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Communicare : Journal of Communication Studies
Published by London School of Public Relations
ISSN : 20895739     EISSN : 25022091     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Communicare memiliki fokus dalam ranah kajian Ilmu Komunikasi. Ruang lingkup topik dalam Jurnal Communicare secara general adalah semua hal yang berhubungan dengan Ilmu Komunikasi.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol. 9 No. 2 (2022): Communicare: Journal of Communication Studies" : 6 Documents clear
Ministry of Agriculture's Public Relations Strategy Through the Millennial Farmer Program Ananto Akbar; Nurul Hidayah; Rani Chandra Oktaviani; Febrina Ramadyanti
Communicare : Journal of Communication Studies Vol. 9 No. 2 (2022): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101009220222

Abstract

Currently, Indonesia is facing the threat of a crisis in the agricultural sector. The decrease in the number of farmers was due to the low wages of workers in the agricultural sector, which were the lowest compared to the wages of workers in other sectors. The public relations task of the Ministry of Agriculture is to make agriculture more modern to attract the younger generation to enter the world of agriculture. The purpose of this study was to determine the extent of the Ministry of Agriculture's public relations strategy in creating food security through the millennial farmer program and to analyze the weaknesses of the Ministry of Agriculture's public relations strategy in creating food security through the millennial farmer program. The research method used is a descriptive study with a qualitative approach. The results showed that the Ministry of Agriculture's public relations strategy by conducting press relations, government relations, customers relations, maximized the public relations function (maintain good communication, serve public's interest, maintain good morals and manners). The weakness of the Ministry of Agriculture's public relations strategy has not been maximal in carrying out its duties related to the millennial farmer program. This is evidenced by doing the following: providing understanding to the community about millennial farmers, providing understanding to the community about institutions, providing understanding to the community about goals, providing understanding to the community about activities, maintaining good relations with the community regarding millennial farmers.
Crowdsourcing : Tools for Viral Marketing : Phenomenological studies #anysongchallenge on Tiktok online platform Risa Dwi Ayuni
Communicare : Journal of Communication Studies Vol. 9 No. 2 (2022): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101009220223

Abstract

Tiktok is no longer new as Digital Marketing platform. By offering the convenience of creating content without involving video editing applications, it makes users more able to create their interests only with a mobile phone. Massively developed communication technology allows consumers to actively participate in various business activities. Not only relying on companies, but many other collaborative methods, one of which is crowdsourcing. The development of social media has facilitated the rapid development of crowdsourcing as an innovative tool in the field of marketing. One of the cases discussed in this phenomenological study is a song called Anysong by a South Korean singer named Zico. Using phenomenology, it shows that crowdsourcing, that empower the power of internet crowd, has massive effects as innovation in promotion.
Perceptions of PR: A Semiotic Analysis of The "Samantha Syndrome" and its Impact on Indonesian Female Public Relations Students Laras Khairunnisa
Communicare : Journal of Communication Studies Vol. 9 No. 2 (2022): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101009220221

Abstract

This research analyzed the character Samantha Jones from Sex and the City which created a phenomenon called “Samantha Syndrome”. “Samantha Syndrome” is defined as the misrepresentation of Public Relations as a glamorous job caused by Samantha Jones character. This paper examines how “Samantha Syndrome” applies to Indonesian female Public Relations students, using Stuart Hall’s Cultural Studies, also Charles Peirce’s semiotics approach. Analytical units for this research is scenes or clips from Sex and the City the movies that show the Samantha Jones’ portrayal and behaviors as a Public Relations Executive, that leads to Samantha Syndrome based on Jane Johnston’s findings. The scenes taken from online movie streaming website Netflix. To deepen the analysis, eight Indonesian female Public Relations students were interviewed to get their perspectives deeply about how The Samantha Syndrome theory implications to Indonesian female PR students towards their chosen profession.
Content Analysis: Relationships and Sexual Behavior in Euphoria Series Season One Pudyaning Putri Noor Qolbi; S. Kunto Adi Wibowo; Ikhsan Fuady
Communicare : Journal of Communication Studies Vol. 9 No. 2 (2022): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101009220224

Abstract

Teenage life is not far from romance and identity formation. Programs on television have an essential role in shaping the lives of these teenagers. Teenagers use media such as television to form perceptions and images of how relationships are. Not only relationships, but the programs on television also show a lot of sexual content, which is a source of sexual information for said teenagers. Because of these television programs, teenagers expect their lives to be like what is shown on television, as explained in cultivation theory. This study analyzes how Euphoria season one creates expectations through its depiction of relationships and sexual behaviors. All Euphoria season one episodes were gathered to analyze the frequency of relationships and sexual behaviors portrayed to an adolescent audience. This research explores the types of relationships, ages, genders, and sexual behaviors shown and implied using a frequency distribution table and cross-tabulation. The results show all episodes consisted of sexual behavior, suggesting that a television program significantly impacts on a teenager’s sexual socialization.
Joko Widodo's Speech at the ASEAN Business and Investment Summit 2021 in the Representation of Power and Ideology Haryo Sutanto
Communicare : Journal of Communication Studies Vol. 9 No. 2 (2022): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101009220225

Abstract

A speech reflects the power and ideology of the communicator when it is delivered. It also has the representation of the social and political situation at the time it is delivered. President Joko Widodo delivered his speech at the Association of Southeast Asian Nations (ASEAN) Business and Investment Summit (ABIS) on October 25, 2021. The speech is about the successful handling of the Covid-19 Pandemic and the initial success of economic recovery among ASEAN countries. Indonesia would have the ASEAN Chair in 2023 and it means Indonesia would lead ASEAN in a new digital era and new normal era that is accelerated by the Covid-19 pandemic. The power and ideology of President Joko Widodo's speech reflect the leadership charm of Indonesia throughout the ASEAN Chair in 2023. The reflection is exposed through the power and ideology of Indonesia and President Joko Widodo that embraces all southeast Asia countries in ASEAN to develop together in handling the Covid-19 pandemic and recovering the ASEAN economy under Indonesia's leadership in ASEAN Chair 2023.
Empowering Netizenship: The Politics of Defending the Environment in an Online Petition Change.Org Sanny Nofrima; David Efendi
Communicare : Journal of Communication Studies Vol. 9 No. 2 (2022): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101009220226

Abstract

This study shows how the impact of digital democracy in the change.org online petition contributes to efforts to save environmental damage, change individual community behaviour or ecological and natural resource governance policies. To collect data, the methodology is to categorize it into environmental themes, both local, national and global, on change.org and then validate with digital activism such as discussions, spreading meme propaganda to welcome selected petitions as an effort to consolidate data by utilizing Nvivo 12 Plus to see reactions, interactions. Thematic on Twitter, national-international media websites, and other social media. Digital democracy has driven public awareness and defence of the environment in the last decade. Another finding from this research is the power of online petitions in influencing policies or policy changes resulting from interactions on social media, at least in the last ten years. However, having a significant impact requires certain prerequisites to raise awareness of digital media users and forced power holders. In some themes, the online struggle of hundreds of online petitions on environmental-themed change.org turned out to have many impacts on project cancellations, courts, criminalization by companies or law enforcement officers or delaying and cancelling certain development policies.  

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