Jurnal Ekonomi Bisnis Indonesia
JEBI (Journal Economics Business Indonesian). The International Journal published by Indonesian Business School. This journal focused on Economics, Business and Management studies. The Journal is published twice a year. The aim of the journal is to disseminate the Economics, Business and Management researches done by researchers both from Indonesian and overseas.
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216 Documents
<![CDATA[PENGARUH PENGALAMAN, KEPERCAYAAN, CITRA TERHADAP LOYALITAS MEREK DAN DAMPAKNYA TERHADAP SIKAP KONSUMEN PADA PERLUASAN MEREK OBAT FLU DAN BATUK ]]>
<![CDATA[Handoyo, Handono]]>
<![CDATA[ JEBI | Jurnal Ekonomi Bisnis Indonesia Vol 13 No 1 (2018): JEBI ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia ]]>
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DOI: 10.36310/jebi.v13i1.92
<![CDATA[The pharmaceutical sector in Indonesia has grown by 12.5% per year, as prescriptiondrugs, Over the Counter (OTC) medicines and dietary supplements (nutrition and vitamins) allexperience increased sales. Bodrex is one type of over-the-counter medication to overcome theheadache that has been well known and believed for more than 45 years by the people in Indonesiaand then innovate manufacturers to expand the brand by launching Bodrex Flu and Cough.IMS datamarket shared Flu and Cough drug of Bodrex sales decline every year ie in 2013 amounted to 1.10%,in 2014 amounted 0.89% and in 2014 amounted to 0.84%. The purpose of this research was todetermine the effect of marketing mix composed of product, price, promotion and place of the brandloyalty so that the impact on consumer brand extension attitude. Questionnaire with closed questionsare used as design research instrument, and as many as 200 respondents were sampled in theresearch. Methods of SEM (Structural Equation Modeling) is used as a technique of data analysis,SPSS 16 and Lisrel 8.7 for windows was used to analysis the data obtained after the research. Theresearch shows that the experience, trust and image simultaneously influence the brand loyalty sothat the impact on consumer brand extension flu and cough drug eligible Goodness of fit. Partiallybrand experience significantly influence brand loyalty with t values 2.12. Partially Brand Trustaffects loyalty because it has a t value of 0.97. Partially Brand Image significant effect on purchasingdecision because have value 2,93.Secara Partial Loyalitas significant influence to ConsumerAttitude on Brand Extension because have value 11,11.]]>
<![CDATA[PENGARUH E-BANKING, KUALITAS PELAYANAN, KUALITAS KOMUNIKASI, TERHADAP KEPERCAYAAN MELALUI LOYALITAS NASABAH PADA PT BCA KCP PANTAI INDAH KAPUK JAKARTA BARAT ]]>
<![CDATA[Rosiana, Nindya]]>
<![CDATA[ JEBI | Jurnal Ekonomi Bisnis Indonesia Vol 13 No 1 (2018): JEBI ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia ]]>
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DOI: 10.36310/jebi.v13i1.93
<![CDATA[The purpose of this study is to fing out how much influence e-banking, the quality of service,the quality of communication, trust, of customer loyalty at PT. Bank Central Asia Subbranch OfficePantai Indah Kapuk Jakarta. The type of this research is survey. This research data was collectedfrom 125 customers of PT. Bank Central Asia Subbranch Office Pantai Indah Kapuk Jakarta questionwere given by using quetionnaires which consist of closed question. Respondent's answers to closedquestion about the variables studied in this study then in the analysis of Structural EquationModelling using AMOS 6.00 program. From the results of research shows that the e-banking variable(X ) has no significant effect on trust (Z). Variable of service quality (X ) have significant effect on 1 2trust (Z). The communication quality variable (X ) has no significant effect on trust (Z). The e- 3banking variable (X ) has no significant effect on customer loyality (Y). The communication quality 1variable (X ) has no significant effect on customer loyality (Y). The e-banking variable (X ) has no 3 1significant effect on service quality (X ). The service quality variable (X ) have significant effect on 2 2communication quality (X )]]>
<![CDATA[PENGARUH, FASILITAS, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT ZEBRA ASABA INDUSTRI, JAKARTA BARAT ]]>
<![CDATA[Mudofar, Mudofar]]>
<![CDATA[ JEBI | Jurnal Ekonomi Bisnis Indonesia Vol 13 No 1 (2018): JEBI ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia ]]>
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DOI: 10.36310/jebi.v13i1.94
<![CDATA[The purpose of this study is to determine the effect of facilities, motivation, and workdiscipline on the work performance of PT Zebra Asaba Industrui employees. The research methodused is descriptive method with regression and correlation approaches which is a method that aims todescribe the influence and relationship of something that is going on at the time the research isconducted. The results of this study indicate partially or simultaneously facility variables,motivation, and work discipline have a significant effect on employee performance. The magnitude ofthe correlation value (R) is 0.924 which means that there is a strong correlation / relationshipbetween facilities, motivation, and work discipline with employee performance. The amount ofadjusted coefficient of determination (R2) is 0.793 or 79.3%, which means that independentvariables can explain changes in employee performance variables by 79.3% while the remaining20.7% is explained by other factors beyond this research.]]>
