cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Joy Elly Tulung
Contact Email
Joy Elly Tulung
Phone
-
Journal Mail Official
joy.tulung@unsrat.ac.id
Editorial Address
-
Location
Kota manado,
Sulawesi utara
INDONESIA
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 75 Documents
 1   2   3   4   5 
Search results for , issue "Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2" : 75 Documents clear
EFFECTS OF BRAND VALUE ON STOCK RETURN IN INDONESIA Andre Suryadinata; Sung Suk Kim
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.44462

Abstract

Abstract. We study the relationship between brand value and stock return in Indonesian market, using brand value published in annual reports by Brand Finance between 2014-2020. Using the capital asset pricing model (CAPM) and Fama-French plus momentum factor, we find that brand value does not have positive effects on stock returns. Portfolio of stocks with higher brand value does not yield higher return and lower risk compared to benchmark portfolio. Further analysis also shows that brand values published by Brand Finance are not fully reflected in Indonesian market.   Abstrak. Kami mempelajari hubungan antara nilai merek dan pengembalian saham di pasar Indonesia, dengan menggunakan nilai merek yang diterbitkan dalam laporan tahunan oleh Brand Finance antara 2014-2020. Dengan menggunakan model penetapan harga aset modal (CAPM) dan faktor Fama-French plus momentum, kami menemukan bahwa nilai merek tidak berpengaruh positif terhadap return saham. Portofolio saham dengan brand value yang lebih tinggi tidak menghasilkan return yang lebih tinggi dan risiko yang lebih rendah dibandingkan portofolio benchmark. Analisis lebih lanjut juga menunjukkan bahwa brand value yang diterbitkan oleh Brand Finance tidak sepenuhnya tercermin di pasar Indonesia
EFEK MODERASI TRANSPARANSI PADA HUBUNGAN KONEKSI POLITIK TERHADAP PENURUNAN HARGA SAHAM Christine Novita Dewi; Ellen Stefani; Dielanova Wynni Yuanita
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.48288

Abstract

This study aims to empirically examine the effect of political connections on the risk of stock prices crashing. This study assessed a purposively selected sample of 62 companies listed on the Indonesia Stock Exchange for the 2019-2020 period. The method of data analysis using multiple linear regression shows that political connections can reduce the risk of stock prices crashing. The higher the political connections, the lower risk of crashing stock prices and vice versa. When companies with political connections present financial statements transparently, the risk of stock prices decreases. This research proves that when a company is unable to reduce its political connections, the transparency conducted by the company can reduce stock price risk.
the PENGARUH BRAND AMBASSADOR X DI INSTAGRAM TERHADAP MINAT BELI MELALUI CITRA MEREK PADA KOPI KENANGAN Hanif Rafi Aufa; Akhmad Yunani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.47926

Abstract

Brand ambassador X was chosen by Kopi Kenangan as a figure that is expected to improve brand image and ultimately consumer buying interest in its products. Instagram is a social media platform that is widely known and is often used by brand owners as a promotional tool with endorsements by brand ambassadors. This study aims to examine the influence of brand ambassador X on purchase intention through the Kopi Kenangan brand image. By involving 100 samples, the influence between variables was tested by regression, while the mediating role of the brand image was tested by Sobel. The results of the regression test show that brand ambassador X has a significant effect on brand image, and conversely, brand image has no significant effect on purchase intention. The results of the Sobel test show that brand image does not mediate the influence of brand ambassador X on purchase intention.
PENGARUH BRAND AMBASADOR NCT DREAM DAN EWOM (ELECTRONIC WORD OF MOUTH) TERHADAP MINAT BELI PRODUK SOMETHINC Yulia Nur Hasanah; Nadia Farah Putri Kusuma
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.44927

