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INDONESIA
JURNAL SAINS PEMASARAN INDONESIA
Published by Universitas Diponegoro
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Core Subject : Education,
Education
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Articles 343 Documents
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PENCIPTAKAN MINAT WORDS OF MOUTH YANG POSITIF PADA COMMERCIAL BANKING CENTER JAWA TENGAH Jelita, Ronarata Novarina
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 14, No 1 (2015): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (918.564 KB) | DOI: 10.14710/jspi.v14i1.31-44

Abstract

This research is done based on phenomena that occuied because of research result differences (research gap) about customer satisfaction and positive words of mouth in marketing. Besides, there are also research problem about customers satisfaction that decrease in banking industry, impacting number of customers decrease too, so that company in banking industry must improving their service quality to increase customers satisfaction. The impact from good customers satisfaction will give a positive effects in a way to increase positive words of mouth recording with the aim to increase number of customers.Some condition and factor above were importance to be checked empirically and analyzed. Theréfore the practitioner / managerial in bani‹ing industry can obtain facts to support them in making decision and good strategy for their company. This research is done fry taking resea/c/› object at one of business unit in PT. Bank Mandiri (Persero) Tbk, Commercial Banking Cen/er Jawa Tengah, amounting to 164 customers within. \Mith the number of 164 customers, very possibles to do a sensus to all of the customers, so that all of the customers become a respondense. Analysis technique that used to interpret and analyze data ini this research is technique of Structural Equation Model (SEM) of software package AMOS.Result examination proven hypothesis that factors core service quality and peripheral service quality become positlVé CiffeCt DI CUStOlTlers satisfaction, and futhermorre customers satisfaction become positive effect of positive words of mouth. It is mean high significance of each other variables. As for model which is raised in this research can he accepted posed at by index according to where value of GFI 0,933 , value of chi-square 58,951 , probability value 0,053 , value of TLI 0,983 and value of CFI 0,986 , all have up tc siandarci, although of A GFI 0,897 accepted by marginal.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEUNGGULAN BERSAING PRODUK TERHADAP KINERJA PENJUALAN kurniawan, fengki oktora
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 4, No 1 (2005): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (999.399 KB) | DOI: 10.14710/jspi.v4i1.17 - 30

Abstract

Diferensiasi produk  dan jasa yang  ditawarkan perusahaan  merupakan  usaha  untuk menciptakan  sesuatu yang  baru  dan dirasakan  o/eh kese/uruhan  industri  sebagai hat yang  unik.  Diferensiasi produk atau Jasa  dapat bermacam-macam  bentuknya:  citra rancangan atau merek,  teknologi, karakteristik khusus, pelayanan pelanggan, Jaringan penya/ur  atau  dimensi  lain   (Porter  1990).   R&D  yang   dimiliki   perusahaan   dapat dijadikan  tulang punggung  keberhasilan perusahaan.  Hal ini berkaitan dengan  upaya perusahaan dalam mengetahui keinginan pasar yang dapat diperoleh dari riset pasar yang dilakukan  sehingga dari hasil tersebut dituangkan  da/am pengembangan produk baru.    Dengan    diketahuinya   keinginan   konsumen    atau   pasar   pada    umumnya perusahaan dapat menghasi/kan produk sesuai dengan  kebutuhan pasar yang  dituju. Tujuan dari penelitian ini adalah untuk menganafisis  faktor-faktor keunggulan  bersaing produk   yang   berpengaruh   terhadap   kinerja   penjua/an   produk.   Popu/asi   da/am penelitian   ini  ada/ah  106  perusahaan  manufaktur  (perusahaan  yang  memproduksi barang) di kota Semarang dengan  kriteria perusahaan  besar.  Data dianalisis dengan menggunakan  Structural Equation  Modelling (SEM). 
KUALITAS PELAYANAN SEBAGAI STRATEGI MENCIPTAKAN KEPUASAN PADA PANGKALAN PENDARATAN IKAN (PPI) MORO DEMAK Tasunar, Nanang
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 5, No 1 (2006): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1750.847 KB) | DOI: 10.14710/jspi.v5i1.41-62

Abstract

Penelitian ini bertujuan menginventarisir faktor-faktor penyebab rendahnya pemanfaatan Pangkalan Pendaratan Ikan (PPI) Morodemak, menganalisis kualitas pelayanan sebagai strategi menciptakan kepuasan, serta merumuskan strategi yang sesuai sebagai bagi penyelenggara pelayanan di PPI. Hal ini sesuai dengan masalah utama penelitian yaitu rendahnya pemanfaatan PPI Morodemak oleh nelayan sekitarnya. Temuan penelitian ini adalah kepuasan nelayan dipengaruhi oleh kualitas pelayanan, responsibility, image dan transparasi, sedangkan variabel indenpenden yang paling berpengaruh terhadap kepuasan nelayan adalah variabel transparasi dengan koefisien beta sebesar 0,421 disusul berturut-turut variabel kualitas pelayanan 0.212, variabel image 0.152 serta variabel responsibility 0,132
Studi Tentang Kepuasan Konsumen di Toko Emas Pusaka Sukorejo Kendal Amalina, RA Nur; Sukresna, I Made; Sugiharto, J.
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 2 (2019): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.553 KB) | DOI: 10.14710/jspi.v18i2.104-123

