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All Journal MetaKom : Jurnal Kajian Komunikasi Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik PRofesi Humas Nyimak: Journal of Communication INJECT (Interdisciplinary Journal of Communication) Restorica: Jurnal Ilmiah Ilmu Administrasi Negara dan Ilmu Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Kajian Komunikasi dan Pembangunan Daerah JURNAL STUDIA KOMUNIKA Mediator: Jurnal Komunikasi Jurnal Spektrum Komunikasi
Ratnasari, Eny
Universitas Tidar
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi

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AKTIVITAS DIGITAL PUBLIC RELATIONS DALAM AKUN INSTAGRAM @ORTUSEIGHT Ni Made Rona; Siska Armawati Sufa; Eny Ratnasari
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2022.vol10(1).9149

Abstract

This study aims to determine the activities of Digital Public Relations in the Instagram Ortuseight account and to evaluate. This research uses the concept of Digital Public as an analytical knife. The research method used is qualitative, with data collection techniques interview, observation, and literature study. Digital PR activities are activities of PR practitioners to be able to present messages that can help Ortuseight's branding. So that this account doesn't look too marketable, the caption that accompanies the image is made in a storytelling style. In building social media Instagram Ortuseight accounts, use SEO and Instagram ads. Making professional athletes as sport brand ambassadors by considering the athlete's credibility. Rizky Ridho has carried out his role as Ortuseight's Brand Ambassador well. In the future, it is necessary to evaluate the effectiveness of the Instagram Ortuseight platform.
Co-Authors Adi, Achwan Noorlistyo Agus Rahmat Ascharisa Mettasatya Afrilia Ascharisa Mettasatya Afrilia Cut Meutia Karolina Deani Prionazvi Rhizky Dwia Aries Tina Pulubuhu Fikri Dwi Oktaviani Fikri Dwi Oktaviani FX. Ari Agung Prastowo Jenny Ratna Suminar Ni Made Rona Octival Dharma Putra Puspita Megasari Putri Septaningtyas Hidayat Rosnandar Romli Siska Armawati Sufa Siska Armawati Sufa Siska Armawati Sufa Siska Armawati Sufa Sudarmono Sudarmono Suwandi Sumartias Wahyu Eka Putri Wahyu Eka Putri