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Ary Bakhtiar
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Gedung GKB 1 Lantai 5, Program Studi Agribisnis, Fakultas Pertanian-Peternakan, Universitas Muhammadiyah Malang Jl. Raya Tlogomas 246, Kota Malang, Jawa Timur Phone: 0341-464318 (116) - 082140841550
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Agriecobis : Journal of Agricultural Socioeconomics and Business
Published by Universitas Muhammadiyah Malang
ISSN : 26226154     EISSN : 26213974     DOI : https://doi.org/10.22219/agriecobis.Vol1.No2.1-10
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences
Agriecobis diterbitkan dalam kurun waktu dua kali setahun pada bulan Maret dan Oktober yang berisi artikel hasil pemikiran dan penelitian di bidang sosial, ekonomi, penyuluhan dan kebijakan pertanian. Jurnal ini mencakup artikel hasil penelitian termasuk bidang Agribisnis, Sosial Pertanian, Ekonomi Pertanian, Penyuluhan, Pembangunan Pedesaan, Sosiologi Pedesaan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, dan Kewirausahaan.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 13 Documents
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Search results for , issue "Vol. 6 No. 01 (2023): March" : 13 Documents clear
The Relationship between the Facilities and Infrastructure of the Balai Penyuluh Pertanian (BPP) KOSTRATANI and Its Function as a Data and Information Center at BPP Sidomulyo and Candipuro in South Lampung Regency Anggun Safitri; Indah Listiana; Helvi Yanfika; Serly Silviyanti; Kordiyana K. Rangga
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i01.18984

Abstract

Agricultural Extension Service (Indonesian: Balai Penyuluh Pertanian; BPP) Strategic Command for Agricultural Development (Indonesian: Komando Strategis Pembangunan Pertanian; KOSTRATANI) serves as a crucial data and information center for agricultural extension activities. Through data collection, the BPP can provide extension workers with the necessary information to make informed decisions, create plans, and evaluate activities. As such, it is essential to support the role of BPP as a data and information center by providing adequate facilities and infrastructure. This study aims to examine the relationship between facilities and infrastructure and the function of BPP as a data and information center at BPP Sidomulyo and Candipuro in the South Lampung district. Data was collected in November 2021, and the study's respondents included 16 agricultural extension workers. The analysis was carried out using the Spearman rank statistic test, and the results revealed a positive relationship between facilities and infrastructure and the function of BPP KOSTRATANI as an information data center. The availability of facilities and infrastructure was found to be in the good to excellent category, with each percentage being 39.06 percent. These findings suggest the importance of supporting the BPP's facilities and infrastructure to maintain its role as a data and information center for agricultural extension activities.
The Experimental Garden in the E-Commerce System of the Faculty of Agriculture (KPFP) at Udayana University Gede Mekse Korri Arisena; Dwi Putra Darmawan; A.A.A. Wulandira Sawitri Djelantik; Nyoman Tri Lukpitasari Korri; Dina Lare Dunensa; Anak Agung Keswari Krisnandika; Ni Made Classia Sukendar
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i01.22973

Abstract

The marketing of agricultural products has long been a challenge for the Experimental Garden of the Faculty of Agriculture (KPFP), particularly in the business-to-customer (B2C) arena. To address this issue, KPFP, as one of the business units at Udayana University, has recently embarked on the development of an e-commerce system, recognizing its potential as an alternative medium for promotion, communication, and information dissemination. The objective of this study is to identify the characteristics of each KPFP field and to design an e-commerce system that caters to their respective needs. The analytical approach employed in this study was descriptive qualitative method, supported by simple tabulations and the Lean User Experience (Lean UX) approach. Our findings reveal that each KPFP field has performed its assigned tasks and responsibilities satisfactorily. The e-commerce system we have developed offers customers a choice of payment methods, including cash on delivery (COD), and ensures timely delivery, thus enabling customers to enjoy the products in a fresh condition without any loss of quality. Further research is needed to assess the system's effectiveness using the Success Rate as a usability parameter and to evaluate the efficiency of usage time, measured in seconds or minutes, required by customers to complete each task.
Empowering Peatland Farmers: Exploring the Role of Farmer Participation in Enhancing the Quality of Honey Pineapple Commodities Kinanti Ajenk Sari; Maswadi Maswadi; Shenny Oktoriana
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i01.23981

