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Journal of Business and Applied Management

business-applied-management
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Published by Universitas Bunda Mulia

ISSN : 19799543 EISSN : 26212752 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Journal of Business and Applied Management is an academic journal published twice annually (March-September) by Department of Management in Master Degree of Universitas Bunda Mulia.

Arjuna Subject : -

Articles 113 Documents

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EFEK MEDIASI CUSTOMMER TRUST ATAS PENGARUH WORD OF MOUTH , PERCEIVED QUALITY, BRAND IMAGE TERHADAP PURCHASE INTENTION (Study empiris atas permintaan Personal Computer di wilayah Jakarta, tahun 2015) Tigor Sitorus; Roni Hartono
Journal of Business & Applied Management Vol 8, No 2 (2015)
Publisher : Universitas Bunda Mulia

Penelitian ini penting dilakukan, ditengah kemajuan teknologi yang pesat, secara terotis dan empiris akan berdampak positif bagi mobilitas dan aksesibilitas produk personal computer sehingga dapat mendongkrak penjualan, namun pada kenyataannya adalah berbeda, dimana konsumen beralih kepada produk lain yang mampu memberikan manfaat “lebih” bagi konsumen seperti Smartphone dan Tablet.Penelitian Ini Bertujuan Melihat Efek Mediasi Custommer Trust Atas Pengaruh Word Of Mouth , Perceived Quality, Brand Image Terhadap Purchase Intention atas permintaan personal computer di wilayah Jakarta pada tahun 2015.Metode penelitian yang dilakukan adalah dengan survey pada konsumen, dengan teknik analisis menggunakan Model persamaan struktural (SEM) yang menggunakan software AMOS versi -22.Hasil penelitian membuktikan bahwa pertama ; Word of Mouth berpengaruh positif dan signifikan terhadap Customer Trust, kedua ; Perceived Quality berpengaruh positif dan signifikan terhadap Customer Trust, ketiga ; Brand Image berpengaruh positif dan signifikan terhadap Customer Trust, keempat; Word of Mouth berpengaruh positif dan signifikan terhadap Purchase Intention, kelima ; Perceived Quality berpengaruh positif dan signifikan terhadap Purchase Intention, keenam ; Brand Image berpengaruh positif tetapi tidak signifikan terhadapJurnal Magister Manajemen Vol.8, No.2 59Purchase Intention, ketujuh ; Customer Trust berpengaruh positif dan signifikan terhadap Purchase Intention. Secara langsung, variabel Brand Image hanya berpengaruh positif namun tidak signifikan terhadap Purchase Intention. Namun Apabila variabel Brand Image dimediasi oleh variabel Customer Trust, maka pengaruhnya terhadap Purchase Intention akan lebih signifikan.Kata KunciCustommer Trust, Word Of Mouth , Brand Image , Perceived Quality, Purchase Intention

PENGARUH PERSEPSI GENERASI LANGGAS TENTANG KUALITAS DAN INOVASI BATIK TERHADAP KEPUTUSAN PEMBELIAN DI ERA DIGITAL Tisia Priskila
Journal of Business & Applied Management Vol 11, No 1 (2018): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Indonesia is experiencing serious problems in the era of globalization. Since the era of freetrade, many imported products have flooded the national marketplace. Lack of domestic products‟competition on its own country make business actors in Indonesia must understand about purchasingdecision of millennial generations that will become the next generations of the nation. Their purchasingdecision depends on the product quality perception and they want products that suit with their style.Millennial generations outreach through social media marketing is believed to be necessary to influencetheir purchasing decisions. The research objectives are to know the effect of the perception of modernBatik product quality and product innovation on purchasing decisions with social media marketing as amoderator variable. The analysis method used is Partial Least Square (PLS) with sample of 100respondents. The research results show that the millennial generations‟ purchasing decisions are affectedby their perception of product quality and innovation. The perception of product quality and purchasingdecisions are weakened by social media marketing. The perception of product innovation and purchasingdecisions are not affected by social media marketing as moderator variable.Keywords: perception, quality, innovation, marketing, purchasing decision

