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Antonio Nyoko
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jurnal.manajemen@undana.ac.id
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jurnal.manajemen@undana.ac.id
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Kampus FEB Undana Adisucipto Penfui-Kupang Telp : (0380) 881183 email : jurnal.manajemen@undana.ac.id
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INDONESIA
Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol 11 No 1 (2020): Journal of Management - Small and Medium Enterprises (SME's)" : 8 Documents clear
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA PENGGUNA OJEK ONLINE GRABBIKE DI KOTA KUPANG) Debi Anastasia Manggoa; Markus Bunga; Ronald P C Fanggidae
Journal of Management Small and Medium Enterprises (SMEs) Vol 11 No 1 (2020): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v11i1.2314

Abstract

This study aims to analyze the influence of the Marketing Mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on the Consumer Purchasing Decisions. The method used in this study is a quantitative method that is done through the stages of data collection, interpretation of data and appearance of results. Data collection techniques in this study are to use questionnaires. The population in this study was all people domiciled in Kupang City who had used online taxi bike of GrabBike. The technique sampling in this study using Non Probability Sampling with the method of Accidental Sampling, the sample used was 100 respondents .This research uses multiple linear regression analysis. The results show that the Product has a significant influence on the Consumer Purchasing Decisions, the Price has a significant influence on the Consumer Purchasing Decisions, the Place has no influence on the Consumer Purchasing Decisions, the Promotion has no influence on the Consumer Purchasing Decisions, the People has no influence on the Consumer Purchasing Decisions, the Process has a significant influence on the Consumer Purchasing Decisions, and the Physical Evidence has a significant influence on the Consumer Purchasing Decisions. The simultaneous test results in this study revealed that all Marketing Mix variables affect the Consumer Purchasing Decisions. Keywords : Marketing Mix (Product, Price, Place, Promotion, People, Process, Physical Evidence) and Consumer Purchasing Decisions
KEMUDAHAN, KEPERCAYAAN DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA DOMPET DIGITAL OVO DI SURAKARTA Indriyani Kusumawati; Sri Hartono; Eny Kustiyah
Journal of Management Small and Medium Enterprises (SMEs) Vol 11 No 1 (2020): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v11i1.2315

Abstract

A purchasing decision is a process of taking an opinion when making a product purchase. Thisresearch aims to know the simultaneous and partial relationships among Simplicity, Trust andRisk Perception to Purchasing Decisions of the OVO digital wallet users in Surakarta. The methodof research is quantitative descriptive research design. The sampling technique is the purposivesampling method. Data was taken directly using a questionnaire of 100 respondents. The analyticalmethods used in the study is Multiple Linear Regression Analyses. The results showed thatSimplicity, Trust and Risk Perception variables simultaneously & significantly impact onPurchasing Decision. Partially, Simplicity and Trust have positive and significant influence toPurchasing Decision while Risk Perception has no significant effect.Keywords: Simplicity, Trust, Risk Perception, Purchasing Decision
STUDI ANALISIS PELAYANAN ADMINISTRASI, AKADEMIK, FASILITAS MAHASISWA TERHADAP KEPUASAN ALUMNI ILMU ADMINISTRASI NEGARA FISIP-UNDANA Made N D Andayana
Journal of Management Small and Medium Enterprises (SMEs) Vol 11 No 1 (2020): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v11i1.2316

Abstract

Higher education management refers to the five pillars of quality, autonomy, accountability,accreditation and evaluation (Dirjen Dikti, 1990), the ultimate goal of continuous qualityimprovement. Management improve the quality of higher education is defined as a professionalpublic service that is run and directed as much as possible to provide services that are in accordancewith the standards or more. In an effort to find out customer satisfaction in this case is the alumni ofthe Undana FISIP State Administration Study Program on service quality as measured by theinfluence of Alumni Satisfaction on Administrative Services, Academic Services and StudentFacility Services. According to the results of this study, adequate administrative services, adequateacademic services and unsatisfactory facility services. The relationship of simple correlation andshows the relationship between administrative services with academic services to the satisfaction ofalumni classified as moderate or quite satisfying alumni. Suggestions from the research team,services that are categorized as providing administrative and academic satisfaction to be maintainedand continue to be even better and improved, while our facility services the research team hopes toget special attention from the institution. Keywords: Alumni Satisfaction, Administrative Services, Academic Services, Student FacilityServices
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PEMBELIAN SMARTPHONE XIAOMI (STUDI KASUS PADA MAHASISWA PENGGUNA SMARTPHONE XIAOMI DI UNIVERSITAS NUSA CENDANA) Astin Naomi Saekoko; Antonio E.L. Nyoko; Ronald P C Fanggidae
Journal of Management Small and Medium Enterprises (SMEs) Vol 11 No 1 (2020): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v11i1.2318

