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LUGAS Jurnal Komunikasi
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 25808338     EISSN : 26211564     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 3, No 1: Juni 2019" : 6 Documents clear
Citra Aktor Politik Pilkada Gubernur dan Wakil Gubernur Provinsi Maluku Utara Tahun 2018 Burhan Bungin; Nurlaela Syarif; Monika Teguh; Tasya Devi Rossafine
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.861 KB) | DOI: 10.31334/ljk.v3i1.408

Abstract

North Maluku is the youngest province in Indonesia which has begun to carry out democracy through the Election of Regional Heads (Pilkada). One of the largest regional elections in North Maluku is the Governor's Election. Unfortunately the Governor's Election that has been running so far has been colored by various problems. Symbolic violence such as black campaigns by bringing down political opponents using ethnic and primordial issues sprang up. In addition, the ability of figures to build the image of political actors who have power and influence also makes people accept the results of regional elections that are full of disputes. Coupled with the condition of the mass media that have a tendency to take sides because of certain interests, the existence of social construction on the image of political actors is getting stronger. This study wants to see how the image of political actors is constructed. Through the Focused Group Discussion method with the parties involved it was found that social construction of reality had happened through the role of mass media. Although there are social constructions conveyed by the mass media, the community has its own ability to build that image in itself through the power of interaction and communication as well as through the power of other media such as social media.
Komunikasi antar Budaya dalam Masyarakat Multikultur (Studi Kasus pada Karyawan warga Negara Jepang dan Indonesia di PT. Tokyu Land Indonesia) Anita Febiyana; Ade Tuti Turistiati
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.563 KB) | DOI: 10.31334/ljk.v3i1.414

Abstract

The purpose of this study was to analyze intercultural communication between Japanese and Indonesian employees at PT. Tokyu Land Indonesia. This research was also to analyze barriers which occurred in intercultural communication between them, and how to overcome these barriers. The method used in this study was a qualitative research method with a case study approach. Data collection was carried out by using an in-depth interview with 3 Japanese and 3 Indonesian employees, observation, and relevant previous research articles, and research-related documents. This research used the intercultural communication model of William B. Gudykunst and Young Yun Kim, intercultural communication concepts from Edward T. Hall, such as proxemics (the concept of distance), chronemics (the concept of time), high context and low context communication, individualism and collectivism, stereotypes. The results of the study showed that intercultural communication between Japanese and Indonesian employees at PT. Tokyu Land Indonesia is relatively good. Obstacles that occurred in intercultural communication are due to problems of differences and understanding of language, habits, respect for time (Japanese monochronic while Indonesia is polychronic), and the existence of stereotypes from each nation. To overcome these obstacles, they have to learn more about Japanese culture for Indonesian employees, and Indonesian culture for Japanese employees, openness to confirm understanding of the message delivered, mutual respect, and forgiveness each other if a misunderstanding occurs.
Framing Media Online atas Pemberitaan Isu Lingkungan Hidup Dalam Upaya Pencapaian Keberhasilan SDGs Indonesia Xenia Angelica Wijayanto; Lestari Nurhajati
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.903 KB) | DOI: 10.31334/ljk.v3i1.409

Abstract

The Sustainable Development Goals (SDGs), that have been carried out by Indonesia, are global programs launched by the United Nations since September 2015. This is proven by the Presidential Regulation No. 59 / 2017 about the Implementation of Achievement of Sustainable Development Goals which was inaugurated by President Jokowi in July 2017. Among 17 SDGs points, there are 6 points that talk about environmental issue. This shows the importance of environmental issues that are now a global concern. Information about SDGs to public is still not massive, even though SDGs socialization is very important for the society so that the final goal of SDGs in Indonesia will be successful in 2030. The aim of this study is to find ways for media that can fix current environmental problems and problems experienced by Indonesian SDGs. This study used Environmental Communication concept. For the methodology, this study uses framing from Pan & Kosicki, with 4 of the most frequently accessed online media in Indonesia, in 2018 namely Detik.com, Tribunnews.com, Kompas.com, and Liputan6.com.  Pre-research results show that online media contains very little news about environmental issues in their program, implementation and process of achieving Indonesia's SDGs success.
Fenomena Kopi Kekinian di Era 4.0 Ditinjau dari Marketing 4.0 dan Teori Uses and Effect Alfirahmi Alfirahmi
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.732 KB) | DOI: 10.31334/ljk.v3i1.410

Abstract

The Luckin coffee phenomenon in China, and the development of information and communication technology have triggered the development of contemporary coffee in Indonesia. The contemporary coffee that combines coffee with milk, coupled with putting forward the concept of an instagrammable, comfortable outlet, is the main attraction for the millennials. This study uses the uses and effect theory, and the marketing concept 4.0. The method used in this research is qualitative method. The results obtained from this study are that the marketing method carried out by coffee now promotes marketing 4.0, by integrating marketing channels, payment channels and logistics channels through online and offline systems. If coffee was once known as drinks for elder people, with the development of technology, many marketers are utilizing the interaction of internet users to market their products. Another impact of technological development is the emergence of convergence. Convergence in this case not only on the impact of media on life, but convergence has given rise to a new culture. This can be seen from the number of young people who began to use coffee as part of a culture of friendship and style in social activities.
Konstruksi Realitas Konflik Industri Penerbangan Framing Pemberitaan Konflik Traveloka vs Airasia di detik.com Euis Komalawati
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.771 KB) | DOI: 10.31334/ljk.v3i1.416

Abstract

Entering into 2019, the public users of air transportation services were shocked by various reports on issues related to the aviation industry, from rising avtur prices, high domestic flight tickets, the elimination of free baggage services to competition and penetration of foreign airlines. One of the news in online media that attracted public attention was the conflict between AirAsia and Traveloka as an online travel agent (OTA). For this reason, this study was carried out to analyze the conflict reporting framing of Traveloka vs AirAsia in Detik.com online media. This study used a qualitative method with Robert N. Entman's framing analysis approach. The unit of analysis in this study was 5 news texts about the conflict of Traveloka vs AirAsia on Detik.com media. The results of the study refer to the four elements of framing Entman. The first, defining the problem that the loss of AirAsia ticket distribution at Traveloka is due to problems with business to business and the alleged pressure of national airlines. The second, source of problems (Diagnose Causes) is Traveloka due to the pressure of the national airline. The third, the moral decision (Make Moral Judgment) of this problem cannot be allowed to drag on because it is a form of discrimination. The fourth, emphasizing the settlement (Treatment Recommendation), namely the need for dialogue between the two parties mediated by the Business Competition Supervisory Commission (KPPU). The framing highlighted by Detik.com in the Traveloka vs AirAsia Conflict report was a bbusiness-to-business problem, even though there was an allegation that there had been an indication of an AirAsia ticket distribution channel due to the pressure of the national airlanes
Monetisasi dalam Strategi Komunikasi Lintas Budaya Bayu Skak Melalui Video Blog Youtube Bernard Realino Danu Kristianto; Rustono Farady Marta
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.527 KB) | DOI: 10.31334/ljk.v3i1.415

Abstract

This study aims to understand the convergence of digital media into the reality of peak phenomenon of modern society needs in the present. The popular culture of exploiting new media as a means of monetization obscures the movitation and the purpose of new media itself is created.In the discussion, it will show how the owner of YouTube account Bayu Skak, doing self presentation as a representation of Java community in audio visual works, as well as how monetization runs on the video blogs he created in the media platform YouTube.The researchers concluded that the YouTube Media as one of the popular new media forms clearly offers space for modern society to make money and contribute to capitalism by providing an opportunity for account owners to present himself and work through audio-visual media.

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