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International Journal of Communication and Society
Published by Association for Scientific Computing Electronics and Engineering
ISSN : 26849267     EISSN : 26849267     DOI : https://doi.org/10.31763
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The International Journal of Communication and Society is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. The spectrum of topics include but not limited to: New Media; Political Communication; Advertising, Press and Television Broadcasting; Public Relations; Semiotics; Public Opinion; Culture and Social Interaction; Communication and National Resilience; Communication and Policies; Communication, War, and Conflicts; Health Communication; Globalization and Social Impact; Media, Democracy and Integration; Media Literacy and Media Education; Media and Tourism; Media and Development; Media, Popular Culture, and Society; Media and Religion; Media and Identity; Politics, Hegemony, and the Media; Gender and Sexuality in the Media; The Social Media and Subcultures; Youth and Media Globalization; Information Communication Technology; Audience Analysis.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 10 Documents
 1 
Search results for , issue "Vol 3, No 2: December 2021" : 10 Documents clear
Factors influencing Gen-Z customer perception online shopping in Indonesia Rinto Syahdan
International Journal of Communication and Society Vol 3, No 2: December 2021
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v3i2.316

Abstract

This study aims to examine the relationship between benefits, ease of use, self-efficacy, safety, trust, and perceived usefulness on customer perceptions. The data in this study were collected through a survey. The samples in the study were consumers who made online purchases on Shoppee, Tokopedia, and Bukalapak, which amounted to 327 respondents. This study employed simple linear regression as a statistical and hypothetical test tool with the help of SPSS version 24. The conclusion of this study is that all hypotheses have a positive and significant effect on consumer perceptions and provide new findings that perceived usefulness is a variable that affects customer perceptions.
The 2019 Nigerian presidential elections and the resurgence of the magic bullet theory of media effect Patrick Ene Okon; Joseph Enyia Ekpang II
International Journal of Communication and Society Vol 3, No 2: December 2021
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v3i2.199

Abstract

This study examined the continued relevance of Magic Bullet Theory, also called Hypodermic Needle Theory. It adopted the applied and survey research methods. The sample had 1,265 respondents. Qualitative analytical approach was used to discuss how the Magic Bullet Theory has remained a relevant interpretative tool for assessing the behaviour of media audiences during election period. Theoretical framework was anchored on Tichenor, Donohue and Olien’s Knowledge Gap Theory. The paper argued that the impactful use of media propaganda (particularly fake news on social media) during Nigeria’s 2019 elections has demonstrated the continued relevance of the theory in media studies, especially as it was observed that members of the main competing parties and aides of election contestants used fake news on social media to influence voters’ electoral judgments. Internet-based rumours of President Muhammadu Buhari’s demise and his “Islamisation” agenda, for instance, created such great concern that his party, the All Progressive Congress, exerted much efforts during its campaigns to debunk these allegations. Findings from the study led to the conclusion that media content substantially influenced the voters’ choice on who to support; and this vividly showed in the party’s dismal electoral performance in the Christian-dominated South-East, South-South and North-Central geo-political zones.
Impact of online advertising and the use of cosmetic products: a study on the influence of online advertisements and change in the purchasing behaviour of women in Kerala Ashiqha Sultana
International Journal of Communication and Society Vol 3, No 2: December 2021
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v3i2.214

Abstract

Online advertisements have created a great impact among the common people and their purchasing habits with the substantial rise of internet usage. The online retailing particularly in India is in a transition stage where most of the brands are leaving the traditional store format. Online advertising has different parameters that contributes to the consumer buying behaviour. The online retailing in India grows bigger each day with the emergence of new brands and online shopping sites, women consumers play an important role and their buying behaviour is significant with regard to the growth of online shopping through various platforms and applications. In that respect, Online advertising through social media is on a fast-developing pace and advertisements through various platforms like Instagram, Facebook, YouTube and other shopping apps like Nykaa, Sephora, Amazon, Myntra etc gives innumerable shopping opportunities for women with different national and international cosmetic brands.  Online advertising influenced the women in Kerala to come out of the shell and thus created a need on their minds. The basic question is how online advertising attract female consumers to online/ social media platforms. This study aims to determine various factors affecting preference of female consumers for different cosmetic brands and majorly focused on the influence of online advertisements among women in Kerala and the changes in their purchasing behaviour.  The major findings of the study indicate the huge effect of online advertising on choosing cosmetic brands by women through online platforms. The research method used for this particular study is analytical survey. This particular analytical survey attempts to describe and explain the influence of online advertisements and change in the purchasing behaviour of Women in Kerala with regard to the cosmetic products. The result of this particular study allows to examine the interrelationships among variables and to develop explanatory inferences. Findings of the study makes it clear that women in Kerala are receptive to the forms of online ads of cosmetic products on social media platforms and various mobile applications or shopping sites.
Political communication in Chinese history: the influence of confucianism on centralized monarchy Zuzana Budiská; Chi Wang
International Journal of Communication and Society Vol 3, No 2: December 2021
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v3i2.200

