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<![CDATA[STRATEGI KOMUNIKASI PEMASARAN GUS & YUK DALAM MEMPROMOSIKAN SITUS PENINGGALAN KERAJAAN MAJAPAHIT (STUDI DI KECAMATAN TROWULAN, KABUPATEN MOJOKERTO) ]]>
<![CDATA[Mardiatna, Pradana Tera]]>;
<![CDATA[Hamim, Hamim]]>;
<![CDATA[Pratiwi, Ni Made Ida]]>
<![CDATA[ representamen Vol 3 No 02 (2017) ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Surabaya ]]>
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DOI: 10.30996/representamen.v3i02.1409
<![CDATA[This event will be based on research by the tourism industry is an important legacy wasowned by Mojokerto tourism industry history in particular who are in district of Trowulan to inform tothe public. Paguyuban Duta Wisata Gus and Yuk Mojokerto is the organization that constructed by theYouth Sports culture and tourism Mojokerto PAGUK (Paguyuban Gus and Yuk) this organizationmoving in the field of tourism which is the task of an Ambassador of Tourism is helping the Tourismsector to promote the tourism industry in order to increase tourist visits. The research on the focus onthe historical attractions of sub trowulan tourism Candi Brahu Temple Bajang Ratu, Temple of rats,Temple Name Mace, and the great Hall with an integrated Pemasran communication theory orcommonly known with Intergrated Marketing Communications (IMC). This study uses qualitativemethods because in this study describes the situation so as to find the results of prediction.Researchers found a few things from the integrated marketing communication is lacking most of thefunctions and tasks DISPORABUDPAR, Gus and Yuk Mojokerto and Ma nager.The cause of all Personal Communications is less effective, so that the destination must be maximizedbecause it has a great asset for attracting tourists and the potential is large, located in district ofTrowulan.]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MARKET SHARE SEGMEN REMAJA PT TELKOMSEL DI KOTA SURABAYA ]]>
<![CDATA[Agustin, Deliana Putri]]>
<![CDATA[ representamen Vol 3 No 02 (2017) ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Surabaya ]]>
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DOI: 10.30996/representamen.v3i02.1414
<![CDATA[Deliana Putri Agustin, Marketing Communication Strategy In Improving Market Share YouthSegment PT Telkomsel in Surabaya City. This study aims to describe the marketing communicationstrategy conducted by PT Telkomsel in increasing the market share in Segment Youth based on kotlertheory (1976: 46) which is Marketing Mix consisting of Four P (4P) ie product, price, place, place),and promotion (promotion) and AIDDA Theory (Attention, Interest, Desire, Decision, Action). Thetype of this research is descriptive qualitative, that is descriptive research which describes factfactually and meticulously as well as qualitative research which yields findings that can not beobtained by statistic or measurement. This research describes marketing communication strategyconducted by PT Telkomsel assisted by SPV Youth and Community Telkomsel Branch Surabya,covering product (product), price (price), place (place), and promotion (promotion). Data collectedthrough in-depth interviews SPV Youth and Community Branch Surabaya as representative of PTTelkomsel as Key Informant and some staff as informant as well as to test the validity of data. Theresult of the research shows that the fourth communication strategy conducted by PT Telkomsel inincreasing the market share of youth segment is by promotion.Keywords : Marketing Communication Strategy]]>
<![CDATA[PERANAN CUSTOMER SERVICE DALAM MENINGKATKAN CITRA PERUSAHAAN DI MATA NASABAH BANK MANDIRI KANTOR CABANG PEMBANTU SEPANJANG SIDOARJO ]]>
<![CDATA[Basofi, Achmad]]>;
<![CDATA[Tjahjono, Endro]]>;
<![CDATA[Murti, Indah]]>
<![CDATA[ representamen Vol 3 No 02 (2017) ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Surabaya ]]>
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DOI: 10.30996/representamen.v3i02.1419
