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Dr. Ir. Sarojini Imran, M.Si.
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INDONESIA
Journal of Tourism Destination and Attraction
Published by Universitas Pancasila
ISSN : 23391987     EISSN : 26856026     DOI : -
Core Subject : Education,
Other
Journal of Tourism Destination and Attraction atau JTDA adalah jurnal akses terbuka (open access) yang berfokus pada studi pariwisata baik dalam bidang perencanaan, pemasaran, maupun pengelolaan destinasi dan aktraksi pariwisata. Artikel–artikel Jurnal JTDA berupa pembahasan teori, konseptual, maupun empiris penelitian, yang berkomitmen untuk menjadi forum multidisiplin yang integratif dengan semua perspektif disiplin ilmu yang mencakup topik-topik yang berkaitan dengan ilmu pariwisata (khususnya destinasi dan atraksi), maupun ilmu terapan pada pengembangan ilmu-ilmu yang searah.
Arjuna Subject : Umum - Umum
Articles 116 Documents
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Desain Kebijakan Pulau Harapan dalam Pengembangan Wisata Bahari dengan Menggunakan Interpretative Structural Modeling Naomi Heumasse; Rosmawaty Anwar; Nungky Puspita
Journal of Tourism Destination and Attraction Vol 2 No 2 (2014): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

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Abstract

Evaluation of the policy on Pulau Harapan through the development of marine tourism was deemed necessary to be done in order to develop a design or model of appropriate, efficient, effective and sustainable policies. However, the extent of the impact of marine tourism development for socio-economic life and well-being of local communities in this tourist destination is still not known with certainty and depth. ISM is a methodology that can help to identify the relationship between the idea desicive structures in a complex problem. ISM method is used to analyze the relationship and dependencies among the elements that make up the structure of marine tourism development design in Pulau Harapan. From the discussion, the experts then identified five critical factors that need to be studied, namely the elements of the program requirements, a major obstacle, the public sector is involved, goals and institutions involved. These five elements can minimize constraints that exist because they are supported by a program requirement, also with the involvement of the institution, as well as the involvement of influential community that marine tourism destination development program will achieve.
Manfaat dan Hambatan Pengembangan Pariwisata Berbasis Masyarakat di Perkampungan Budaya Betawi Setu Babakan Devi Roza K. Kausar; Faruk Alfian; Gagih Pradini
Journal of Tourism Destination and Attraction Vol 2 No 2 (2014): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

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Abstract

This study was motivated by the existence of local groups working in arts and culture, farming, and food productions to support the Setu Babakan Betawi Cultural Village in its culture preservation and tourism purposes. The purpose of this study is to investigate the process of community empowerment through community-based tourism from the following criteria: perceived benefits and barriers in the development of community-based tourism. The theoretical bases of this study are the concept of community-based tourism and community participation in tourism development. The study reveals that community-based tourism have demonstrated benefits in the following dimensions: economic, social, cultural, environmental, and political. However, community-based tourism activities in Setu Babakan Betawi Cultural Village have not been optimum in empowering the communities due to these shortcomings: lack of tourism awareness among residents who are not directly involved with tourism, centralization of tourism-related policy and decision making within village management, and elite domination in tourism endeavours.
Creative Problem Solving sebagai Media Pengembangan Makanan (Studi Kasus pada Mata Kuliah Introduction to Culinary Business Environment di Culinary Business Department Universitas Ciputra Surabaya) Michael Ricky Sondak
Journal of Tourism Destination and Attraction Vol 2 No 2 (2014): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

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Abstract

Introduction to Culinary Business Environment is a course that is based on a real project with real problems experienced by students. Students are expected to be able to understand and professionals of the food product, bakery & pastry terminology, preparation, seasoning and ingredients used, cooking methods and manner of presentation. Live Entertainment Project will be held by combining the comprehensive, synthesis and evaluation with an application to the project. Students are expected to have some successful indicators to be achieved and learning experiences. Classroom action research is used on this research. This research is about how to implement the creative problem solving methods by The Herrmann Model as a tool of developing a creative way of food.
Pengaturan Pengunjung dan Kenyamanan Wisatawan di Atraksi Wisata Taman Margasatwa Ragunan Nungky Puspita; Made Adhi Gunadi; Rizka Novi Irianti
Journal of Tourism Destination and Attraction Vol 2 No 2 (2014): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

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Abstract

In recent years, Ragunan Zoo is always crowded with visitors, especially during the holidays. This study aims to determine the visitor arrangement in Ragunan Zoo and its influence to visitor comfortness using variables derived from Parks and Benefits (2013). Research conducted through distributing questionnaires to Ragunan Zoo visitor and interviews to the parties concerned. The result showing that visitor arrangement of Ragunan Zoo is applied only in aspects of visitor zone arrangement, providing tour guide, and developing approriate marketing strategies.
Promosi Melalui Media Sosial Facebook dan Twitter dan Pengaruhnya terhadap Kunjungan Wisatawan di Jungleland Adventure Theme Park Moch. Dicky Dewatara
Journal of Tourism Destination and Attraction Vol 2 No 2 (2014): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

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Abstract

The potential of social media as a tool to attract visitors are now widely used by many tourist destinations, including by Jungleland Adventure Theme Park. Facebook and Twitter are two social media used by Jungleland Adventure Theme Park as campaign media to attract visitors because these two highly interactive social media has been popularly used by people around the world. This research aims to determine the role and influence of the social media promotion toward visitor in Jungleland Adventure Theme Park. The method used is a quantitative method. The results showed that the promotion through social media Facebook and Twitter affect the travelers traffic to visit Jungleland Adventure Theme Park. Because both social media is informative and delivered information regularly, so travelers who want to get the info directly visit to Jungleland Adventure Theme Park.
Faktor – Faktor yang Mempengaruhi Daya Saing Heritage Tourism di Jawa Edriana Pangestuti
Journal of Tourism Destination and Attraction Vol 3 No 1 (2015): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

