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Antonius Rizki Krisnadi
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INDONESIA
Jurnal Hospitality dan Pariwisata
Published by Universitas Bunda Mulia
ISSN : 24425222     EISSN : 26558165     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal Hospitality dan Pariwisata diterbitkan secara berkala dua kali dalam satu tahun yaitu pada bulan Februari dan November. Jurnal ini ditujukan sebagai media bagi akademisi dan praktisi untuk menyumbangkan karya ilmiah dan pengalaman praktisnya yang dapat berguna bagi pengembangan ilmu pengetahuan khususnya di bidang industri hospitality dan pariwisata.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 9, No 1 (2023): Jurnal Hospitality dan Pariwisata" : 6 Documents clear
PENGARUH MARKETING COMMUNICATION TERHADAP BRAND AWARENESS DI DISCOVERY KARTIKA PLAZA HOTEL BALI Erika Nursalim Sofiani
Jurnal Hospitality dan Pariwisata Vol 9, No 1 (2023): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v9i1.3944

Abstract

Perkembangan dan kemajuan teknologi dalam dunia pariwisata melahirkan banyaknya infrastruktur tempat menginap. Perusahaan dengan brand yang kuat mampu menjadikan produk yang dijual menjadi pilihan utama seseorang, seperti yang dilakukan oleh Discovery Kartika Plaza Hotel Bali dalam membangun hal tersebut melalui kegiatan komunikasi pemasarannya. Tujuan penelitian ini adalah untuk mengetahui pengaruh antara Marketing Communication terhadap Brand Awareness di Discovery Kartika Plaza Hotel Bali. Penelitian ini menggunakan metode pendekatan kuantitatif dengan teknik pengambilan sampel non probability sampling jenis purposive sampling. Teknik analisis data yang digunakan adalah analisis deskriptif dengan uji instrumen, uji asumsi klasik dan uji hipotesis secara parsial dan simultan. Jumlah sampel yang didapatkan adalah sebesar 396 responden pengunjung Discovery Kartika Plaza Hotel Bali. Hasil penelitian ini menunjukkan bahwa Marketing Communication yang terdiri dari dimensi Advertising, Sales Promotion, Event and Experience, Public Relation and Publicity, Direct Marketing, Interactive Marketing, Word of Mouth, dan Personal Selling secara simultan berpengaruh terhadap Brand Awareness di Discovery Kartika Plaza Hotel Bali. Sedangkan secara parsial, hanya dimensi Direct Marketing dan Word of Mouth yang berpegaruh terhadap Brand Awareness. Kemudian, Discovery Kartika Plaza Hotel Bali berada ditingkatkan brand recognition dengan jumlah rata-rata tertinggi sebesar 79,59%. Bagi pihak manajemen hotel disarankan untuk memperbanyak iklan pada media online maupun offline, mengadakan promosi serta kegiatan acara di lingkungan hotel agar masyarakat lokal maupun luar Bali dapat lebih mengenal Discovery Kartika Plaza Hotel.
MEMORABLE TOURIST EXPERIENCE: KUNJUNGAN WISATA KE SENTRA PRODUKSI EMPING MELINJO SEBAGAI DAYA TARIK WISATA HERITAGE Sri Fajar Ayuningsih; Nurbaeti Nurbaeti; Jajang Gunawijaya
Jurnal Hospitality dan Pariwisata Vol 9, No 1 (2023): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v9i1.4172

Abstract

The tourist experience is one of the critical success factors in the tourism industry. Every destination, tourist attraction, and other tourism product must be able to provide a memorable tourist experience.  Banyuresmi tourism village, Pandeglang, Banten has the potential to attract cultural heritage tourism, including gastronomic tourism. However, the potential has not been developed as a tourist attraction that can provide a memorable experience for tourists. This descriptive qualitative research aims to identify and analyze the potential of cultural and gastronomic tourism that is memorable for tourists. Primary data collection was obtained from field observations and in-depth interviews with key informants. Data analysis through a reduction process to determine the components that provide a memorable experience for travelers. The results of the study indicate that cultural and gastronomic tourism experiences that are memorable for tourists when visiting Banyuresmi tourism village can be formed from five components, namely; (1) good social interaction between residents and tourists, (2) camping activities provide a memorable experience because they have local authenticity, (3) good service and hospitality of residents become a special attraction and give a deep impression to tourists, (4) the tradition of camping and making bamboo crafts becomes an impressive cultural and gastronomic tourism attraction for tourists, and (5) challenges encountered along the way to the location also create an unforgettable experience for tourists.
THE PREDICTING FACTORS OF MUSEUM VISITOR INTENTION: A STUDY OF MUSEUM WAYANG JAKARTA Ichwan Masnadi
Jurnal Hospitality dan Pariwisata Vol 9, No 1 (2023): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v9i1.4047

