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Review of Management and Entrepreneurship
Published by Universitas Ciputra Surabaya
ISSN : 25483536     EISSN : 25483552     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, and business incorporating viewpoints of different disciplines; Strengthen academic exchange with other institutions; Encourage scientist, practicing entrepreneurs, and others to conduct research and other similar activities.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship" : 8 Documents clear
The Effect of Service Quality on Customer Trust With Customer Satisfaction As Intervening Variables in Home Care Health Service RawatDiRumah.Com Edward Nurzali; Helena Sidharta
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.3238

Abstract

RawatDiRumah.com is a home care health service that is expected to make it easier for people to get medical services at home to reduce the risk of making contact with the diseases that may occur if they are treated at the hospital. Seeing the fairly high competition between home care health services, RawatDiRumah.com needs to pay attention to service quality which will affect customer satisfaction and customer trust. The purpose of this research is to determine the effect of service quality on customer trust through customer satisfaction as a mediating variable. The population of this research is all customers who have used the RawatDiRumah.com home care service at least 2 times from June - December 2021. The sample used in this research was 86 respondents who were determined by the saturated sample method. The model used by the researcher is a statistical analysis of Structural Equation Modeling (SEM) and analyzed using Partial Least Square (PLS). The results of this study indicate that there is a positive and significant influence between service quality and customer satisfaction, customer satisfaction and customer trust, service quality and customer trust, and customer satisfaction acts as a mediating variable in the relationship between service quality and customer trust. of home care health service RawatDiRumah.com. Keywords: home care; service quality; customer satisfaction; customer trust
Consumer Preferences in Traditional Snacks, Bipang (Case Study of Pak Tani’s Bipang Company in Pasuruan) Tania Susanti; Christina Whidya Utami
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.3359

Abstract

There is a shift in people's attitudes and interest in traditional snacks due to the influence of globalization and the perception that traditional snacks are out of date, causing the abandonment of these traditional snacks. The Covid-19 pandemic has added to the decline in income in many business sectors. This impact was also experienced by the Pak Tani’s bipang company, which has existed since 1976. For this reason, it is necessary to do a way to attract public interest in bipang products by innovating the flavor, product size, packaging design and accessibility. This study aimed to determine consumer preferences for traditional bipang snacks. The research conducted in October – November 2022 with a total sample were 400 respondents from Surabaya residents, which was carried out using a purposive sampling technique by distributing questionnaires. Respondents were asked to determine the combination of attributes from the most preferred to least preferred. This study uses descriptive quantitative methods using conjoint analysis techniques. The results showed that respondents liked bipang products with cheese flavor, bite size, standing pouch packaging design with zipper and offline accessibility. Based on the importance value factor, the order of the most important variables for respondents is flavor. Keywords: conjoint analysis, consumer preferences
The Effect of Service Quality, Store Atmosphere, and Brand Image on Customer Loyalty : in the Jakarta Local Coffee Shop Nabilla Putri Afyani; Freddy Gunawan; Suwandy Soesetyo
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.3716

Abstract

This study investigates the relationship between service quality, store atmosphere and brand image towards customer loyalty by considering customer satisfaction as a mediator. Data collection was carried out on 180 Jakarta residents who regularly visit local coffee shops in Jakarta. The results reveal that service quality, store atmosphere and brand image has a significant effect on customer satisfaction, then store atmosphere and customer satisfaction has a significant effect on customer loyalty. On the other hand, service quality and brand image have no effect on customer loyalty. By having service quality as expected, a unique store atmosphere and a good brand image, it will trigger customers to at least try to choose and come to the coffee shop. So in the end, this study is expected to be able to develop customer satisfaction and create loyal customers to local coffee shops in Jakarta.
Exploring the Innovative Ideas on Service Industry Damelina Basauli Tambunan; Alfons Manuel P.M. Napitupulu; Wendra Hartono
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.3905

Abstract

This study aims to get service innovation ideas for micro, small and medium scale companies (MSMEs) in the service industry, specifically for law office service companies. For this purpose, data was collected using a focus group discussion (FGD) approach which was attended by 30 legal practitioners as informants, to find service innovation ideas in legal service-based companies. The sample was selected using a purposive sampling method with the criteria of having worked at a legal services company for at least 3 years, considering the need for innovation in running a business. This criterion was confirmed through initial interviews with informants. Data is analysed using content analysis. The results of this study indicate that the proposed innovation idea is closely related to the use of technology such as the use of online platforms to promote and even conduct legal consultations; document processing automation technology, an application that functions as a reminder of the schedule, either the schedule for hearing in court or the schedule for uploading the required documents. In addition, collaboration is also needed to generate innovative ideas, both for the development of digital platforms or ecosystems as well as collaboration with other stake holders such as prospective clients and employees to formulate service improvements and management of law office services
ANALYSIS OF THE INFLUENCE OF FREE SHIPPING, CASH ON DELIVERY, AND LIVE STREAMING ON PURCHASE DECISIONS AT TIKTOK SHOP IN SURABAYA CITY priyo - utomo
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.4087

