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INDONESIA
Jurnal Bisnisman : Riset Bisnis dan Manajemen
Published by Universitas Nusa Putra
ISSN : 26864789     EISSN : 26860473     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis dan Manajemen (BISNISMAN) ini diterbitkan oleh Program Studi Manajemen Universitas Nusa Putra, sebagai jurnal yang terbit setiap empat bulanan yang fokus menyajikan tulisan-tulisan tentang bisnis, manajemen dan kewirausahaan. Jurnal ini berisi artikel-artikel penelitian atau pengembangan konsep yang berkaitan dengan bidang-bidang manajemen dan bisnis, seperti : Organisasi, Manajemen Sumber Daya Manusia, Pemasaran, Kewirausahaan, Manajemen strategik, Manajemen Operasional dan Manajemen Keuangan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 6 Documents
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Search results for , issue "Vol 3 No 1 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen" : 6 Documents clear
Analisis Strategi Marketing Mix Untuk Meningkatkan Volume Penjualan Pada Nissan Datsun Cabang Magelang Finda Tiyas
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 3 No 1 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v3i1.39

Abstract

Marketing strategy is an important factor in the development of the company and can increase sales volume. This study aims to determine the strategies used by Nissan Datsun Magelang branch dealers and the influence of the staristics used on sales volume. This research is a qualitative research using interview data collection techniques, literature study, observation and documentation directly at the Nissan Datsun Magelang branch dealer. The results showed that the marketing strategy applied by the Nissan Datsun Magelang branch was a marketing mix marketing mix strategy which consisted of (Product, Price, Places, Promotion).
PERBANDINGAN PENERAPAN METODE PERAMALAN GUNA MENGOPTIMALKAN PENJUALAN (STUDI KASUS PADA KONVEKSI ASTAPRINT KABUPATEN MAJALENGKA) Robi Awaluddin; Resky Fauzi; Dikdik Harjadi
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 3 No 1 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v3i1.43

Abstract

Convection Astaprint is a company engaged in the trousers textile industry which operates in Majalengka Regency. So far, Astaprint's convection in determining the sale of its products is only based on a benchmark from past sales data. In order to optimize the number of pants sales at Astaprint convection, a forecasting method is needed that can be used as a benchmark to determine the volume of products the company will sell in the future. There are several forecasting methods used, which are simple moving average, exponential smoothing and linear trend. The results of calculations that have been done using the simple moving average forecasting method, exponential smoothing and linear trend turned out to get the most accurate and accurate forecasting method to be applied by Astaprint convection is the linear trend forecasting method. Linear trend method has the lowest forecast error value compared to other forecasting methods, where the value of forecast error obtained is the mean absolute deviation (MAD) = 763.73, mean square error (MSE) = 963116.6, mean absolute percent error (MAPE) = 14,539%.
ANALISIS FINANCIAL DISTRESS BANK UMUM MILIK NEGARA (BUMN) MASA PANDEMI COVID 19 Herlin
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 3 No 1 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v3i1.52

Abstract

The purpose of this study was to analyze financial distress using the Altman (Z-Score) method at Bank Umum Milik Negara (BUMN) during pandemin Covid 19. The results showed that PT. BRI (Persero) Tbk with a condition that is not financial distress in years 2015 and 2016. In years 2017, 2018 and 2019 included in the gray area. PT. BNI 46 (Persero) Tbk in years 2015 meaning is not financial distress. Years 2016, 2017, 2018 and 2019 this means it is included in the gray area. PT. Bank Mandiri (Persero) Tbk, in year 2015, 2016, 2017, 2018 and 2019 it is included in a gray area. PT. BTN (Persero) Tbk in year 2015 included in the gray area, years 2016, 2017, 2018, 2019 this shows that PT. BTN (Persero) Tbk expriencing financial distress
ANALISIS PERBANDINGAN KINERJA KEUANGAN PERUSAHAAN TELEKOMUNIKASI Ujang Setiawan; Bagja Rahma Putra
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 3 No 1 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v3i1.55

Abstract

Abstract: Student Motivation Factors in Entrepreneurship A Literature Review. The purpose of this study is to analyze several factors that motivate students to become entrepreneurs, especially university students who have started a business or who have recently had the intention and design for entrepreneurship. The results obtained from this study were several factors that motivated students to become entrepreneurs, namely (1) Socio-demographic factors in terms of gender and background of the students' parents. (2) Attitude factor. (3) Contextual factors such as social support, academic support and environmental support for student motivation in entrepreneurship.
ANALISIS NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR ( Study Empiris 4 Perusahaan Yang Terdaftar di BEI ) Amdan Firmansyah Hadqia; Nira Aktaviani; Dinda Apriliani
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 3 No 1 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v3i1.59

Abstract

Purpose: This study aims to provide information and determine the development of the manufacturing industry which dominates the companies listed on the Indonesia Stock Exchange (IDX), in this case, specifically to determine the value of companies in the Basic Industry Sector and chemical in the Animal Feed Sub-Sector. Methods: In measuring Firm Value, you can use Price Earning Ratio (PER), Price to Book Value Ratio (PVB) and Tobin’s Q Ratio, but in this study we use the Tobin’s Q ratio because it is easy to understand both from our side of the researcher as well as from the side. reader. Data Analysis: This study used 4 animal feed sub-sector companies listed on the Indonesia Stock Exchange (BEI) 2015-2018 with information that can be accessed on the official website www.idx.com. Results and Discussion: The results of this study indicate that there are still companies that have company value below one or are categorized as undervalued in a certain year, there are also companies that show a company value above 1, which means that the company has the potential to develop. Conclusion: The basic industry and chemical sector have one of the animal feed subsectors, in which there are 4 companies. In our analysis, we use Tobin's Q, which counts in 4 years, namely 2015-2018 getting results more than 1, but there are some years that get less than 1.
BARRIERS AND DRIVERS OF SOCIAL ENTERPRISE PERFORMANCE IN INDONESIA'S SOCIAL ENTERPRISES: A QUALITATIVE STUDY WITH OWNERS AND MANAGERS Yusuf Iskandar; Joelianty; Umi Kaltum; Hilmiana
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 3 No 1 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v3i1.140

Abstract

Social enterprises are established to accomplish a specific social purpose. They not only focus on maximizing profits but also the benefits to society and the environment. The profits made are in most instances used to fund the social programs they run. Recently, social enterprises have attracted much attention from the public as well as researchers. This is the focus of this study. The specific target of this study is social enterprises in Indonesia. Social enterprises are gaining traction in many counties, and Indonesia has not been left behind. Millennials in Indonesia are leading in creating businesses that are meant to create positive social and environmental impacts. Social enterprises in Indonesia need legitimacy. They need to be able to communicate their hybrid identities to stakeholders without fear of being rejected. To access the funds and skills they need, social enterprises need to show how they are performing so that the stakeholders understand. This study discusses three important issues regarding the performance of social enterprises in Indonesia. One is intellectual capital which is defined as knowledge that can be converted into value. It refers to the flow of knowledge within an organization, which is the sum of everything that people know that makes it operate efficiently. Another is the social entrepreneurial orientation (SEO), which refers to the combination of social missions with entrepreneurial actions to achieve social firms' sustainability. The third is dynamic capabilities, which refers to enabling companies to transform and change according to times. Through the development of these capabilities, the organization can achieve a solid last competitive advantage. Lastly, there is a competitive advantage which is the ability of a firm to perform better than others in the market. Interviews with 50 managers and owners of social enterprises in Indonesia have effectively covered factors affecting performance.

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