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Erna Andajani
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INDONESIA
MABIS: Manajemen dan Bisnis
Published by Universitas Surabaya
ISSN : 14123789     EISSN : 24771783     DOI : http://dx.doi.org/10.24123
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Manajemen & Bisnis (MABIS) is an open access journal with ISSN 1412-3789 and e-ISSN 2477-1783. The editorial board invites authors and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The major objective of the publication is to improve theories, concepts, and practices in the field of management and business. The dissemination of research will enable young researchers, and practitioners to present and share their scientific empirical findings. We are going to be a bridge between theories and practices in management and business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol 22, No 1 (2023): March 2023" : 8 Documents clear
Analyzing the measurement of employee performance with human resources scorecard and AHP Happy Wanda Aisyah; Didi Samanhudi
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v22i1.592

Abstract

The Present development of globalization is improving and having an impact on the higher rate of business competition. An Employee is one of the biggest factors for the company development, therefore it is important to assess the employee performance for the company's success. This research aims to analyze the measurement result of the employee performance using the human resource scorecard and analytic hierarchy process. The data was obtained through a questionnaire that was distributed to 25 employees in heavy equipment rental department on PT. Surya Trias Gemilang Surabaya, conducted a data adequacy test, consistency test on the questionnaire, and continued with the AHP weighting. The result showed that the company experienced a decrease in employee performance from a financial perspective which means the company needs special attention from a financial perspective. The company needs to discover the utilization of net income obtained by the company to increase effectiveness for using company assets.
Effectiveness of Digital Music Platforms’ Social Media Interaction on Advertising Trust Using Cognitive Aspects Alviana Aslama Anantia; Yolanda Masnita; Kurniawati Kurniawati
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v22i1.624

Abstract

The COVID-19 pandemic-related economic crisis made many firms to switch their advertising strategy to digital media, with social media being one of the most popular choices due to its lower cost. As a business with rapid growth and being the most popular form of entertainment among internet users, digital music platforms is no exception. Regarding the current phenomenon, it is unknown at this time whether social media marketing is one of the numerous crucial variables causing this service's expansion. Therefore, this research seek to reveal the impact of social media interaction towards advertising trust of digital music platform through knowledge and affection as the cognitive aspects used. This research conducted on a quantitative method with data collection using questionnaires (Google Form), collected from 190 respondents in Jabodetabek whose having subscriptions for at least on one of digital music platform available in Indonesia. The data is analyzed using Partial Least Squares (PLS). The result shows that social media interaction has a significant impact towards advertising trust, both directly and indirectly through knowledge and affection. Among variables tested, the perception of affection is the lowest. It is desired that digital music platform services companies will look into this matter more.
Analysis of innovation readiness level in SME exporting crafts sub-sector on furniture in Yogyakarta Sugeng Santoso; Lisa Safirah Bella Donna; Indah Kayani; Imanuel Cahyanugraha; Derri Arfiandi; Djujuk Aryati
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v22i1.585

Abstract

One of Indonesia's leading exports from the manufacturing industry is the furniture sector. Yogyakarta is one of the regions with the largest furniture exports in Indonesia. CV. CA is one of the creative economy actors in the craft sub-sector who has succeeded in creating a variety of simple and elegant products with quality and certified wood raw materials. This research method uses qualitative and quantitative approaches. CV CA develops products and carries out a level of readiness for innovation and competes with similar competitors. Based on the results of this study, CV CA's business processes are proven in the field and pass the competency. Therefore, through this research, we can find out what CV CA has implemented so that it can penetrate the export market and revive the SME’s of the creative economy industry.
The coffee charm: understanding the relationship between product design dimensions and Willingness to buy from Starbucks Bobby Ardiansyahmiraja; Siti Rahayu
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v22i1.686

Abstract

The growth of the hospitality industry calls for further understanding. The coffee shop sector is a large part of the hospitality industry in Indonesia, considering coffee consumption, exports, and interest. This study uses PLS-SEM to assess the relationship between product design dimensions in coffee shops and the Willingness to buy using Starbucks as a case. A purposive sampling method was utilized to gather respondents that is a customers of Starbucks, and 119 respondents’ data was used to test the hypotheses in this study. This study found that symbolic design significantly affects WOM (β=0.210, p=0.030) and Willingness to buy (β=0.359, p
Analysis of influence factor of service quality and taxpayer satisfaction in reporting e-SPT Nobertus Purnomo Lastu
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v22i1.510