Abstract

TikTok shop is an online shopping service feature of the TikTok application with the problem of late receipts being the focus of research. The objectives of this research was to find out what kind of impact cash-on-delivery transactions have and live streaming on purchasing decisions at the online store TikTok shop for people in the city of Surabaya partially and simultaneously. This type of research uses descriptive research methods with a quantitative approach with a population of 200 respondents in the Surabaya City community. With data collection techniques using questionnaires, data analysis in this study was multiple linear regression and data processing using SPSS software. The results of the research conducted, it shows that Cash on delivery (X1) has a positive and partially significant effect because t count > t table and sig <0, 05 with a result of 5.429 > 1.652 and a significance value of 0.000 <0.05. Live streaming (X2) has a positive and partially significant effect because t count > t table and sig <0.05 with the result 10.225 > 1.652 and the significance value is 0.000 <0.05. And simultaneously cash on delivery (X1), and live streaming (X2) has a positive and significant effect on purchasing decisions (Y) with the results f count> f table 101.259> 2.65 significant value of f test 0.000 <0.05
Generation Y and Z’s Attitude Toward Online Video Advertisement Effect on Impulsive Buying Tendency: Evidence from TikTok Api Adyantari
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.4112

Abstract

This research was carried out to examine the factors impacting the impulsive buying tendency of young consumers, focusing on Generation Y and Z, through online video advertisements on TikTok. TikTok is a growing video-sharing application that supports users to make and share a short video on any topic. This study aims to help enterprises get a better insight into their young consumers. This study utilized the Theory of Reasoned Action (TRA) to examine the relationship between informativeness, entertainment, personalization, credibility, and attitude toward online video advertisement. Also, its impacts towards users’ tendency to buy impulsively. The data were gathered from 322 young participants born from 1981 to 2022. The data was further processed statistically using SPSS and SmartPLS. The findings indicate that the informativeness, entertainment, personalization, and credibility of online video advertisements positively affect attitude toward online video ads. The more positive attitude toward online video ads, the higher the tendency to buy the advertised product impulsively. This study provides practical advice for marketers and brand managers to focus on improving consumers’ perception through the video ad’s informativeness, entertainment, personalization, and credibility to encourage consumers to purchase impulsively.
CUSTOMER SATISFACTION DURING THE POST COVID-19 PANDEMIC: TESTING THE EFFECT OF FOOD QUALITY, PACKAGING, AND CUSTOMER TRUST Elia Ardyan; Evelyn Destiana Tanus; Fadhil Ali Sani; Sayrina Cantika Marselinus
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.4130

Abstract

This study aimed to assess the impact of food quality and packaging on consumer trust and satisfaction. This study received a total of 84 responses, according to data acquired through the distribution of online questionnaires. Using Partial Least Squares Structural Equation Modeling, the data was analyzed. The data is processed using version 8 of WarpPls. The findings of this study reveal that product quality and packaging have a significant impact on customer trust and satisfaction. In addition to these findings, this study demonstrates that high levels of trust during the COVID-19 pandemic will influence customer satisfaction
The Influence of Personal Innovativeness, Perceived Usefulness, Perceived Ease of Use, and Trust on Intention to Use Mobile Payment Tommy Christian Efrata; Jefferson
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.4157

Abstract

Because of technological advances, the role of cash as a means of payment began to shift and was eventually replaced by digital payments. Quick Response Code Indonesian Standard is one of the digital payment methods developed in Indonesia (QRIS). The goal of this study is to determine what factors influence people's intentions to use QRIS as a mobile payment in Indonesia, as measured by personal innovativeness, perceived usefulness, perceived ease of use, and trust. Non-probability sampling was used in this study. Researchers collected data from 241 respondents by distributing questionnaires online via Google Form. The measurement scale used in this study is a linear scale. SEM-PLS is used to process data. According to the findings of this study, perceived usefulness, perceived ease of use, and trust influence the intention of Indonesians to use QRIS, whereas personal innovativeness has no effect. As far as researchers are aware, there are still few studies that specifically discuss the phenomenon of increasing QRIS transaction volume in Indonesia in general, so this research is expected to contribute to the advancement of business and management science. The findings of this study suggest alternative strategies for mobile payment service providers in countries with similar characteristics.

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