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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Ilmiah Ekonomi Global Masa Kini Bilancia : Jurnal Ilmiah Akuntansi Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi CAHAYA AKTIVA Jurnal Simki Economic Jurnal Abdimas Akademika
Zulistiani, Zulistiani
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Nusantara PGRI Kediri, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Jurnal Simki Economic

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Peningkatan Daya Saing Toko Bangunan Sumber Rejeki Kabupaten Blitar Melalui Strategi Pemasaran Berbasis Analisis SWOT Nabilatul Badi’ati; Zulistiani Zulistiani
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.394

Abstract

Sumber Rejeki Building Store is a trading company engaged in retail by selling various kinds of building materials such as cement, paint, nails, iron and so on. The purpose of this study was to analyze the internal and external environment of the Sumber Rejeki building store and to find out the marketing strategy that should be implemented in order to increase competitiveness. This study uses a type of qualitative research with SWOT analysis techniques. Collecting data in this study using observation techniques, interviews, and documentation. The results of the study show that in the SWOT diagram the Sumber Rejeki building store is in quadrant I, which means that this company has the strength to take of existing opportunities, so the marketing strategy that should be used to increase competitiveness is the SO (Strengths-Opportunities) strategy by carrying out several strategies such as maintaining and improving product quality and good service to consumers, building a special place for building design consulting services, offering discounts or gifts with a certain purchase amount especially to customers who have frequently shopped at the store, and updating the latest products so that they continue to grow and dominate market share.
Co-Authors Basthoumi Muslih Dhiyan Septa Wihara Dwi Nariyatus Soim Soim Dyah Ayu Paramitha Ema Nurzainul Hakimah, Ema Nurzainul Ismayantika Dyah Puspasari Jhosia Brillianda Adma Deanta Nabilatul Badi’ati RESTIN MEILINA Samari Samari Sri Aliami Wahyu Febriliana