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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen SENTRALISASI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Kewirausahaan Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat GREENOMIKA Mafaza : Jurnal Pengabdian Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal Journal of Science and Social Development Nusantara Entrepreneurship and Management Review
Muhafidhah Novie
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Jurnal Manajemen Kewirausahaan

 1 
LOYALITAS PELANGGAN DENGAN MEMBANGUN CITRA MEREK, KEPERCAYAAN KONSUMEN DAN PERSEPSI HARGA Siti Mahmudah; Muhafidhah Novie
Jurnal Manajemen Kewirausahaan Vol 20, No 1 (2023): JMK EDISI JUNI 2023
Publisher : Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v20i1.984

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh citra merek, kepercayaan konsumen dan persepsi harga terhadap loyalitas pelanggan produk Batik Kencana Ungu. Dalam penelitian ini menggunakan metode berupa metode kuantitatif dengan dibantu alat analisis berupa SPSS (Statistic Package for Social Sciences). Populasi dalam penelitian ini yaitu pelanggan Batik Kencana Ungu. Untuk responden berjumlah 127 orang dengan teknik insidental sampling. Hasil penelitiannya menyatakan bahwa pengaruh citra merek dan kepercayaan konsumen signifikan, sedangkan persepsi harga pengaruhnya tidak signifikan terhadap loyalitas pelanggan. Kata kunci: citra merek, kepercayaan konsumen, persepsi harga, loyalitas pelanggan  ABSTRACT This study aims to determine and analyze the influence of brand image, consumer trust and price perception on customer loyalty of Batik Kencana Ungu products. In this study using methods in the form of quantitative methods with the help of analytical tools in the form of SPSS (Statistical Package for Social Sciences). The population in this study is Kencana Ungu Batik customers. For respondents totaling 127 people with incidental sampling techniques. The results of his research stated that the influence of brand image and consumer trust was significant, while price perception had no significant effect on customer loyalty. Keywords: brand image, consumer trust, price perception, customer loyalty
Co-Authors Achmad Zaki Aisya Amalia Dea Ismani Yuliarti Erwinda Eka Prastyawati Farah Husniar Khafid Khoirul Hanafi Laily Muzdalifah Lily Oktavia Machfudzil Asror Asror Nafia Ilhama Qurratu’aini Najma Zahiroh hiro Nur Asitah Shofiyatus Zaqiyah Siti Mahmuda Siti Mahmudah Supriyadi Supriyadi Taqwanur Untung Usada Wahyu Eko Pujianto Yuni Purnama Sari