VALUE: Journal of Business Studies
Vol 1 No 1 (2022): VALUE: Journal of Business Studies

PENGARUH HEDONIC SHOPPING, FASHION INVOLVEMENT, STORE ENVIRONMENT DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING PADA STORE THREE SECOND DI LIPPO PLAZA MALL JEMBER

Bambang Irawan (Fakultas Ekonomi dan Bisnis, Universitas Jember, Indonesia)
Gusti Ayu Wulandari (Fakultas Ekonomi dan Bisnis, Universitas Jember, Indonesia)
Nila Anindya Anggraini (Fakultas Ekonomi dan Bisnis, Universitas Jember, Indonesia)
N. Ari Subagio (Fakultas Ekonomi dan Bisnis, Universitas Jember, Indonesia)
Ketut Indraningrat (Fakultas Ekonomi dan Bisnis, Universitas Jember, Indonesia)

Article Info

Publish Date
16 May 2022

Abstract

This study is purposed to examine the impact of hedonic shopping, fashion involvement, store environment and price discounts on impulse buying at the Three Second Lippo Plaza Mall Jember store. This study uses a sample of consumers who shop impulsively at the Three Second Lippo Plaza Mall Jember store, the side method used isnon-probability sampling with respondents as many as 96 consumers. The analytical technique used is multiple linear regression analysis. The results showed that hedonic shopping, fashion involvement, store environment and price discounts on impulse buying at the Three Second Lippo Plaza Mall Jember store in a positive direction. The business actors still maintain hedonic shopping, fashion involvement, store environment and price discounts in impulse buying.

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Journal Info
VALUE: Journal of Business Studies
Website

Abbrev

value

Publisher

Universitas Jember

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The publication in the Journal lays emphasis on works at the cutting edge of business studies which have not been published everywhere. The Journal covers the discussion of (1) the activities, strategies, structures and decision making processes of profit and non-profit organization or enterprises; ...