Journal of Multidisciplinary Academic
Journal of Multidisciplinary Academic is published bimonthly by the Kemala Publisher, Indonesia. Journal of Multidisciplinary Academic publishes original work of importance in any field which will interest readers from more than one discipline. Authors are requested to write their papers and reports in a manner and style that is intelligible to specialists and non-specialists alike. Research contributions, which are peer reviewed, are of three kinds: Review Articles, Research Articles and Research Letters. Our second important function is to serve as a forum for debate about recent developments in research and in higher education. (The last category comprises articles which opine on important recent developments either in the published literature or at conferences.) These contributions are not peer reviewed, and potential authors are encouraged to liaise with the Editor-in-Chief before submitting work of this nature to the Journal
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<![CDATA[Using soil ATP contents as bioindicator for paddy soil impacted by fluazinam applications ]]>
<![CDATA[Fuzi Suciati]]>;
<![CDATA[Dwindrata Basuki Aviantara]]>
<![CDATA[ Journal of Multidisciplinary Academic Vol 4, No 4 (2020): Science, Engineering and Social Science Series ]]>
Publisher : <![CDATA[Penerbit Kemala Indonesia ]]>
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<![CDATA[Application of fluazinam, a pyridine-based fungicide, and its potential impact on the level of soil microbial biomass of paddy soils as estimated through soil ATP contents has been assessed. Soil ATP has been known to strongly correlated with soil microbial activity as such providing an indication of living soil microorganisms that mediating soil microbially active processes. To evaluate the effects of fluazinam, have on the levels of soil ATP a laboratory experiment was set up. Fluazinam at rate 3000 mg/kg was applied to air dried soils. Then following 1st, 3rd, 7th, and 14th-day of incubation the soil ATP contents were assessed. The levels of soil ATP were evaluated based on the emitted fluorescence intensities of oxyluciferin measured at a wavelength range 550 – 570 nm. Constantly decreasing level of soil ATP was detected throughout two weeks of experimental period, from 0.100 ± 0.006 to 0.043 ± 0.009 nmol/g soil. These finding suggested that fluazinam might induce deleterious effects to soil health and soil quality and might draw concern on environmental problems]]>
<![CDATA[The Influence of Customer Satisfaction on Customer Loyalty and Marketing Organization Performance Over Outdoor Advertising Companies ]]>
<![CDATA[Made Ngurah Aditya Paramartha]]>;
<![CDATA[Tantri Yanuar Rahmat Syah]]>
<![CDATA[ Journal of Multidisciplinary Academic Vol 4, No 4 (2020): Science, Engineering and Social Science Series ]]>
Publisher : <![CDATA[Penerbit Kemala Indonesia ]]>
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<![CDATA[The competition in the advertising industry today is very tight due to the choice of media in advertise is increasing with their respective advantages. To face this competition, the press advertising cannot rely on sales ordinarily but also a more approach to consumers. In this case, the brand which has an interest over promotion market. Thus, this study aims to determine the effective effect on influence of customer satisfaction with customer loyalty and the performance of marketing organizations over outdoor advertising companies. This research uses quantitative research methods to obtain the result. Here, we distribute a document set of questionnaires to collect data from respondents. The manager of advertising agency has interviewed because they are consultants for brands to carry out promotional strategies in advertising in Jakarta, Indonesia. In this research, we obtain the interviewed respondent around 37 people with positions equivalent to media Manager or Media Director in several advertising agencies. Furthermore, this research is processed using the SmartPLS application to obtain the result. The results of this study indicate that customer satisfaction has a significant effect on customer loyalty and organizational performance for the total effect obtained from organizational performance from the application of customer satisfaction by 34.3% which means significant, because that customer satisfaction must always be considered by the company]]>
<![CDATA[Social Media Marketing Relations, Brand Awareness to Brand Loyalty Through The Brand Image ]]>
<![CDATA[Heskiano Heskiano]]>;
<![CDATA[Tantri Yanuar Rahmat Syah]]>;
<![CDATA[Mohamad Reza Hilmy]]>
<![CDATA[ Journal of Multidisciplinary Academic Vol 4, No 4 (2020): Science, Engineering and Social Science Series ]]>
Publisher : <![CDATA[Penerbit Kemala Indonesia ]]>
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<![CDATA[The increasing number of hospitals built by both private and government parties requires a hospital to be ready to compete both in competing with domestic hospitals and in competing with international hospitals. This study aims to analyze the effect of social media marketing activities, brand awareness of RSIA X on the brand loyalty of outpatients in the midwifery section with brand image as an intervening variable. This study uses a quantitative approach, survey methods and correlation techniques with a non-experimental design using a cross-sectional study approach with a sample of 160 patients who are outpatient in the obstetrics department of RSIA X and become a follower in social media accounts of RSIA X. Social media marketing activities, brand awareness are independent variables. Brand image is an intervening variable and brand loyalty is a dependent variable. This study uses a questionnaire using a Likert scale while testing data analysis using SEM. The results showed a social media marketing and brand awareness had a positive and significant effect on brand loyalty mediated by brand image.]]>
