International Journal of Applied Business Research
The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, published by Bandung State Polytechnic, Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among professionals and academics throughout the world.
Articles
60 Documents
<![CDATA[Loyalty Model for Ethnic Restaurants: The Role of Quality and Value ]]>
<![CDATA[Wahyu Rafdinal]]>;
<![CDATA[Dwi Suhartanto]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v2i02.104
<![CDATA[Recent research discusses the need for a better understanding of customer perceptions about ethnic restaurant attributes such as qualities and values in influencing the process of customer loyalty and ethnic restaurant competitiveness. This study aims to analyze the importance of quality and value in influencing loyalty in ethnic restaurants. The sample in this study are 210 respondents who visit ethnic restaurants twice in the past month. Data are collected using questionnaire survey which was done in around Bandung Raya. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that the quality of ethnic restaurants such as food quality and physical environment quality directly influence loyalty. Meanwhile, service quality has an indirect effect on loyalty through value. Then, price value and emotional value directly influence loyalty. This study provides a better understanding of scholars and managers in ethnic restaurants about restaurant quality, value, and loyalty. This study suggests that the quality of ethnic restaurants, such as food quality, service quality, and physical environment quality can be valuable indicators for increasing values and loyalty, as well as being an attractive marketing strategy for the preferences of different market segments for ethnic restaurant experiences.]]>
<![CDATA[Diagnostic Tools to Assess Social Media Presence for Marketers of Experiential Products: Exploring the Wine-related Social Media Interactions ]]>
<![CDATA[David Dean]]>;
<![CDATA[Sharon Forbes]]>;
<![CDATA[Valerie Manna]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v2i02.105
<![CDATA[The purpose of this paper is to employ available search and analytical tools to explore the type and quality of information that can be derived from large scale social media interactions. Using graphical techniques such as wordclouds, tracking wordclouds over time, and sociograms (including name and chain social networks), a wealth of information can be derived from the candid and public social media statements and interactions that have become a part of everyday life. The first step to turning this vast source of data into usable diagnostic social media marketing information is understanding how to interrogate the social networks. This research offers search strategies and techniques for Twitter, Facebook, and Instagram. This research looks at wine-related social media posts during a one-week period in August 2016 resulting in 1450 posts (tweets) in Twitter, 10,000 posts in Instagram, and 250 posts in a Facebook group. Specific research and marketing strategies and recommendations are directed to those in the wine industry.]]>
<![CDATA[Customer Purchase Intentions on Hijab Fashion: The Role of Social Media Marketing Instagram and Product Quality ]]>
<![CDATA[Nugroho Hardiyanto]]>;
<![CDATA[Hewage Lakshi Krishani Perera]]>;
<![CDATA[Lusianus Kusdibyo]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v2i02.108
<![CDATA[The objective of this research is to measure the influence of product quality and social media Instagram on customer purchase intention of hijab fashion. The Theory of Reasoned Action (TRA) was used to explain the relationship of the variables affecting customer purchase intentions. A quantitative method was used in this study and the structural equation modeling (SEM) was employed to test the research hypotheses. The data collection was carried out using a purposive sampling method. A total of 210 respondents were gathered during the data collection period. The results showed that social media marketing Instagram and product quality influence customer purchase intention. This finding implies to fashion store managers to consider not only product quality in selling the hijab but also the social media marketing Instagram in encouraging customer purchase intentions.]]>
<![CDATA[Covid-19: Can Halal Food Lessen the Risks of the Next Similar Outbreak? ]]>
<![CDATA[Fatya Alty Amalia]]>;
<![CDATA[Kung Jeng Wang]]>;
<![CDATA[Arie Indra Gunawan]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v2i02.112
