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Bricolage : Jurnal Magister Ilmu Komunikasi
Published by Universitas Bunda Mulia
ISSN : 25020935     EISSN : 26156423     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Magister Ilmu Komunikasi is an academic journal published twice annually (June-December) by Department of Communication in Master Degree of Universitas Bunda Mulia. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on postmodernism in communications studies perspective. Focus of Bricolage : Jurnal Magister Ilmu Komunikasi is posmodernism in communication studies perspective and the scope of journal (but not limited to) are: (1) Corporate Communication; (2) Marketing & Tourism Communication; (3) Media Studies; (4) Cultural Studies; (5) Feminism Studies; and (6) Philosophy of Communication.
Arjuna Subject : -
Articles 152 Documents
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PENGARUH DIMENSI-DIMENSI KEPERCAYAAN TERHADAP PERILAKU MILENIAL PADA Lasmery Girsang; Michael Christian
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 3, No 01 (2017): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (698.572 KB) | DOI: 10.30813/bricolage.v3i01.843

Abstract

Nowadays, traditional media to advertise is shifting to the online media. The millenias beccome the vital factor. Further, the technology and the habit to watch ads are important items on it. The habit of this group make online ads are too close. Looking back at the traditional ads media, online ads have some factor to achieve such as informations, entertainment, credibility, economic, and the ads value. This research aims to figure out the impact of those fators to attitude towards online advertising (ATOA) and online behavior (OB) at the millenias. Using SMART PLS 3.0, 100 respondents results that ATOA is not influenced by entertainment and the ads value. Animated and the millenias track record of browsing could be a consideration to the goal. Youtube is one of the spesific online media that could be used for the researches to find out more about the milllenias attitudes towards online advertising. Keywords: belief, attitude, advertising, millenia, online, behavior
PERSONAL BRANDING DALAM KOMUNIKASI SELEBRITIS (STUDI KASUS PERSONAL BRANDING ALUMNI ABANG NONE JAKARTA DI MEDIA SOSIAL “INSTAGRAM”) Ievansyah, Ievansyah; Sadono, Teguh Priyo
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 02 (2018): Bricolage : Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (27.805 KB) | DOI: 10.30813/bricolage.v4i02.1346

Abstract

Abang None merupakan sebutan untuk Duta Pariwisata DKI Jakarta. Peneliti melihat adanya fenomena transformasi diri dari duta pariwisata menjadi seorang selebritis. Fenomena ini mengacu pada studi kasus yang dialami oleh Maudy Koesnaedi, Bangpen, dan Shabina Gianti. Peneliti ingin mengetahui proses pengelolaan personal branding yang ingin mereka bentuk, dan sampaikan ke publik lewat media sosial Instagram. Penelitian ini menggunakan metode kualitatif, dengan studi kasus deskriptif, yang berangkat dari paradigma Post Positivisme. Konsep yang digunakan adalah personal branding, dan dipertajam dengan teori Communication Private Management (CPM Theory). Teknik pengumpulan datanya ialah observasi, wawancara, dan analisis dokumentasi. Konsep personal branding yang dikemukakan oleh Peter Montoya, mengacu pada delapan hukum, yaitu hukum spesialisasi (the law of specialization), hukum kepemimpinan (the law of leadership), hukum kepribadian (the law ofpersonality), hukum perbedaan (the law of distinctiveness), hukum kenampakan (the law of visibility), hukum kesatuan (the law of unity), hukum keteguhan (the law of persistence), dan hukum maksud baik (the law of good will). Dari kedelapan hukum ini, peneliti melihat bahwa ketiga narsumber memiliki keistimewaan yang berbeda-beda, konsisten dalam mengelola personal branding, dan mampu menunjukkan etika yang baik dalam sosial. Teori Communication Private Management (CPM Theory), yang dikemukakan oleh Sandra Petronio, memiliki lima asumsi dasar untuk melihat bagaimana mereka mengelola informasi yang bersifat pribadi di wilayah publik. Lima asumsi itu ialah informasi privat, batasan privat, kontrol dan kepemilikan, sistem manajemen berdasarkan aturan, dan dialektika manajemen. Ketiga narasumber secara garis besar sudah mengetahui batasan privasi mereka dengan publik, sehingga mereka memahami informasi yang boleh dan tidak untuk dibagikan kepada publik. Mereka memiliki manajemen yang baik, antara mereka dan netizen. Peneliti berharap semoga penelitian selanjutnya bisa lebih mengembangkan konsep personal branding, dan teori CPM. Semoga penelitian ini bisa menjadi rujukan, untuk dikembangkan lebih baik lagi dari segala aspek.Kata Kunci: Personal Branding, Abang None, Selebritis, Instagram
RELASI DAN PERAN AKTOR DALAM PEMANFAATAN RPTRA KELURAHAN PEJAGALAN JAKARTA UTARA Wahjudi, Sugeng
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (27.805 KB) | DOI: 10.30813/bricolage.v4i01.1064