Abstract

This research was conducted to find out how much influence the use of brand ambassadors has on Somethink products. In addition, this study also aims to determine the effect of Electronic Word Of Mouth so that it can generate consumer buying interest in Something products. What will later be known is whether these three variables have an impact on whether the use of the NCT DREAM brand ambassador can affect consumer buying interest in skincare products Something. This study uses a quantitative method with a descriptive research type and uses a Likert scale as a measurement. The sampling was carried out using the side non-probability method with a total of 100 respondents. The analysis technique used in this study is descriptive and multiple linear regression analysis processed using SPSS. Based on the results of the descriptive analysis in this study, it can be concluded that the respondents' responses obtained through questionnaires to the brand ambassador, electronic word of mouth and purchase intention variables have a percentage that is in the very good category. Based on the results of this study, brand ambassadors and electronic word of mouth simultaneously have a significant effect on the intention to buy skincare products Something
PERAN FUNCTIONAL BRAND IMAGE SEBAGAI MEDIASI TERHADAP BEHAVIOURAL INTENTION KONSUMEN MOBIL MITSUBISHI DI JAKARTA Fransiska Marcelina; Tommy Setiawan Ruslim
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.45022

Abstract

Abstract. Over time the automotive industry is growing. Therefore, it is important for companies engaged in this field to maintain their position, especially in the modern era with technological developments and changes in human behaviour. The purpose of this study was to examine the influence of social media advertising content, social media sales promotion content, and customer satisfaction on the behavioural intention with a functional brand image as a mediating variable for Mitsubishi car consumers in Jakarta. This type of research uses quantitative analysis with the method used, namely purposive sampling with online questionnaires and a sample of 199 respondents. SmartPLS-SEM is used to process data analysis. The results of this study indicate that social media advertising content and social media sales promotion content can affect functional brand image. Functional brand image, customer satisfaction, and social media sales promotion content can influence behavioural intention. In addition, functional brand image can mediate the effect of social media advertising content and social media sales promotion content on behavioural intention.   Abstrak. Seiring berjalannya waktu industri otomotif semakin berkembang. Oleh karena itu, penting bagi perusahaan yang bergerak di bidang ini untuk tetap mempertahankan posisinya terutama pada era modern dengan perkembangan teknologi dan juga perubahan perilaku manusia. Tujuan penelitian ini untuk menguji pengaruh pada social media advertising content, social media sales promotion content, dan customer satisfaction terhadap behavioural intention dengan functional brand image sebagai variable mediasi bagi konsumen mobil Mitsubishi di Jakarta. Jenis penelitian ini menggunakan analisis kuantitatif dengan metode yang digunakan yaitu purposive sampling dengan penyebaran kuesioner yang dilakukan secara online dan sampel sebanyak 199 responden. SmartPLS-SEM digunakan untuk mengolah analisis data. Hasil dari penelitian ini mengunjukkan bahwa social media advertising content dan social media sales promotion content dapat mempengaruhi functional brand image. Functional brand image, customer satisfaction, dan social media sales promotion content dapat mempengaruhi behavioural intention. Selain itu, functional brand image dapat memediasi pengaruh social media advertising content dan social media sales promotion content terhadap behavioural intention.  
LITERASI KEUANGAN DAN PERILAKU KEUANGAN SYARIAH MAHASISWA UM.PALOPO: MEDIASI FINANCIAL TECHNOLOGI DAN PERSONAL FINANCE Firlianti; Rafika Akib; Siti Nur Ariska; Jumawan Jasman
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.46353