Abstract

The purpose of this article is to analyze the influence of Confucianism on the centralized monarchy in Chinese history. This article adopts literature research method and interdisciplinary research method.  Confucianism catered to the centralization of the monarchy in Chinese history.
A critical discourse analysis on Jokowi and Prabowo’s tweets during 2019 presidential election Dwi Santoso; Anggita Dyah Kusuma Wardani
International Journal of Communication and Society Vol 3, No 2: December 2021
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v3i2.379

Abstract

This paper aims to present critical discourse analysis on Jokowi and Prabowo's tweets during the 2019 presidential election. This paper will focus on critical discourse analysis, especially on the discourse structure of Jokowi and Prabowo's tweets and the communication strategies used by Jokowi and Prabowo during the presidential election. This research uses qualitative methods. The data obtained by the researcher comes from tweets written by Jokowi and Prabowo during the 2019 presidential election campaign. The data collection method used is the observation method by observing Jokowi and Prabowo's Twitter accounts. After collecting the data, the researcher classified the discourse structure using Van Dijk's discourse analysis concept in Jokowi and Prabowo's Tweets. The results of this study found elements of macrostructure (theme), superstructure (scheme), and microstructure consisting of semantic elements (background, detail, intention, presupposition), syntax (sentence form, coherence, conditional coherence, distinguish coherence, disavowal, pronoun), stylistic elements (lexicon) and rhetorical elements (graphology and metaphor) in tweets written by Jokowi and Prabowo. Furthermore, Jokowi and Prabowo used strategic communication campaign stage 3, "Pramodel," during the presidential election. Joko Widodo used photos and videos of his story; meanwhile, Prabowo Subianto had much interaction with his Twitter followers.
Low Context Communication Foreign Students From Lospalos -Timor Leste In Organizasaun Lospalos Uan Ukani Bandung Felisianus Efrem Jelahut; Siti Karlinah; Evi Novianti
International Journal of Communication and Society Vol 3, No 2: December 2021
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v3i2.201

Abstract

Organizasaun Lospalos Uan Ukani Bandung is an association of foreign students from Lospalos-Timor Leste studying in Bandung. Student members of this organization come from the city of Lospalos, Timor Leste. Their culture and language is fataluku which is a culture with high context communication. This study aims to determine the communication style of students who are members of the organization. The theoretical framework used in this research is Symbolic Interaction which examines the meaning that arises from the reciprocal interaction of individuals in the social environment with other individuals and focuses on the question of what symbols and meanings can arise from interactions between humans in a small to a wider scope. such as groups, organizations or social communities such as what happened in Organizasaun Lospalos Uan Ukani. The method used in this research is qualitative-descriptive. The results of the study prove that the communication style of students from the Los Palos uan Ukani Bandung organization is a low context communication style that is different from the fataluku culture communication style which is classified as a high context cultural communication style. This difference is caused by the mixing of the multilingual communication students of the Los Palos uan Ukani Bandung organization.
Video podcast as alternative education media of Borobudur temple campaign during pandemic COVID-19 Bambang Kasatriyanto; Arif Ardy Wibowo; Roziani Mat Nashir
International Journal of Communication and Society Vol 3, No 2: December 2021
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v3i2.263

