability Brand Image Among Gen-Z Consumers Hamizar, Arizal; Tubalawony, Jacsy; Yaman, Afdhal; Maruapey, Muammar W
Indonesia Auditing Research Journal Vol. 13 No. 1 (2024): March: Auditing, Finance, IT Plan, IT Governance, Risk
Publisher : Institute of Accounting Research and Novation (IARN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/arj.v13i1.234

Abstract

This research aims to explore how Generation Z responds to green accounting practices and its impact on brand image, as well as to formulate appropriate marketing strategies based on these findings. The research method employed is qualitative with a phenomenological approach. Data were collected through in-depth interviews, and data analysis was conducted using a thematic approach to identify thematic patterns emerging from interviews and observations. The results of the study indicate that Generation Z responds positively to green accounting practices, considering it a key differentiator in brand selection. The implementation of green accounting has a positive impact on brand image, with respondents perceiving companies adopting green accounting practices as pioneers and leaders in conducting business responsibly. Subsequently, based on the research findings, formulating marketing strategies that consider sustainability values becomes crucial in meeting the preferences and expectations of Generation Z
AKSELARASI PENINGKATAN KAPASITAS MAHASISWA FOSSEI SULSELBARTA & MALUKU MELALUI KOMPETISI KARYA TULIS ILMIAH SHARIA BUSINESS PLAN Hamizar, Arizal; Wakano, Abidin; Maruapey, Muammar W; Yaman, Afdhal; Hatala, Siti K; Putri; Damapolii, Finanti G; Anas, Alfiah A; Diman, Agus P
MAJU : Indonesian Journal of Community Empowerment Vol. 1 No. 5 (2024): MAJU : Indonesian Journal of Community Empowerment, September 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/qyym0986

Abstract

The Sharia Business Plan competition aims to enhance students' competence in the field of Islamic economics. Students are encouraged to develop business ideas based on Sharia principles that are relevant to market needs. The event will be held from June 15-20, 2024, at IAIN Ambon, consisting of several stages, including participant registration, a national seminar, desk evaluation, and business idea presentations in the semifinals and finals. The results of the event showed high enthusiasm and quality from the participants. The top three teams advanced to the finals with innovative and practical business ideas. The winning team was able to present a strong, relevant business concept with real implementation potential. Overall, the event successfully strengthened students' understanding of Islamic economics and prepared them to actively engage in the development of Islamic economics in the future.
Co-Authors Afdhal Yaman Anas, Alfiah A Arizal Hamizar Damapolii, Finanti G Diman, Agus P Hatala, Siti K Putri Tubalawony, Jacsy Wakano, Abidin