<![CDATA[PENGARUH SOSIALISASI PAJAK, PELAKSANAAN SANKSI DENDA, DAN PELAYANAN FISKUS TERHADAP KEPATUHAN WAJIB PAJAK DALAM MELAPORKAN SPT TAHUNAN PPH ORANG PRIBADI ]]>
<![CDATA[Solehudin, Mohammad]]>
<![CDATA[ JEBI | Jurnal Ekonomi Bisnis Indonesia Vol 13 No 1 (2018): JEBI ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia ]]>
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DOI: 10.36310/jebi.v13i1.95
<![CDATA[The aims of this research is to determine how socializing influence of tax, penalties andimplementation of service tax authorities on tax compliance in the annual report PPh such as aprivate person either partially or simultaneously or jointly on individual taxpayers who havebusiness or work freely in the district KPP Pratama Kebon Jeruk Satu. This research uses samplerandom sampling and for the types of data uses primary and secondary data types. The primary datasource is obtained directly from the individual taxpayer who has a business or performs listed have aNPWP in KPP Pratama Kebon Jeruk Satu. While secondary data such as the number of individualtaxpayers who registered have income from business or work freely. Independent variables used aretax dissemination, implementation of financial penalities, and service tax authorities. The dependentvariable in this research is the taxpayers compliance. Testing in this research using SPSS 21.0. Theresults of the research showed that the socialization of tax, penalties implementation, and service taxauthorities partially significant effect on tax compliance and simultaneously have a significantimpact also on tax compliance. Implementation of penalties is the most dominant variable or aneffect on tax compliance in reporting SPT Personal Income Tax.]]>
<![CDATA[MELIHAT RASIO RENTABILITAS DARI SUDUT PANDANG GPM, NPM, ROE DALAM MENGUKUR KINERJA LAPORAN KEUANGAN PADA AJB BUMIPUTERA 1912 UNIT SYARIAH JAKARTA ]]>
<![CDATA[Fauzi, Achmad]]>
<![CDATA[ JEBI | Jurnal Ekonomi Bisnis Indonesia Vol 13 No 1 (2018): JEBI ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia ]]>
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DOI: 10.36310/jebi.v13i1.96
<![CDATA[AJB Sharia Bumiputera 1912 is a company engaged in services, namely join life insurance. Its production does not create goods but sell fund products and other services to customers.Methods of data collection is in the final observation, and literature with his analytical methods suchas qualitative analysis. One way to calculate the profits generated by the AJB Sharia Bumiputera1912 can be calculated by using the ratio. One ratio used is the ratio of profitability. In profitabilityratios are ratios such as: GPM (Gross Profit Margin), NPM (Net Profit Margin), ROE (Return OnEquity). To search for results ratio GPM (Gross Profit Margin) takes the total net profit income andoperating expense and the results of 2015 GPM already reached the standard ratio is 17,84%. As forcalculating NPM (Net Profit Margin) takes net income and operating income and the results of NPMin 2015 are 22,42% . And for calculating ROE (Return on Equity) required net income and equitycapital ans the results of ROE in 2015 are 20,15%.]]>
<![CDATA[FAKTOR YANG MENENTUKAN LOYALITAS NASABAH PADA BANK BNI SYARIAH (STUDI KASUS NASABAH BANK BNI SYARIAH CABANG FATMAWATI) ]]>
<![CDATA[Sesunan, Yunia Silvia]]>
<![CDATA[ JEBI | Jurnal Ekonomi Bisnis Indonesia Vol 13 No 1 (2018): JEBI ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia ]]>
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DOI: 10.36310/jebi.v13i1.97
<![CDATA[The purpose of this study was to observe the effect of marketing mix, brand image, servicequality and loyalitas of the customer's Bank BNI Syariah Branch Fatmawati. The data that used inthis study is primary data, and data collection is done using questionnaire with random samplingmethode,the object of this research is the customerof Bank BNI Syariah Fatmawati Branch. In orderto provide the best service to the customer. The result of this study indicates that marketing mix,brand image and service qualityhave positive and significant partial and simultaneous effect oncustomer loyalty of Bank BNI Syariah Branch Fatmawati.]]>
<![CDATA[PENGARUH DISIPLIN KERJA DAN KOMPETENSI TERHADAP KINERJA PEGAWAI (Studi kasus Pada Pusat Penelitian Kebijakan Pendidikan dan Kebudayaan Kementerian Pendidikan dan Kebudayaan) ]]>
<![CDATA[Hikmah, Hemmy]]>
<![CDATA[ JEBI | Jurnal Ekonomi Bisnis Indonesia Vol 13 No 2 (2018): Jebi ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia ]]>
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DOI: 10.36310/jebi.v13i2.98
