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Jurnal Bisnis Dan Kajian Strategi Manajemen
Published by Universitas Teuku Umar
ISSN : 26142147     EISSN : 26571544     DOI : https://doi.org/10.35308/jbkan
Core Subject : Economy,
Economics, Econometrics & Finance
E-Jurnal Jurnal Bisnis dan Kajian Strategi Manajemen [E-ISSN 2657-1544] adalah jurnal ilmiah elektronik yang diterbitkan online enam bulan sekali. E-Jurnal Bisnis dan Kajian Strategi Manajemen bertujuan untuk meningkatkan kualitas SDM dan menyalurkan minat berbagi dan penyebaran ilmu pengetahuan bagi para sarjana, mahasiswa, praktisi, dan pengamat sains dalam Manajemen. E-Jurnal Bisnis dan Kajian Strategi Manajemen menerima hasil studi dan artikel penelitian yang belum dipublikasikan di media lain. E-Jurnal Bisnis dan Kajian Strategi Manajemen diterbitkan oleh Prodi Manajemen Fakultas Ekonomi Universitas Teuku Umar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 3, No 2 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN" : 7 Documents clear
APPLIED OF REASONED ACTION THEORY (TRA) YANG BERDAMPAK PADA INTENTION TO PURCHASE HERBAL COSMETICS Ivon Jalil; Yayuk Eko Wahyuningsih; Leli Putri Ansari
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 2 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.142 KB) | DOI: 10.35308/jbkan.v3i2.1376

Abstract

This research discussed about the effect of beauty advisor’s ability and trust belief on cosmetics store on consumer’s intention to purchase herbal cosmetics which used the Theory of Reasoned Action that involving mediation of attitude and subjective  norm. 200 respondents who invited the store. Results show that beauty advisor’s ability and trust belief on cosmetics store affect consumer’s intention to purchase herbal cosmetics  through mediation of attitude and subjective norm. Herbal Cosmetics perceive more better and safety who consumtion with excellent service beauty advisor made satisfaction consumer’s  effect to intention to purchase at the store.Key words: cosmetics; purchase intention; beauty advisor's ability; Theory of Reasoned Action; trust belief.
PENGARUH GAYA KEPEMIMPINAN PARTISIPATIF TERHADAP ORGANIZATIONAL TRUST DAN KOMITMEN ORGANISASI SERTA DAMPAKNYA TERHADAP KINERJA PEGAWAI Mirdha Fahlevi SI; Affandi Affandi
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 2 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.33 KB) | DOI: 10.35308/jbkan.v3i2.1381

Abstract

This study examines the relationship between participative leadership and employee in role performance in public sector, with mediating role of organizational trust and organizational commitment. Data were collected from 276 employees in several goverment agencies of republic of Indonesia. Convenience sampling method is used to collect the data from responden. This research used path analysis to analyze the data. Based on the reseach finding, participative leadership directly impact on employee in role performance. In addition,organizational trust and organizational commitment does not mediate the relationship beetwen dependen and independen variable. The results showed participative leadership will be improved employee in role performance in goverment agencies. Key words : Participative Leadership, In role Performance, employee
PENGARUH KONFLIK KERJA KELUARGA DAN MOTIVASI KERJA TERHADAP STRES KERJA PADA PERAWAT RUMAH SAKIT WULAN WINDY MEDAN Muhammad Yalzamul Insan
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 2 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.805 KB) | DOI: 10.35308/jbkan.v3i2.1377

Abstract

Every staff are stressed at work. Organizational interventions were more effective if they improve management including the organization must be paid attention to all nurse. Nurses’ job stress is one of the factors which influence competitiveness among hospitals. Some factors which directly influence nurses’ job stress are the level of work to family conflict, and work motivation. The objective of this research was to find out and to analyze the influence of work to family conflict and motivation on nurses’ job stress at Wulan Windi Hospital. The research used descriptive quantitative and explanatory research method. The population was 54 nurses at Wulan Windi Hospital, and 43 of them were used as the samples, taken by using purposive sampling technique. The number of samples was based on the criteria: the respondents had been married and had children. The data were gathered by conducting interviews, questionnaires, and documentary study. Interval scale was used for measuring scales and the data were analyzed by using multiple linear regression analysis, while residual test and interaction test were used for moderating variable. The result of the research, in the first hypothesis, showed that, partially, work to family conflict had positive but significant influence on nurse’ job stress . The result of the second hypothesis showed that, partially, motivation had negative and significant influence on nurses’ job stress. The result of the third hypothesis showed that work to family conflict and motivation had significant influence on nurses’ job stress.  Keywords: Work to Family Conflict, Work Motivation, Nurses’ Job Stress 
SURVEY KEPEMIMPINAN TERHADAP KINERJA GURU SMP NEGERI KECAMATAN MEUREUBO KABUPATEN ACEH BARAT Damrus Damrus; Rusdi Rusdi
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 2 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.88 KB) | DOI: 10.35308/jbkan.v3i2.1378

