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LINIMASA: JURNAL ILMU KOMUNIKASI
Published by Universitas Pasundan
ISSN : 26140373     EISSN : 26140381     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
LINIMASA merupakan jurnal yang diiniasi oleh Program Studi Ilmu Komunikasi FISIP Universitas Pasundan. Terbit dua kali dalam setahun, pada bulan Januari dan bulan Juli. Gagasan jurnal LINIMASA hadir atas fenomena perkembangan ilmu komunikasi yang begitu pesat dan dinamis mengikuti perkembangan jaman. Dilihat dari definisinya, LINIMASA menggambarkan garis waktu atau suatu peristiwa penting dalam subjek tertentu yang ditampilkan dalam urutan kronologis. Jurnal LINIMASA mengakomodir berbagai hasil pemikiran/penelitian komunikasi mulai dari masyarakat bermedia konvensional hingga masyarakat bermedia kontemporer seperti saat ini.
Arjuna Subject : -
Articles 7 Documents
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Search results for , issue "Vol. 3 No. 2 (2020): Juli 2020" : 7 Documents clear
ANALISIS WACANA KRITIS KOMUNIKASI VERBAL PADA DEBAT CALON GUBERNUR DAN WAKIL GUBERNUR JAWA TIMUR 2018 Tri Suharto; Bambang Dwi Prasetyo; Maulina Pia Wulandari
Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v3i2.2639

Abstract

ABSTRACT This thesis discusses political debates at the regional level, especially in East Java Province in 2018. The focus of the study is the strengths and weaknesses of candidates in presenting an empirical data or facts as knowledge in argumentation. From these problems, this study uses a qualitative approach with critical discourse analysis methods to examine texts in depth. This research combines two theories, functional theory of political campaign discourse (attacks, acclaims, defenses) by W.L. Benoit and power & Knowledge by Michel Foucault. From the results of this study, candidate No.1 (Khofifah Indar Parawansa & Emil Elestianto Dardak) strongly gave an attack to candidate No. 2 (Saifullah Yusuf and Puti Guntur Soekarno) based on strong empirical data or facts, as a form of knowledge that gives the effect of power in argumentation (powerfull argumentation). But on the other hand, candidate No.2 not strong in making a defense from an opponent's attack. The weaknesses for candidate No.2 are judged by the lack of data or empirical facts used in argument, so that it gives the effect of a powerless argumentation
CUSTOMER RELATIONSHIP MANAGEMENT PT. SAMSUNG ELECTRONICS INDONESIA DI TENGAH PANDEMI COVID-19 DI INDONESIA Wahdian -; Sri Dwi Setiawati
Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v3i2.2778

Abstract

ABSTRACT Samsung Indonesia as one of the big companies affected by the covid-19 phenomenon approached customer relationship management approach by making the program "Samsung Near the Heart" and "Pick Up Service" through three components, namely people, processes and technology. PT. Samsung Indonesia succeeded in building relationships with consumers and became the No. 1 Top Brand Smartphone. 1 of 2020 in Indonesia, amid the Covid-19 pandemic. The purpose of this research is to find out Samsung's efforts in building relationships with customers, especially in Indonesia. This study uses a qualitative case study method with data collection techniques from interviews, observations and documentation. The results of this study note that PT. Samsung Indonesia in an effort to build relationships with customers through the Customer Relationship Management approach is carried out through employees and technological processes, namely the use of official websites, the use of the Whatsapp and Instagram applications as the main social media in providing information to build relationships with consumers and conducting online advertising through Instagram Ads and Facebook Ads.
POLA KOMUNIKASI KELUARGA DALAM PENERAPAN FUNGSI KELUARGA PADA ANAK PELAKU TINDAK ABORSI DI JAKARTA PUSAT Yulie Echa Savitri; Maulana Rezi Ramadhana
Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v3i2.2776

Abstract

ABSTRACT Abortion among adolescents is caused by low family control and lack of good communication so that good communication and family functions are needed as a vehicle to educate family members for the achievement of a prosperous family, because the lower functioning of a family, juvenile delinquency will be higher and vice versa. This study aims to determine how family communication patterns in implementing family functions in abortion perpetrators using the theory of family communication patterns from Fitzpatrick and Koerner. The research method used is qualitative with a phenomenological approach with a constructivist paradigm. The results of this study indicate that family communication patterns in the application of family functions through conversation orientation and conformity in abortion children have a dominant function applied, namely the function of religion and protection, another function which is still applied is the reproductive function. Also found differences in family communication patterns in emphasizing family functions, especially on religious functions and protection functions based on the experience of children who have abortions.
PENGARUH SOCIAL MEDIA MARKETING CONTENT INSTAGRAM @KEDAIKOPIKULO TERHADAP SIKAP KONSUMEN Praditha Ramadhanty; Ruth Mei Ulina Malau
Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v3i2.2526