<![CDATA[The rapid growth in banking impact on the more intense competition in the case get customeror maintain a customer. Many similarities in terms of the program and products offered by the bank tothe customer make competition shifted toward corporate image banking. No exception The BankMandiri branch office of Sepanjang Sidoarjo who took the initiative demanding the customer serviceto replace the role of public relation in the increases image of the company but in portion of thedifferent. In this study researchers want to know the role of customer service Bank Mandiri branchoffice of Sepanjang Sidoarjo increases corporate image to customers. This study guide Bank Mandiribranch office of Sepanjang Sidoarjo and in process of data collection using interview, observation,and documentation. After data collected reseachers using the analysis of inductive to analyze and thenpresented in writing. The results prove a variety of the role of customer service increases corporateimage through serve with a vengeance, patience, fast response, friendly, polite, as well as alwaysprovide information updated to all customers. All of this prove that the role of customer serviceincreases image Bank Mandiri branch office of Sepanjang it is important. Recommendations in thisstudy is that the company continue to develop competence customer service to better again, and forfurther research in to include a wider again.Keywords : customer service, bank, image, customer]]>
<![CDATA[STRATEGI KOMUNIKASI PUBLIC RELATIONS DINAS KOMUNIKASI DAN INFORMATIKA PROVINSI JAWA TIMUR UNTUK MENINGKATKAN CITRA DI MATA PUBLIK ]]>
<![CDATA[Mardiana, Wike]]>;
<![CDATA[Hamim, Hamim]]>;
<![CDATA[Widiyanto, Kendry]]>
<![CDATA[ representamen Vol 3 No 02 (2017) ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Surabaya ]]>
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DOI: 10.30996/representamen.v3i02.1415
<![CDATA[The purpose of this study is to provide an overview of communication strategy of PublicRelations that executed by DinasKomunikasidanInformatika of East Java Province in order toimprove positive image according to Two-Way Symetric theory and supporting theory by HaroldLasswell. The writer applies descriptive qualitative method in compiling this thesis. DinasKomunikasidanInforatika of East Java Province. The purpose of this study is to explain anyphenomenon in details by specific data collection. This study describing communication strategy ofPublic Relations that executed by DinasKomunikasidanInformatikaof East Java Provience. The resultof study shows that strategy executed by DinasKominfo to improve their image in front of public areby creating website, creating facebook account, and creating twitter account in order to ease public inmaking any complain and to ease public finding any information. Public Relations DinasKominfousing two approaching strategy including persuasive and educative approaching, and cooperationapproaching with internal public and external public.Keywords : Public Relations Strategic, Dinas Komunikasi dan Infromatika Provinsi Jawa Timur,Image.]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN PARIWISATA BANYU MILI DALAM PENINGKATAN JUMLAH PENGUNJUNG ]]>
<![CDATA[Rohimah, Afifatur]]>
<![CDATA[ representamen Vol 3 No 02 (2017) ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Surabaya ]]>
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DOI: 10.30996/representamen.v3i02.1421
<![CDATA[Tourism becomes the main source of income that shifts the existence of mining business. Tourism objects in the district wonosalam jombang district is very diverse but dominated by the potential of nature tourism. One of the popular natural attractions in the district wonosalam is djawi village, banyu mili and pine forests are all located in the village carang wulung. But the fact that the number of visitors increase the number of crucial problems experienced by the manager. One effort to be able to increase the number of tourist visits is a marketing communication marketing strategy. This study focuses on descriptive qualitative research. The result of the research shows that the important elements in marketing mix are personla selling, advertising, publication, promotoin sales, and sponsorship. Kampung djawi shows that the five mixes have been applied and are continuously improved from various aspects, in contrast to banyu mili and pine forests whose marketing capabilities have been applied to only publications and personal selling. While the limitations of human and financial resources to be a barrier in the application of sponsorship, advertising, and sales promotion. Based on these data, it is obvious that the number of tourist visits of djawi kampung tend to increase gradually, while banyu mili and pine forests tend to be stable and stagnant. Keywords: Tourism, Marketing Strategy, Communication]]>
<![CDATA[PENGARUH PELAYANAN CUSTOMER SERVICE TERHADAP PENINGKATAN CITRA PERUSAHAAN: STUDI KORELASIONAL PADA PT. ACE HARDWARE INDONESIA, TBK. DI LENMARC MALL SURABAYA ]]>
