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Pengaruh Hijabers Community Terhadap Gaya Hidup Dan Keputusan Pembelian Hijab Pada Mahasiswa Fakultas Ekonomi Universitas Jember Ulfa, Riskiyana; Wulandari, Deasy; Subagio, N. Ari
e-Journal Ekonomi Bisnis dan Akuntansi Vol 1, No 1 (2014)
Publisher : e-Journal Ekonomi Bisnis dan Akuntansi

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Abstract

This study aims to identify and analyze significant effect on the Hijabers community through lifestyle, identify and analyze significant influence on lifestyle through hijab purchasing decisions , identify and analyze significant effect on the hijabers community through hijab purchasing decisions in students Faculty of Economics University of Jember . This research is an explanatory research. The population of this study were female students and wear hijab at the Faculty of Economics, University of Jember. Selected sample of 100 respondents, sampling technique using convenience sampling. Methods of data analysis using Structural Equation Modeling (SEM) . The results of the study showed that hijabers community significant influence on lifestyle, lifestyle significantly influence purchasing decisions hijab and hijabers community significantly influence hijab purchasing decisions in students Faculty of Economics University of Jember .
Pengaruh Hijabers Community Terhadap Gaya Hidup Dan Keputusan Pembelian Hijab Pada Mahasiswa Fakultas Ekonomi Universitas Jember Riskiyana Ulfa; Deasy Wulandari; N. Ari Subagio
e-Journal Ekonomi Bisnis dan Akuntansi Vol 1 No 1 (2014)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v1i1.573

Abstract

his study aims to identify and analyze significant effect on the Hijabers community through lifestyle, identify and analyze significant influence on lifestyle through hijab purchasing decisions , identify and analyze significant effect on the hijabers community through hijab purchasing decisions at Economics Faculty's students of Jember University. This research is an explanatory research. The population of this study were female students and wear hijab at the Faculty of Economics, University of Jember. Selected sample of 100 respondents, sampling technique using convenience sampling. Methods of data analysis using Structural Equation Modeling (SEM) . The results of the study showed that hijabers community significant influence on lifestyle, lifestyle significantly influence purchasing decisions hijab and hijabers community significantly influence hijab purchasing decisions at Economics Faculty's students of Jember University.
Capacity Building Mitra Dalam Ceruk Pasar Kerajinan Untuk Meningkatkan Exposure Produk Etnik Salma Fauziyyah; Deasy Wulandari; N. Ari Subagio; Nurhayati Nurhayati; Agus Priyono
Madaniya Vol. 3 No. 2 (2022)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.170

Abstract

Bisnis UKM mampu tetap berdiri tegak dan perlahan membantu negara untuk membangkitkan perekonomiannya pada kondisi ekonomi negara yang sempat mengalami keterpurukan akibat pandemi Covid-19. Banyak UKM yang mulai dikembangkan oleh masyarakat Indonesia pada bidang kerajinan salah satunya di Jember adalah Zayyan Art Design. Selama sepuluh tahun menjalankan bisnis ini, terdapat beberapa permasalahn yang dialami oleh Zayyan Art Design. Permasalahan tersebut utamanya terkait bidang pemasaran. Berdasarkan permasalahan yang dihadapi oleh mitra, maka solusi yang akan dilakukan melalui upaya menargetkan pasar serta pelanggan baru dan memasuki sistem penjualan baru. Upaya tersebut dilakukan dengan cara melakukan analisis segmentasi pasar untuk mengidentifikasi pelanggan potensial. Selain itu upaya memasuki sistem penjualan baru dilakukan sebagai upaya untuk memasuki dunia bisnis baru yakni ke pemasaran online. Upaya ini dilakukan dengan memanfaatkan marketplace online yang sudah ada dan dengan strategi peningkatan SEO (Search Engine Optimization) untuk memudahkan pelanggan dunia maya menemukan produk mitra yang dipasarkan. Video promosi Zayyan art Design digunakan sebagai upaya untuk peningkatan exposure produk mitra. Semakin produk mitra banyak diketahui oleh khalayak masyarakat, diharapkan dapat semakin meningkatkan potensi penjualannya yang pada akhirnya memperbesar bisnis mitra.
Pengaruh Religiosity Dan Materialism Terhadap Keputusan Pembelian Hijab Wanita Muda Indonesia Ari Subagio; Suparman Suparman; Regina Niken Wilantari; Siska Ari Yuliati
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 7 No 3 (2022): JURNAL AKUNTANSI DAN EKONOMI
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jae.v7i3.17949