<![CDATA[Effect of Customer Satisfaction on Customer Loyalty and Marketing Organization Performance in B2B Market Over Heavy Equipment Company ]]>
<![CDATA[Yora Harzaviona]]>;
<![CDATA[Tantri Yanuar Rahmat Syah]]>
<![CDATA[ Journal of Multidisciplinary Academic Vol 4, No 4 (2020): Science, Engineering and Social Science Series ]]>
Publisher : <![CDATA[Penerbit Kemala Indonesia ]]>
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<![CDATA[In Indonesia's heavy equipment industry, there are still many sales and rental companies that still do not realize the importance of customer satisfaction to increase the retention and progress of their companies. This study aims to analyze the effect of customer satisfaction on customer loyalty and the performance of marketing organizations in the B2B market in Indonesia's heavy equipment industry. The goal is that massive equipment sellers and rentals know that increasing customer satisfaction can increase the long-term security of the company's future earnings. This quantitative research was conducted by distributing questionnaires to 38 massive equipment companies in Jakarta and Banten from February to April 2020. They are then testing the results using the SmartPLS 3.0 application. The results showed that the customer satisfaction variable has a positive effect on customer loyalty and negative on the marketing organization's performance. Meanwhile, customer loyalty has a positive and significant effect on the performance of the marketing organization.]]>
<![CDATA[The Influence of Training and Competence on Nurse Performance Over Organizational Commitment as an Intervening Variable ]]>
<![CDATA[Irma Kartiani]]>;
<![CDATA[Rina Anindita]]>;
<![CDATA[Rokiah Kusumapradja]]>
<![CDATA[ Journal of Multidisciplinary Academic Vol 4, No 4 (2020): Science, Engineering and Social Science Series ]]>
Publisher : <![CDATA[Penerbit Kemala Indonesia ]]>
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<![CDATA[Nurse performance is very important in the process of patient service at the hospital. The poor performance of nurses will enable consumers to choose other hospitals that have a negative impact on the hospital's image. Therefore, competent nurses are needed to be able to provide excellent service to patients. Thus, to create competent nurses, a hospital should be improving competence by facilitating nurses by providing periodic training that is beneficial for nurses so that their work becomes effective and efficient. The purpose of this study aimed to prove the influence of training and competence on the performance of nurses in the hospitalized unit of Hermina Daan Mogot Hospital with organizational commitment as an intervening variable. In this research we use quantitative methods during survey at Daan Mogot Hospital. In this research the data taken from questionnaires on all nurses in the hospitalized units at Hermina Daan Mogot Hospital. The total population sampling in this study reached 76 nurses in the hospitalized unit in entire population. This study is using a simple regression test and t test where the results of the study indicate that training and competence have affect in the performance of nurses. However, training and competence do not affect organizational commitment, nor does organizational commitment affect nurses' performance. Thus, the research findings show that nurse performance is directly affected by training and competence without being influenced by organizational commitment while in different research models the organizational commitment can be a moderating variable between training and nurse performance.]]>
<![CDATA[Building Trust With CSR In Outpatient installation of Dinda Hospital Tangerang ]]>
<![CDATA[Tuti Ona]]>;
<![CDATA[Mus Aida]]>;
<![CDATA[Kemala Rita Wahidi]]>
<![CDATA[ Journal of Multidisciplinary Academic Vol 4, No 4 (2020): Science, Engineering and Social Science Series ]]>
Publisher : <![CDATA[Penerbit Kemala Indonesia ]]>
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<![CDATA[This study aims to analyse the significant relationship between PPA competence and hospital facilities to patient loyalty with trust as an intervening variable in the outpatient installation of Dinda Hospital Tangerang, either partially or simultaneously. The research methodology uses a quantitative approach with the path analysis method using the Structural Equation Modelling equation. The sample was taken by using purposive sampling technique. The number of respondents is 100 patients with a minimum visit of 2 (two) times. The results showed that the competence and hospital facilities with trust have a significant relationship together with patient loyalty simultaneously; Competence has a significant positive relationship to trust; Hospital facilities have a significant positive relationship to trust; Competence has a significant positive relationship directly to patient loyalty; Hospital facilities have a positive and significant relationship directly to patient loyalty; Trust has the strongest significant positive relationship to patient loyalty; The relationship between competence and patient loyalty indirectly through the intervening variable trust has a positive relationship and a significant level stronger than directly; and the relationship between hospital facilities and patient loyalty directly has a positive relationship and a significant level stronger than indirectly through the intervening variable trust. The managerial implication of this research is an increase in CSR activities to grow up customer trust.]]>
