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INDONESIA
International Journal of Business and Social Science Research
Published by The Institute of Academic Research and Publication
ISSN : 29579236     EISSN : 27092143     DOI : https://doi.org/10.47742/ijbssr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences
Accounting Information System, Anthropology, Corporate Governance, Development Economics and Economic Policies, Education Research, Environmental Studies, Finance & Banking, History & Culture, Human Geography, Tourism and Hospitality, Insurance and Actuarial Science, International Relations, Legal Studies, Marketing Research, Mass Communication, Management Information System, Management & Business Studies, Operations Research, Peace and Conflict, Philosophy, Political Science, Population Studies, Education, Law, Economics, Public Administration, Psychology, Quantitative and Qualitative Management, Religious Studies, Social Policy and Social Welfare, Sociology, Teaching, Tourism and Hospitality, Women Studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 3 Documents
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Search results for , issue "Vol. 2 No. 2 (2021): Vol. 2 No. 2 (2021): February(IJBSSR)" : 3 Documents clear
POTENTIAL AND PROSPECTUS IN AGRICULTURAL DEVELOPMENT OF LAI CHAU PROVINCE, VIETNAM Nguyen Thu Thuy; Duong Thi Tinh; Nguyen Quang Hop
International Journal of Business and Social Science Research Vol. 2 No. 2 (2021): Vol. 2 No. 2 (2021): February(IJBSSR)
Publisher : The Institute of Academic Research and Publication (IARP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (875.653 KB) | DOI: 10.47742/ijbssr.v2n2p1

Abstract

Lai Chau province has many potentialities in agricultural development such as climate, soil, diverse topography, support policies of the Government, locality, long tradition of farming...Period 2016 - 2020, the growth rate of the agricultural sector will maintain from 5-6%, the food production is increased, Some dominant crops of the province are being invested for development: tea, medicinal plants, specialty rice...However, the level of deep processing for agricultural products is still low, so the value of goods is not high, the products are mainly consumed in the domestic market, the penetration into supermarkets or export is still limited...Therefore, building a suitable agricultural development orientation will help farmers, businesses, and the Lai Chau province government to have specific solutions in the future to bring high-tech agriculture becomes a key economic direction of the province.
The Effect of Leadership and Work Environment on Job Satisfaction Through Motivation as a Mediation Variables in PT. Trinitan Plastic Industries Aisyaturrido; Imam Wibowo; Nuridin. SE. MM
International Journal of Business and Social Science Research Vol. 2 No. 2 (2021): Vol. 2 No. 2 (2021): February(IJBSSR)
Publisher : The Institute of Academic Research and Publication (IARP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1054.2 KB) | DOI: 10.47742/ijbssr.v2n2p2

Abstract

This study aims to determine the direct influence of leadership and work environment on job satisfaction, to know the direct influence of motivation on job satisfaction, to know the direct influence of leadership and work environment on motivation, and to know the influence of leadership and work environment on job satisfaction through motivation. This study using the path analysis method and the sample of researchers using a random sample of 62 employees. The results showed that leadership and work environment directly influence job satisfaction. Motivation directly affects job satisfaction. Directly leadership and work environment affect motivation, and leadership and work environment affect job satisfaction through motivation.
INFLUENCE OF SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH AND CONSUMER ENGAGEMENT TO BRAND LOYALTY IN INDONESIA GRAB COMPANY Bismoaziiz; Usep Suhud; Saparuddin
International Journal of Business and Social Science Research Vol. 2 No. 2 (2021): Vol. 2 No. 2 (2021): February(IJBSSR)
Publisher : The Institute of Academic Research and Publication (IARP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1239.282 KB) | DOI: 10.47742/ijbssr.v2n2p3

Abstract

This study aims to analyze social media marketing, electronic word of mouth, and consumer attachment to brand loyalty in Grab Indonesia. The research design used is quantitative research with a causal approach that examines the effect of exogenous variables (social media marketing, electronic word of mouth, and consumer attachment) on endogenous variables (brand loyalty). The population in this study were consumers of social media followers (Instagram) grab with an infinite number, therefore sampling was carried out using purposive sampling with the consideration of respondents as followers of Instagram grab with a minimum period of following is 6 months and has given "likes" to the grab Instagram posts. The sample used in this study were consumers of online transportation companies (grab) as many as 300 respondents. This research analysis tool uses a structural equation model (SEM). The results showed that the exogenous variables (social media marketing, electronic word of mouth, and consumer attachment) positively and significantly affect endogenous variables (brand loyalty). The variable that has the highest value in influencing brand loyalty is social media marketing. Meanwhile, the variable that directly influences brand loyalty with the lowest regression coefficient is electronic word of mouth.

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