Abstract

The participation of farmers in agricultural development has been identified as a crucial component for the transfer of knowledge and technology. Access to information on innovative agricultural practices is essential for farmers to implement procedures that support farming. Although active participation can take various forms, physical involvement is not the sole determinant of successful participation. Peatland honey pineapple cultivation has been a long-standing practice, and its production has experienced fluctuations over the years. The decline in honey pineapple production from 2017 onwards poses a challenge for both farmers and the district government, given the crop's potential for development in Galang Village, Mempawah Regency. This research study utilized a sample of 73 individuals and collected data through interviews, observations, and available references. Both quantitative and qualitative analyses were conducted to examine the level of farmers' participation in the development of honey pineapple commodities across three stages: participation, implementation, and evaluation. The study revealed that farmers' participation in the development of honey pineapple commodities at the participation stage fell into the independent category (1.43 >1.96), while at the implementation and evaluation stages, it entered the independent category, with values of 5.29 (>1.96) and 2.96 (>1.96), respectively. Age, education level, and length of farming experience were identified as factors that influenced farmers' participation in the development of honey pineapple commodities.
Examining the Economic Impact of Cayenne Pepper in Traditional Markets of Makassar City: A Price Analysis Study Pipi Diansari; Didi Rukmana; Wahyudi
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i01.24139

Abstract

The price fluctuation of cayenne pepper has significant impacts on traders' cost performance and income. Therefore, determining the economic price for selling cayenne pepper is crucial. Economic price refers to the fair price for the sale of a commodity or product. This research aims to determine the economic price of cayenne pepper at Kalimbu Market in Makassar City, using 20 traders as respondents and primary data analysis. Cost analysis and break-even point techniques were employed to determine the basic price of cayenne pepper, followed by a switching value analysis to assess the percentage change in costs that could be tolerated. The study findings reveal that the economic price for kiosk cayenne pepper traders is Rp. 57,664/Kg, while the other economic price for kiosk cayenne pepper traders is Rp. 58,068/Kg. These results imply that the selling price set by the cayenne pepper trader is IDR 60,000, resulting in a small profit that is insufficient to meet the personal and family needs of traders.
The Impact of Halal Label Availability on Fried Chicken Purchase Decisions: A Case Study in Jatirogo District, Tuban Regency Kristiyoningsih; Awaludin Ridwan; Ahmad Fanani
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i01.24320

Abstract

Fried chicken is a dish made by coating chicken in flour and then deep-frying it, resulting in a crispy outer layer and tender meat inside. It has become a popular processed food choice that is readily available and offers various prices, making it a promising franchise business.  With the government's strict regulations on food safety, including halal food requirements, many fried chicken entrepreneurs display halal certificates in their outlets to attract customers.  This study aimed to investigate whether the availability of halal labels influences the purchase decision of fried chicken among consumers.  Data was collected using questionnaires. The respondents were collected using Non-Probability Sampling.  Then they were analyzed through the Simple Regression Test in SPSS.  The results showed that 61.9% of consumers considered halal variables as a factor in their purchasing decision, suggesting that halal labels influence consumers' buying behavior.  This finding is in line with the fact that the majority of the people in Jatirogo Subdistrict are Muslim, and halal food is a significant requirement for them.  The study highlights the importance of understanding the characteristics and needs of consumers in the culinary business and the significance of halal certification in attracting Muslim consumers.  This research serves as a valuable evaluation material for culinary business developers to better understand their target market and cater to their needs to attract more customers.
Unpacking the Implication of the COVID-19 Pandemic for Small Businesses in Lebak Regency, Banten Province Yudi L.A Salampessy; Suherna; Gugun Gunawan
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i01.24671

Abstract

In recent times, small businesses have been recognized as a significant component of national economies, as evidenced by their resilience during the monetary crisis faced by Indonesia in 1999. However, the COVID-19 pandemic has presented a unique challenge due to the invisible nature of the virus, its social transmission, and the resultant threats to human safety. Small businesses have undergone several changes, including altered consumer behavior, production patterns, and product marketing, primarily due to their reliance on crowds and direct interactions between sellers and buyers. Consequently, many small businesses have either shut down or faced difficulties in maintaining their sustainability. To gain insights into the implications of the COVID-19 pandemic for small business actors, we conducted a qualitative phenomenological study in Lebak Regency, Banten Province. Our findings suggest that the informants viewed the pandemic as a crisis that tested their adaptive capacity. This capacity encompassed not only the ability to adjust to changing economic conditions but also a sense of gratitude for the outcomes of their business activities. The quality of these attributes together determined the sustainability of their business.
Assessing the Viability of Establishing a Dairy Milk Business in the Village Unit Cooperative of Gandusari District, Blitar Regency: A Feasibility Analysis Maya Novitawati; Livia Windiana; Bambang Yudi Ariadi
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i01.24741