Abstract

Penelitian ini bertujuan untuk menginvestigasi religiosity dan materialism mahasiswa dalam memakai hijab. Metode penelitian yang digunakan pada penelitian ini adalah metode deskriptif dan analitik analisis linier berganda. Data yang digunakan merupakan mahasiswi Ekonomi Syariah dengan jumlah 255 mahasiswi. Populasi ini dihitung berdasarkan jumlah mahasiswi yang memakai hijab. Pada penelitian ini didapatkan hasil dengan menggunakan uji analisis regresi linier berganda bahwa religiosity dan materialism berpengaruh positif secara signifikan terhadap keputusan pembelian.
PENGARUH KUALITAS LAYANAN ISLAM TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH BANK SYARIAH INDONESIA (BSI) CABANG JEMBER Siti Nurkholisa Apriliany; N. Ari Subagio; Akhmad Munir; Tatok Endhiarto
VALUE: Journal of Business Studies Vol 1 No 2 (2022): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.476 KB) | DOI: 10.19184/value.v1i2.33156

Abstract

This study was conducted to determine and analyze the effect of Islamic service quality on customer loyalty through customer satisfaction at Bank Syariah Indonesia (BSI) Jember Branch. The analytical technique used in this study is path analysis using SPSS 25 to determine the effect of Islamic service quality variables on customer loyalty through customer satisfaction at Bank Syariah Indonesia (BSI) Jember Branch. The sample used in this study were 140 respondents. Where data acquisition is done through the distribution of questionnaires to customers of Bank Syariah Indonesia (BSI) Jember Branch. The results of this study indicate that the quality of Islamic services has a significant effect on customer satisfaction, customer satisfaction has a significant effect on customer loyalty and the quality of Islamic services has a significant effect on customer loyalty through customer satisfaction at Bank Syariah Indonesia (BSI) Jember Branch.
PENGARUH HEDONIC SHOPPING, FASHION INVOLVEMENT, STORE ENVIRONMENT DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING PADA STORE THREE SECOND DI LIPPO PLAZA MALL JEMBER Bambang Irawan; Gusti Ayu Wulandari; Nila Anindya Anggraini; N. Ari Subagio; Ketut Indraningrat
VALUE: Journal of Business Studies Vol 1 No 1 (2022): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.291 KB) | DOI: 10.19184/value.v1i1.31654

Abstract

This study is purposed to examine the impact of hedonic shopping, fashion involvement, store environment and price discounts on impulse buying at the Three Second Lippo Plaza Mall Jember store. This study uses a sample of consumers who shop impulsively at the Three Second Lippo Plaza Mall Jember store, the side method used isnon-probability sampling with respondents as many as 96 consumers. The analytical technique used is multiple linear regression analysis. The results showed that hedonic shopping, fashion involvement, store environment and price discounts on impulse buying at the Three Second Lippo Plaza Mall Jember store in a positive direction. The business actors still maintain hedonic shopping, fashion involvement, store environment and price discounts in impulse buying.
PENGARUH KESADARAN HALAL, LABEL HALAL, DAN BAHAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN ULANG BODY LOTION SCARLETT WHITENING PADA MAHASISWA MUSLIM FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS JEMBER Diah Ayu Nupuspitasari; Lusiana Ulfa Hardinawati; N. Ari Subagio
VALUE: Journal of Business Studies Vol 1 No 2 (2022): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.057 KB) | DOI: 10.19184/value.v1i2.35394

