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Expose: Jurnal Ilmu Komunikasi
Published by President University
ISSN : 26210304     EISSN : 26208105     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Expose: Jurnal Ilmu Komunikasi is a biannual peer-reviewed journal published by Communication Studies, School of Humanities, President University; that has a broad scope related (but not limited) to interpersonal to mass communication issues, public relations, social media and cultural studies.
Arjuna Subject : -
Articles 69 Documents
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Komparasi Efektifitas Komunikasi pada Bimbingan Belajar Konvensional dengan Ruang Guru di Masa Pandemi COVID-19 Sari Mudhita; Sendy Setiawan; Laurencia Steffanie Mega Wijaya Kurniawati; Rustono Farady Marta; Michael Chinmi
Expose: Jurnal Ilmu Komunikasi Vol 4, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i1.1346

Abstract

Pendidikan Era Digital adalah bentuk dari perkembangan zaman dan teknologi yang membawa inovasi baru dalam bidang pendidikan. Contoh dari Pendidikan Era Digital adalah aplikasi ruang guru yang menyediakan video-video pembelajaran untuk membantu para pelajar memahami materi, pembelajaran dapat dilaksanakan kapan pun dan dimana saja namun harus dengan konektivitas yang memadai. Artikel ilmiah ini dibuat menggunakan metode penelitian komparatif yang membahas secara rinci mengenai aplikasi ruang guru, serta teknik pengumpulan data kuesioner melalui google form. Dan juga menggunakan teori matematika komunikasi. Hasil dari penelitian kami adalah banyak narasumber yang beranggapan bahwa aplikasi ruang guru sangat efektif terutama dikala pandemi dimana kita harus tetap di rumah, namun banyak dari narasumber yang lebih memilih les/bimbel secara langsung dibanding les/bimbel secara online melalui aplikasi ruang guru karena mereka berfikir bahwa bertemu secara langsung adalah cara yang paling baik untuk mengajar, dan juga disayangkan aplikasi ruang guru masih memiliki berbagai kelemahan.
Pengaruh Komunikasi Persuasif Kampanye Sosial Protokol Kesehatan, Motivasi, dan Pengetahuan Mahasiswa Terhadap Perilaku Mahasiswa dalam Melaksanakan Protokol Kesehatan Teddy Dyatmika
Expose: Jurnal Ilmu Komunikasi Vol 4, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i1.1575

Abstract

The increase in positive confirmed cases in Indonesia is very worrying. One of the factors behind this positive confirmed number is the lack of public awareness in implementing health protocols. This study aims to determine what factors are dominant in changing people's behavior in carrying out health protocols. This research method uses quantitative methods using path regression analysis. The theory used is Elaboration Likelihood Model Theory. The population in this study were IAIN Pekalongan students totaling 11,653 students with a sample of 387 students with a stratified proportional random sampling technique. The results showed that the variable of persuasive communication through social campaigns (x1) did not have a significant influence either directly or indirectly on student behavior in implementing health protocols (z). The motivation variable (x2) has the most influential value in giving a direct influence on student behavior in carrying out health protocols (z) of 0.344 with a total effect of combining direct regression analysis with student attitudes (y) of 0, 403148. Knowledge students (x3) have a direct influence with the value of 0.131 and 0.253112 the total influence both directly and indirectly on student behavior in carrying out health protocols (z).
Dari Hegemonic Party ke Market Oriented Party: Studi tentang Political Marketing Partai Golkar Arsad Idrus; Niken Febrina Ernungtyas; Anindita Lintangdesi Afriani; Guntur Freddy Prisanto
Expose: Jurnal Ilmu Komunikasi Vol 3, No 2 (2020)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v3i2.1285