<![CDATA[The purpose of this research was to find out the influence of work discipline andcompetence partially and simultaneously on employee performance. This research usingquantitative research methods with techniques od data collecting through spreading of questionerand supported secondary data. Data analysis method used is multiple linear regression analysis.With resoult of data processing data using SPSS 24. The sample in this research is a proportionatestratified random sampling. The number of samples is 86 respondents from employees of PusatPenelitian Kebijakan Pendidikan and Kebudayaan (Puslitjakdikbud). The resultsof this researchshow that the variables of work discipline and competence partially and simultaneously have asignificant influence on the performance of employees of Pusat Penelitian Kebijakan Pendidikanand Kebudayaan (Puslitjakdikbud). Employee performance variables can be explained by thevariables work discipline and competence by 61,2%. While the remaining at 33,8% is explained byother variables not included in this research.]]>
<![CDATA[ANALISIS KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINYAK RAMBUT POMADE GATSBY PADA MAHASISWA FAKULTAS EKONOMI UNES-AAI ]]>
<![CDATA[Yulistia, Yulistia]]>
<![CDATA[ JEBI | Jurnal Ekonomi Bisnis Indonesia Vol 13 No 2 (2018): Jebi ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia ]]>
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DOI: 10.36310/jebi.v13i2.99
<![CDATA[This research aims to determine whether there is an influence of product quality, price, andpromotion on the decision to purchase Gatsby pomade products. The data collection method used inthis research is by using a questionnaire, which is a data collection technique that is carried out bygiving a set of questions or statements to students of the economic faculties of Unes-AAI.2017-2018who use Gatsby pomade products. The method of data analysis in this study used multiple linearregression. The results of this study indicate that: 1) Based on the t test it is known that the variablesof Product Quality, Price, and Promotion have a significant effect on Purchasing Decisions becausethe calculated t value is greater than t table and the sig value is smaller than the probability. 2) Basedon the F test it is known that the Product Quality, Price, and Promotion variables together have asignificant effect on Purchasing Decisions because the calculated F value is greater than F table andthe sig value is smaller than the probability. 3) The results of the analysis of determination obtainedthe Adjusted R Square number of 0.624. This shows the percentage of product quality variables,prices, and purchasing decisions, in explaining the variance of the Purchase Decision variable is59.8%. While the remaining 40.2% is influenced by other variables outside of this study such asbrands, places etc. ]]>
<![CDATA[FAKTOR-FAKTOR PENILAIAN KINERJA KEUANGAN PADA PT. SINAR RODA UTAMA ]]>
<![CDATA[Sari, Putri Ratna]]>
<![CDATA[ JEBI | Jurnal Ekonomi Bisnis Indonesia Vol 13 No 2 (2018): Jebi ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia ]]>
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DOI: 10.36310/jebi.v13i2.100
<![CDATA[The purpose of this study is to find out how financial ratio analysis to assess the financialperformance of PT. Main Wheel Rays in terms of liquidity ratios, solvency ratios, and profitabilityratios using secondary data. The research method used is descriptive quantitative and independentvariables, namely the company's financial performance measured by several sub variablesincluding liquidity ratios, solvency ratios, and profitability ratios. The results of the research are theanalysis of the ratio of liquidity, solvency, and profitability to assess the financial performance of PT.Main Wheel Rays seen from the liquidity ratio of the company's financial performance are in goodcondition, but too much cash is not used. When viewed from the solvency ratio, the company'sfinancial performance is in a bad condition, because the debt ratio continues to increase. Whenviewed from the profitability ratio, the company's financial performance is in good condition, butmust continue to increase profits.]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI AUDITOR SWITCHING PADA PERUSAHAAN CONSUMER GOODS YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2012-2016 ]]>
<![CDATA[Ardila, Yurni]]>
<![CDATA[ JEBI | Jurnal Ekonomi Bisnis Indonesia Vol 13 No 2 (2018): Jebi ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia ]]>
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DOI: 10.36310/jebi.v13i2.101
<![CDATA[This study aims to analyze and provide empirical evidence about the factors that influenceAuditor Switching on consumer goods companies listed on the IDX in 2010-2014. The selection ofsamples in this study used a purposive sampling method. The number of companies used in this studyconsisted of 24 companies during the period 2010-2014. The research method used is descriptivequantitative method, while the hypothesis testing method uses logistic regression. The results of thisstudy can be seen only the audit tenure shows a significance level (p) of 0,000, which means it issmaller than α = 5%. So it can be concluded that the audit tenure has an effect on the SwitchingAuditor. While the size of the Public Accountant Office, management change, and audit delay doesnot affect the turnover of the Public Accountant Office (Auditor Switching.) Testing together(simultaneous) shows a significance level (p) of 0,000 means smaller than α = 5%. So that it can beconcluded that the size of the Public Accounting Firm, management change, audit tenure, and auditdelay have an effect on the Switching Auditor.]]>
