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Journal of Business and Applied Management
  • business-applied-management
  • Website
Published by Universitas Bunda Mulia
ISSN : 19799543     EISSN : 26212752     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business and Applied Management is an academic journal published twice annually (March-September) by Department of Management in Master Degree of Universitas Bunda Mulia.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 8, No 2 (2015)" : 6 Documents clear
EFEK MEDIASI CUSTOMMER TRUST ATAS PENGARUH WORD OF MOUTH , PERCEIVED QUALITY, BRAND IMAGE TERHADAP PURCHASE INTENTION (Study empiris atas permintaan Personal Computer di wilayah Jakarta, tahun 2015) Tigor Sitorus; Roni Hartono
Journal of Business & Applied Management Vol 8, No 2 (2015)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (844.861 KB) | DOI: 10.30813/jbam.v8i2.850

Abstract

Penelitian ini penting dilakukan, ditengah kemajuan teknologi yang pesat, secara terotis dan empiris akan berdampak positif bagi mobilitas dan aksesibilitas produk personal computer sehingga dapat mendongkrak penjualan, namun pada kenyataannya adalah berbeda, dimana konsumen beralih kepada produk lain yang mampu memberikan manfaat “lebih” bagi konsumen seperti Smartphone dan Tablet.Penelitian Ini Bertujuan Melihat Efek Mediasi Custommer Trust Atas Pengaruh Word Of Mouth , Perceived Quality, Brand Image Terhadap Purchase Intention atas permintaan personal computer di wilayah Jakarta pada tahun 2015.Metode penelitian yang dilakukan adalah dengan survey pada konsumen, dengan teknik analisis menggunakan Model persamaan struktural (SEM) yang menggunakan software AMOS versi -22.Hasil penelitian membuktikan bahwa pertama ; Word of Mouth berpengaruh positif dan signifikan terhadap Customer Trust, kedua ; Perceived Quality berpengaruh positif dan signifikan terhadap Customer Trust, ketiga ; Brand Image berpengaruh positif dan signifikan terhadap Customer Trust, keempat; Word of Mouth berpengaruh positif dan signifikan terhadap Purchase Intention, kelima ; Perceived Quality berpengaruh positif dan signifikan terhadap Purchase Intention, keenam ; Brand Image berpengaruh positif tetapi tidak signifikan terhadapJurnal Magister Manajemen Vol.8, No.2 59Purchase Intention, ketujuh ; Customer Trust berpengaruh positif dan signifikan terhadap Purchase Intention. Secara langsung, variabel Brand Image hanya berpengaruh positif namun tidak signifikan terhadap Purchase Intention. Namun Apabila variabel Brand Image dimediasi oleh variabel Customer Trust, maka pengaruhnya terhadap Purchase Intention akan lebih signifikan.Kata KunciCustommer Trust, Word Of Mouth , Brand Image , Perceived Quality, Purchase Intention
Peran Sertifikasi Organik bagi Petani Berskala Kecil dengan Jangkauan Pasar Lokal (Studi Empiris pada Petani Berskala Kecil Organik di Bogor, Jawa Barat) Novita Novita
Journal of Business & Applied Management Vol 8, No 2 (2015)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.348 KB) | DOI: 10.30813/jbam.v8i2.847

Abstract

Indonesia memiliki peluang untuk menjadi pelaku pertanian organik yang penting karena memiliki beragam keunggulan komparatif. Tetapi kelemahan dari produk pertanian organik Indonesia adalah kurang terstandarisasi. Standarisasi produk organik dapat dicapai dengan adanya sertifikasi produk organik. Tetapi pentingnya sertifikasi organik tidak disertai dengan adanya peningkatan jumlah produsen organik yang tersertifikasi. Pada tahun 2013, total jumlah pelaku organik tersertifikasi sebanyak 10.285 produsen, menurun dibandingkan tahun 2012 sebanyak 10.510 produsen dan tahun 2011 sebanyak 12.512 produsen. Penelitian ini menggunakan metode studi kasus. Informan penelitian ini adalah petani berskala kecil di daerah Bogor, dengan kriteria memiliki lahan kurang dari 1 hektar dan pernah mensertifikasi lahannya (tetapi sekarang tidak). Hasil penelitian menunjukkan bahwa semakin kecil cakupan pasar produk organik (lokal), maka sertifikasi organik semakin tidak dibutuhkan. Alasannya, sistem pemasaran mereka mengandalkan trust dan word of mouth sehingga penjualan produk organik tidak dipengaruhi oleh adanya label tersertifikasi.Kata kunciOrganik, sertifikasi, trust, word-of mouth
PENGARUH EKSPOR NON MIGAS DAN INVESTASI LANGSUNG NETTO TERHADAP PDB NON MIGAS Fahrul Riza
Journal of Business & Applied Management Vol 8, No 2 (2015)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.887 KB) | DOI: 10.30813/jbam.v8i2.851

