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All Journal Channel : Jurnal Komunikasi Berkala Ilmu Kesehatan Kulit dan Kelamin Journal on Education LINIMASA: JURNAL ILMU KOMUNIKASI JURNAL LENSA MUTIARA KOMUNIKASI Journal of Management and Bussines (JOMB) Economics and Digital Business Review Abdimas Singkerru ARRUS Journal of Social Sciences and Humanities Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Indonesian Journal of Digital Public Relations CHANNEL: Jurnal Komunikasi LITERAKOM: Jurnal Literasi dan Komunikasi
Intan Primasari
Telkom University
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : ARRUS Journal of Social Sciences and Humanities

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The Digital Marketing Through Instagram to Increase Online Engagement (Virtual Ethnographic Study with Cyber ​​Media Analysis on Rotiyu's Instagram Account) Intan Primasari; Yuniati, Ulfa; Adnan, Saepul
ARRUS Journal of Social Sciences and Humanities Vol. 3 No. 6 (2023)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2335

Abstract

The goal of this research is to analyze the effectiveness of digital marketing through Instagram in increasing Online Engagement on Rotiyu's Instagram account. This research is an ethnographic survey research conducted online. The research was conducted on the @rotiyu account which utilizes Instagram social media for digital promotion media. The types of data in this research are primary and secondary. Primary data collection was carried out using a questionnaire and the results of mechanical observations. Secondary data was obtained through literature study from various journals and articles related to research. This study uses virtual ethnography with cyber media analysis methods to find out digital marketing through Instagram in increasing online engagement. In the results of the study, researchers made categorizations to make it easier to present findings in the field, either through interviews or observational data on social media. Keywords: Instagram, Netnography, Online Engagement.
Co-Authors Adnan, Saepul Angling Dwi Wicaksono Anindya Fatona Anisa Diniati Cita Rosita Sigit Prakoeswa Duva Dama, Muhammad Satrian Dwi Murtiastutik Evy Ervianti Fatona, Anindya Lusy Mukhlisiana Moch Armien Syifaa Sutarjo Muhammad Al Assad Rohimakumullah Muhammad Thoriq Alkadrie Najla Nadzirotul Jannah Nirwana Ayunda Sari Pepy Dwi Endraswari, Pepy Dwi R. Regina Dewanti Rafi Akmalrazak Rahmat, Lintang Rifdah Aliyah Saepul Adnan Safana Aura Nadiva Sri Dewi Setiawati ulfa yuniati Wicaksono, Angling Dwi yuniati, ulfa