Abstract

ABSTRACT Internet helps the public to access information anytime and anywhere. Likewise, with the trend in marketing, the presence of the internet makes digital media such as social media used as new media in marketing. Through social media, business people attract consumers’ attention, especially on the content provided. Marketing content on social media is one of the things that can make consumers more aware of the presence of a brand of goods or services. Because the content displayed through social media is a strong attraction for consumers and creates emotion for the audience. These emotions, that ultimately create a relationship between consumers and brands and generate the potential to make purchases that lead to consumer attitudes consisting of affective (emotion), cognitive (perception) and behavioural (action). This study aims to see how consumer attitudes can be affected by the content that is served through Instagram social media marketing content with the object is @kedaikopikulo. Data collection techniques in this study were the distribution of questionnaires to 100 respondents @kedaikopikulo and the method used was quantitative research methods. Based on the results of the study, there was an influence of 64.4% of social media content marketing Instagram on consumer behaviour with a correlation of 1,070 between the two variables which showed that there was a strong relationship between the two variables.
KOMUNIKASI PERSUASIF DISNAKERTRANS KOTA BOGOR MENGATASI MASALAH PENGANGGURAN GENERASI MILENIAL: Kajian Kualitatif Tentang Komunikasi Persuasif Melalui Media Sosial Instagram Pada Program Pengurangan Pengangguran Di Kota Bogor Yusuf Hartawan
Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v3i2.2890

Abstract

ABSTRACT The purpose of this study was to determine Persuasive Communication conducted by the Bogor City of The Labor and Transmigration Department in implementing the unemployment reduction program through Social Media (Instagram) on Milennial generation. The theory used is the theory of attitude change (Attitude Change Theory) from Carl Hovland. This theory builds a rationale (Ground Work) regarding the relationship between communication stimuli, audience self tendencies and changes in opinion from Instagram users. This research uses qualitative research methods with visual ethnographic studies through direct (reality) and detailed observation through online. In determining the informants or research subjects selected from participants based on the activity of Instagram users, especially job seekers represented by seven people and three employees of Bogor City of The Labor and Transmigration Department. Data collection techniques were obtained through in-depth interviews online, then the data obtained were compiled and coded in the source triangulation stage as validity. The results of research at the Bogor City of The Labor and Transmigration Department with the unemployment reduction program through Social Media Instragram produced a good response from users, especially Milennial job seekers with many becoming Followers. Persuasive communication conducted by the Bogor City of The Labor and Transmigration Department by inviting and changing the opinions of its Followers resulted in the number of job seekers who have gotten work, thereby reducing the number of unemployment, meaning reduction in unemployment in the City of Bogor including the Bogor City of The Labor and Transmigration Department program which is considered successful.
STRATEGI KOMUNIKASI PEMASARAN SHOPEE DALAM MEMBANGUN POSITIONING DI TENGAH PANDEMI COVID-19 DI INDONESIA Priyo Suswanto; Sri Dewi Setiawati
Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v3i2.2754

Abstract

ABSTRACT In the middle of the Covid-19 pandemic, people are required to carry out their activities from home and avoid direct social interaction in according to government recommendations. In supporting the government program Shopee declared as a warrior of Shopping from home with the campaign program called #ShopeeDariRumah. The purpose of this research is to analyze Shopee marketing communication strategy in the middle of the Covid-19 pandemic which requires people to reduce direct social interaction and faced intense e-commerce competition in Indonesia. In this case the researcher uses a case study approach with qualitative research methods. The results of this research is based by utilizing new media that were adopted into Shopee media features owned by Shopee, were supported by using rational, emotional and moral message content idea strategies through the use of media and appropriate consumer loopholes based on the requirements for positioning, Shopee succeeded get the attention of consumers and care in the eyes of its users, so that positioning is directly formed among the customers, especially the Indonesian citizen.
EKSISTENSI MAJALAH BERBAHASA SUNDA MANGLE DI ERA REVOLUSI INDUSTRI 4.0 Roni Tabroni; Nunung Sanusi
Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v3i2.2564

Abstract

ABSTRACT Of the various sectors of community life that were affected by the influence of the Industrial Revolution 4.0, the mass media industry can be assumed to be the most affected. Mangle Magazine is a magazine that is still consistent until the time of publication one in a week. This study aims to find and describe the editorial and advertising management strategies undertaken by Mangle so that they can be consistently published to date. The research method used rests on a qualitative paradigm with tradition used as a case study. The results showed that for editorial policy, Mangle retained its positioning as a “panglipu”r media (entertaining) but still provided social criticism through the rubric of “carpon” (short stories) and still retained its distinctive characteristic of using the Sundanese language. In addition, Mangle also emphasized in accordance with its meaning, to always present a female figure in every magazine cover. While the business strategy, Mangle cooperates with various agencies ranging from the Regional Government, Service, to Higher Education, to subscribe to Mangle magazine, while continuing to receive advertisements from other parties as a source of business income. This cooperation is part of the hallmark of competencies that must be had in the industrial revolution era 4.0, namely collaboration.

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