<![CDATA[Giastanti, Meta]]>;
<![CDATA[Hamim, Hamim]]>;
<![CDATA[Pratiwi, Ni Made Ida]]>
<![CDATA[ representamen Vol 3 No 02 (2017) ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Surabaya ]]>
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DOI: 10.30996/representamen.v3i02.1411
<![CDATA[Service is very important thing take precedence in the company of retail. The one that appliedis the service excellence. Basically, satisfaction and comfort comes from service excellence tocustomers. All parties who were in the company should be involved in providing service excellence.Provide service excellence to customers with good attitude, can increase the positive corporate image.This research aims to know there is not a relationship of service Customer Service against theinfluence of the improvement of corporate image in PT. ACE Hardware Indonesia, Tbk. at LenmarcMall Surabaya. The research method use is the method of quantitative research with correlationapproach. The sample use as many as 100 customers/ respondents who came to shopping at PT. ACEHardware Indonesia, Tbk. Lenmarc Mall Surabaya. Sampling technique used was Quota Samplingwith method of data collection is the spread of questionnaire. Data analysis use is simple correlationanalysis, t test and simple linear regression analysis with manual calculation. Based on the hypothesistest result where NH>NT (9,8217>1,9842) there was significant influence between service ofCustomer Service towards the improvement of the corporate image. And from the results ofcorrelation test of the 0,759 correation approach +1 with sig. 0,000>0,05 that there is a significantinfluence on relations between the service of Customer service towards the improvement of thecorporate image.Keywords: Service, Customer Service, Corporate Image.]]>
<![CDATA[IDENTIFIKASI FUNGSI HUMAS KEMENTERIAN PARIWISATA DALAM IKLAN PARIWISATA “PESONA INDONESIA†UNTUK MENINGKATKAN MINAT WISATAWAN NUSANTARA ]]>
<![CDATA[N.R, Dwi Rakhmawati]]>;
<![CDATA[Rochim, Achluddin Ibnu]]>;
<![CDATA[Wibowo, Judhi Hari]]>
<![CDATA[ representamen Vol 3 No 02 (2017) ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Surabaya ]]>
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DOI: 10.30996/representamen.v3i02.1417
<![CDATA[The Ministry of Tourism has started working on Indonesia‟s tourism campaign targetingdomestic tourists through tourism ads „Pesona Indonesia‟. In the tourism ads „Pesona Indonesia‟,public relation function is being applied by the Ministry of Tourism which related to theimplementation of growth and development in tourism interest.The public relation functions must be able to represent Indonesia‟s image which will be shown. Thisresearch is being done to identify the Ministry of Tourism‟s public relation functions in tourism ads„Pesona Indonesia‟ to increase domestic tourists‟ interest. The method used for the research isCharles Sanders Peirce‟s semiotics analysis, and the objects of the research is tourism ads „PesonaIndonesia‟ on television with Indonesia Milik Kita version, and event ads Festival Gentala Arasy 2017in pesona Indonesia travel official website. Based on the research that writer has done, it can beconcluded that the Ministry of Tourism applied the development of national tourism interest functionin tourism ads „Pesona Indonesia‟ Indonesia Milik Kita version by displaying tourism objects imageas a natural and cultural tourism area. But, it will be more potential if the concept that beingdisplayed is the uniqueness inside and around the tourism objects.Keywords : public relations, advertisement, tourism, semiotics]]>
<![CDATA[PERANAN HUMAS PEMERINTAH KOTA SURABAYA DALAM PENGELOLAAN MEDIA RELATIONS SEBAGAI SARANA KOMUNIKASI KEPADA PUBLIK ]]>
<![CDATA[Fatimah, Siti]]>;
<![CDATA[Sumarah, Noorshanti]]>;
<![CDATA[hamim, hamim]]>
<![CDATA[ representamen Vol 3 No 02 (2017) ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Surabaya ]]>
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DOI: 10.30996/representamen.v3i02.1412