Abstract

Tax Volunteers are college students assigned by the Directorate General of Taxes to assist in reporting Tax Returns (SPT) using the electronic Tax Return (e-SPT). Regarding to the services provided by tax volunteers, it is necessary to evaluate their performance. This study aims to analyze the factors that influence the service quality performed by the Tax Volunteers whether they have met the service quality and taxpayer satisfaction. The data obtained was processed using Importance Performance Analysis (IPA) with the help of Cartesian diagrams for service quality and to determine the level of taxpayer satisfaction using a Tao diagram on Customer Satisfaction Index analysis. Based on the findings, the service quality provided by Tax Volunteers in Surabaya is influenced by factors consisting of courtesy and reliabilities factors, while tangibles and serviceability still need to be improved. Meanwhile, the factors of reliability, competence, courtesy, security, accessibility, communication, and customer understanding are considered as good service quality, while the tangible and serviceability factors don’t affect service quality. The following analysis relates to taxpayer satisfaction, it was found that in general taxpayer satisfaction has been fulfilled because the interests or expectations of taxpayers are lower than the perception of performance obtained.
Post global pandemic and national paradigm of resilience of Indonesian SMEs Nuzulul Fatimah; Muhammad Gunawan Wibisono; Abid Fareed
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v22i1.618

Abstract

Indonesia has a big potential of development by boosting up the SMEs. The SMEs seems neglected by its history on Indonesia as the main focus remained on public sector. The SMEs particular in large scale manufacturing units beyond the government, bank, and liberalization. As the SMEs sector period withdraw their development because of lack skill and function. In this research, SMEs sector in Indonesia as an object using the bibliography methodological to analyze the paradigm and liberate realizing the need to specify the key terms for purposes resilience on post global pandemic. Through innovative business opportunities and creating value by individuals, it is an effort to create value. In addition, this value creation can be done by providing encouragement to manage the risks of a project, improving communicative and management skills in helping the movement of people, fast materials and financial resources for project success.
RURAL ENTREPRENEURSHIP STRATEGIC PLANNING A COGNITION PERSPECTIVE Ferrynela Purbo Laksono
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v22i1.581

Abstract

The purpose of this paper is to explore the cognition aspects of strategic planning in rural entrepreneurship. The research is a case study in Patuk sub-district, Gunung Kidul district, Special Region of Yogyakarta. Patuk Sub-district has great potential. Rural entrepreneurs can develop it. Cognition aspects are determinants for rural entrepreneurs. This research is qualitative research using a case study. The method in this research uses in-depth interviews and FDG. The result of the research is that the cognition aspect is one of the determinants of success in determining the strategic planing. With sufficient knowledge, rural entrepreneurs can develop the right strategic planning, so they can compete and survive. Unfortunately, their knowledge is limited. The cognitive aspect comes from the rural internal environment and the rural external environment The rural internal environment itself consists of rural communities where entrepreneurs are located.. The value adopted by rural communities has an impact on rural entrepreneurship. The external environment is a support system from outside the community. The rural entrepreneurs need a support system. For this reason, rural entrepreneurs need external encouragement. The external environment comes from the government and universities. The government provides support in the form of policies and programs that support rural entrepreneurs. Universities provide knowledge for business development
Impact of service quality dimensions on student satisfaction Suroto Suroto; Tri Nurdyastuti
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v%vi%i.564

Abstract

The purpose of this study was to examine the effect of service quality dimensions consisting of Tangibles, Reliability, Responsiveness, Assurance, and Empathy variables on student satisfaction at STIE AUB Surakarta. Respondents in this study were students at STIE AUB Surakarta. The analysis tool uses logistic regression. The sampling technique used is a random sampling technique. The consequences of the examination show that physical assets have a critical constructive outcome on fulfillment. Unwavering quality has a huge adverse consequence on understudy fulfillment. Responsiveness has a critical constructive outcome on understudy fulfillment. Confirmation has a huge beneficial outcome on fulfillment. Compassion has a huge beneficial outcome on fulfillment. The managerial implication of this result is that the management of STIE AUB Surakarta must increment the positive and huge factors that influence understudy fulfillment, namely the Tangibles, Responsiveness, Assurance, and Empathy variables, and reduce the variables that have a negative and significant effect, namely the Reliability variable so that the credibility of STIE AUB remains awake.

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