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Jurnal Riset Entrepreneurship
Published by Universitas Muhammadiyah Gresik
ISSN : 26215071     EISSN : 2621153X     DOI : http://dx.doi.org/10.30587/jre.v3i1.1313.
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Riset Entrepreneurship memuat bidang penelitian : kewirausahaan, manajemen UMKM, BUMDesa, manajemen SDM, manajemen strategi, manejemen keuangan perusahaan, manajemen pemasaran. . Penerbitan jurnal dalam 2 kali dalam satu periode: Pebruari dan Agustus.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 86 Documents
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KAJIANSOSIAL-EKONOMI UMKM "WIRELESS FIDELITY (WIFI)" DI PERUM MAESA UNIMA Romi Mesra; Manuel E. Korompis; Paulus R Tuerah
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.6007

Abstract

The purpose of this research is to examine the socioeconomic wireless fidelity (wi-fi) company as one of Perum Maesa Unima's SMEs. The qualitative research technique utilized in this study, also known as scientific research, is research that does not include computations and emphasizes the natural character of data sources. The most significant and fundamental analysis in employing qualitative data, according to Miles and Huberman, is data reduction, presentation, and conclusion. Data collecting methods such as observation, interviews, and documenting. The findings of this study show that students require the internet, that SMEs profit from students as Wi-Fi users, and that students must adapt to the internet as part of the learning process in higher institutions.
PERAN PROMOSI DAN KESADARAN MEREK DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN DI MARKETPLACE “ALADINMALL” Annisa Retno Utami; Inggrid Yohana
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.5759

Abstract

The aim of this research is to analyze promotions, brand awareness and purchasing decisions at "AladinMall" and to determine the influence of promotions and brand awareness on purchasing decisions at "AladinMall" partially & simultaneously. The method used is descriptive quantitative with multiple linear regression analysis. Sample used "slovin" method and obtained 100 respondents with a sample criteria being “AladinMall” users and having made transactions at “AladinMall”. The results show that the "AladinMall" promotion to customers is interesting to see, such as a lottery or giveaway for Instagram and Tiktok users. Meanwhile, in terms of brand awareness, "AladinMall" has high users, especially in brand recognition. For purchasing decisions” also has many payment method users. Based on the research results, it was found that promotion and brand awareness can influence purchasing decisions at "AladinMall".
PENGARUH LIVE STREAMING SELLING, REVIEW PRODUCT, DAN DISCOUNT TERHADAP MINAT BELI KONSUMEN PADA E-COMMERCE SHOPEE Ita Rahmawaty; Lailatus Sa’adah; Linda Musyafaah
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.5956

Abstract

The research conducted aims to determine the effect of live streaming selling, review product, and discount on consumer purchase intentions at e-commerce shopee. Quantitative research method used in this research. The population used in this study is infinite, therefore, taking the number of samples using the lameshow formula is 96 people rounded up to 100 people. And the analysis technique used is to carry out early detection and distribute questionnaires to shopee users who have met the criteria. The results of the study show that the live streaming sales variable has a significant influence because consumers experience direct interaction through social media. Product reviews also have a significant influence on purchase intentions, because consumers can determine the quality of the products offered. The discount variable also has a significant influence on purchase intention, because consumers think they will benefit from the discount given.
INTEGRASI KOMUNIKASI PEMASARAN DALAM KONSEP PARIWISATA BERKELANJUTAN “KAMPUNG ADAT SEGUNUNG” Sheidy Yudhiasta; Garsione Agni Andrea; Leily Suci Rahmatin
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.6299

Abstract

This study examines the implementation of integrated marketing communication as a concept of sustainable tourism in Kampung Adat Segunung. The research methodology is qualitative. Data was collected by interviews, observations, and documentary studies. The participants in this research are divided into two groups, namely the key informants and the supporting informants. The key informants are the initiators who founded the "Kampung Adat Segunung" and the secretary. Meanwhile, the supporting informants are the owners of a micro, small, and medium enterprise in the "Kampung Adat Segunung. The findings indicate that Kampung Adat Segunung integrates promotion mix, such as advertising, personal selling, public relations, internet marketing, word of mouth, and events and experiences. This integration aims to provide consistent and coherent messages about the tourism potential, local culture, and sustainability to tourists. This study to underline integrated marketing communication as a concept of sustainable tourism that positively impacts the culture, and community of Kampung Adat Segunung.
MINAT BELI PRODUK SAMBAL “MAK’E” MELALUI LABELISASI HALAL, BRAND IMAGE DAN CELEBRITY ENDORSEMENT Rini Handayani; Dwi Anna Prisilawati
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.6011

Abstract

The purpose of this study is to be used to know and analyze the effect of the halal label, brand image and celebrity endorsement on the intention to buy homemade “sambal” type of products among people in the Surakarta City area. This research was conducted quantitatively in which the number of samples was 100 respondents who were consumers of homemade “sambal” type of products. The sampling technique used is accidental sampling. The data collection method used is a questionnaire. The data analysis technique uses multiple linear regression analysis with the help of SPSS 25. The results of the partial test it is proven that the halal label has a non-significant positive effect on purchase intention, while brand image has a significant positive effect on purchase intention and celebrity endorsement has a significant positive effect on purchase intention of homemade sambal products in the city of Surakarta.
PERSEPSI MANFAAT DAN KEMUDAHAN PENGGUNAAN APLIKASI, EKUITAS MEREK, E-WOM TERHADAP MINAT BELI DI E-COMMERCE Muhammad Sulton; Darianto Darianto; Elliv Hidayatul Lailiyah; Ika Purwanti
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.6144

Abstract

A total of 1,774,589 businesses from the total e-commerce business in Indonesia are still concentrated in Java. This research is a quantitative research. Sources of data used in this study are primary data and secondary data. The sampling technique used purposive sampling method. The initial stage is to produce variable data that is examined in e-commerce. Furthermore, the data is processed and analyzed, and interpreted. The benefits of this research are expected to foster business interest and increase wisdom in the use of e-commerce by knowing the goods or services being traded using the technology acceptance model approach, electronic word of mouth and brand equity in e-commerce which will ultimately lead to the development of Indonesia's digital economy which is sustainable.

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