cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mohammad Shihab
Contact Email
shihab@president.ac.id
Phone
+6281280255415
Journal Mail Official
-
Editorial Address
Jalan Ki Hajar Dewantara Kota Jababeka, Cikarang, Bekasi 17550
Location
Kota bekasi,
Jawa barat
INDONESIA
FIRM: Journal of Management Studies
Published by President University
ISSN : 25275852     EISSN : 25413473     DOI : 10.33021/firm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The FIRM journal is published biannually, in March and September, and has a scope relevant and related (but not limited) to aspects of marketing & tourism, entrepreneurship, financial management, human resources management, organizational behavior, consumer behavior.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 12 Documents
 1   2 
Search results for , issue "Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES" : 12 Documents clear
How Behavioural Biases and Demographic Factors relate to Financial Literacy Ika Pratiwi Simbolon; Maria Yus Trinity Irsan; Risa Fitria
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3910

Abstract

The research aims to analyze the effect of factors of demography and investor behaviors on financial literacy for investors and potential investors in Indonesia. The paper used questionnaires in collecting primary data. Policymakers, investors, and other shareholders should consider the results of this study in making important policies, especially regarding investor behaviors, not all investors act rationally. Regarding the research limitations, future research can use the research object not limited to behavioral biases and demographic factors, but more to discover a research model for financial literacy determinants. Future research may study the investors in different countries to find the effect of investor characteristics on financial literacy.  
FAKTOR-FAKTOR YANG MEMPENGARUHI RETURN ON ASSET (ROA) PADA PERUSAHAAN KEUANGAN YANG TERDAFTAR DI BEI PERIODE 2017-2020 Nur Aliah; Dessyana Dessyana
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3912

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh manajemen laba, DER (Debt to Equity Ratio), ukuran perusahaan, dan kepemilikan manajerial terhadap Return On Asset (ROA) baik secara simultan maupun parsial pada perusahaan keuangan yang terdaftar di BEI periode 2017-2020. Populasi dalam penelitian ini berjumlah 105 Perusahaan. Metode pengambilan sampel yang digunakan adalah purposive sampling dan diperoleh sampel sebanyak 20 perusahaan yang memenuhhi kriteria. Metode analisis data yang digunakan adalah analisis regresi linear berganda. Penelitian ini menggunakan SPSS 25. Hasil analisis menunjukkan secara simultan manajemen laba, DER, ukuran perusahaan, dan kepemilikan manajerial berpengaruh terhadap Return On Asset (ROA) pada perusahaan keuangan yang terdaftar di BEI periode 2017-2020. Secara parsial, manajemen laba, DER dan ukuran perusahaan berpengaruh signifikan terhadap Return On Asset (ROA) pada perusahaan keuangan yang terdaftar di BEI periode 2017-2020, sementara kepemilikan manajerial tidak berpengaruh terhadap Return On Asset (ROA) pada perusahaan keuangan yang terdaftar di BEI periode 2017-2020. Kata kunci: ROA, Manajemen Laba, DER, Ukuran Perusahaan, Kepemilikan Manajerial
Job Hopping Intention of Millennial Employees Grace Amin; Nur Intan Kinasih
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3859

Abstract

Job hopping is the phenomenon of employees who are changing jobs frequently in a short period of time as the result of their own decision, not by the dismissal of the organization. Many millennial employees believe they will not stay in their current organization for longer than three years. Thus, it becomes an urgent problem since millennials will be the larger generation who occupy the workplace in 2020 that will replace the baby boomers generation who will retire from their current position in organizations. This research intends to find out the influence of four independent variables: job motivation, job satisfaction, psychological contract, and person-environment fit towards one dependent variable: job-hopping intention. This research is conducted using a quantitative method with multiple regression analysis to determine the significant relationship between variables. The population of this research was millennial employees in the Jakarta area. There were 150 participants who filled out the questionnaire. This research found there is a negative influence on job motivation and job satisfaction towards job-hopping intention, while the psychological contract and person-environmental fit have no significant influence on job-hopping intention. All the independent variables contribute 59.3% towards millennial job-hopping intention in the Jakarta area
PENGARUH TEKNOLOGI INFORMASI, REMUNERASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI KOTA MEDAN Yola Yolanda; Dessyana Dessyana
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3904

