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INDONESIA
JURNAL SAINS PEMASARAN INDONESIA
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 355 Documents
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STUDI FAKTOR-FAKTOR YANG MEMPENGARUHI KEPERCAYAAN PELANGGAN DALAM MENINGKATKAN KERJASAMA BERKELANJUTAN (STUDI PADA CV MITRA KASIH PERKASA) Perkasa KS, Nicholas Anggada; Soesanto, Harry; Sukresna, I Made
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 02 (2016): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.154 KB) | DOI: 10.14710/jspi.v15i02.74-82

Abstract

The purpose of this research is to test the influences of product quality, after sales service, and direct marketing oncustomer trustto impact sustainability relationship. Using these variables, the usage of these variables are able to solve the arising problem within customersCV. Mitra Kasih Perkasa. Statement of this problem is how increase sustainability relationship?.The samples size of this research is105customersCV. Mitra Kasih Perkasa. Using the Structural Equation Modeling (SEM). The results show that product quality, after sales service, and direct marketing oncustomer trustto impact sustainability relationship.The effect of core product quality on customer trustare significant;The effect after sales service on customer trustare significant;The effect of direct marketing on customer trustare significant;The effect customer truston sustainability relationship are significant; and The effect direct marketing on sustainability relationship are significant.
ANALISIS PENGARUH PROMOSI, HARGA, DAN ATRIBUT PRODUK TERHADAP PERPINDAHAN MEREK (BRAND SWITCHING) KARTU SELULER DI STIE TOTALWIN SEMARANG Jatmiko, M. Roby
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 12, No 2 (2013): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.391 KB) | DOI: 10.14710/jspi.v12i2.157 - 167

Abstract

Brand Switching is the time when a customer or a group of customerchange their loyalty from one brand of product to another.Population of this research is SIM Card User in Totalwin Semarang. Sixty eight are chosen as sample are fixed as purposive sampling. Data are analyzed using SPSS program. Data are collected with questionnaires.From the research we can conclude that validity test and reliability test all questioner are fulfill the requirement. Result and theoretical implication of this research is: this research supports previous researches postulating that promotion, price , and product attributes influences to brand switching positively. In managerial terms, this research contributes to decision makers to pay more attention to the promotion in purpose to improve loyalty customer.
DINAMIKA STRATEGI PELAYANAN OUTLET DAN KINERJA PEMASARAN Sunaryo, Bambang B
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 1, No 1 (2002): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1334.884 KB) | DOI: 10.14710/jspi.v1i1.41-56

Abstract

Membangun  kinerja  pemasaran  yang  tangguh  memerlukan  strategi yang tepat  dan  usaha yang  maksimal pada  setiap  bagian  dalam  perusahaan. Salah satu strategi yang dapat menopang kinerja pemasaran adalah strategi pelayanan  outlet.  Penelitian ini ingin menguji hubungan Strategi pelayanan outlet terhadap kinerja selling-in dan selling-out serta ingin menjawab bagaimana  kedua  instrumen  pemasaran  tersebut    mampu  menjelaskan kinerja pemasaran
ANALISIS PENGARUH KUALITAS HUBUNGAN BISNIS ANTARA TENAGA PENJUALAN DAN RETAILER TERHADAP EFEKTIFITAS PENJUALAN adikusumo, susanti
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 2, No 3 (2003): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1444.402 KB) | DOI: 10.14710/jspi.v2i3.247 - 264