Abstract

Milk is a vital animal-derived food product, along with meat and eggs, for human consumption. In Indonesia, the dairy industry is dominated by small and medium-sized dairies. Dairy cows are a significant source of animal protein, and their primary product is milk. In the North of Blitar Regency lies the sub-district of Gandusari, where dairy cow milk is produced in the villages under the coverage of the Village Unit Cooperative called KUD "Semen." This research was initiated to address a problem. Primary and secondary data were collected using a puIDRosive sampling technique, questionnaires, literature review, and observation. The collected data is quantitative, and investment criteria were utilized for analysis. The results of the NPV analysis showed an amount of IDR 18,672,631,280, IRR of 29%, B/C Ratio of 184.04, and PP for eight years and six days, indicating the feasibility of investing in KUD "Semen." Sensitivity analysis was performed based on three assumptions, including the increase in feed costs, operational costs, and decreased milk production of dairy cows. The analysis revealed that the dairy milk business in KUD is sensitive to increased feed prices and decreased production, among the three assumptions.
Unlocking the Secret to Customer Happiness: A Deep Dive Into the Satisfaction and Loyalty Levels of Pia Cap Mangkok Purchasers in Malang Dinda Tasya febrianti; Anas Tain; Gumoyo Mumpuni Ningsih
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i01.24853

Abstract

In today's highly competitive business landscape, analyzing customer satisfaction and loyalty is a critical strategy for companies to stay ahead. This study investigated the level of customer satisfaction and analyzed consumer loyalty towards Pia Cap Mangkok, a popular food brand in Malang, Indonesia. A total of 91 respondents were selected using purposive sampling, and data was collected through observation, interviews, and documentation methods. The study used both primary and secondary data to evaluate the level of customer satisfaction and analyze consumer loyalty. Customer satisfaction was measured through product and service attributes using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA), and the study found that Pia Cap Mangkok scored 74.44% in the satisfied criteria. The IPA technique identified attributes that must be maintained and improved, including taste, pia flavor, atmosphere, cleanliness, swift and friendly waiter service, efficient order process, room decoration, and waiter appearance. Moreover, the Loyalty Pyramid was used to analyze consumer loyalty, and the study found that 85% of the buyers are satisfied, 85% like the brand, 58% are committed buyers, 28% are switchers, and 16% are habitual buyers. The study provides valuable insights for Pia Cap Mangkok to develop effective marketing strategies to maintain its customer base and attract new customers.
Sweetening the Deal: Investigating the Impact of Product Quality and Price on Honey Purchase Behavior at PT Kembang Joyo Sriwijaya, Malang Imron Dwi Nursahid Nursahid; Fithri Mufriantie
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i01.25046

Abstract

Consumer purchasing decisions are complex individual processes that involve numerous considerations before making a purchase. Product quality and price are two significant factors that influence consumer purchasing decisions. Understanding the influence of these factors is crucial for businesses seeking to improve their sales and meet the expectations of their customers. This study aims to investigate the impact of product quality and price on consumer purchasing decisions for honey at PT Kembang Joyo Sriwijaya Malang. The study employed a quantitative research design, using accidental sampling to select consumers who had purchased honey from the store more than once. Data was collected from 75 respondents, and structural equation modeling (SEM-PLS) was used to analyze the data. The analysis involved examining the relationship between product quality and price with consumer purchasing decisions. The findings of the study showed that product quality and price had a significant positive effect on consumer purchasing decisions. Product quality had a positive relationship with purchasing decisions, influencing 20.6% of the variance (path coefficient=0.206, t-statistic=2.410, p-value=0.016). Price had a stronger positive relationship, influencing 65.4% of the variance (path coefficient=0.654, t-statistic=10.534, p-value=0.000). These results suggest that both product quality and price are essential factors to consider when seeking to improve sales and meet customer expectations in the honey market at PT Kembang Joyo Sriwijaya Malang.
Optimizing Marketing Efficiency and Farmer's Share in the Oil Palm Industry: A Study of Marketing Channels and Margins in Pasar VII Namo Terasi Village, Sei Bingai District, Langkat Regency Helova Leonard Panjaitan; Salmiah; Dewi Rahma Yanti; Dian Pebriyani
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i01.25193

Abstract

Oil palm farmers is act as producer and price takers and their bargaining position is often unequal, and farmers are disadvantaged by the condition. A large number of intermediaries involved in the marketing process indicates long marketing channel. Long marketing channel of a product results in greater marketing costs; such circumstances would lead to inefficient marketing channel. This research is purposed to analyze marketing channel, marketing margin, famer’s share and marketing efficiency for oil palm in Pasar VII Namo Terasi Village. Result shows that there are 2 types of Marketing channels for Oil Palm in Pasar VIII Namo Terasi Village, Sei Bingai District, Langkat Regency which are Marketing Channel I (Farmers–Intermediaries–Oil Palm Factory) and Marketing Channel II (Farmers–Oil Palm Factory). Marketing Channel with the highest Farmer’s Share is Marketing Channel II, with the share of farmer’s value being about 100%. Either marketing channel 1 and marketing channel II are categorized as efficient.Result shows that marketing channel pattern II is the most efficient marketing channel.

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