Abstract

The development is marked by the development of information technology. The longer humans can’t be separated from technology. Information technology products are developing very rapidly, adapting to human needs. Various products from information technology make it easier in every process, so it can save time. The use of information technology is strongly influenced by the success, quality and quantity of performance in an organization. employee performance is a process of assessing work against predetermined goals and objectives, including information on the efficiency of resource use in producing goods and services, quality of goods, results of activities compared to what is desired. There are several factors that can affect employee performance, namely information technology, remuneration and work motivation. The purpose of this research is to analyze the effect of information technology, remuneration, work motivation on employee performance. This type of research, including causality research, is to examine causal relationships. This research was started by distributing questionnaires to Medan City employees with a sample of 100 Medan City employees. This type of research data is primary data because it is carried out by means of field studies using questionnaires. Data analysis was carried out using SPSS 25 software tools
Analisa Kelayakan Bisnis Minuman Ringan Bestea Vivi Vivi; Sonny Sonny
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3843

Abstract

Tea is a very common drinks especially in Indonesia. Since the global pandemic, many people changed their consumption habit and lifestyle to a healthier one and one of them is tea. Triggered by this event, the industry of tea drinks bloom. The business plan developed is named Bestea having meaning and similarity with the word bestie in which have a meaning of best friend. Bestea targeted their products to millenial and Z generation whose having a habit of hanging out with friends and family. Bestea  wants to widen the reach of market target by using apps such as GrabFood, GoFood, and ShoppeFood for things such as selling product and taking orders from customers online. The business of Bestea is targeted to reach and achieve revenue whereas each quartal months will give 5-15% of revenues for at least 5 years. Bestea expected to achieve payback period in the fourth year and will accumulate NPV at IDR 325.372.319, with return on assets on 35.77 percent and return on sales around 38 percent on the fifth years.Keywords : Tea business, feasibility study, business plan
Analysis of Segmentation, Targeting, and Positioning in the Tourism Sector: The Case of Pekalongan City Rilla Rianty; Maidar Simanihuruk; Alda Chairani; Budi Supriyanto; Rahmat Ingkadijaya
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3879

Abstract

Pekalongan is one of the largest batik-producing cities in Indonesia, and this potential can be used as an attraction to increase tourist visits. However, until now, the level of tourist visits in Pekalongan City has not met expectations. This study examines the tourism marketing strategy of Pekalongan City by using segmentation, targeting, and positioning (STP) variables to increase competition as a domestic and foreign tourist destination. The type of research used is field research with a qualitative approach. The study's results found that the leading geographical segment of Pekalongan City was domestic tourists from Central Java. The demographic is women with millennial characteristics ranging from 26 to 42 years old with business and group travel purposes. The type of tourists who visit Pekalongan City is only domestic tourists, meaning that marketers have not been able to penetrate international tourism. There is a contradiction between the research findings and the promise reflected in the slogan and logo of Pekalongan City tourism. The position of Pekalongan City as a batik city is not following the product that Pekalongan City excels in, namely religious tourism. Hence, the slogan of this city needs to be improved without ignoring batik as the primary differentiation.
Is It Still Safe to Visit Artificial Attraction in Jakarta? Felix Goenadhi
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3857

Abstract

This study aims to determine the Importance and Performance of CHSE (Cleanliness, Health, Safety, and Environment Sustainability) protocol and Customer Satisfaction Index at Man-Made or Artificial Attraction during the new normal. The circular contains health protocols that must be applied by every entrepreneur and/or manager, employee, and tourist. CHSE (Cleanliness, Health, Safety, and Environment Sustainability) is one of the health protocols based on cleanliness, health (health), security (security), and environmental sustainability implemented by the government for the prevention and control of the Coronavirus. Disease (COVID-19) in every related facility, the community environment, to tourism destinations. This study is a quantitative study using primary data collected through an online questionnaire. This study uses a probability sampling technique with a sample size of 331. This study was conducted with validity and reliability tests and descriptive analysis using Importance and Performance Analysis (IPA) techniques and performed calculations to get the Customer Satisfaction Index (CSI). The results show that the importance of performance analysis correlate to the Customer Satisfaction Index (CSI) was 72.56%. Researchers feel the lack of research on CHSE (Cleanliness, Health, Safety, and Environment Sustainability) in Man-Made Attraction and the lack of scientific literature on CHSE (Cleanliness, Health, Safety, and Environment Sustainability) with the theme of industrial vehicles.
SERVICE QUALITY AND PRODUCT QUALITY AS AN INFLUENCE ON CUSTOMER LOYALTY AT NATURALIS KOFFIE Vera Loestefani; Roy Poan; Benyamin Suwito Rahardjo; Akhmad Kusuma Wardhana
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3876

