<![CDATA[Abstrak: Rintisan Desa Wisata yang dikelola oleh organisasi masyarakat Pokdarwis diidentifikasi memiliki masalah minimnya kapabilitas pengelolaan kelembagaan. Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat kelembagaan pokdarwis melalui pembuatan identitas dan peningkatan kapabilitas perencanan organisasi. Empat metode diterapkan untuk melaksanakan kegiatan yaitu sosialisasi tata kelola pokdarwis, FGD pembuatan nama, logo, penyusunan visi dan misi, serta simulasi dan pendampingan lapangan untuk menyusun strategi dan program kegiatan. Pengabdian masyarakat ini menghasilkan identitas organisasi berupa nama dan logo pokdarwis, dokumen Rencana Strategis (RENSTRA) terkait visi, misi, strategi serta program kegiatan yang akan dilakukan 5 tahun ke depan. Monitoring dan evaluasi dilakukan selama dan setelah kegiatan. Hasil evaluasi menunjukan 90% anggota Pokdarwis menyatakan sangat penting untuk memiliki identitas dan rencana strategis. Untuk tindak lanjut kegiatan pengabdian akan difokuskan untuk meningkatkan keterlibatan masyarakat dan implementasi program. Hasil pengabdian ini diharapkan memiliki implikasi pada penggunaan identitas bagi seluruh aspek pemasaran dan pelaksanaan program kegiatan yang telah disusun guna mencapai visi menjadi destinasi tujuan utama. Abstract: Tourism Village inititation managed by Tourism Awareness Group (Pokdarwis) was identified as having problems with the lack of institutional management capabilities, so this community service activity aims to strengthen the institutional through the creation of organizational identity and improvement in their planning capability. Four methods were implemented to execute several activities. Namely socialization of pokdarwis governance, FGD to create the organization’s name, logo, vission and missions, as well as simulation and field assistance to develop strategies and activity programs. This community service produced name and logo for pokdarwis identity, also a strategic plan document (RENSTRA) that will guide the organization direction for the next 5 years. Monitoring and evaluation were carried out during and after the activity. The evaluation results showed that 90% of Pokdarwis members stated that it is very important to have an identity and a strategic plan. Therefore, further assistance will be focused on increasing local community engagement and programs implementation. The resuls of this community service is expected to have implication for the use of organization’s identity for any marketing campaign and programs implementation that have been proposed to support the achievement of the vision to be the main village tourism destination.]]>
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