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The study was conducted to test and analyze the partial and simultaneous effect of halal awareness, halal labels, and product ingredients on the decision to repurchase Scarlett Whitening body lotion among Muslim students at the Faculty of Economics and Business, University of Jember. The population is students of the Faculty of Economics and Business, University of Jember who have active undergraduate status and have purchased Scarlett Whitening body lotion . This study determines the number of samples through purposive sampling method totaling 100 samples. By using multiple linear regression analysis method. The results of the t test show that t count on the halal awareness variable is 2.157 with a significance value of 0.034, which means that halal awareness has a significant effect on repurchasing decisions. The results of the t test show that the t count on the halal label variable is 2.051 with a significance value of 0.043, which means that the halal label has a significant effect on repurchasing decisions. The results of the t test show t count on the variable product ingredients 2.392 with a significance value of 0.019, which means that product ingredients have a significant effect on repurchasing decisions. Whereas the results of the F test simultaneously have a significant influence on the decision to repurchase Scarlett Whitening body lotion for Muslim students at the Faculty of Economics and Business, University of Jember.
Implementasi Literasi Serta Inovasi Pemasaran Pada Usaha Mikro Kecil Dan Menengah Deasy Wulandari; Nurhayati; Ari Subagio
Jurnal Pengabdian Masyarakat Ilmu Pendidikan Vol. 1 No. 02 (2022): November 2022
Publisher : Jurusan Ilmu Pendidikan - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.83 KB)

Abstract

The development of the national economy is inseparable from the rural economy because most of the people live in rural areas. When rural economic conditions are good, the national life of the people will prosper. Micro, Small and Medium Enterprises (MSMEs) are one of the drivers of supporting capability of the rural economy. The constraints of MSMEs in the rural economy are due to their location far from urban areas, so they are considered less strategic in running a business. Sukogidri Village is a village located in Ledokombo sub-district, Jember Regency. The main livelihoods of the community are farmers and “bakiak” sandal craftsmen. Marketing of MSME products from Sukogidri Village clogs still uses the traditional method, namely through local residents. This condition hampers the progress of MSMEs on a wider market scale. The findings obtained are the low level of literacy and implementation of marketing innovations for MSME. Optimizing the implementation of marketing literacy and innovation by related parties is needed to maintain business sustainability. This is done by increasing the marketing reach of MSME products to a wider market, creative and innovative approach so that they can improve the living standards of rural communities.
Pemberdayaan Ekonomi Kreatif Karnaval Melalui Pelatihan Value Chain Untuk Mendukung Keunggulan Kompetitif Hari Sukarno; Khanifatul Khusna; Abdul Muhsyi; N. Ari Subagio; Alif Mirzania; Agus Priyono; Salma Fauziyyah
Abdi Panca Marga Vol 4 No 1 (2023): Jurnal Abdi Panca Marga Edisi Mei 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/abdipancamarga.v4i1.1311

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The variety of MSMEs in Indonesia makes this country rich in innovative products, including fashion products and shows packaged in carnivals. One organization that carries this concept is the Jember Fashion Carnaval Foundation (JFC). During the 16 years of its journey, JFC has made various achievements both at the national and international levels. JFC, the image of the city of Jember, was made the City of International Carnival by the Minister of Tourism. To increase JFC's value and bargaining products necessary to conduct value chain training. The value chain describes the activities in and around the organization and links them to the company's competitive strengths. To achieve the expected understanding of the value chain, the training strategy used the Asset Based Community Development approach. The activities began with observations and interviews, FGDs, and dissemination of material to JFC managers and activists. JFC managers and activities attended this activity. The result of this activity is improving the strategy for the JFC Foundation's competitive advantage. It is helpful to improve JFC's achievements at the national and international levels.