<![CDATA[This research is motivated by the role of public relations in the Surabaya City Governmentmedia relations activities as a means of communication with the public. Part of Surabaya citygovernment public relations in the field of information has a duty as a bridge of communication andinformation between the Government of the city of Surabaya with the community. This study aims todescribe the communication activities conducted by the Government public relations city of Surabayain superior Service and information embodies quality, improve information channels and aspiration.The theory is the theory of communication and public information Model theory Harold Lasswell.Research methods used in this research was qualitative research with type a descriptive. Thetechnique of collecting data through observation, in-depth interviews and documentation. Researchresults find communication activity conducted in Surabaya city government public relation Activitiesthe management of Media Relations as a means of communication to the public using a one-waycommunication, where is Surabaya city government public relations role as journalists indisseminating information to the public, and controls the news or information to mass media.In application of Surabaya City Government Public Relations are already maximizing the duties andfunctions of Public Relations Surabaya City Government in achieving and maintaining excellentservice and quality information, and to improve information channels and public aspirations, andmaintain harmonious relations with the media and the public.]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN FRESHOES DALAM MENINGKATKAN JUMLAH KONSUMEN ]]>
<![CDATA[Putra Nuryadin, Nikon Andalas]]>;
<![CDATA[Andayani, Sri]]>;
<![CDATA[Nasution, Ute Chairus]]>
<![CDATA[ representamen Vol 3 No 02 (2017) ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Surabaya ]]>
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DOI: 10.30996/representamen.v3i02.1418
<![CDATA[This research is of interest the authors of the independent small business world, which aims tofind marketing communications strategy Freshoes done in improving the consumer. The author usesdescriptive qualitative research that describes the marketing communications strategy do freshoes.The data collected to determine the marketing communication strategy using in-depth interviews andobservations of the owner Freshoes, employees as key informants and consumers as well as to test theinformant keabsahaan data. Results of the study also proves that the marketing communicationsstrategy to increase the number of consumers who do freshoes there are two things: first, the theory ofmarketing communication explains that marketers inform you as clearly as he explained the productsthat will be on offer to the target is the customer, the marketing mix (Place, Price, Place, promotion)of these four factors of marketing communication strategies to improve consumers is a factor ofPersonal Selling and promotion (promotion). Researchers recommend that marketing should bepropagated through other media such as social media Facebook and so forth and create your ownwebsite in order to facilitate the wider community.Keywords: Marketing Communications Strategy, Strategy in increasing customer]]>
<![CDATA[STRATEGI KOMUNIKASI DINAS PEMUDA OLAHRAGA KEBUDAYAAN DAN PARIWISATA KABUPATEN SIDOARJO DALAM MEMPERKENALKAN WISATA CANDI DERMO ]]>
<![CDATA[A, Novita Dewi]]>;
<![CDATA[Zakariya, Zakariya]]>
<![CDATA[ representamen Vol 3 No 02 (2017) ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Surabaya ]]>
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DOI: 10.30996/representamen.v3i02.1413
<![CDATA[This research was motivated by the importance of coordination and cooperation between theDisporabupar Sidoarjo regency with relevant parties in the implementation of promotional activitiesto introduce the Dermo Temple travel on public or tourists, both local, national, to international. TheDermo Temple is one of the historical heritage of Majapahit kingdom whose existence has been awhile but have not been exposed so well that needed effective communication strategy to restoretourists’ interest in travel the Dermo temple. The problem of this research is “How is theCommunication Strategy Disporabudpar Sidoarjo Regency in introducing Dermo Temple travel?â€, inorder to determine the communication strategy Disporabudpar Sidoarjo in introducing Dermo Templetravel by using the theory of Communication Mix..But in practice Sidoarjo Regency Disporabudparnot maximize elements in Communication Mix for the implementation of promotional activities thatmay help the Disporabupar Sidoarjo district in introducing Temple Dermo travel. So it is advisable toget more leverage in conducting promotional activities and can be run it continuously and sustainablyto people or even tourists better understand and understand the sights promoted.Keyword : Communication Strategy, Disporabudpar, Dermo Temple.]]>
