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International Journal of Applied Sciences in Tourism and Events

IJASTE
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Published by Politeknik Negeri Bali

ISSN : 25805584 EISSN : 25805592 DOI : -

Core Subject : Humanities, Art,

Arts Humanities

International Journal of Applied Sciences in Tourism and Events (IJASTE) is an electronic international journal publishing a variety of issues related to tourism including applied sciences in tourism and events, arts and entertainment, socio-culture, language and communication, economy, business, entrepreneurship, technology and infrastructure, and other related issues. It is published by the Center of Research and Community Service of Politeknik Negeri Bali, biannually (June and December since 2017) and publishes articles (empirical report, literature review, and case report) written in English.

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Articles 9 Documents

Search results for , issue "Vol 3 No 2 (2019): December 2019" : 9 Documents clear

DEVELOPING OF SALES ACCOUNTING MODEL HOTEL SUPPLIER ON GROWTH OF BUSINESS REVENUE Aryaningsih Ni Nyoman; Putu Rany Wedasuari; Made Bagiada; IGA Oka Sudiadnyani
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 2 (2019): December 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

The growth of Hotel's business market share in Bali province is 10% for the last 5 years, when viewed from demand side. This condition as an indication of hotel business in Bali is still moving to grow-flower, so it needs a variety of efforts to boost sales turnover of the business. The supply side of Bali's business ventures is faced with business risk and natural risk or business tipping point, as indicated by trade, hotel and restaurant sector at -8.75%. This research is important to make efforts to realize the strategic plan of Bali State of Polytechnic that is Sustainability Green Tourism. The purpose of this research is to study the development of accounting model of hotel supplier's sales and business growth, and to analyze the impact of development of accounting model of hotel supplier's sales to the growth of business result. Data collection used survey method, in-depth interview and documentation. Data were analyzed descriptive statistics and Geometric index. The research findings show that the sales accounting model uses the time system block. The business risks faced by hotel suppliers are the change of human resource recruitment and replacement, so that the supplier relations of the hotel become disrupted. The growth rate of sales turnover tends to decrease due to natural and business risks.

THE PRACTICE OF EDUCATION TOURISM: A CASE OF BERUGA’ ALAM INSTITUTE Marham Jupri Hadi; Tris Shakti Permata; Tarmizi Tarmizi
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 2 (2019): December 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Education tourism refers to a travel program to a location with the primary goal is to engage in learning activities directly associated with a tourist destination. The current study explores the practice of edutourism as implemented by Beruga’ Alam Institute which involved college students of English language education. This case study employed participant observations, in-depth interviews, and documentation to gain a deep understanding regarding the case under study. 13 participants consisting of 7 students of English language education, a program coordinator, 2 tour guides and the head of the institute took part in the interviews. Collected data were analyzed interactively to conclude the study. The findings of this study revealed that the concept of educational tourism practiced in Beruga’ Alam Institute reflected its five fundamental vision namely: a) well behaved; b) being insightful; c) being skillful; d) being self-reliant and; e) contribution. The promoted model of edutourism in Beruga’ Alam begins with meditation, followed by exploration, reflection and ended with a publication. These stages feature every edutour program. The edutour programs offered to college students include nature exploration, art and culture exploration, Kings and Saints (graveyards) visits, charity and social life exploration, staying with the locals, local figures visits and other programs. Students were also offered short courses like photography writing, cooking class, and public speaking during the tours. Finally, based on the participants’ reflection on their edutour experiences, all of them express positive views on the programs and were willing to participate in the future education tourism programs.

THE VISITOR SEGMENTATION OF JATILUWIH BALI I Gusti Bagus Rai Utama; Ni Luh Christine Prawita Sari Suyasa
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 2 (2019): December 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Jatiluwih is listed as World Cultural Heritage by UNESCO on June 29, 2012. To increase the contribution of Jatiluwih as tourism attraction to local people, the research is needed to descript visitor profile, visitor purpose, and visitor's expectation after visiting Jatiluwih Tourism Attraction. These findings can be considered for local communities to conduct small businesses such as the recreational services, culinary, agribusiness, and business-related tourism services. This research is quantitative descriptive method which sample is chosen based on purposive sampling technique, foreign and also domestic tourists who visit at time total 107 respondents. The results show more female visitors than men, age groups between 21 to 30 years old, students or college students and dominant are educated undergraduate degree. Tourists who visit Jatiluwih dominant are domestic, followed by number of Australia, UK, and other countries. Tourists are motivated by the natural beauty of Jatiluwih, they are dominant repeaters, gather information from various sources of information, most of them spend time between one to two hours, they buy entry ticket directly at the counter, the amount of money spent between 50 thousand to 100 thousand rupiah, and the spending power of tourists between 500 thousand to one million rupiah per day.