<![CDATA[Work Life Balance, Turnover Intention, And Organizational Commitment in Nursing Employees at X Hospital, Tangerang, Indonesia ]]>
<![CDATA[Muhamad Chudri Wardana]]>;
<![CDATA[Rina Anindita]]>;
<![CDATA[Ratna Indrawati]]>
<![CDATA[ Journal of Multidisciplinary Academic Vol 4, No 4 (2020): Science, Engineering and Social Science Series ]]>
Publisher : <![CDATA[Penerbit Kemala Indonesia ]]>
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<![CDATA[Work Life Balance was one factors could influence employee’s performance. Conflicts between work and personal life could increase stress levels which could reduce employee morale, causing decreased job satisfaction which triggered employee intentions to leave. Turnover Intention (TI) was often associated with Organizational Commitment (OC) and Work Life Balance (WLB). Study aims to determine the influence of WLB on TI through OC as intervening variable on nursing employees in one private hospital in Tangerang. This causality research with quantitative approach, carried out one stage through the Survey method. The population as well as sample of 79 nurses and midwives as saturated sample. Through path analysis, WLB has significant positive influence on TI. WLB has significant positive influence on OC, OC doesn’t directly influence on TI, WLB and OC together have significant positive influence on TI, and OC isn’t intervening variable between WLB and TI. This situation is assumed due to the demographic factors’ majority young respondents under 25 years old, and high level of need for nurses around hospital. Managerial implications, Hospital management needs to reduce TI with variety of Human Resources management programs, including selective recruitment, creating conducive work atmosphere and identifying other factors that influence the increasing TI.]]>
<![CDATA[Application of Risk Management in Development Noor Halal Minimarket at Islamic Education Institutions ]]>
<![CDATA[Meydi Nindia Larasati]]>;
<![CDATA[Rhian Indradewa]]>;
<![CDATA[Tantri Yanuar Rahmat Syah]]>;
<![CDATA[Diana Fajarwati]]>
<![CDATA[ Journal of Multidisciplinary Academic Vol 4, No 4 (2020): Science, Engineering and Social Science Series ]]>
Publisher : <![CDATA[Penerbit Kemala Indonesia ]]>
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<![CDATA[The development of minimarkets in Indonesia is currently growing. The national minimarket network owned by large companies makes conventional stores and local minimarkets has been decreased in competitiveness. Here, the national minimarket provides a variety of facilities offered to make customers comfortable to shop. The competition with the national minimarket network is a challenge faced in the local minimarket business. Thus, a minimarket has innovation and strategy to brings actual solutions along with the times also changes to win the competition. Here, the Noor Halal Minimarket in this case chose Islamic Education Institution as an untapped market niche, especially in Bogor Regency, West Java due to have the large number of Islamic center education. Another strategy that is a mainstay is to use innovation vending machine in daily operations for the efficiency and application of tiered prices following a certain number of purchases.]]>
<![CDATA[The Influence of Competence, Service Performance Through A Service Quality Over Midwife units in Banten Hospital ]]>
<![CDATA[Theresia Sri Lestari]]>;
<![CDATA[CSP Wekadigunawan]]>;
<![CDATA[Endang Ruswanti]]>
<![CDATA[ Journal of Multidisciplinary Academic Vol 4, No 4 (2020): Science, Engineering and Social Science Series ]]>
Publisher : <![CDATA[Penerbit Kemala Indonesia ]]>
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<![CDATA[The main problem in this study is faced by the Indonesian nation is health problems in the group of mothers and babies. Here, the patients' perceptions have competence of midwives, a service performance were needed to assess the quality of service in the midwifery unit at Banten Hospital (RSUD Banten). Thus, there is an effect of perceptions of the quality of midwifery services on patient satisfaction at the Barru Sulawesi Hospital inpatient. The purpose of this study was to analyse the influence of the competence of midwives, the performance of midwifery services on the quality of service in the midwifery inpatient unit Banten Hospital (RSUD Banten). In this study, the quantitative research method involved a sample of 150 people. The data were processed using the Path statistical test (path analysis) of the Amos program. The results showed that there was no positive effect of midwifery competence on the quality of midwifery services, there was a positive effect of midwifery competence on the performance of midwifery services with a positive effect of midwifery service performance on the quality of midwifery services. It was found that patients in the midwifery ward did not directly experience the quality of midwifery services through the competence of midwives. The competence of midwives first affects the performance of midwifery services and then affects the quality of midwifery services. Improving the quality of midwifery services is a top priority due to patient perceptions of the good quality of midwifery services will have an impact on the good performance of midwifery services and the level of competency of midwives in hospitals. Managerial implications become input for the midwifery inpatient room of Banten Hospital, the need to improve the competence of midwives in techniques for better education and midwifery services through training and minimizing deficiencies to improve the quality of midwifery services according to patient expectations.]]>