Abstract

Dalam  dunia  usaha saat  ini,   sebuah perusahaan  semakin  terikat pada  hubungan bisnis dengan para retailernya,  karena itu, penting bagi perusahaan untuk memiliki hubungan yang erat  dengan  retai/ernya  untuk  dapat  bertahan dalam  kompetisi dengan perusahaan  lain. Relationship marketing  menawarkan strategi  memperdalam  hubungan dengan pe/anggan. Kemampuan  sebuah  perusahaan  untuk  menciptakan  dan  memelihara  hubungan  dengan pe/anggannya  merupakan    basis jangka  panjang  bagi  keungulan  bersaing perusahaan. Kua/itas sebuah hubungan bisnis  akan berpengaruh pada  efektifitas penjualannya.   Tujuan dari penelitian  ini  adalah  untuk menentukan faktor-fakior  apa sajakah yang  berpengaruh dalam  meningkatkan kualitas hubungan bisnis antara tenaga penjualan dengan perusahaan retailer berdasar perspektif dari tenaga penjualan.  Model pene/itian dikembangkan berdasarkan penelitian  sebelumnya yang  te/ah  di/akukan  Frankwick,  Porter,  dan  Crosby (2001) dan Crosby,  Evans,  dan Cowles (1990).  Analisis statistik dengan SEM yang dilakukan pada  data  dari  110  orang  salesman perusahaan  distributor farmasi  di  kota  Semarang menglndikasikan  bahwa faktor yang  paling  berpengaruh  pada  kua/itas  hubungan  bisnis adalah faktor  kesamaan  sistem  nilai  (0.377).  Layanan  tenaga penjualan  dan  dukungan perusahaan menunjukkan pengaruh yang lebih besar pada kualitas hubungan bisnis dibandingkan  keahlian  tenaga penjualan.  Hasil penelitian  ini  merekomendasikan  bahwa strategi  personal  selling  dan  dukungan  perusahaan  dengan  promosi   dan  iklan   serta penerapan  orientasi pada pelanggan  dalam budaya kerja perusahaan  distributor farmasi, akan mampu meningkatkan kualitas hubungan bisnis dengan pelanggan (retailer) dan pada akhirnya akan meningkatkan efektivitas penjualan. 
ANALYSIS THE EFFECT OF SERVICE QUALITY, PRICE ADVANTAGES, AND MARKETER’S BEHAVIORAL TOWARDS CUSTOMER SATISFACTION IN ORDER TO INCREASE CUSTOMER LOYALTY (Study in PT. DES TEKNOLOGI INFORMASI) Nugroho, Edwin Krisna
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 1 (2018): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.851 KB) | DOI: 10.14710/jspi.v17i1.63-78

Abstract

This research is aimed to examine the effect of Service Quality, Price Excellence, and Marketers Behavioral Behavior, to Customer Satisfaction, and its impact on Customer Loyalty. The problem of research is how to improve Customer Loyalty, by improving Customer Satisfaction, through Service Quality, Price Excellence, and Behavior Ethics of Marketers?The sample in this research is the customer of PT. DES Teknologi Informasi of 150 respondents. Data analysis is done by Structural Equation Modeling (SEM) using AMOS software. The results of the analysis show that Service Quality, Price Excellence, Marketers Behavior Ethics, have a positive and significant influence on Service User Satisfaction, in order to increase Service User Loyalty.The results of these empirical studies have an indication that Service Quality has a positive influence on Customer Satisfaction; Price advantage has a positive effect on Customer Satisfaction; Behavior Ethics Marketers have a positive influence on Customer Satisfaction; User Service Satisfaction has a positive effect on Customer Loyalty.
PENINGKATAN KUALITAS KEHIDUPAN KERJA MELALUI ANALISIS STRESS KERJA SERTA FAKTOR YANG MEMPENGARUHI (Studi pada Anggota Dit. Reskrimum POLDA Jateng) Pratiwi, Maharani Ayu
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 13, No 3 (2014): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.593 KB) | DOI: 10.14710/jspi.v13i3.350-368

Abstract

control in a variety of human behavior. Although the police do their job fair, good, and theywork diplomatically still not an easy task. Police in carrying out his responsibilities as a lawenforcement and justice has several tasks, namely as a patrol officer, detective, juvenilepolice, traffic police, officer training, officer identification, and laboratory personnel (crime).The phenomenon encourages research that examine how to improve the quality of workinglife member of the Dit. Reskrimum Central Java Police.The model was developed to answer the research problem consists of four variables thatinclude the variable characteristics of the organization and job characteristics as exogenousvariables as well as the job stress and quality of work life as an endogenous variable thatproduced five research hypotheses. Data on the variables obtained through interview usingquestionnaires to 106 members of the DIT. Reskrimum Central Java Police. The collecteddata is then analyzed by using SEM.Statistical test results showed that the statistical characteristics of the organization provedpositive and significant effect on Job Stress, Job Characteristics proved statistically significantand positive effect on Job Stress, Job Stress has not been proven statistically significanteffect on Quality of Life Work, Organizational Characteristics statistically proven effect positiveand significant impact on quality of work life and job characteristics are statistically provenpositive and significant impact on the Quality of Work Life.
STUDI MENGENAI PENGARUH TEKANAN WAKTU UNTUK MEMBELI, DERAJAT DIFERENSIASI PRODUK DAN CUSTOMER VALUE TERHADAP MINAT BERTRANSAKSI ULANG MENGGUNAKAN UANG ELEKTRONIK (Studi pada Pengguna Uang Elektronik e-Money di Kota Semarang) Yulianto, Yana; Ferdinand, Augusty Tae; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 3 (2016): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.867 KB) | DOI: 10.14710/jspi.v15i3.152-167