EXPLORING LOCAL COMMUNITY PERCEPTION TO THE ECOTOURISM DEVELOPMENT ATTRACTION AT TUMPA MOUNT FOREST PARK, MANADO, INDONESIA Jufrina Mandulangi; Benny Irwan Towoliu
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 2 (2019): December 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Tourism development is inseparable from the role of local communities, government, and the private sector. But in practice sometimes only the government and the private sector dominate the development of tourism. Local people who are part and even the owner of a natural and social-cultural tourism attraction are not involved in planning the development of a tourist area and tend to be marginalized. This study aims to explore the perception of local communities towards the development of the Tumpa Mount People's Forest Park as an Ecotourism Attraction. Descriptive qualitative research methods are used to describe or use the details obtained from the respondent’s explanations supported by data that are quantitative. The respondent sampling technique is purposive. The results show that the community supports the establishment of this area is to become eco-tourism attraction.

OVER-TOURISM: THE UNTOLD STORY OF THE RISE OF SUNNY BEACH, BULGARIA Mincho Slavov; Rety Palupi
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 2 (2019): December 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Coastal tourism destinations around the globe are chasing and face an increase in arrivals. The prevailing paradigm is “the more, the better.” International bodies, national and local governments, and stakeholders are working toward future growth in numbers with little to no attention to the impact of mass tourism on the destination’s image and tourist satisfaction. This paper use case study approach to investigate the phenomenon of over-tourism in the most popular and famous coastal resort in Bulgaria - Sunny Beach, and how current pro-growth policies affect the destination development and the destination image. This research is using qualitative methods, namely analysis of documents, and relevant literature, and observation. Results of the research exposing that the Bulgarian government and the tourism stakeholders are ignoring the existence and impacts of over-tourism. A revision of present strategies, policies, and practices are necessary for assessing the tourism components as time and duration of stay, expenditures, the purpose of visit and destinations carrying capacity. In conclusion, such knowledge may ultimately contribute to addressing over-tourism issues while constructing a more economically, socially and environmentally sustainable destination. Key words: coastal tourism, over-tourism, development policies, Sunny Beach, Bulgaria

STRUCTURAL MODELS FOR SUSTAINABLE TOURISM DEVELOPMENT IN MEDAN CITY Edy Sahputra Sitepu; Rismawati Rismawati; Dewi Comala; Edi Putra Berutu; Jamardua Haro; Agus Edy Rangkuti
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 2 (2019): December 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Medan City is currently designated as one of the 20 national tourism destinations that implement Sustainable Tourism Development (STD) in Indonesia. The commitment to implement STD nationally is marked by the signing of the text of the Memorandum of Understanding (MoU) of 20 Regional Heads who are committed to implementing STD together with the Indonesian Ministry of Tourism. Furthermore, under the supervision of the Republic of Indonesia Ministry of Tourism, 20 existing Regencies / Cities made various improvements in each region so that they were finally eligible for STD certification from the STD international certification body. Medan City itself, through the Medan City Tourism Office, related to the implementation of the STD, has established a number of leading tourism destinations. It is hoped that in the future, Medan City will have tourist destinations that have received STD certification. This research was conducted to formulate a model of implementing sustainable tourism development in Medan with a total sample of 220 people spread over 11 leading tourist destinations in the city of Medan, samples were taken with a purposive random sampling technique. The research variables used include; sustainable management, socio-cultural benefits, economic benefits for the surrounding community, environmental benefits and the application of sustainable tourism. Data analysis was carried out with a structural model of the Structural Equation Model (SEM) with the help of Amos 22 software. The results showed that the management aspects, economic aspects, socio-cultural aspects of environmental aspects, and the impact of tourism, directly and indirectly, have a positive effect on the implementation of sustainable tourism in the city of Medan.