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas barang emas dan kualitas layanan terhadap WOM (Word Of Mouth dengan menggunakan kepuasan konsumen sebagai variabel mediator (intervening) studi pada toko emas pusaka mas Sukorejo Kendal. Kualitas barang emas merupakan hal yang menjadi pertimbangan konsumen dalam melakukan pembelian pada Toko emas pusaka Sukorejo Kendal.Responden dalam penelitian ini adalah konsumen yang melakukan transaksi di toko emas pusaka mas Sukorejo Kendal. Data dikumpulkan melalui metode kuisioner yang diisi secara mandiri oleh 155 responden yang dipilih dengan metode non probability sampling dimana responden telah melakukan pembelian atau transaksi di toko emas pusaka mas Sukorejo Kendal. Metode analisis yang digunakan adalah analisis Structural Equation Modelling (SEM) yang dijalankan dengan program AMOS.Hasil pengujian hipotesis dengan SEM menunjukkan bahwa : 1. Kualitas barang emas berpengaruh positif terhadap kepuasan konsumen, 2. Kualitas layanan berpengaruh positif terhadap kepuasan konsumen, 3. Kepuasan konsumen berpengaruh positif dan signifikan terhadap WOM 4. Kualitas layanan berpengaruh positif terhadap WOM studi pada toko emas pusaka mas Sukorejo Kendal.
ANALISIS PENGARUH KUALITAS LAYANAN INTI DAN PERIPHERAL TERHADAP KEPUASAN PELANGGAN DALAM MENINGKATKAN MINAT BELI ULANG (Studi pada Bengkel Ekauto Semarang) Agustin, Fitrianiz; Rahardjo, Susilo Toto; Indriani, Farida
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 01 (2016): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.818 KB) | DOI: 10.14710/jspi.v15i01.34 - 45

Abstract

The purpose of this research is to test the influences of core service quality and peripheral service quality on customer satisfaction to increase repurchase intention. Using these variables, the usage of these variables are able to solve the arising problem within Bengkel Ekauto Semarang.The samples size of this research is 100 customers bengkel Ekauto Semarang. Using the Structural Equation Modeling (SEM). The results show that the core service quality and peripheral service quality on customer satisfaction to increase repurchase intention.The effect quality of core service quality on customer satisfaction are significant; The effect core service quality on repurchase intention are significant; The effect quality of peripheral service quality on customer satisfaction are significant; The effect peripheral service quality on repurchase intention are significant; and The effect customer satisfaction on repurchase intention are significant.
STUDI MENGENAI LOYALITAS PELANGGAN PADA DIVISI ASURANSI KUMPULAN AJB BUMI PUTERA 1912 { Studi Kasus di Jawa Tengah) margaretha, moureen
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 3, No 3 (2004): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1728.955 KB) | DOI: 10.14710/jspi.v3i3.289 - 308

Abstract

Asuransi jiwa  merupakan  bisnis  dimana  konsumen  biasanya  kurang  memiliki kemampuan untuk mengevaluasi produk utama.  Asuransi jiwa divisi kumpulan AJB Bumiputera   1912   adalah   satu   dari  perusahaan   asuransi  di  Indonesia   yang mempunyai komitmen tinggi tentang asuransi jiwa dan memberi konstribusi keuntungan kepada perusahaan berupa coverage risk.  Berdasar hasil survey pasar asuransi di jawa  tengah telah terjadi penurunan minat pelanggan pada  asuransi corporate  terutama  di   AJB  Bumiputera  1912.  Berdasarkan  kasus tersebut dan penelitian dari Selnes ( 1993) yang menyatakan untuk bisnis asuransi ditemukan pengaruh  yang  negatif antara  kualitas  kinerja  pelayanan,  kepuasan  pelanggan, reputasi perusahaan dan loyalitas pelanggan maka peneliti tertarik untuk melakukan penelitian di bisnis asuransi.  Penelitian ini mencoba menganalisis faktor-faktor yang berkaitan dengan konsep "kualitas kinerja pelayanan" seperti kemampuan memberikan dan melaksanakan pelayanan jasa dan variabel-variabel yang mendukungnya.
Studi Pada Perusahaan Franchise Di Kota Semarang Dan Yogyakarta Hapsari, Marselia Herma
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 7, No 3 (2008): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2109.579 KB) | DOI: 10.14710/jspi.v7i3.353-378