Abstract

Abstract       This study examines the influence between the product and the management of attraction on revisit intentions. The sample were taken by accidental sampling method of 150 respondents. Data were collected by survey with questioner method, field orientation, and interview. The data were analyzed using multivariate regression analysis to determine the influence between the product, the management of attraction and revisit intention. The product consist of location, accessibility, variety on site attractions, high quality environment, facilities, and price. The result showed that accessibility, variety on site attraction, and facilities has a significantly positive effect on revisit intention, meanwhile environment and price was not significantly influence on revisit intention. On the contrary, location has a negative effect on revisit intention. The management of attractions include the tangible elements of product, the characteristics of service delivery, and human resources management. The tangible elements of product and human resources was not significantly influence on revisit intention, but the characteristics of service delivery has a positive influence on revisit intention. The result indicate that the product has a dominant and significantly positive influence on revisit intention and the management of attractions also has a significantly positive effect on revisit intention . The product and management of attractions simultaneously has a significantly positive effect on revisit intention. The study provided a more through understanding the factors that may effect success of museum, which may help governments better understand the visitor needs. 
Strategy for Increasing Millennial Tourist Visits in the Mulyaharja Thematic Village Yuviani Kusumawardhani
Jurnal Hospitality dan Pariwisata Vol 9, No 1 (2023): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v9i1.4208

Abstract

Kampung wisata tematik kampung sangat cocok dan menjadi daya tarik tersendiri bagi wisatawan domestik maupun asing di Indonesia saat ini. Hal ini dikarenakan kampung wisata tematik memiliki karakteristik hygiene, low touch, low mobility, dan less crowd yang merupakan pendekatan pariwisata baru, yaitu new tourism economic. Kampung tematik di Indonesia sudah mulai banyak berkembang. Pengembangan kampung wisata tematik perlu terus dilakukan secara berkelanjutan dan berkesinambungan, guna menjaga eksistensi kampung wisata tematik. Namun, minat wisata generasi millenial untuk berwisata ke kampung wisata tematik ini masih sangat rendah. Berdasarkan hal inilah penelitian ini bertujuan untuk merancang strategi peningkatan kunjungan wisatawan millenial di kampung tematik.            Metode penelitian menggunakan pendekatan kualitatif dengan alat analisis SWOT. Terdapat tiga expertise yang dijadikan narasumber pada penelitiam ini, yaitu pihak pengelola kampung tematik, pihak pemerintah daerah, dan akademisi pariwisata. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Hasil penelitian ini menunjukkan bahwa fasilitas dan atraksi wisata yang ada di Kampung Tematik Mulyaharja saat ini masih kurang beradaptasi dengan era millennial sehingga sedikit kesulitan untuk menarik generasi millennial untuk menjadi wisatawan. Seharusnya secara keseluruhan fasilitas dan atraksi wisata di Kampung Tematik Mulyaharja sudah dapat beradapatasi dengan digital sehingga wisata edukasi pertanian ini tidak ketinggalan jaman dan tetap memiliki daya tarik bagi generasi millenial.
Faktor-Faktor yang Mempengaruhi Minat Wisatawan Domestik untuk Berwisata di Nias Selatan, Sumatera Utara Yenli Megawati; Howard S Giam
Jurnal Hospitality dan Pariwisata Vol 9, No 1 (2023): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v9i1.4185

Abstract

Industri pariwisata di Indonesia berperan penting dalam membangun perekonomian di Indonesia. Sebelum pandemi, devisa sektor pariwisata terus mengalami tren peningkatan. Namun, saat pandemi terjadi, sektor pariwisata menjadi salah satu sektor yang paling terdampak. Dengan mulai membaiknya situasi pandemi covid-19, diharapkan kondisi sektor pariwisata juga akan mulai pulih kembali. Kabupaten Nias Selatan di provinsi Sumatera Utara, juga turut berbenah diri. Di sektor pariwisata, Kabupaten Nias Selatan menekankan kepada wisata alam dan wisata budaya. Penelitian ini dilakukan untuk mencari tahu mengenai faktor motivasi berwisata yang dirasakan paling penting oleh responden. Responden pada penelitian ini sejumlah 50 orang. Metode analisis data dalam penelitian ini menggunakan statistik deskriptif. Dari 50 orang responden, diperoleh hasil bahwa motivasi utama dalam berwisata sangat tergantung pada faktor atraksi wisata dan diikuti oleh faktor aksesibilitas.
Understanding The Role of Local Culture and Local Food in Indonesia’s Gastronomy Tourism Sandy Dwiputra Yubianto
Jurnal Hospitality dan Pariwisata Vol 9, No 1 (2023): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v9i1.4213

Abstract

Indonesia is an archipelagic country that has a diverse culture. Each island has its own history that has made their distinctive social norms and local beliefs grow stronger. As Indonesia is also a multicultural country, each part of the nation has its own specialty in its cuisine, way of living, habits, and thus created unique traditions through its culture. This factor has brought up the attention of the researcher to actually examine how the previous study in Indonesia’s culture has many relations towards the food itself mainly focusing on the appearance of the food, and the local’s culture to see how indigenous they are to expose the value of gastronomy as a concept of tourism. These 2 factors of local culture and local food seems to have brought Indonesia to a new exposure for its gastronomy Tourism worldwide. Not many countries have an exponential range of food types, with its many intriguing uses of ingredients that seems inviting for some people, who crave to explore for their belly, as well as to dive into the service experience in that particular destination. The study uses Literature review to examine how the past studies have revealed some of the important factors of local culture and local food in supporting the exposure of Indonesia's Gastronomy tourism. The descriptive analysis is used to explain more on the role of these 2 factors in enhancing gastronomy tourism. The result of these study shows that local culture and local food both act simultaneously giving a big role in influencing people to actually visit some destinations in Indonesia. The fascination of the people, the tradition and their cuisine that helped by the looks and the availability of surrounding raw materials has driven attention towards its own market and helped destination bring its own brand of Gastronomy tourism.  

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