Pengaruh Kepemimpinan, Komitmen Organisasi dan Lingkungan Kerja terhadap Prestasi Kerja melalui Kepuasan Kerja Karyawan Sebagai Variabel Intervening Pada PT. KSK Insurance Indonesia Ratlan Pardede
Journal of Business & Applied Management Vol 9, No 1 (2016)
Publisher : Universitas Bunda Mulia

This study aims to determine the influenceof leadership, organizational commitment, working environment towardemployeeperformance through working satisfaction as intervening variable. This research was conducted at PT KSK Insurance Indonesia by using total sample of 180 employees. Structural Equation Modeling (SEM) by AMOS program version 22 used to test the hypothesis. The study concludes : (1)leadership has positive effect but not significant on working satisfaction, (2)commitment has positive and significant effect on working satisfaction, (3)working environment has positive and significant effect on working satisfaction, (4)leadership has positive effect but not significant on employee performance, (5)commitment has positive and significant effect on employeeperformance, (6)working environment has positive and significant effect on workingperformance, (7)working satisfaction has positive and significant effecton employeeperformance;Key Words: Leadership, organizational commitment, working environment, working satisfaction and employee performance.

NIAT BERWIRAUSAHA MAHASISWA DAN KETERHUBUNGANNYA DENGAN KECERDASAN-HADAPI-RINTANGAN Metta Padmalia
Journal of Business & Applied Management Vol 10, No 1 (2017)
Publisher : Universitas Bunda Mulia

Entrepreneurial Intention can be influenced by demographic factors (gender, age, work experience) and external factors, such as family background. One characteristic of an entrepreneur looked when he faces obstacles in managing the business, he is likely to survive and find a way out and not stop halfway. Individual ability to transform obstacles into opportunities is known as the Adversity Quotient (AQ/ adversity intelligence). Connectedness between adversity intelligence with the intention of entrepreneurship, as well as differences in the intentions of entrepreneurship by differences in gender, work experience and family background (family business and non-family business) are described in this study. Sampling technique used is purposive sampling of 126 students of the Ciputra University. Results showed the Sig. coefficient of Spearman’s rank correlationis 0.000 and the correlation coefficient is0.502; which means that there are significant linkages between adversity intelligence with the entrepreneurial intention. Independent sample test results show that the intention of entrepreneurship do not differ between male student with the girls. However, the intention of entrepreneurship students who have not experienced lower job than work experience. In addition, students who have a background in family business have higher entrepreneurial intention than students of non-family business.Keywords: entrepreneurial intention, adversity intelligence, family business

PENGARUH NILAI TUKAR, HARGA MINYAK, DAN LIFTING GAS TERHADAP INDEKS HARGA SAHAM GABUNGAN Veny Anindya Puspitasari; Anasthasia Adelia Pratiwi
Journal of Business & Applied Management Vol 12, No 1 (2019): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