VISUAL ANTHROPOLOGICAL STUDY OF PHOTOGRAPHIC WORKS OF GUNUNG PADANG SITE AS A TOURIST ATTRACTION IN KARYAMUKTI VILLAGE, CIANJUR, WEST JAVA Winny Gunarti Widya Wardani; Wulandari Wulandari; Syahid Syahid
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 2 (2019): December 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

The results of the Ancient Catastropic Team's research on the Gunung Padang Site in Karyamukti Village, Cianjur, West Java, in 2011 showed that the site was older than the Giza Pyramid in Egypt. The jumble of stones in the hilly area of the site is authentic evidence of the archeology of the Megalithic era. Prehistoric relics in this region are important because of the unique cultural values that are part of the principles of local tourism development in Indonesia. The potential of historical and cultural tourism is also inseparable from the participation of the local community. Therefore, knowledge about the cultural values of an area needs to be effectively disseminated through information media. This study aims to help preserve prehistoric relics through photography as a medium of visual communication. The combination method is used to analyze the attractiveness of the Gunung Padang Site as a potential tourist destination. Quantitatively, survey data show that 61 percent of people are interested in visiting the Gunung Padang Site because they want to know the background of prehistoric stones and take pictures with the natural scenery. Whereas qualitatively, the attraction of visual objects is described using a visual anthropology approach which is studying a culture through photography and the relationships associated with it. This study uses the principle of composition of the rule of thirds to present prehistoric stones on the Gunung Padang Site as images that carries a cultural message. The results of the analysis show that the photographic works that are focused on visualizing five stone structures as gates or entrances, streets and stairs, walls, spaces, and wells as a source of life can convey messages about the work of humans in building a place of worship to ancestral spirits as a civilization in the past. This study can be a reference in the field of visual communication design science about the Gunung Padang Site and is expected to help encourage public awareness to respect cultural heritage, as well as develop the tourism potential of the region.

PACKAGING LOCAL WISDOM-BASED RIVER TOUR I Gusti Ketut Purnaya; I Nengah Laba; I Made Trisna Semara
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 2 (2019): December 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

The rapid development of today's technology encourages every component in the government create a new idea. The government of Denpasar has implemented smart city program by triggering tour package of Denpasar City tour. However, in the arrangement of the Badung River as a tourist attraction by the government of Denpasar is not yet optimaliced in developing its tourism. The potency has not been able to attract tourists to visit the Badung River as a new tourist attraction. Therefore, it needs an effort to develop a river tour package to preserve the local wisdom so that it remains sustainable. The purpose of this research is to plan a river tour through the development of local wisdom-based travel packages in Badung river. This research uses mix method. Data collection is done using interview techniques, observations, and documentation studies. The data analysis used in this research is internal factor analysis using IFAS, external factor analysis using EFAS, and SWOT analysis. The results showed that the growth strategy can be designed by maintaining the local culture and wisdom. It is further developed by planning a tour package of the River Tour which has been tailored to the needs and desires of tourists.

BUSINESS DEVELOPMENT MODEL IN THE MICRO, SMALL AND MEDIUM ENTERPRISES AT TOURISM VILLAGE Siti Arbainah; Hadiahti Utami; Sugiarti Sugiarti
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 2 (2019): December 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

The Micro, Small and Medium Enterprises (MSMEs) have an important role in economic development. It is reasonable if the empowerment of MSMEs gets special attention by the government, including MSMEs in tourism villages. The tourist village of Loram Kulon MSME which is one of the objects of this research is growing and diverse in both number and type. The diversity of MSMEs has resulted in village governments having difficulties in implementing MSME development programs that are in harmony with the characteristics of tourism villages. This study aims to formulate a business development strategy model for MSMEs in resource-based and local wisdom-based tourism villages. Except in the village of Loram Kulon, research has been carried out with the object of the Jambearum tourism village in Kendal Regency. The study used 7-10 samples of MSMEs taken randomly. Respondents are owners / managers of MSMEs. Data was collected through interviews with the help of questionnaires. Processed using descriptive statistics and analyzed quantitatively and qualitatively. From these two studies can be formulated a model of village tourism MSME development. The results show that the development model based on the SWOT analysis is the right model for formulating the tourism village MSME development strategy. This is because the SWOT analysis considers the internal and external conditions of MSMEs and provides four alternative strategies namely SO, ST, WO, WT which can be selected according to the general objectives of MSMEs in the tourism village

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