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INDONESIA
Performance
Published by Universitas Jenderal Soedirman
ISSN : -     EISSN : 26158094     DOI : -
Core Subject : Education,
Education
Performance is our bianually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional area of management, which mainly about (but not limited to) Human Resource, Marketing, Financial, Operational and Strategic Management.
Arjuna Subject : -
Articles 7 Documents
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Search results for , issue " Vol 11 No 2 (2010): Performance" : 7 Documents clear
RELATIONSHIP MARKETING : PARADIGMA BARU DALAM MEMPERTAHANKAN PELANGGAN Rahmiati, Rahmiati
Performance Vol 11 No 2 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Today, more companies recognize the importance of retaining current customers. Many markets have settled into maturity and there are not many new customers entering most categories. Competition is increasing and the cost of attracting new customers are raising. Offensive marketing typically cost more than defensive marketing, because it takes a great deal of effort and spending to coax satisfied customer away from competitors. The best approach to customer retention is make long-term mutual relationship through relationship marketing programme. Relationship marketing is cross-functional marketing. It is organized around processes that involve all aspect of the organization. This new marketing perspective focus on creating, maintaining and enhancing strong relationship with customers and other stakeholders with goal is to deliver long-term superior customer value more than its competitor.
ANALISIS KEBUTUHAN MODAL KERJA DITINJAU DARI TINGKAT PERPUTARAN OPERASI PERUSAHAAN PADA PDAM KABUPATEN BANYUMAS DAN PURBALINGGA Nurfitri, Titi; Lestari, Sri; Mukti, Arifin
Performance Vol 11 No 2 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Basically, the notion of working capital is capital needed by companies to finance operations daily. Working capital requirements for an enterprise can be reflected in the large-scale sales. With sales of large-scale owned by the company can determine the level of activity of company operations. This study aims to determine and analyze the trend of working capital turnover in terms of sales levels and trends in working capital requirements in terms of turnover at the company's operations and taps Purbalingga and Banyumas. The problem is limited to the functional working capital cash, inventories and trade receivables. The data is the data collected during the nine years from 1999 to 2007. Based on research results is known that the turnover of working capital in Banyumas taps and Purbalingga from 2000 to 2007 tended to decline when accompanied by an increase in sales, while working capital requirements in terms of working capital turnover in the taps and Purbalingga and Banyumas tends to increase. From this study suggested that taps Banyumas and Purbalingga must see to it that the rotation period of their working capital is not too long and should be more concentrated on the amount of sales levels in order to meet working capital requirements in accordance with the level of corporate activity.
PENDAPATAN KONSUMEN : FAKTOR UTAMA PERMINTAAN KREDIT SEPEDA MOTOR PADA PT FEDERAL INTERNATIONAL FINANCE (FIF) CABANG PURWOKERTO Arifin, Agus
Performance Vol 11 No 2 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The aim of this research is to know the effect of costumer income, costumer family consumption, price, interest, advance payment, and time expectancy of credit return toward credit demand of motorcycles sales in FIF Purwokerto. The method research is case study with logistic regression (logit) analysis. The results showed that : (1) Income, consumption, and time expectancy of motorcycle credit have significant effects; (2) Income has the bigest effect to credit demand of motorcycle because Wald score income variable bigger than its score of other variables. The implication of this research is to get credit, new costumers should think more about thier income factor.
STUDI KELAYAKAN PENDIRIAN PD. BPR BKK MANDIRAJA CABANG PAGEDONGAN DI BANJARNEGARA Suliyanto, Suliyanto
Performance Vol 11 No 2 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The purpose of this study is to analyze the feasibility of the establishment of PD. BPR BKK Mandiraja Pagedongan Branch in Banjarnegara. Some aspects are analyzed in this study are legal aspects, technical aspects, management aspects, market aspects and financial aspects. Legal aspects, technical aspects, management aspects, market aspects, analysed by descriptive-comparative analysis while financial aspect is analyzed by investment criterion analysis: Payback Period (PP), Net Present Value (NPV), Index Profitability (PI), and Internal Rate of Return (IRR). Based on the analyzis, it can be concluded that establishment of PD. BPR BKK Mandiraja Pagedongan Branch in Banjarnegara is feasible to be executed.
ANALISIS TEKNIKAL SAHAM-SAHAM SEKTOR PERTAMBANGAN DI BURSA EFEK INDONESIA Yudono, Indratmo
Performance Vol 11 No 2 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Research testing technical analysis trading strategy is to take samples of stocks from the company (issuer) mining sector from the first time listing until October 2008. This research focused on stock price movement patterns of the minor, intermediate and primary with dual technical analysis moving average crossover with stock prices that pass the test randomness of data. Is there a significant difference between the average return of the third period. Thus, investors who use technical analysis to the period of time can make a profit (return) the maximum. Research shows that of the 21 stocks pass the test of randomness of data (data is not random). While testing the difference in average return on average produce stock returns that are not significantly different at an alpha level of 5% confidence, at different time periods vary in technical analysis tool dual moving average crossover as well as in a period of industry in mining sector. This indicates that the average profit (return) to investors who use technical analysis of a dual moving average crossover with a different time period or a period of industry in the mining sector is no different.
MEKANISME CORPORATE GOVERNANCE INTERNAL DAN KECENDERUNGAN MANAJER UNTUK BERPERILAKU OPORTUNISTIK Mai, H. Umar
Performance Vol 11 No 2 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

This study aims to determine and analyze the influence of internal corporate governance mechanisms of the tendency of managers to behave opportunistically. Samples used are manufacturing companies listed in Indonesia Stock Exchange with the observation period started in 2000 to 2007, and data analysis methods used are the path analysis through Amos 1.6 program. The results of this study show that: 1) internal corporate governance mechanisms that represented with independent boards and boards size could prevent the tendency of managers to opportunistic behavior represented by debt to assets ratio; 2) the internal mechanisms of corporate governance represented by boards size are able to prevent the tendency of managers to behave opportunistic represented with systematic risk.  
PENGARUH KUALITAS FITUR, DESAIN, IKLAN, KEPUASAN KONSUMEN DAN KEBUTUHAN MENCARI VARIASI TERHADAP KEINGINAN BERPINDAH MEREK HANDPONE (Survai Pada Pengguna Handphone Di Kota Purwokerto) Irawan, Andry; Indyastuti, Nurhayati; Suliyanto, Suliyanto
Performance Vol 11 No 2 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The background of this research is that there is intense competition in the mobile industry and the still limited research examining brand displacement. This research was conducted on 110 mobile phone users in Purwoketo. Analysis tools used in this study is Stuctural Equation Modelling (SEM). The results of this study is the variable quality of features, design and advertising have a positive influence on satisfaction. Variables positively influence satisfaction of the needs for information and consumer loyalty. Variable needs to find information in a positive impact on customer loyalty.

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