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Abstract

Indonesia has the potential to further develop as a heritage tourist destination, with many natural and cultural heritage attractions. These heritage tourism advantages could be used as tools to attract tourists and increase the competitive advantage of the destination. This study sought to understand the relationship between destination competitiveness factors (such as the tourist’s image, service quality, satisfaction) and behavioral intention. Little empirical research has explored these relationships from the heritage tourist’s perspective. A mixed method was used to achieve the study’s objectives and test the conceptual model. Twelve in-depth interviews and 400 questionnaire surveys (international and domestic) were conducted using purposive technique sampling. A structural equation modeling (SEM) technique was applied to identify, evaluate and develop the dimensions and test the relationship between these dimensions simultaneously. The final model showed that service quality has a significant relationship with satisfaction but an insignificant relationship with behavioral intention. In addition, this study provided new insights, determining that destination image and service quality factors influence destination competitiveness via the mediating of tourists’ satisfaction in a heritage tourism context. This shows the importance of destination image and service quality for measuring competitiveness. This present model will be useful as a guide for future research for measuring destination competitiveness in the heritage tourism context. Understanding destination competitiveness factors will help marketers predict future travel behavior and develop effective strategies in order to compete with other destinations.
Strategi Pemasaran Kawasan Pecinan Surya Kencana Bogor sebagai Destinasi Wisata Budaya Siska Rosalisa; Made Adhi Gunadi; Meizar Rusli
Journal of Tourism Destination and Attraction Vol 3 No 1 (2015): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

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Abstract

historic buildings, Chinese festival, heritage cuisine and old town atmosphere that’s so unique you can not find in other places in Bogor City. Besides its potential cultural attraction and heritage cuisine, Suryakencana Bogor Chinatown Region has potential historic tourism that moulded Suryakencana Region until present time dan has so many Chinese and European-mixed architectured buildings. Until now, those potential are still present, but slowly forgotten because the region is not not well-ordered and well-managed yet. All of those cultural tourism potential will be more visible and prominent to tourists if the cultural tourism potentialsare marketed by the right marketing strategy costumized with the tourist interests whose visited to the region. The used research method is mixed method. The research shows that the right segment for marketing Suryakencana Bogor Chinatown Region is the family with children segment because they are the frequent tourists who visited Suryakencana Bogor Chinatown Region for tasting the culinary in Bogor, thus the potential marketing segment for Suryakencana Bogor Chinatown Region.
Strategi Pengembangan Atraksi Wisata Budaya di Museum Indonesia TMII sebagai Sumber Pembelajaran Shinta Oktaviani; Meizar Rusli; Nungky Puspita
Journal of Tourism Destination and Attraction Vol 3 No 1 (2015): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

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Abstract

Indonesia, which has many resources of natural and extremely diverse culture, is a huge tourism potential. Museum was built in order to preserve those natural and cultural resources. Museum functions which are not limited only to maintenance and exhibit the collection has now expanded into one of the tourist attractions as a source of information and knowledge for tourists who visit it. As a tourist attraction, the Museum of Indonesia requires a strategy that can develop its potential as one of the leading cultural tourist attractions in TMII, moreover Indonesia. The methods used to determine the strategy in this research is SWOT analysis and figured by using SWOT Matrix and IE Matrix with the results of product development and diversification.
Pengaruh Brand Association, Brand Loyalty, dan Kualitas Produk terhadap Keputusan Pembelian di Zangrandi Surabaya Phoa Jocelyn Azelia Pandy; Michael Ricky Sondak
Journal of Tourism Destination and Attraction Vol 3 No 1 (2015): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

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Abstract

This study used a quantitative research that aims to determine whether the brand association, brand loyalty, and product quality influence on purchase decisions in Zangrandi Surabaya. Variables used in this research were brand association as the first independent variable (X1), brand loyalty as the second independent variable (X2), and product quality as the third independent variable (X3). Dependent variable in this study was the purchase decision (Y). There were 100 respondents selected as a sample using purposive sampling method. Data was collected by using questionnaire spreaded to the customer who consumed at Zangrandi Yos Sudarso. The data was analyzed using multiple linear regression analysis techniques then processed using SPSS 21 software. Based on the data analysis, it can be concluded that brand association variable, brand loyalty variable and the quality of the products variable had partial effect on purchasing decisions, as well as brand association variable, brand loyalty, and product quality collectively influence simultaneously on purchasing decisions.
Kajian Produk Kreatif sebagai Salah Satu Komponen Pembentuk Citra Pariwisata Jakarta dalam Meningkatkan Daya Saing Studi Kasus: Souvenir Ondel-Ondel Erna Ervina Wati; Yustisia Pasfatima Mbulu; Fahrurozy Darmawan
Journal of Tourism Destination and Attraction Vol 3 No 1 (2015): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

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Abstract

This study aims to analyze how the competitiveness of creative products, especially souvenirs ondel-ondel so as to represent the image of tourism in Jakarta. The research design used in this study is a qualitative research design, using secondary data and primary data. Data collection methods used are passive participant observation and interviews as well as incidental sampling and purposive sampling into the techniques used in the determination of informant. The analysis of this study was to examine the ondel-ondel souvenir with competitiveness indicators, authenticity, and are classified into tourism image-forming component. The results showed that as the creative product, ondel-ondel souvenir has a competitive advantage in the aspect of authenticity, but in other aspects are still weak. From the other side, most respondents agree that ondel-ondel souvenir can represent the image of Jakarta destinations.

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