Abstract

Abstract The Golkar Party is a party with a big name in Indonesia with a dominant political power in its heyday of 32 years. Golkar's most significant strength was that it was often the object of news in the mass media because it was considered to represent the government. However, since Reformasi, Golkar was faced with a reality that made Golkar have to re-adapt and develop a new strategy in political communication. This research aims to identify the political system, especially in terms of political communication management and political marketing used by the Golkar Party. The research method used a descriptive-analytical qualitative approach obtained through in-depth interviews with three informants selected purposively according to the research needs. The research results explain that, first, Golkar political communication uses a new paradigm of socialization strategy applied in various significant events and activities and training for cadres and members. Second, the Golkar party's political marketing is through a market-oriented party approach that adapts political products to the needs of society. Keywords: Political communication, Political marketing, Golkar Party Abstrak Partai Golkar merupakan partai dengan nama besar di Indonesia dengan kekuatan politik yang dominan pada masa kejayaan mencapai 32 tahun. Kekuatan terbesar Golkar di masa itu adalah sering menjadi objek pemberitaan di media massa karena dianggap mewakili pemerintah. Namun, semenjak Reformasi, Golkar dihadapkan pada kenyataan yang membuat Golkar harus kembali beradaptasi dan membangun strategi baru dalam komunikasi politik. Tujuan penelitian ini adalah untuk mengidentifikasi sistem politik terutama dari sisi manajemen komunikasi politik dan penerapan marketing politik yang digunakan oleh partai Golkar. Metode penelitian menggunakan pendekatan kualitatif desktriptif-analitis yang didapatkan melalui hasil wawancara mendalam dengan tiga informan yang dipilih secara purposive sesuai dengan kebutuhan penelitian. Hasil penelitian menjelaskan bahwa, pertama komunikasi politik Golkar menggunakan strategi sosialisasi paradigma baru yang diterapkan dalam berbagai acara dan kegiatan besar, serta pelatihan-pelatihan kader dan anggota. Kedua, adapaun pemasaran politik yang digunakan partai Golkar adalah melalui pendekatan market-oriented party yang menyesuaikan produk-produk politik dengan kebutuhan masyarakat. Kata Kunci: Komunikasi politik, Marketing politik, Partai Golkar
Pemanfaatan Media Sosial Instagram oleh Redaksi Kuninganmass Stefani Wijaya; Aryo Subarkah Eddyono
Expose: Jurnal Ilmu Komunikasi Vol 4, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i1.1532

Abstract

Currently, various media use social media with various motivations. One of the media that does this is a local online media in Kuningan, West Java, namely Kuninganmass. Kuninganmass chose Instagram because it has many features that can be used for editorial purposes. Kuninganmass Instagram has 25.2 thousand followers and has superior interaction compared to other local online media such as Radar Kuningan, Kuningan Dialectics, FrameWarta, SuaraKuningan, Ciremai Today, Kuninganmedia. This research answers: how does Kuninganmass utilize Instagram? The research method used is qualitative. Data were collected through interviews, observations and documents. The results of this study are that the Kuninganmass editor uses Instagram for the purposes of news distribution, news gathering, content promotion and sales as well as new interaction media. Kuninganmass utilizes Instagram social media by using Instagram features such as Instagram stories, Instagram TV, Instagram live, uploading content, and direct messages. Kuninganmass' motivation to use Instagram is to find out the effect of using Instagram social media on readers, introduce the name Kuninganmass and expand segmentation, especially reaching the segmentation of young people. With the use of Instagram, Kuninganmass has succeeded in increasing the youth segment, introducing the name Kuninganmass more broadly and getting additional alternative income. Suggestions for further research is to see how newsrooms are affected by social media culture in producing their content.
Analisis Media Edukasi Puzzle Untuk Pendidikan Karakter Anak Usia Dini Lisa Mardiana; Mutia Rahmi Pratiwi; Dzuha Hening
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.1697

Abstract

Early childhood character education is a crucial phase that requires serious attention. Media education is a solution in delivering messages related to early childhood character education. The purpose of this research is to analyze the puzzle media that has existed before so that it can be the basis for developing the puzzle media that will be designed by the author based on the development of children's self-concepts as part of character education. This research is a qualitative research with case study method. The resource persons who became the research subjects were two practitioners, namely child psychologists and practitioners of children's education media. The results show that puzzle educational media can be a solution for delivering character education to children and it is necessary to design educational media in the form of puzzles based on character education and the role of parents with the aim of developing self-esteem and self-confidence in it.
STRATEGI BERTAHAN BISNIS KUE KERING DI MASA PANDEMI COVID-19 MELALUI PENDEKATAN KOMUNIKASI PEMASARAN TERPADU Vizcardine Audinovic
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.1592