Abstract

This study aims to determine the factors that influence consumer behavior in purchasing Xiaomismartphones. The sample in this study amounted 100 respondents taken using a purposivesampling technique. This study uses a qualitative approach, which takes the object of research at theUniversity of Nusa Cendana. Data collection is done by the method of observation, interviews andquestionnaires. The results found that Psychology and Personal variables were the most influencevariables for consumers in purchasing Xiaomi smartphones. While the indicator "Has GoodQuality" is the biggest reason consumers decide to buy a Xiaomi smartphone. Keywords: Culture, Social, Personal, Psychology
ANALISIS PERBANDINGAN KINERJA KEUANGAN PERBANKAN KONVENSIONAL DAN PERBANKAN SYARIAH Maria Euphrasia Dandung; Paulina Yuritha Amtiran; Marselina Ratu
Journal of Management Small and Medium Enterprises (SMEs) Vol 11 No 1 (2020): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v11i1.2319

Abstract

The performance of conventional banking and sharia banking had a major role for the economy inIndonesia when the global economic crisis was 2008. The crisis that occurred in the United Statesaffected the development of banking performance in Indonesia. The research aims to determine thecomparison of financial performance of Sharia banks and conventional banks before, during, andafter the global economic crisis of 2008. Samples in this study were 3 conventional banks and 3sharia banks. Sampling technique is the purposive sampling method, which the criteria are basedon the banking financial report in the year of 2007-2009. The analytical methods in this study usefinancial ratios and the indicators are Adequacy Ratio (CAR), Return On Assets (ROA), Loan toDeposit Ratio (LDR), Operating Load/Operating Income (BOPO) and Non Performing Loan(NPL). The results of this study showed that conventional banking performance was more effectivethan sharia banking before, during and after the economic crisis of 2008. Keywords: Financial Performance, Conventional Banking, Sharia Banking, Financial Ratios.
PENGARUH REWARD TERHADAP KEPUASAN KERJA KARYAWAN DI PDAM TIRTA LONTAR KABUPATEN KUPANG Ephivania Eunike Foenay; Rolland E Fanggidae; Wehelmina Mariana Ndoen
Journal of Management Small and Medium Enterprises (SMEs) Vol 11 No 1 (2020): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v11i1.2320

Abstract

This study aims to determine the influence of reward on job satisfaction in PDAM Tirta Lontar,Kupang Regency. The method used in this study is a survey method with a quantitative approach.The sample in this study was taken using simple random sampling technique with Slovin method bytaking 67 respondents from the entire population. Primary data obtained by questionnaire filleddirectly by the respondent. The results of this study indicate that the reward is positive and significantwith a coefficient of 1.095 and a significance level of 0.000 < 0.05. Keywords: Job Satisfaction, Reward
MANAJEMEN KEWIRAUSAHAAN BAGI WIRAUSAHA DI KOTA KUPANG Apriana H j Fanggidae
Journal of Management Small and Medium Enterprises (SMEs) Vol 11 No 1 (2020): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v11i1.2321

Abstract

The fundamental issue of every entrepreneur in Kupang is limited in its own capital, low labourskills, accounting and poor business management, lack of understanding of optimal inventories,limited market share, very limited business network and access to banking funding resources. Thereare a variety of reasons why it can happen: small businesses are not burdened by the demands ofshareholders who always want to dictate the management of business run, family members want tosacrifice short-term profits to gain long-term benefits, the level of flexibility of entrepreneurial torespond to challenges and opportunities without many obstacles, entrepreneurial can also convey animage of stability and provide continuity for customers Keywords : Management, Enterprenuership
PENGARUH KECERDASAN EMOSIONAL DAN KECERDASAN SPIRITUAL TERHADAP KINERJA KARYAWAN PADA KANTOR PUSAT BANK PEMBANGUNAN DAERAH NTT Cindy Claudia F M Djara; Rolland E Fanggidae; Ni Putu Nursiani
Journal of Management Small and Medium Enterprises (SMEs) Vol 11 No 1 (2020): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v11i1.2322

Abstract

This research was conducted at the Head Office of PT. NTT Regional Development Bank. Thepurpose of this study was to determine the effect of Emotional Intelligence and Spiritual Intelligenceon Student Performance at the Head Office of PT. NTT Regional Development Bank. The dataanalysis technique used in this study is by conducting multiple regression tests. The results of thisstudy partially Emotional Intelligence has a positive and significant influence on employeeperformance at the Head Office of PT. The NTT Regional Development Bank and SpiritualIntelligence has not significant influence on employee performance at the Head Office of PT. NTTRegional Development Bank. Simultaneously Emotional Intelligence and Spiritual Intelligencehave a positive but significant influence on employee performance at the Head Office of PT. NTTRegional Development Bank. Emotional intelligence and spiritual influence, employee performancebut small. contributionTherefore the need to pay attention to management factors that can affectother dissimilar employee performance Keywords: Emotional Intelligence, Spiritual Intelligence and Performance

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