Abstract

Penelitian ini ditujukan untuk menguji pengaruh kualitas manajemen, motivasi kewirausahaan, dan pengelolaan  merek terhadap kualitas hubungan franchise  dan pengaruhnya terhadap peningkatan kinerja penjualan. Berdasarkan teknik purposive sampling, didapatkan sampel sejumlah 130 perusahaan franchise di Semarang dan Yogyakarta. Analisis data dengan  menggunakan SPSS for Windows 11.0. Hasil analisis menunjukkan bahwa kualitas  manajemen, motivasi kewirausahaan, dan pengelolaan merek berpengaruh positif dan signifikan terhadap kualitas hubungan  franchise, dan kualitas hubungan  franchise  berpengaruh  positif dan signifikan terhadap kinerja penjualan. Temuan empiris tersebut mengindikasikan bahwa untuk meningkatkan kinerja penjualan, perlu memperhatikan factor-faktor seperti kualitas hubungan franchise kualitas manajemen, motivasi kewirausahaan, dan pengelolaan merek, karena faktor- faktor tersebut terbukti mempengaruhi tinggi rendahnya kinerja penjualan. Implikasi teoritis dan saran-saran bagi penelitian mendatang juga diuraikan pada bagian akhir dalam penelitian ini.   
STUDI MENGENAI PENGARUH TEKANAN WAKTU UNTUK MEMBELI, DERAJAT DIFERENSIASI PRODUK DAN CUSTOMER VALUE TERHADAP MINAT BERTRANSAKSI ULANG MENGGUNAKAN UANG ELEKTRONIK (Studi pada Pengguna Uang Elektronik e-Money di Kota Semarang) Yulianto, Yana; Ferdinand, Augusty Tae; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 3 (2016): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.867 KB) | DOI: 10.14710/jspi.v15i3.152-167

Abstract

The pupose of this research is to build a customer value through time pressure to buy and the degree of product differentiation in improving interest in the use of electronic money transaction (Studies on users electronic moneye-Moneyin Semarang).Samples were the users electronic money in Semarang, a total of 102 respondents. Structural Equation Model (SEM) was run by AMOS software was used to analyze the data. The analysis showed that the customer value through time pressure to buy positive effect in improving interest in the use of electronic money transaction.The empirical findings indicate that time pressure to buy positive influence on improving interest in the use of eectronic money transaction, time pressure to buy possitive influence on cutomer value, the degree of product differentiation is not possitive effect on improving interest in the use of electronic money transaction, customer value possitive influence on improving interest in the use of electronic money transaction.
PENINGKATAN KUALITAS KEHIDUPAN KERJA MELALUI ANALISIS STRESS KERJA SERTA FAKTOR YANG MEMPENGARUHI (Studi pada Anggota Dit. Reskrimum POLDA Jateng) Pratiwi, Maharani Ayu
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 13, No 3 (2014): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.593 KB) | DOI: 10.14710/jspi.v13i3.350-368

Abstract

control in a variety of human behavior. Although the police do their job fair, good, and theywork diplomatically still not an easy task. Police in carrying out his responsibilities as a lawenforcement and justice has several tasks, namely as a patrol officer, detective, juvenilepolice, traffic police, officer training, officer identification, and laboratory personnel (crime).The phenomenon encourages research that examine how to improve the quality of workinglife member of the Dit. Reskrimum Central Java Police.The model was developed to answer the research problem consists of four variables thatinclude the variable characteristics of the organization and job characteristics as exogenousvariables as well as the job stress and quality of work life as an endogenous variable thatproduced five research hypotheses. Data on the variables obtained through interview usingquestionnaires to 106 members of the DIT. Reskrimum Central Java Police. The collecteddata is then analyzed by using SEM.Statistical test results showed that the statistical characteristics of the organization provedpositive and significant effect on Job Stress, Job Characteristics proved statistically significantand positive effect on Job Stress, Job Stress has not been proven statistically significanteffect on Quality of Life Work, Organizational Characteristics statistically proven effect positiveand significant impact on quality of work life and job characteristics are statistically provenpositive and significant impact on the Quality of Work Life.
ANALYSIS THE EFFECT OF SERVICE QUALITY, PRICE ADVANTAGES, AND MARKETER’S BEHAVIORAL TOWARDS CUSTOMER SATISFACTION IN ORDER TO INCREASE CUSTOMER LOYALTY (Study in PT. DES TEKNOLOGI INFORMASI) Nugroho, Edwin Krisna
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 1 (2018): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.851 KB) | DOI: 10.14710/jspi.v17i1.63-78

Abstract

This research is aimed to examine the effect of Service Quality, Price Excellence, and Marketers Behavioral Behavior, to Customer Satisfaction, and its impact on Customer Loyalty. The problem of research is how to improve Customer Loyalty, by improving Customer Satisfaction, through Service Quality, Price Excellence, and Behavior Ethics of Marketers?The sample in this research is the customer of PT. DES Teknologi Informasi of 150 respondents. Data analysis is done by Structural Equation Modeling (SEM) using AMOS software. The results of the analysis show that Service Quality, Price Excellence, Marketers Behavior Ethics, have a positive and significant influence on Service User Satisfaction, in order to increase Service User Loyalty.The results of these empirical studies have an indication that Service Quality has a positive influence on Customer Satisfaction; Price advantage has a positive effect on Customer Satisfaction; Behavior Ethics Marketers have a positive influence on Customer Satisfaction; User Service Satisfaction has a positive effect on Customer Loyalty.

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