cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muzakir
Contact Email
muzakirwoyla@utu.ac.id
Phone
+6282165076974
Journal Mail Official
jbksm@utu.ac.id
Editorial Address
Jl. Alue Peunyareng, Ujong Tanoh Darat, Meureubo, Kabupaten Aceh Barat, Aceh 23681
Location
Kab. aceh barat,
Aceh
INDONESIA
Jurnal Bisnis Dan Kajian Strategi Manajemen
Published by Universitas Teuku Umar
ISSN : 26142147     EISSN : 26571544     DOI : https://doi.org/10.35308/jbkan
Core Subject : Economy,
Economics, Econometrics & Finance
E-Jurnal Jurnal Bisnis dan Kajian Strategi Manajemen [E-ISSN 2657-1544] adalah jurnal ilmiah elektronik yang diterbitkan online enam bulan sekali. E-Jurnal Bisnis dan Kajian Strategi Manajemen bertujuan untuk meningkatkan kualitas SDM dan menyalurkan minat berbagi dan penyebaran ilmu pengetahuan bagi para sarjana, mahasiswa, praktisi, dan pengamat sains dalam Manajemen. E-Jurnal Bisnis dan Kajian Strategi Manajemen menerima hasil studi dan artikel penelitian yang belum dipublikasikan di media lain. E-Jurnal Bisnis dan Kajian Strategi Manajemen diterbitkan oleh Prodi Manajemen Fakultas Ekonomi Universitas Teuku Umar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN" : 7 Documents clear
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MEMILIH PADA MAHASISWA SEKOLAH TINGGI ILMU MANAJEMEN INDONESIA (STIMI) - MEULABOH Chiariyaton Chairiyaton; Nani Verawati
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.196 KB) | DOI: 10.35308/jbkan.v3i1.1370

Abstract

The objective of this research was to analyze the influence of marketing mix strategy consisted of product, price, location, people, process, and tangibles on decision to choose at STIMI, Meulaboh.The research used descriptive statistical method with descriptive explanatory approach. The data were gathered by conducting interviews, questionnaires, and documentary study. The population was all students of STIMI, Meulaboh, in the academic year of 2013, and 106 of them were used as the samples. Measuring scale used interval scale and analyzed by using multiple linear regresstion. The result of equation showed that, simultaneously, the variables of product, price, location, people, process, and tangibles could influence decision to choose STIMI, Meulaboh. Partially, product had positive and direct influence on decision to choose at STIMI, Meulaboh. price had positive and direct influence on decision to choose, location had positive and direct influence on decision to choose, people had positive and direct influence on decision to choose, process had positive and direct influence on decision to choose, and tangibles had positive and direct influence on decision to choose at STIMI, Meulaboh.
POSITIONING PARIWISATA SYARIAH STUDI KASUS PADA HOTEL SOFYAN SYARIAH Tamitha Intassar Husen; Nabila Hilmy Zhafira
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (808.542 KB) | DOI: 10.35308/jbkan.v3i1.1372

Abstract

Associated with the new government program announced in October 2013, Sharia Tourism. This study was conducted to analyze how much the tourism industry can flourish once sharia determine appropriate marketing development for Hotel Sofyan Betawi, which became one of the pioneers of sharia tourism in Indonesia. Since 1996 Sofyan Betawi Hotel had changed the concept of conventional management into the management of sharia. Although since 1996, the company's revenue management implementations always up and said to be quite good, but until now stand, consumers of Hotel Sofyan Betawi is not yet  fully know that the hotel management company under the auspices of sharia management. In addition, many consumers and communities who do not understand the meaning and essence of sharia in its application to business and management that is often misinterpreted.The preparation of the marketing plan, aims to continue the growth of existing products and develop the marketing area of sharia products provided by the company, came to the fore a clear targetKeywords: Tourism Sharia, Sharia Hotel, Business Sharia, Sharia Marketing, Marketing Plan, Environmental Analysis.
PERKEMBANGAN KEBIJAKAN NILAI TUKAR RUPIAH DAN PERTUMBUHAN EKONOMI INDONESIA Fitriyani Fitriyani; Diana Sapha; Cut Zakia Rizki; Nur Aidar; Ferayanti Ferayanti; Muhammad Ilhamsyah Siregar; Amsal Irmalis
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.465 KB) | DOI: 10.35308/jbkan.v3i1.1365

Abstract

This study aims to analyze the development of exchange rate system, inflation and economic growth policies in Indonesia. The model used is a descriptive analysis model by dividing 3 exchange rate regimes from 1978 to 2018. The data used is annual data sourced from the world bank, the federal reserve economic data, and Bank Indonesia. The results showed that the exchange rate system in Indonesia is fluctuated throughout the year. This has an impact on economic growth rate and inflation which is also unstable. Therefore, Bank Indonesia must stabilize the rupiah exchange rate. For further research, it is also advisable to further analyze how the 3 periods of the exchange rate regimes work effectively in transmitting monetary policy through the exchange rate channel to macro variables.Key Words: Exchange rate, growth rate, inflation
PERBANDINGAN PENGARUH MANAJEMEN HIGIENIS TERHADAP PRESTASI KERJA GURU SMK NEGERI 1 MEDAN DENGAN SMK NEGERI 5 MEDAN Muhammad Rahmat Hidayat; Cut Devi Maulidasari
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.155 KB) | DOI: 10.35308/jbkan.v3i1.1373