ABSTRACTThis study aims to determine the influence of exchange, oil prices, and gas lifting on the Composite Stock Price Index in August - November 2018. The methodology used in this study is a quantitative and descriptive approach. The population and sample in this study are the same, because there are no specific criteria used. The type of data used is secondary data originating from the official site. The data analysis technique uses Multiple Linear Regression Analysis which is accepted by the SPSS 24 application to get the support of the classic test and hypothesis test (partial and simultaneous). The results of this study indicate that the exchange rate has a significant negative effect on the Composite Stock Price Index and lift oil and gas prices which have a significant positive effect on the Composite Stock Price Index. In this study using the gas lifting variable which is a novelty for this study, because there is no journal that discusses gas lifting. This research was also made to take a phenomenon that occurred during August - November 2018, namely strengthening the Dollar (weakening Rupiah).Keywords: IHSG, price, oil, gas, exchange rateABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh nilai tukar, harga minyak, dan lifting gas terhadap Indeks Harga Saham Gabungan pada bulan Agustus - November 2018. Metodologi yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dan deskriptif. Populasi dan sampel dalam penelitian ini adalah sama, karena tidak ada kriteria tertentu yang digunakan. Jenis data yang digunakan adalah data sekunder yang berasal dari website resmi. Teknik analisis data menggunakan Analisis Regresi Linear Berganda dibantu dengan aplikasi SPSS 24 untuk mengetahui uji asumsi klasik dan uji hipotesis (parsial dan simultan). Hasil penelitian ini menunjukkan jika nilai tukar berpengaruh signifikan negatif terhadap Indeks Harga Saham Gabungan serta harga minyak dan lifting gas berpengaruh signifikan positif terhadap Indeks Harga Saham Gabungan. Dalam penelitian ini menggunakan variabel lifting gas yang merupakan suatu kebaruan bagi penelitian ini, karena tidak ada jurnal yang membahas tentang lifting gas. Penelitian ini dibuat juga mengambil fenomena yang terjadi selama bulan Agustus - November 2018 yaitu penguatan Dollar (pelemahan Rupiah). Kata kunci: IHSG, harga, minyak, gas, kurs

BISIKAN DARI BALIK LAYAR: NETNOGRAFI STRATEGI BISNIS BERORIENTASI PASAR Edi Purwanto; John J.O.I. Ihalauw
Journal of Business & Applied Management Vol 9, No 2 (2016)
Publisher : Universitas Bunda Mulia

Netnography is an interpretative approach to study consumer behavior from different cultures andcommunities in the cyberspace or Internet. The approach was also called as a “digital ethnography”or “virtual ethnography”. As a marketing research technique, “netnography” uses the informationsources published in the online forums. This research uses the reviews on zomato.com as a source ofdata to assess the market orientation development in business practice, especially at Restaurant X.The result of netnography analysis indicates that customer orientation, competitor orientation, interfunctionalcoordination and long-term focus are the dimensions of market orientation and should bedeveloped for customer satisfaction and loyalty leading forward to the business performance.

MENGKAJI KEPUASAN PELANGGAN TERHADAP KUALITAS LAYANAN E-COMMERCE DENGAN MENGGUNAKAN METODE IMPORTANCE PERFORMANCE ANALYSIS 3 DIMENSI Hendy Tannady
Journal of Business & Applied Management Vol 11, No 2 (2018): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Penelitian ini memberi analisis kepuasan pelanggan dengan menggunakan metode Importance Performance Analysis Tiga Dimensi (IPA 3 Dimensi) yang menyatukan pendekatan IPA awal dengan analisis kepuasan pelanggan dengan teori tiga faktor (model Kano), yaitu basic, performance, dan excitement pada dua industri E-Commerce terbesar di Indonesia. Hasil IPA 3 Dimensi yang didapat dari data yang telah dianalisis, pada Lazada menunjukkan adanya 15 indikator faktor performance yang tersebar pada dimensi tangibles, reliability, responsiveness, assurance, dan empathy, 3 indikator faktor excitement yang tersebar pada dimensi tangibles dan responsiveness, 4 indikator faktor basic yang tersebar pada dimensi tangibles, reliability, dan responsiveness. Pada Tokopedia menunjukkan adanya 6 indikator faktor excitement yang tersebar pada dimensi tangibles dan responsivenes, 7 indikator faktor performance yang tersebar pada dimensi tangibles, reliability, responsiveness, assurance,dan empathy, 9 indikator faktor basic yang tersebar pada dimensi reliability, assurance, dan empathy. Simpulan dari penelitian ini terdapat 2 indikator dan 4 indikator pada Lazada dan Tokopedia yang perlu diperbaiki untuk meningkatkan kepuasan pelanggan.Kata Kunci: e-commerce,model kano, importance performance analysis