Abstract

Kinerja guru sangat menentukan mutu pendidikan setiap daerah di Indonesia. Guru harus memahami tugas dan tanggunjawab yang diberikan kepadanya. Dalam melaksanakan tugasnya maka guru harus mampu menghasilkan pembelajaran bermutu, hal ini harus didikung oleh kemampuan dalam mentranfer ilmu kepada siswa dan mampu mendesain pembelajaran yang aplikatif sehingga terciptanya prosespembelajaran yang baik. Dalam melaksanakan tugasnya, seorang guru harus dilakukan pengawasan dan evaluasi terkait dengan tugas dan tanggungjawab yang dibebankan kepadanya agar tercapai visi dan misi yang telah dibuat sebelumnya. Monitoring, evaluasi dan memotivasi merupakan tugas dan tanggungjawab kepala sekolah selaku pimpinan dalam sebuah sekolah. Penelitian ini membuktikan bahwa terdapat hubungan yang signifikan antara kepemimpinan kepala sekolah terhadap kinerja guru di sekolah menengah pertama sekecataman Meureubo kabupaten Aceh barat.
MEDIA SOSIAL SEBAGAI SARANA PEMASARAN Cut Devi Maulidasari; Muhammad Rahmat Hidayat
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 2 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.812 KB) | DOI: 10.35308/jbkan.v3i2.1379

Abstract

In its development of technology and social media is another alternative for someone to market their products more broadly, one of the product advertisements in the online world can also be in the form of long writing written by reviewers, bloggers and others. All of that can be targeted for those who actively use the internet or are often referred to as citizens. Social media is a vital marketing and communication channel for businesses, organizations and institutions that are included in the political sphere. In addition, social media in terms of culture is very important because it has become one of the most dominated parts of people where they can receive large amounts of information, share content and also all aspects of their lives with others, and receive information about the world around them ( although that information might have questionable accuracy).Keyword: Social media in marketing
THE ANALYSIS OF BRAND EQUITY AND MARKETING MIX ON CUSTOMERS’ BUYING DECISION OF SOSRO TEA CONSUMERS LOCATED IN JAKARTA Nabila Hilmy Zhafira; Tamitha Intassar Husen
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 2 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.423 KB) | DOI: 10.35308/jbkan.v3i2.1375

Abstract

The researcher would like to present a research regarding the analysis of brand equity and marketing mix on customers’ buying decision. Based on this research, researcher try to identify the influence between independent variables (marketing mix and brand equity) to dependent variable (customer buying decision). This research use primary and secondary data by survey method through distributing questionnaire and collected data from journals and books. This research used factor analysis to examined the data validity, and multiple regression model to testing the data using classic assumption test, such as: normality, multicollinearity, and heteroscedasticity tests. The classic assumption tests indicates that the available data have fulfill the condition to use multiregression model. The result shown that all those independent variables are at the same time (simultaneously) influence the  dependent variable, and each of independent variable also has significance influence towards customer buying decision except place. The most significant influence comes from promotion and brand loyalty. At the end, researcher purpose not only for a better brand equity and marketing mix management, but also in order to setting better strategy for the company Keywords: Brand equity, Marketing mix, Buying decision
PENGGUNAAN BENTUK RANCANGAN BUTIR TES UJIAN AKHIR SEMESTER DALAM MENGUKUR KOMPETENSI MAHASISWA PADA PERGURUAN TINGGI NEGERI DI MEULABOH ACEH BARAT Rusma Setiyana; Cukri Rahmi Niani
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 2 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.849 KB) | DOI: 10.35308/jbkan.v3i2.1380

Abstract

This study aims to determine the form of tests used in measuring student competence and to analyze the level of Bloom's Taxonomy used by faculty. This research used a descriptive research model with a mixed method approach i.e. quantitative-qualitative research. The research data obtained were in the form of  interview and documents including syllabus and test items of the final examination designed by the faculty in the university of Teuku Umar Meulaboh. The data were analyzed using a checklist technique and univariate percentage. The results showed that the forms of tests used are devided into 4 categories namely; (a) essay, (b) true-false and essay, (c) multiple choices and essay, and (d) multiple choices, true – false, and essay test. Furthermore, the most dominant use is the level of remember, then followed by the level of understand, apply, and  analyze; 45%, 42%, 11% dan 2% respectively.  Keywords: form of tests, Bloom’s Taxonomy, final test

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