Abstract

Abstrak Students organizing and managing their finances is something that is very important. Because after graduating from college they will enter the world of work. Poor financial behavior will reduce one's level of success in life. The economy at the student level has a major impact on the process of managing personal finances. Therefore, it is important to manage finances so that we can meet additional needs without disrupting personal and family finances. Even with all the sophistication of technology, it can also interfere with us in the process of managing finances at this time. This study aims to find out how students think in managing their finances with their understanding and knowledge. The sample used was non-probability sampling. In this study, we used a questionnaire which was distributed online to students and 160 respondents were sampled. And testing the hypothesis using the path analysis technique. The results of the study found that financial technology has a direct effect on Islamic financial behavior, financial literacy has a significant direct effect on financial technology, personal finance has a direct effect on Islamic financial behavior, while financial literacy has no direct effect on personal finance.   Keywords: financial literacy, financial technology, personal finance, Islamic financial behavior
MENINGKATKAN KINERJA KARYAWAN DI PERUSAHAAN MINYAK DAN GAS: PENINJAUAN DARI DISIPLIN KERJA, KNOWLEDGE SHARING DAN MOTIVASI KERJA Resty Anggraini; Dewi Susita; Christian Wiradendi Wolor
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.47592

Abstract

The aim of this research is to examine how work discipline and knowledge sharing affect employee performance with work discipline as a mediator. The research employs a quantitative method and is conducted through structural equation modeling analysis using AMOS. The respondents involved in this research are employees of PT Pertamina Patra Niaga at the central office, with a sample size of 355 employees selected through proportionate sampling method. The results show that work discipline, knowledge sharing, and motivation do not have a significant impact on employee performance. However, work discipline and knowledge sharing have a positive effect on work motivation. Finally, work discipline and knowledge sharing do not have a direct influence on employee performance but rather through work motivation mediation
PENGGUNAAN E-COMMERCE DAN KINERJA UMKM INDONESIA Gesti Memarista; Erick Teofilus Gunawan; Natalia Kristina
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.48062

Abstract

This study aims to examine the e-commerce usage effect on the performance of MSMEs in Indonesia. The samples used were 157 MSME owners in Indonesia. This study uses the respondent which use e-commerce in their business. The respondent’s data will process by using PLS-SEM. The results of this study indicate that the use of e-commerce can improve the financial performance of MSMEs, internal processes within MSMEs, consumer satisfaction from MSMEs, and business growth and learning within MSMEs. The use of e-commerce has been proven to be able to increase innovation in the MSME operational system, which is able to cut many internal business processes that are less effective and efficient, reduce delay times, increase the market share of MSMEs through online sales, and ultimately increase sales to MSMEs. The use of e-commerce is an important key for MSMEs to be more competitive and survive in the long term. Keyword: business growth and studies; customer satisfaction; e-commerce use; financial performance; internal process;
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU BRODO DI KOTA BANDUNG Mochamad Ferdy Ilham Fachrezy; Sherly Artadita
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.48162

Abstract

Brodo is a local shoe brand that has been in the fashion industry for a long time. As time goes by, the use of shoes has become increasingly diverse and adapts to the needs of the wearer. Amid the onslaught of competition between local shoe manufacturers, Brodo is still the choice of consumers. Seeing this situation, this study will analyze and examine the influence of brand image and product quality in influencing purchasing decisions on Brodo shoe products. This study used quantitative methods with the analytical techniques used, namely descriptive analysis and multiple linear regression analysis. Samples were taken using non-probability sampling method, with a total of 150 respondents. The results of research conducted by researchers showed that the variables of brand image, product quality and purchasing decisions on Brodo shoe products were included in the good category. Based on the results of hypothesis testing, it shows that there is a positive and significant influence on brand image and product quality on purchasing decisions on Brodo shoes products either partially or simultaneously. Based on the coefficient of determination, it was found that the effect of brand image and product quality on purchasing decisions for Brodo shoes was 76.7%, while the remaining 23.3% was influenced by other factors not examined in this study.
DAMPAK LITERASI KEUANGAN, PENDAPATAN, DAN GAYA HIDUP TERHADAP MINAT MENABUNG PADA GURU SMP NEGERI DI KECAMATAN KANDAT KABUPATEN KEDIRI Nabilatul Karimah; Dhani Ichsanuddin Nur
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.48203