Abstract

The development and optimization of RPTRA function as public space in Kelurahan Pejagalan generates clicks of communication nodes that make the utilization or maintenance of RPTRA complex and complicated. This research tries to reveal how role and relation of the actors in RPTRA management. The method used is the analysis of communication network patterns by making the matrix of communication relations between actors observed from the results of questionnaires and interview questions, sociometric analysis done by descriptive approach. These communication network data were analyzed with UCINET VI. The result of the research with the sociogram analysis showed that the average of individuals in the group had good connectivity with each other. Opinion leaders are still dominated by the formal leaders of Lurah and Ibu Lurah as well as RPTRA coordinator appointed and responsible to the lurah.Keywords: clicks, actor relation, sociometry, opinion leader
PROGRAM SAHUR DI TELEVISI, Konspirasi "Indah Nan Mempesona" Antara Kapitalisme dan Industri Budaya Populer Cosmas Gatot Haryono
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 1, No 01 (2015): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v1i01.1638

Abstract

Perlu disadari bahwa media massa seperti televisi hadir di masyarakat tidak sekedar menjadi sebuah alat untuk produk teknologi yang biasa kita sebut sebagai media komunikasi massa yang "diam", yang hanya menghasilkan sisi positif saja. Tetapi televisi sengan segala program siarannya adalah sebuah instrumen penyebaran nilai yang sangat berpengaruh dalam masarakat luas. Penonton melihat siaran televisi sebagai cermin kehidupan mereka. Apa yang disuguhkan televisi sering dipercaya sebagai representasi dari realitas hidup mereka sehari-hari. Kata kunci : Program sahur, Televisi, Konspirasi, Kapitalisme, Budaya Populer
INTERNET AS COMMUNICATION MEDIUM FOR LOVEBIRDS BREEDERS AND ENTHUSIASTS IN JAKARTA, BOGOR, SOLO AND YOGYAKARTA Ilona Vicenovie Oisina Situmeang
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 01 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.869 KB) | DOI: 10.30813/bricolage.v2i01.826

Abstract

Internet is one of the interactive media which enables one to interact with another or with a groupregardless of time and distance. Internet is used in a wide range of needs, such as a medium forcommunication, education, and social media for business. It is also used by Kicau Mania (acommunity of birds enthusiasts spread all over Indonesia) to have information exchange about theanimal and bird trade via Internet. Informants in this study are lovebird breeders in Jakarta, Bogor,Solo and Yogyakarta. Information obtained by breeders are mostly from blogs, social networks, andthe Kicau Mania tabloid. Internet is considered as the most effective medium for lovebird breeders andenthusiasts because it can be a medium for the exchange of information comprehensively bydisplaying photos and videos of birds.Keywords: Internet, Communication, lovebird brerders.
GOOD GOVERNANCE SEBAGAI MODEL RETORIS Teguh Priyo Sadono
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 02 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.66 KB) | DOI: 10.30813/bricolage.v2i02.838