Abstract

This paper measured the effect of export value from agricultural, mining, manufacturing and direct investment through the value of Indonesia’s non oil and gas Gross Domestic Product (GDP) from 2005 to 2013. By using ordinary least squre method, it showed that export from agricultural and minimg sector have significat effect to the value of non oil and gas Indonesia’s GDP. However export form manufacturing and direct investment didn’t show any significant effectKeywords :Non Oil and Gas Export, Investment Netto, Produk Domestik Bruto (PDB), Ordinary Least Square
“ANALISIS PENGARUH KUALITAS JASA UNIVERSITAS BUNDA MULIA TERHADAP LOYALITAS MAHASISWA (STUDI KASUS PADA JURUSAN BIDANG EKONOMI DAN KOMPUTER)” Destriana Widyaningrum
Journal of Business & Applied Management Vol 8, No 2 (2015)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.314 KB) | DOI: 10.30813/jbam.v8i2.849

Abstract

Loyalty is a form of consumer satisfaction for goods / services received. Satisfaction is formed on the quality of a product that is applied in service. This study aims to analyze the factors that affect student loyalty to quality services Bunda Mulia University, the quality of these services affect the survival of a university to be competitive in the long run. This study is the use of causal effect study, data was taken using a Stratified Random Sampling (STRS) with a sample of 350 students. Data analysis tool used is a structural equation modeling (SEM) in AMOS program 16.SEM analysis results meet the criteria Goodness of Fit Index, which is as follows: the Chi-square = 522.423; Significance probability = 0.000; GFI = 0.867; AGFI = 0.833; CFI = 0.870; TLI = 0.851 dan RMSEA = 0.072. Based on the results of data analysis show that this research model is acceptable and support the research hypothesis, five of the six hypotheses give significant effect and one of hypotheses can’t give effect on loytalty.Key word :Loyalty, Service Quality, Satisfaction, SEM
Seasonal Inventory Decisions (Single-Period Inventory Models) Rudy Santosa Sudirga
Journal of Business & Applied Management Vol 8, No 2 (2015)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.569 KB) | DOI: 10.30813/jbam.v8i2.848

Abstract

One of the dilemmas facing many retailers is how to handle seasonal goods, such as sarung dress or batik dress, biscuits and syrups during Idul Fitri celebration. Often they cannot be sold at full markup next year because of changes in styles, and expiry dates for foods and beverages. Furthermore, the lead time can be longer than the selling season, allowing no second chance to rush through another order to cover unexpectedly high demand. At the end of the period the product has either sold out or there is a surplus of unsold items to sell for a salvage value. The single-period inventory models are used in situations involving seasonal or perishable items that cannot be carried in inventory and sold in future periods.This type of situation is often called the newsboy problem. If the newspaper seller does not buy enough newspapers to resell on the street corner, sales opportunities are lost. If the seller buys too many newspapers, the overage cannot be sold because nobody wants yesterday’s newspaper.At this opportunity, we will use the single-period inventory models decisions to create an optimal order quantity decision with the highest expected payoff. We will be able to use this decision process for all such items over many selling seasons to maximize profits.However, it is not a foolproof, and it can result in an occasional bad outcome. It will depend on the situation, if the probability of demand follows the demand probability planning, then you will be able to get the best decision to prepare and execute an order.Kata kunci:Seasonal Inventory, Single-Period Inventory Models, Probability of Demand.
DAMPAK KEBIJAKAN PERUBAHAN LOT DAN FRAKSI HARGA SAHAM TERHADAP VOLUME PERDAGANGAN DAN KAPITALISASI PASAR Dela Deva Destianti; Oktafalia Marisa
Journal of Business & Applied Management Vol 8, No 2 (2015)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (709.012 KB) | DOI: 10.30813/jbam.v8i2.856

Abstract

This research was conducted to determine the impact of stock trading unit (lot size) and a fraction of the stock price policy to the trading volume and market capitalization of the companies listed in the Indonesia Stock Exchange year period 2013-2014. Sample selection methods using purposive sampling and proportionate stratified random sampling. These results indicate that there was no significant difference in trading volume and market capitalization before and after the policy change of trading unit (lot size) and a fraction of the stock priceKey word :Lot size, Fraction, Market capitalization and Paired sample T-Test

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