Jurnal Pengabdian kepada Masyarakat
Vol. 3 No. 2: Juli 2023

PENERAPAN STRATEGI PEMASARAN DIGITAL PADA TOKO NEW PELITA MOTOR DI KOTA BATAM

Lady (universitas internasional batam)
Antony Sentoso (universitas internasional batam)
Novi Aprillia (universitas internasional batam)
Kelly (universitas internasional batam)
Eddy Oktarianto (universitas internasional batam)
Andryanto (universitas internasional batam)
Kelvin Kwek (universitas internasional batam)



Article Info

Publish Date
30 Jun 2023

Abstract

The New Pelita Motor Shop is an MSME business located in Batam City that sells various types of batteries, spare parts, and power window repair services. In the marketing strategy, New Pelita Motor uses the promotion of marketing through digital marketing which aims to develop a wider selling market through digital concepts, and also this concept will make it easier in the process of spending. With this, the output of the results of the implementation can be accepted by the New Pelita Motor, such as Google Business, and Linktree which makes it easier to access the shop's social media and also develops social media for the New Pelita Motor.

Copyrights © 2023






Journal Info

Abbrev

J-ABDI

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Description

J-ABDI: Jurnal Pengabdian kepada Masyarakat, with registered number ISSN: 2797-9210 (Print), ISSN: 2798-2912 (Online) is a scientific multidisciplinary journal published by bajang Institute. It is in the national level that covers a lot of common problems or issues related to community services. ...