<![CDATA[As COVID-19 is a zoonosis virus that involves wildlife as its primary host (i.e. bat) like the previous outbreaks (SARS and MERS), it is prudent to reduce the transmission risk from wildlife consumption. Such an approach should be enforced to mitigate the risk of a future outbreak akin to COVID-19. However apparently, it is not a simple task to change such a consumption culture in a short time, though the devastating socio-economic impacts obviously have been yielded. Concerned with the current outbreak impacts, this study attempts to propose a prophylactic strategy through Halal food, an Islamic diet tradition, as a way to lessen the risk of a future outbreak akin to COVID-19. Tayyib(wholesome) principle which is often associated with Halal food can make Halal food not only “permissible†upon Islamic teaching but also “good†and “clean†to consume. As Tayyibredefines the conventional Halal food concept, it underlines more strongly on the medical facet of Halal food, i.e. food safety and health. According to Islamic teaching, Halal food encourages the consumption of domestic animals and more plant-based food. Meanwhile at the same time, it also heavily establishes the procedures of food safety and maintains the integrity of its credence status. Based on these, this study claims that more Halal food consumptions can lessen the risk of future outbreaks like COVID-19.]]>
<![CDATA[The Role of Religiosity on Employee Engagement and Performance: The Perspective of Muslim Employees ]]>
<![CDATA[Anthony Brien]]>;
<![CDATA[Dwi Suhartanto]]>;
<![CDATA[Ira Siti Sarah]]>;
<![CDATA[Tintin Suhaeni]]>;
<![CDATA[Setiawan Setiawan]]>;
<![CDATA[Aldy Mochammad Faiz Raksayudha]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 3 No 01 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v3i1.109
<![CDATA[Literature suggests that religiosity is an imperative factor in influencing a person's work. However, a lack of attention has been given to its effect on employee engagement and employee job performance. The purpose of this study is to assess the direct effect religiosity has on employee job performance and its indirect effect through employee engagement from the perspective of Muslim employees. To examine the religiosity-job performance model, this study utilizes Partial Least Squares (PLS) modelling with a sample of 569 Muslim employees in Bandung, Indonesia. This study reveals that religiosity dimensions (practice, altruism, and belief) significantly influence employee engagement. However, among the religiosity dimensions, only altruism has both a direct and indirect effect on employee engagement. While this unique study confirms the link between engagement and job performance, it offers a new understanding of the employee engagement role and the link between employee religiosity and employee job performance. With no previous studies in this area, it offers new insights and theoretical and managerial implications.]]>
<![CDATA[Service Improvement Priorities of Train Transport Service: Evidence from Indonesian Economy-Premium Train ]]>
<![CDATA[Tina Agustien]]>;
<![CDATA[Tulus Haryono]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 3 No 01 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v3i1.113
<![CDATA[The Indonesian Railway Company (PT KAI) may have sustainable growth due to passengers' quality services. This study determines influential indicators and service improvement priorities for the economy-premium train in Indonesia using 284 respondents. An online questionnaire was used to collect data, while the sample was determined using judgment sampling methods. The study used the Exploratory Factor Analysis (EFA) and the Importance-Performance Analysis (IPA). The results show that passengers felt satisfied with the completeness of emergency equipment, security and safety, and professional train staff. However, they were not satisfied with TV show contents, food and beverage prices, and legroom on chairs. The EFA results show nine dimensions and 41 influential indicators of the economy-premium train service qualities. According to the IPA results, the service priorities that should be improved by PT KAI include the availability of internet access and the cabin facilities, especially TV show contents and legroom on chairs. These results can help PT KAI to increase its Customer Satisfaction Index (CSI) score to meet the respondents' expectations and increase the satisfaction and loyalty of the economy-premium train passengers.]]>
<![CDATA[Examining the Attitude-Behavior Gap and Adoption Intention of SHS Technology: The Role of Social Influence ]]>
<![CDATA[Zefanya Alanza Christabel Loveldy]]>;
<![CDATA[Tuan Ahmad Tuan Ismail]]>;
<![CDATA[Sarah Siti Jubaedah]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 3 No 01 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v3i1.119
