JCSE: Journal of Community Service and Empowerment
Vol. 5 No. 1 (2024): JCSE April 2024

Literasi Pemberdayaan Ekonomi Kaum Perempuan Nahdliyin (NU) Melalui Phygital Marketing Di Kabupaten Kebumen

Muhammad Baehaqi (Universitas Putra Bangsa)
Dani Rizana (Universitas Putra Bangsa)
Ahmad Syarifudin (Universitas Putra Bangsa)
Anton Prasetyo (Universitas Putra Bangsa)
Awaludin Abid (Universitas Putra Bangsa)
Eko Wardoyo (Universitas Putra Bangsa)

Article Info

Publish Date
02 Apr 2024

Abstract

The aim of this service is to provide assistance and facilitation to Nahdliyin women business actors so that they have independence and business skills. Providing enforcement of the informal sector as an advanced, competitive and productive business entity, as well as mobilizing the potential of existing resources as a community business force that can support the family economy. Devotion answers existing problems such as limited resources, existing business, product limitations and limited market reach. Service is carried out using a participatory method by placing partners as holders of a more dominant role. The service begins with training, then a business cluster is formed and the formation of business entities is facilitated for partners.

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Journal Info
JCSE: Journal of Community Service and Empowerment
Website

Abbrev

jcse

Publisher

Universitas Putra Bangsa Kebumen

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

Description

Journal of Community Service and Empowerment (JCSE) is a scientific multidisciplinary journal published by LP3M Universitas Putra Bangsa. It is in the regional and national level that covers a lot of common problems or issues related to community services. The aim of this journal publication is to ...