Abstract

This research is a study about hygienic management towards teachers’ work result in SMK Negeri 1 Medan against SMK Negeri 5 Medan. This research made by the deductive thought with the model of Comparative Corelational analysis. The samples between research location are 70 samples of respondent in SMK Negeri 1 Medan and 66 samples of respondent in SMK Negeri 5 Medan.Data collected between locations effort the result hypothetically using t-test method. The research comparing the R square, t-test value, and Sig. between research locations and got the answer of hypothesis. Results of the analysis showed that there is a relation between hygienic management to teachers’ work result in SMK Negeri 1 Medan with t-test result (13.020) > t-table (2,080) and Sig. 0,000 < 0,05. In another location as in SMK Negeri 5 Medan t-test result (9.000) > t-table (2,080) and Sig. 0,000 < 0,05. The comparing result based on t-test result, Sig. and coefficient determination shown the different result between locations.
PENGAWASAN ATASAN LANGSUNG TERHADAP DISIPLIN KERJA PEGAWAI KANTOR DINAS TENAGA KERJA DAN KEPENDUDUKAN KOTA BANDA ACEH Yoyon Safrianto; Muzakir Muzakir
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.914 KB) | DOI: 10.35308/jbkan.v3i1.1367

Abstract

The awareness of discipline is something very important for any organization. One way to improve the awareness of discipline is through being under the immediate. This reseacrh to know the supervision of superior directly to the awareness of discipline the office of labor and population city Banda Aceh. Respondents this research consisting of employees and each head part on any part of which is in these agencies. Data collection is done by distributing questionnaires containing questions relating to monitoring the direct and the awareness of discipline. Data on anaslisis using the statistics multiple linear regression analysis. The result showed that pengasan immediate superior which includes monitoring, examination, and judgment influential positive on the awareness of discipline. The koefesien terminated (r2) of 0,217 means that 21,7 percent the awareness of discipline on these agencies influenced by monitoring, check and assess the as a form of supervision immediate superior. The rest of 78.3 percent longer had other factors besides monitoring the immediate superior .The results of testing statistics show value F count larger had than the F table at the belief 95 percent. Hypothesis Ha accepted, on the other hand hypothesis H0 rejected, supervision and monitoring of immediate superior, examination, and assessment.
PENGARUH REKRUTMEN, FASILITAS OLAHRAGA, DAN PEMBERDAYAAN TERHADAP MOTIVASI SERTA DAMPAKNYA PADA PRESTASI ATLET DI PUSAT PEMBINAAN LATIHAN PELAJAR (PLPP) DAN PUSAT PEMBINAAN LATIHAN DAERAH (PPLD) ACEH Rusdi Rusdi; Damrus Damrus
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.443 KB) | DOI: 10.35308/jbkan.v3i1.1374

Abstract

This survey examines relationship between recruitment, sport facilities and empowerment through motivation toward athletes’ prestations. The survey took 119 athletes as data whose included in Pusat Pembinaan Latihan Pelajar (PLPP) dan Pusat Pembinaan Latihan Daerah (PPLD) Aceh. This research used path analysis to analyze the data and finds that recruitment, sport facilities and empowerment have an impact to the motivation and athletes’ prestations directly and indirectly. Through that condition indirectly all the exogenous factors have impact to athletes’ prestations. Key words : recruitment, sport facilities, empowerment, motivation, athletes’ prestations
PENGGUNAAN SENSUALITAS DALAM KOMUNIKASI PEMASARAN SEBUAH STUDI KASUS PADA PARIWARA TELEVISI IKLAN KONDOM SUTRA Yusnaidi Yusnaidi; Cut Devi Maulidasari; Fajri Hadi; Fatmayanti Fatmayanti; Muhammad Rahmat Hidayat
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.568 KB) | DOI: 10.35308/jbkan.v3i1.1369

Abstract

This research is designed to anylize the used of women sexuality at tv advertising. It is  a fact that tv ad is one of the effective marketing communication tools to promotes a product and builds corporate image. However there are a lot of misconduct in implementing tv ads to persuade consumers by showing conversations and scenes with a lot of sexual images. Sexual images in the ads are happened in many marketing events and programs. It has been considered as the effective approach to attract consumers attention and the message would be easy to be remembered and internalized in the memory. This phenomena also had happened in Indonesia where tv ads content sexual images which had caused controversy and rejection among the consumers and authorities. There were feminism issues about the women that should not be treated as the sexual object. The sample of tv ads which content sexual images in Indonesia was the ad of Condom Sutra performing four artist playing bilyard. This tv ads had appeared on the national tv channel in 2015 and had a lot of sexual languages, images and the moves that could be considered as pornographic actions. There were several researchs had been conduct on this particular issue but this research presents the analysis through different point of view. Therefore the semiotic analyzing methods introduced by Roland Barthes is applied in this research paper. The observations methods and qualitative research approach are part of the analyzing process to reach the objective and conclude the phenomena.Keywords : condom sutra, tv ads, sexual image.

Page 1 of 1 | Total Record : 7

 1 

Filter by Year

2019 2019


Reset
Filter By Issues
All Issue Vol 7, No 1 (2023): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN Vol 6, No 2 (2022): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN Vol 6, No 1 (2022): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMENE Vol 5, No 2 (2021): Jurnal Bisnis dan Kajian Strategi Manajemen Vol 5, No 1 (2021): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN Vol 4, No 2 (2020): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN Vol 4, No 1 (2020): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN Vol 3, No 2 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN Vol 2, No 2 (2018): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN Vol 2, No 1 (2018): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN Vol 1, No 2 (2017): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN Vol 1, No 1 (2017): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN More Issue