<![CDATA[Current fuel-based electricity used to fulfill household electricity needs is one of the reasons that worsen global warming. Therefore, the use of solar energy starts to be favorable. Indonesia is benefited from abundant solar radiation levels, yet the utilization of solar energy as one possible solution is still very limited. The non-optimal use of this eco-friendly energy needs to be investigated by examining consumers’ intention to adopt Solar House System (SHS) technology along with factors affecting it. This study used Behavioral Reasoning Theory (BRT) that consists of values, reasons for adoption, reasons against adoption, attitude, and social influence as variables to predict adoption intention. Further, Partial Least Square Modeling was used to test the hypotheses after collecting 428 data by distributing questionnaires in Bandung Area. The result reveals that social influence plays the most significant role in predicting SHS adoption intention, attitude, reasons for adoption, and values. Thus, this study extends our understanding of the attitude-behavior gap in the context of green technology and the impact of social influence.]]>
<![CDATA[The Use of Contemporary Mobile Banking Service in Islamic Banks: Perspective of Young Customers ]]>
<![CDATA[Ambia Masthura Yussaivi]]>;
<![CDATA[Carol Y Lu]]>;
<![CDATA[Moch Edman Syarief]]>;
<![CDATA[Dwi Suhartanto]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 3 No 01 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v3i1.121
<![CDATA[This study examines the factors that influence the attitudes and perceptions of the young customers towards the use of mobile banking services and AI-enabled mobile banking services. The research questionnaire was distributed using Google Form to customers using Islamic banking mobile banking services in Indonesia with a total sample of 204 young Muslim customers. Partial least square was used to test technology-based differential effects (attitudes towards AI, relative advantage, trust, and security of mobile banking) and non-technology based (need for service, quality of service) as well as factors of religiosity on the use of mobile banking services and AI-enabled mobile banking service. This study results in the findings that the construct of trust, attitudes towards AI, religiosity, and relative advantage are the main determinants of mobile banking adoption intentions. It also shows the gap between young customers in trust levels, attitudes towards AI, religiosity, and perceived relative advantage between the two dependent variables. Finally, the trust construct has the greatest impact on the use of mobile banking and AI-enabled mobile banking services.]]>
<![CDATA[Board Characteristics and Islamic Bank Performance: The Role of Size as the Moderating Variable - Evidence from Indonesia ]]>
<![CDATA[Muhamad Umar Mai]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 3 No 01 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v3i1.123
<![CDATA[This study examines the influence of board characteristics on bank performance with bank size as the moderating variable. The study was performed on Islamic Commercial Bank (BUS, Bank Umum Syariah) in Indonesia for the period of 2010-2019. The samples were 127 BUS-year observations. They were analyzed by applying ordinary least square method and processed with Warp-PLS application. Board characteristics are served as proxy variables with board of directors size, board of directors meetings, and female board of directors while bank performance is served as proxy with Return On Asset. The result conveys that female directors in the board and board of directors meeting have positive and significant influence on Return On Asset. On the other hand, board of directors size shows an insignificant influence. The results also show that size moderates negatively the effect of board of directors as well as board of directors meeting on Return on Asset. However, it is insignificant in moderating the influence of female directors in the board over Return On Asset.]]>
<![CDATA[Predicting Repurchase Intentions of Leather Fashion Products: Integrating Brand Perceptions and Product Evaluation Models ]]>
<![CDATA[Siti Samsiyah Purwaningsih]]>;
<![CDATA[Sholihati Amalia]]>;
<![CDATA[Sri Surjani Tjahjawati]]>;
<![CDATA[Krisna Yudha Bakhti]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 3 No 01 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v3i1.124
<![CDATA[This study examines factors that drive customer repurchase intentions toward leather fashion products by integrating the concept of brand perception and product evaluation. The data were gathered from 297 customers of leather fashion products in Garut, West Java, Indonesia. Partial Least Square was employed to evaluate the effect of brand perception (consisting of brand experience and brand affect) and product evaluation (consisting of perceived value, perceived quality, and price perception) on customer intention to repurchase. The findings reveal that brand perception has a positive significant impact on product evaluation which indirectly influences customer repurchase intention. Theoretically, this study has succeeded in verifying the integration of brand perception and product evaluation to predict customer repurchase intention. Meanwhile, the practical implication lies in the importance of improving product quality and strengthening the brand in order to stimulate the customers’ intention to repurchase.]]>