Abstract

Pandemi covid yang belum kunjung usai ini berdampak pada perekenomian Indonesia. Daya beli masyarakat mulai turun, sehingga membuat banyak usaha terutama Usaha Mikro Kecil dan Menengah (UMKM) yang pendapatannya merosot tajam. Termasuk bisnis kue kering Be U Patisserie dan Dapur Muslimah dijalani oleh ibu rumah tangga ini mengalami penurunan di awal pandemi. Kemudian keduanya menerapkan strategi komunikasi pemasaran untuk terpadu untuk dapat bangkit. Tujuan dari penelitian ini untuk mendeskripsikan strategi bertahan bisnis kue kering Be U Patisserie dan Dapur Muslimah selama masa pandemi covid-19 melalui pendekatan pemasaran terpadu. Penelitian ini menggunakan pendekatan kualitatif deskriptif, analisis data menggunakan triangulasi waktu. Teknik pengumpulan data melalui wawancara mendalam dan observasi di media sosial. Hasil penelitian ini menjelaskan bahwa Be U Pattiserie dan Dapur Muslimah mampu mempertahankan bisnis kue keringnya di masa pandemi bahkan mendulang kenaikan penjualan karena menerapkan elemen komunikasi pemasaran terpadu. Be U Pattiserie menggunakan direct marketing, online marketing, sales promotion dan advertising untuk pemasaran, hasilnya usaha ini mengalami peningkatan omset sebanyak dua kali lipat dan memiliki seorang karyawan. Sedangkan Dapur Muslimah menggunakan direct marketing, online marketing dan sales promotion. Dapur Muslimah juga mengalami peningkatan omset dan menambah dua karyawan. Ke depannya Be U Patisserie dan Dapur Muslimah harus mengoptimalkan fitur di media sosial seperti lebih disiplin menunggah konten untuk menambah engagement yang pada akhirnya dapat meningkatkan brand awareness dan penjualan. Keywords: strategi, kue kering, komunikasi pemasaran terpadu, covid-19, UMKM
Digitalisasi Industri Perfilman Korea Selatan Melalui Netflix Sebagai Alternatif Pasar Ekspor Film Faradina Tshania Laily; Adiasri Putri Purbantina
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.1494

Abstract

The global pandemic COVID-19 threatens both global health and the global economy, including the film industry. Throughout 2020, the international movie industry experienced a significant market decline due to various social distancing measurements. South Korea, enjoying its cultural export boom (e.g., Korean drama, Korean film), is not an exception. South Korean film industry experienced a sharp decline in their sales and revenue. The challenges from COVID-19 to the global film industry led to a market transformation, especially regarding global film distributions. Netflix, an online streaming platform, becomes one of the key players within this phenomenon. This paper employs a qualitative method to analyze the South Korean film industry's export strategy transformation through Netflix.[AE1]  The paper found that South Korean film industries experienced a 13,3 % increase in exports in 2020, with 975 movies. There is increasing consumer interest in South Korean culture, actors, and stories as more Korean movies are accessible through Netflix.
Konfigurasi Elite Selama Pandemi COVID-19 di Desa Jelgung Kabupaten Sampang Endik Hidayat; Aufa Izzudin Baihaqi; Rustono Farady Marta
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.1621