Abstract

COVID-19 pandemic changes all aspects of human life. Various adaptations need to be carried out by the community, and communication must be adaptive in making these adjustments. The use of Borobudur Temple, either in tourism or education, was also affected by this pandemic. The Borobudur Conservation Center, as one of the managers of Borobudur Temple, initiated a new way of publishing and educating the public. Through the YouTube video podcast BUSUR, the Borobudur Conservation Center tries to take advantage of the new publication model as an effort to keep educating the public about Borobudur Temple. This analysis aims to determine how the public responds to alternative media called BUSUR video podcast made by the Borobudur Conservation Center. Community response is measured based on the number of subscribers and views count on BUSUR video content uploaded. Based on the data obtained, data will describe it using a qualitative descriptive approach. The research includes collecting various data from relevant sources. Data collection was carried out through observation. Then select and analyze data. Then end by making conclusions from the results obtained. Based on this study, the results obtained shows that the BUSUR podcast's video content received an excellent public response. By the data, there is an addition of 2490 subscribers and 35,000 video podcast screenings throughout 2020. Based on this analysis, the BUSUR video podcast as an alternative media to introduce Borobudur Temple to the public is very successful because the theme of cultural heritage still gets quite a lot of attention from the crowd.
Priests’ communication practice and perception of code mixing in sunday sermons Erikson Saragih; Jaharianson Saragih
International Journal of Communication and Society Vol 3, No 2: December 2021
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v3i2.487

Abstract

A number of studies on code-mixing have been extensively researched in educational communication; but few studies have explored the practice of code-switching in preaching, which is the domain of religious communication. The study aims to describe the practice of code-mixing in delivering sermons by pastors who use traditional language (Simalungun) as a medium of delivery. The study used a descriptive qualitative research approach with a survey research design using the google form platform as a research instrument, involving sixty priests as the study participants, using the Simalungun language as a medium for delivering sermons. The results of this study reveal that the motivation to use code-mixing is very important to clarify and facilitate the delivery and understanding of the content of the sermon. The results of this study also reveal the reasons, the dominant preaching genre using code-mixing, the language used in code-mixing, the problems faced in practicing code-mixing, as well as the congregation's perception of the practice of code-mixing carried out by pastors. The results of this study provide a complete description of the practice and perception of code-mixing in sermons using the Simalungun language. Further researches on the content of preaching in Sunday sermons using different methods of analysis are suggested by the study.
A comparative analysis of cold war and post-cold war media framing of aviation disasters Daud Isa; Steve Urbanski
International Journal of Communication and Society Vol 3, No 2: December 2021
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v3i2.210

Abstract

This study builds on previous research that examined U.S. media coverage of two airline disasters – KAL007 and IR655 – during the Cold War in the 1980s. It explores new Cold War frames in The New York Times and The Moscow Times’ coverage of the downing of Malaysian Airlines Flight MH17 in 2014. Additionally, U.S. and Russian official narratives of the incident were compared to the MH17 coverage by the two selected newspapers. Results reveal an absence of hostile Cold War assertions but indicate a link between media frames and the U.S. and Russian government positions. Additionally, findings shed light on the Moscow-Washington relations against the backdrop of intense confrontation between Russia and the West not witnessed since the collapse of the Soviet Union.
The practice of womens social capital as the pillars of the family economic in rural area Rahel Widiawati Kimbal
International Journal of Communication and Society Vol 3, No 2: December 2021
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v3i2.336

Abstract

This study aims to find various forms of women’s social practices as the pillars of the family economic in rural UIK. The research employs qualitative research method which involves a study case at Kacang Tore Small Enterprise. The data of the research were collected by using triangulation method covering observation, interview, and documentation, and those data obtained in this research were then analyzed using a forward stepwise model from Spradley. From the findings, it is stated that social capital is formed by the presence of several elements of social capital which created through social interactions between economic actors, and women workers. Its form can be seen through various forms of social capital such as beliefs, networks, norms, values of life based on religious teachings and ancestral cultural heritage which passed down over generations to generations by exchanging kindness. The practice of women’s social capital, the pillars of the family economy, is found in terms of (1) building trust in a working relationship in all activities of the small business unit; (2) establishing social capital network which emerges from relationships between family members and friends; (3) maintaining kindness and reciprocity embedded in free knowledge sharing and giving loan; (4) preserving the values of life as having been explained in religious teachings and in cultural heritage passed down from the generation to generation; (5) implementing norms as the guideline for all economic actors to conduct their economic activities. These practices are essential to strengthen the existence of small business unit at the rural area, which then provide the recommendation for other small business units throughout Indonesia to empower women as the pillar of the family. Empowering women is believed to increase the family economy because women serve as the ideal capital resources for maintaining the economic resilience of the family.

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