Abstract

Abstract.    Teachers must be motivated to save money. To help instructors manage their monthly pay and benefits, this is done. The managed revenue serves as a reserve that may be needed later. This study sought to ascertain the extent to which financial literacy, income, and lifestyle have an impact on saving interest. primary data were used in this investigation. Public junior high school teachers in Kandat Distric, Kediri Regenc, make up the study's sample. Census sampling is the sample technique used in this investigation. The study's questionnaire was answered by 77 teachers in total. The theory was put to the test using the Partial Least Square (PLS) analysis technique. By testing the inner model with the R-square test, F-square test, and direct effect outer model with validity and reliability tests, the analysis of research instruments is tested. According to the analysis's findings, factors influencing financial literacy, income, and lifestyle greatly contribute to interest in saving.   Abstrak.  Para guru harus termotivasi untuk menabung. Hal ini dilakukan untuk membantu para pengajar mengelola gaji dan tunjangan bulanan mereka. Pendapatan yang dikelola berfungsi sebagai cadangan yang mungkin diperlukan di kemudian hari. Penelitian ini bertujuan untuk mengetahui sejauh mana literasi keuangan, pendapatan, dan gaya hidup berdampak pada minat menabung. Data primer digunakan dalam penelitian ini. Sampel penelitian ini adalah guru-guru SMP Negeri di Kecamatan Kandat Kabupaten Kediri. Sensus sampling adalah teknik sampel yang digunakan dalam penelitian ini. Kuesioner penelitian ini dijawab oleh 77 guru secara keseluruhan. Teori diuji dengan menggunakan teknik analisis Partial Least Square (PLS). Dengan menguji inner model dengan uji R-square, uji F-square, dan direct effect outer model dengan uji validitas dan reliabilitas, analisis instrumen penelitian diuji. Berdasarkan hasil analisis, faktor-faktor yang mempengaruhi literasi keuangan, pendapatan, dan gaya hidup berkontribusi besar terhadap minat menabung.

Page 1 of 8 | Total Record : 75

 1   2   3   4   5 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1 Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3 Vol 9 No 2 (2022): JMBI UNSRAT Volume 9 Nomor 2 Vol 9 No 1 (2022): JMBI UNSRAT Volume 9 Nomor 1 Vol 8, No 3 (2021): JMBI UNSRAT Volume 8 Nomor 3 Vol 8, No 2 (2021): JMBI UNSRAT Volume 8 Nomor 2 Vol 8, No 1 (2021): JMBI Vol 8 No. 1 Vol 8, No 1 (2021): JMBI UNSRAT Volume 8 Nomor 1 Vol 7, No 3 (2020): JMBI VOL 7 NO. 3 Vol 7, No 3 (2020): JMBI UNSRAT Volume 7 Nomor 3 Vol 7, No 2 (2020): JMBI UNSRAT Volume 7 Nomor 2 Vol 7, No 2 (2020): JMBI VOL 7 NO. 2 Vol 7, No 1 (2020): JMBI UNSRAT Volume 7 Nomor 1 Vol 7, No 1 (2020): JMBI Vol 7 No. 1 Vol 6, No 3 (2019): JMBI UNSRAT Volume 6 Nomor 3 Vol 6, No 2 (2019): JMBI UNSRAT Volume 6 Nomor 2 Vol 6, No 2 (2019): JMBI VOL 6 NO 2 Vol 6, No 1 (2019): JMBI UNSRAT Volume 6 Nomor 1 Vol 6, No 1 (2019): JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulan Vol 5, No 3 (2018): JMBI VOL 5 NO 3 HAL 135 Vol 5, No 3 (2018): JMBI VOL 5 NO 3 Vol 5, No 2 (2018): JMBI VOL 5 NO 2 Vol 5, No 1 (2018): JMBI VOL 5 NO 1 Vol 5, No 1 (2018): JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulan Vol 4, No 3 (2017): JMBI VOL 4 NO 3 Vol 4, No 2 (2017): JMBI VOL 4 NO 2 Vol 4, No 1 (2017): JMBI VOL 4 NO 1 Vol 4, No 2 (2017): JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulan More Issue