Abstract

Abstract Influential groups, source of power and the change of elites post-pandemic rises the social questions of the study. This research aims aims to discuss the dynamics of elite configuration during the COVID-19 pandemic in Jelgung Village Sampang Regency, Madura. Using Putnam's elite theory and Andrain's theory of sources of power, the research will be allocated in Jelgung Village, Sampang Regency uses a qualitative method with a case study research model. The data is collected through in-depth interview with informants relevant to the topic of the village elite. The results showed that the elite of the Jelgung village consisted of the government, religious leaders, health workers, champions or blater groups, military officers and retired soldiers, and business unit owners. It’s also discovered a configuration that consists of shifting sources and channels of power during the COVID-19 pandemic towards the elite constellation of Jelgung Village due to their contribution, namely doctors, nurses, and midwives. Keywords: Configuration, Elite Village, Power, Madura, COVID-19 Abstrak Kelompok yang influensial, sumber kekuasaan dan perubahan elite desa pasca pandemi COVID-19 menjadi sebuah permasalahan sosial dalam penelitian ini. Penelitian ini bertujuan untuk membahas dinamika konfigurasi elite selama pandemi COVID-19 di Desa Jelgung Kabupaten Sampang, Madura. Artikel ini menggunakan teori elite Putnam dan teori sumber-sumber kekuasaan oleh Andrain. Studi  desa Jelgung Kabupaten Sampang ini menggunakan metode kualitatif dengan teknik studi kasus. Pengumpulan data primer melalui teknik wawancara mendalam dengan para informan penelitian yang relevan dengan topik elite desa. Hasil penelitian menunjukan elite desa Jelgung terdiri dari pemerintah desa, kiai tokoh agama, tenaga kesehatan desa, kelompok jawara atau blater, aparat militer dan purnawirawan tentara, dan pemilik unit bisnis tergabung dalam wirausahawan desa. Artikel ini juga menemukan terjadi konfigurasi yang terdiri dari pergeseran sumber dan saluran kekuasaan selama pandemi COVID-19 terhadap konstalasi elite desa Jelgung. situasi pandemi memunculkan elite baru yang memiliki pengaruh besar yakni para tenaga kesehatan desa yakni dokter, perawat, dan bidan desa.Kata Kunci: Elite Desa, Kekuasaan, Konfigurasi, Madura, COVID-19
Aktivitas Public Relations Dalam Menerapkan Budaya Perusahaan Femi Oktaviani
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.3382

Abstract

Public relations (PR) has an essential role in a company, as in the banking world is needed in facing banking competition that is so competitive. Corporate culture in a company is directed to support the strategy and long-term business development to have higher endurance and competitiveness. Public relations are necessary for implementing corporate culture because culture is the foundation in managing a company and supporting a company to achieve optimal performance. This study aims to determine the form of PR commitment and PR activities in implementing corporate culture. This research is qualitative research using a case study approach. The results obtained are a form of commitment consisting of affective commitment by the go spirit and commitment to building teamwork. Then normative commitment consists of an agent of trust (professionalism, respect, integrity, trust, and agent of development), which is implemented through cultural values of innovation and agent of service. The challenges faced by PR in implementing corporate culture are personal culture, customers or partners' challenges, and inter-division team building that has different roles and functions.Keywords: Public Relations, Corporate, Culture.
Keputusan Berlangganan Aplikasi Konferensi Video: Analisis Pengetahuan Konsumen dan Getok Tular Elektronik Glorius Parulian Yuwono Setra; Rafika Puspitasari
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.1706

Abstract

The COVID-19 pandemic has minimized face-to-face meetings within the public. The reality shows that video-conference application is the solution so that people can still be connected face-to-face through online video even though they’re separated by distance and time. There are actually many video-conference applications on the market. However, Zoom Premium is considered to be popularly used and has become a public conversation since the COVID-19 pandemic. Someone who decides to subscribe to the Zoom Premium application is estimated to be influenced by their knowledge and public reviews that are scattered on social media regarding Zoom Premium. Therefore, this study aims to determine how much influence that product knowledge and electronic word-of-mouth (EWOM) have on the decision to subscribe to the Zoom Premium application. This study applies quantitative approach with online questionnaire being distributed through purposive sampling to one hundred and ten customers of the Zoom Premium application in Indonesia. The method used in this study is multiple regression analysis and utilizes the SPSS 25 application. The result shows that product knowledge and electronic word of mouth simultaneously influence 43.4% of the decision to subscribe to the Zoom Premium application. Partially, each of them is also influential.

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