Abstract

This study aims to examine the role of service quality such as time efficiency, price, atmosphere, employee attitudes, information technology quality, aesthetics, escapism and product quality as an influence on consumer loyalty at “Naturalis Koffie”. Quantitative methods with primary data were used in this study. Data is collected using online questionnaires find the right respondents, that have visited Naturalis Koffie. The data gather were analyzed using Partial Least Square - Structural Equation Modeling (PLS-SEM) on SmartPLS 3.2.9 application. The results show that customer loyalty is influenced by service quality – consisting of 9 subdimensions: Time efficiency, Fairy Price, Atmosphere, Employee Attitude, Information Technology Service, Coffee Quality, Aesthetics, Escapism, and Satisfaction. The study found that all the nine variables were important interm of key success of the café. The originality of this study was to determine the effect of Service quality and product quality as an influence on consumer loyalty that affect  costumer repeat order.
Realizing Smart City Through Jababeka Smart Township Super Apps Yunita Ismail Masjud; Adhi Setyo Santoso; Chong Mi An
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3461

Abstract

– The community service activity, which is a combination of three President University flagship researches about the creation of a Smart Ecosystem that will be outlined in the Jababeka Smart Township application, allows students and the community to work together to build a Smart city in the Jababeka area. The goal of this community service project is to create a smart city that involves everyone. The strategy employed is direct community implementation by involving President University instructors and students. According to the findings, Jababeka Smart Township Super Apps invites the community and students to participate in and contribute to this application. According to waste management studies, there is a need for timely and accurate information about the presence of garbage and the availability of waste processing facilities. Waste processing facilities were discovered as a result of waste management research. According to the findings, Jababeka Smart Township Super Apps invites the community and students to participate in and contribute to this application. According to waste management studies, there is a need for timely and accurate information about the presence of garbage and the availability of waste processing facilities. Garbage processing and waste management facilities can be visited by the general public, according to waste management studies. The trash management app on display at Jababeka Smart Township Super Apps will assist the community in garbage management while also allowing them to participate in waste management. President University's flagship tourism development research will provide information on tourist locations and all accessible tourist facilities, as well as accessibility to these tourist attractions. Furthermore, the need for information on the tourism industry might lead to the formation of tourism-related start-ups.
The Influence of Celebrity Worship On Celebrity Endorsement Towards Purchase Decisions In West Java (Case Study Blackpink At Tokopedia) Nofifa Anggraeni; Rendika Nugraha
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3856

Abstract

This research investigates the influence of Celebrity Endorsement towards Purchase Decisions by bringing up celebrity worship behaviors. This research raised the Blackpink endorsement program at Tokopedia as the study case. Quantitative method used in this study to analyze the data using Structural Equation Model analysis. The questionnaire was distributed by using Google Form and spread to West Java as the targeted respondents. The sample size of this study is 581 respondents who are following and like Blackpink and use Tokopedia. This research was analyzed through Smart-PLS 3.0. This Researxh found that Celebrity worship as the Independent variable becomes the factor to influence Celebrity Endorsement. The result showed Celebrity endorsement is significantly influenced Purchase Decisions and Brand Awareness. As the first study that combines purchase decisions and celebrity worship variables in the construct. This research uses Blackpink's endorsement on Tokopedia as a study case.

Page 1 of 2 | Total Record : 12

 1   2 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 6, No 2 (2021): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 6, No 1 (2021): FIRM JOURNAL of MANAGEMENT STUDIES Vol 5, No 2 (2020): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 5, No 1 (2020): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 4, No 2 (2019): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 4, No 1 (2019): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 3, No 2 (2018): FIRM Journal of Management Studies Vol 3, No 1 (2018): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 2, No 2 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 2, No 1 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 1, No 2 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES More Issue