Abstract

Throughout the history of the state of life, a nation are always colored tidal beliefs of the management of the State. Various approaches are used through policy model be pursued in the conception of the ideal model of building a nation in achieving its goals. Start with the assumption state approach as an effective phrase, shifted to Market and civil society did not obtain a formula that considered the most effective. Then came the views of good governance is regarded as a dynamic view and dialectics approach in the management of government supervision. However, in the implementation of global factors strongly influence national policy models, So Good Governance merely a rhetorical concept that can not be applied in empirical level. Keywords: approaches, state, market, civil society, Governance
PENGARUH MONONTON FILM 5CM DAN TINGKAT KEAKRABAN TERHADAP SIKAP NASIONALISME MAHASISWA UNIVERSITAS BUNDA MULIA Teguh Priyo Sadono
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 1, No 01 (2015): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.63 KB) | DOI: 10.30813/bricolage.v1i01.1626

Abstract

Abstrak            Penelitian ini berjudul “PENGARUH MENONTON FILM 5CM DAN TINGKAT KEAKRABAN TERHADAP SIKAP NASIONALISME MAHASISWA UNIVERSITAS BUNDA MULIA” Permasalahan yang dibahas dalam skripsi ini adalah “Apakah terdapat pengaruh antara menonton film 5CM dan tingkat keakraban terhadap sikap nasionalisme mahasiswa Universitas Bunda Mulia”. Tujuan dalam penelitian ini adalah untuk mengetahui sejauh mana pengaruh menonton film 5CM dan tingkat keakraban terhadap sikap nasionalisme mahasiswa Universitas Bunda Mulia. Menggunakan ukuran sampel dengan rumus solvin dan sampel diambil dengan menggunakan teknik sampel berstrata yaitu populasi persamaan regresi sebagai berikut : Y = 4.002 + 1.066Xi + 0.052Xii. Berdasarkan analisis data statistic, indikator-indikator pada penelitian ini bersifat valid dan variabelnya bersifat reliable. Uji Regresi Linear Berganda menghasilkan nilai koefisien korelasi sebesar 0.990 yang berrarti terdapat hubungan yang sangat kuat antara menonton film 5CM dan tingkat keakraban dengan sikap nasionalisme mahasiswa Universitas Bunda Mulia. Besarnya pengaruh menonton film 5CM (Xi) dan tingkat keakraban (Xii) terhadap sikap nasionalisme mahasiswa (Y) dilihat dari koofisien detirminasi 98.0%. Pola hubungan terpadu antara khayalak, media, dan system social secara luas akan menghasilkan suatu efek tertentu.Kata kunci : Film 5CM, keakraban, dan sikap nasionalisme
STRATEGI MEMBIDIK KETERSEDIAAN AUDIENS DALAM INDUSTRI TELEVISI (Studi Deskriptif Tayangan Film India ANTV) Rubiyanto, Rubiyanto
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (27.805 KB) | DOI: 10.30813/bricolage.v4i01.1069

Abstract

The success of ANTV captured the attention of the audience through the Indian Movie showinfluenced ANTV's position to television in the first rank. The television, which used to be in the lastnumber among rival televisions, tried the first time to broadcast an Indian movie called Mahabharata,which had been successfully aired by TPI in the 1990s. The latest version of the Indian movie gets a greatreception from the audience. This article aims to describe ANTV's strategy in the television industrythrough Indian movie to win the competition. According to Pringle and Starr (2006: 123-125), whenplanning a program to be aired, the television managers should pay attention to the nine factors, namely(1) Strength or Weakness of Competing Stations, (2) Building Audience Flow, (3) Building AudienceHabit, (4) Available Audience, (5) Audience Interest, (6) Advertiser Interest, (7) Budget, (8) InventoryProgram, and (9) Local Production Capabilities. The authors limit this study to the available audienceand the scheme programing of ANTV. The research method used qualitative descriptive with datacollection technique, consist of interview, observation, and documentation. Based on the results ofresearch and data analysis can be concluded that the Indian movie impressions in accordance with theANTV audience target, so this show succeeded in drawing the attention of the audience, and became thetop program. Scheme of ANTV programs illustrate the suitability of the broadcast time slot division andthe available audience. These two conclusions refer to Pringle and Starr's thoughts. ANTV's strategyreview to win the competition in the television industry opens up a new idea. In this research describe notonly on-air programs but also strengthened by off-air program.Keywords: Program, Indian Movie, ANTV, Available Audience
PERAN CUSTOMER SERVICE DALAM MENINGKATKAN KEPUASAN PELANGGAN MELALUI PENDEKATAN KOMUNIKASI ANTAR PRIBADI (Studi Kasus pada Customer Service GraPARI Telkomsel Gandaria) Tarsani Tarsani
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 01 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.783 KB) | DOI: 10.30813/bricolage.v2i01.833