FAKTOR – FAKTOR YANG MENENTUKAN PENINGKATAN BISNIS RITEL DI INDONESIA Rudy Santosa Sudirga
Journal of Business & Applied Management Vol 10, No 2 (2017)
Publisher : Universitas Bunda Mulia

Penelitian dengan metode analisis faktor ini didasarkan pada faktor-faktor: peningkatan produk konsumenrumah tangga, peningkatan produk konsumen makanan dan minuman, peningkatan produk konsumenelektronik, peningkatan populasi Indonesia, peningkatan toko ritel di Indonesia. Faktor yang palingdominan bagi peningkatan bisnis ritel di Indonesia adalah faktor peningkatan belanja produk konsumenmakanan dan minuman dengan tingkat pertumbuhan tahunan gabungan sebesar 10,5% pada tahun 2016 -2020. Faktor kedua bagi peningkatan bisnis ritel di Indonesia adalah faktor peningkatan belanja produkkonsumen elektronik dengan tingkat pertumbuhan sebesar 9,7% pada tahun 2016 - 2020. Faktor ketigabagi peningkatan bisnis ritel di Indonesia adalah peningkatan populasi Indonesia dengan pertumbuhan1,3% setiap tahun.Kata kunci: produk makanan - minuman, elektronik, populasi Indonesia

Peran Sertifikasi Organik bagi Petani Berskala Kecil dengan Jangkauan Pasar Lokal (Studi Empiris pada Petani Berskala Kecil Organik di Bogor, Jawa Barat) Novita Novita
Journal of Business & Applied Management Vol 8, No 2 (2015)
Publisher : Universitas Bunda Mulia

Indonesia memiliki peluang untuk menjadi pelaku pertanian organik yang penting karena memiliki beragam keunggulan komparatif. Tetapi kelemahan dari produk pertanian organik Indonesia adalah kurang terstandarisasi. Standarisasi produk organik dapat dicapai dengan adanya sertifikasi produk organik. Tetapi pentingnya sertifikasi organik tidak disertai dengan adanya peningkatan jumlah produsen organik yang tersertifikasi. Pada tahun 2013, total jumlah pelaku organik tersertifikasi sebanyak 10.285 produsen, menurun dibandingkan tahun 2012 sebanyak 10.510 produsen dan tahun 2011 sebanyak 12.512 produsen. Penelitian ini menggunakan metode studi kasus. Informan penelitian ini adalah petani berskala kecil di daerah Bogor, dengan kriteria memiliki lahan kurang dari 1 hektar dan pernah mensertifikasi lahannya (tetapi sekarang tidak). Hasil penelitian menunjukkan bahwa semakin kecil cakupan pasar produk organik (lokal), maka sertifikasi organik semakin tidak dibutuhkan. Alasannya, sistem pemasaran mereka mengandalkan trust dan word of mouth sehingga penjualan produk organik tidak dipengaruhi oleh adanya label tersertifikasi.Kata kunciOrganik, sertifikasi, trust, word-of mouth

PENGARUH EKSPOR NON MIGAS DAN INVESTASI LANGSUNG NETTO TERHADAP PDB NON MIGAS Fahrul Riza
Journal of Business & Applied Management Vol 8, No 2 (2015)
Publisher : Universitas Bunda Mulia

This paper measured the effect of export value from agricultural, mining, manufacturing and direct investment through the value of Indonesia’s non oil and gas Gross Domestic Product (GDP) from 2005 to 2013. By using ordinary least squre method, it showed that export from agricultural and minimg sector have significat effect to the value of non oil and gas Indonesia’s GDP. However export form manufacturing and direct investment didn’t show any significant effectKeywords :Non Oil and Gas Export, Investment Netto, Produk Domestik Bruto (PDB), Ordinary Least Square

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Contact Name
Sela Marsela Gusman

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sgusman@bundamulia.ac.id

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Journal Mail Official
aheryjanto@bundamulia.ac.id

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Location
Kota tangerang,

Banten

INDONESIA