Abstract

The pupose of this research is to build a customer value through time pressure to buy and the degree of product differentiation in improving interest in the use of electronic money transaction (Studies on users electronic moneye-Moneyin Semarang).Samples were the users electronic money in Semarang, a total of 102 respondents. Structural Equation Model (SEM) was run by AMOS software was used to analyze the data. The analysis showed that the customer value through time pressure to buy positive effect in improving interest in the use of electronic money transaction.The empirical findings indicate that time pressure to buy positive influence on improving interest in the use of eectronic money transaction, time pressure to buy possitive influence on cutomer value, the degree of product differentiation is not possitive effect on improving interest in the use of electronic money transaction, customer value possitive influence on improving interest in the use of electronic money transaction.
Studi Pada Perusahaan Franchise Di Kota Semarang Dan Yogyakarta Hapsari, Marselia Herma
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 7, No 3 (2008): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2109.579 KB) | DOI: 10.14710/jspi.v7i3.353-378

Abstract

Penelitian ini ditujukan untuk menguji pengaruh kualitas manajemen, motivasi kewirausahaan, dan pengelolaan  merek terhadap kualitas hubungan franchise  dan pengaruhnya terhadap peningkatan kinerja penjualan. Berdasarkan teknik purposive sampling, didapatkan sampel sejumlah 130 perusahaan franchise di Semarang dan Yogyakarta. Analisis data dengan  menggunakan SPSS for Windows 11.0. Hasil analisis menunjukkan bahwa kualitas  manajemen, motivasi kewirausahaan, dan pengelolaan merek berpengaruh positif dan signifikan terhadap kualitas hubungan  franchise, dan kualitas hubungan  franchise  berpengaruh  positif dan signifikan terhadap kinerja penjualan. Temuan empiris tersebut mengindikasikan bahwa untuk meningkatkan kinerja penjualan, perlu memperhatikan factor-faktor seperti kualitas hubungan franchise kualitas manajemen, motivasi kewirausahaan, dan pengelolaan merek, karena faktor- faktor tersebut terbukti mempengaruhi tinggi rendahnya kinerja penjualan. Implikasi teoritis dan saran-saran bagi penelitian mendatang juga diuraikan pada bagian akhir dalam penelitian ini.   
STUDI MENGENAI LOYALITAS PELANGGAN PADA DIVISI ASURANSI KUMPULAN AJB BUMI PUTERA 1912 { Studi Kasus di Jawa Tengah) margaretha, moureen
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 3, No 3 (2004): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1728.955 KB) | DOI: 10.14710/jspi.v3i3.289 - 308

Abstract

Asuransi jiwa  merupakan  bisnis  dimana  konsumen  biasanya  kurang  memiliki kemampuan untuk mengevaluasi produk utama.  Asuransi jiwa divisi kumpulan AJB Bumiputera   1912   adalah   satu   dari  perusahaan   asuransi  di  Indonesia   yang mempunyai komitmen tinggi tentang asuransi jiwa dan memberi konstribusi keuntungan kepada perusahaan berupa coverage risk.  Berdasar hasil survey pasar asuransi di jawa  tengah telah terjadi penurunan minat pelanggan pada  asuransi corporate  terutama  di   AJB  Bumiputera  1912.  Berdasarkan  kasus tersebut dan penelitian dari Selnes ( 1993) yang menyatakan untuk bisnis asuransi ditemukan pengaruh  yang  negatif antara  kualitas  kinerja  pelayanan,  kepuasan  pelanggan, reputasi perusahaan dan loyalitas pelanggan maka peneliti tertarik untuk melakukan penelitian di bisnis asuransi.  Penelitian ini mencoba menganalisis faktor-faktor yang berkaitan dengan konsep "kualitas kinerja pelayanan" seperti kemampuan memberikan dan melaksanakan pelayanan jasa dan variabel-variabel yang mendukungnya.
ANALISIS PENGARUH KUALITAS LAYANAN INTI DAN PERIPHERAL TERHADAP KEPUASAN PELANGGAN DALAM MENINGKATKAN MINAT BELI ULANG (Studi pada Bengkel Ekauto Semarang) Agustin, Fitrianiz; Rahardjo, Susilo Toto; Indriani, Farida
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 01 (2016): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.818 KB) | DOI: 10.14710/jspi.v15i01.34 - 45

Abstract

The purpose of this research is to test the influences of core service quality and peripheral service quality on customer satisfaction to increase repurchase intention. Using these variables, the usage of these variables are able to solve the arising problem within Bengkel Ekauto Semarang.The samples size of this research is 100 customers bengkel Ekauto Semarang. Using the Structural Equation Modeling (SEM). The results show that the core service quality and peripheral service quality on customer satisfaction to increase repurchase intention.The effect quality of core service quality on customer satisfaction are significant; The effect core service quality on repurchase intention are significant; The effect quality of peripheral service quality on customer satisfaction are significant; The effect peripheral service quality on repurchase intention are significant; and The effect customer satisfaction on repurchase intention are significant.

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