Abstract

Communication is a statement and a technique of how a communicator deliver a message tocommunicant. At this point, communication process in delivering message or information itselfoccures when a customer service officer serves a customer or in other words, the process takes placein direct communiation activity with the customers. Customer service has role as the the front line ofthe company and the connector between company and its customers. It has become the duty andresponsibility for a company to provide service in the terms of product information,consultation,handling complaints, after sales service, and so on. In delivering message and informaionto customers, a customer service officer must have competency in communicating the information andsolution related to customer needs and complaints, so that the customer satisfaction can be attained.This matter has attracted the writer to do a reasearch entitled “The Role of Customer Service inIncreasing Customer Satisfaction by means of interpersonal Approach”. This research applies casestudy method and qualitative research approach. Regarding to the character of this research, thewriter gives description about research topic which is derived from data source; in forms of interviewsand observations. On the other hand, this research also applies interpretive paradigm andinterpersonal communication theory by Deddy Mulyana, Theory of coordinated meaning managementby West & Turner.Keywords: Customer Service, Cutomer Satisfaction, Interpersonal Communication
REPRESENTASI SIMBOL-SIMBOL KOMUNIKASI MENJADI REALITAS (Studi Interaksionisme Simbolik Komunitas Pemakai Narkoba Di DKI Jakarta) Edison Bohartua Hutapea
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 1, No 02 (2015): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (48.613 KB) | DOI: 10.30813/bricolage.v1i02.1631

Abstract

AbstrakRealitas yang menarik dalam penggunaan narkoba, adalah interaksi antara para pemakai narkoba. Interaksi ditandai dengan komunikasi nonverbal, melalui simbol-simbol, yang hanya dimengerti komunitas para pemakai. Ada kesepakatan bersama dalam memaknai simbol, karena narkoba ini bukan barang komersial yang dijual kepada publik secara terbuka atau legal. Melainkan ilegal dan melanggar hukum, sehingga komunitas para pemakai narkoba menggunakan simbol komunikasi hanya terbatas pada komunitasnya, didalam interaksinya simbol-simbol di maknai berbeda oleh para pemakai narkoba ditempat atau wilayah yang berbeda. Artinya masing – masing daerah atau wilayah mengkonstruksi realitas, yaitu kesepakatan yang dibangun untuk memaknai simbol berbeda-beda untuk suatu wilayah. Ini didasarkan pada kenyataan bahwa komunitas para pemakai narkoba merupakan suatu ikatan yang ketat untuk menjaga kerahasiaan mereka, bahkan pendatang baru tidak dapat langsung berinteraksi. Penelitian ini bertujuan untuk mengetahui Mendeskripkan bagaimana komunitas pemakai narkoba di DKI Jakarta merepresentasikan simbol-simbol komunikasi menjadi realitas. Teori yang digunakan adalah fenomenologis dari Alfred Schutz, Konsruktivisme dari Berger dan Interasionisme simbolik dari Mead dan Cooley. Hasil penelitian menggambarkan bahwa: Kesepakatan yang dibangun untuk memaknai simbol, dipersempit hanya wilayah tertentu untuk menjaga simbol dimengerti lebih luas yang berarti kerahasiaan transaksi mereka terbuka secara luas. Karena semakin luas wilayah yang mengerti simbol maka sifat ketat dari komunitas para pemakai narkoba maka semakin longgar. Kesimpulan : Ketika pemakai narkoba menggunakan simbol-simbol dalam berkomunikasi diantara sesama pemakai, ini menunjukkan proses internalisasi, dimana simbol sebagai produk bersama, untuk menjaga keutuhan komunitasnya telah diserap kembali oleh individu-individu anggota komunitas pemakai narkoba.Kata kunci : Pengguna narkoba, simbol-simbol komunikasi, komunitas pengguna narkoba, konsep diri pengguna narkoba

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