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Yogi Widya Saka Warsaa
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Jeskovsia
Published by Institut Teknologi dan Bisnis Asia Malang
ISSN : 25808753     EISSN : 25974300     DOI : 10.32815/jeskovsia
Core Subject : Art,
Arts
Strictly for the division of the scientific realm Visual Communication Design is divided into three important areas such as graphic design, advertising and multimedia, but it does not rule out the possibility of openness to relations or linkages from the point of view of science or other disciplines. The flexibility of the approach with multidisciplinary studies including economics, politics, culture, law becomes a new foothold in the development of research and scientific activities. Cooperation and the role of various parties foster a diversity of scientific methodologies such as scientists, researchers, designers, engineers, students, and others who are part of the community.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 5 Documents
 1 
Search results for , issue "Vol 2 No 2 (2019): Volume 2 Nomor 2 (5)" : 5 Documents clear
Perancangan Explainer Video Universitas Ma Chung Sebagai Inovasi Media Promosi Sultan Arif Rahmadianto; Tegar Andito
Jurnal Desain Komunikasi Visual Asia Vol 2 No 2 (2019): Volume 2 Nomor 2 (5)
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (594.725 KB) | DOI: 10.32815/jeskovsia.v2i2.319

Abstract

Seiring dengan semakin ketatnya persaingan antar berbagai perguruan tinggi khususnya Perguruan Tinggi Swasta (PTS). Sebuah perguruan tinggi harus memiliki branding yang baik dan selalu berusaha untuk meningkatkan dan mempertahankannya. Universitas Ma Chung merupakan PTS yang terletak di Malang Jawa Timur telah melakukan upaya peningkatan kegiatan promosi namun strategi yang dipilih masih tergolong umum. Penggunaan strategi promosi yang umum seperti yang dilakukan oleh universitas lain membuat positioning Universitas Ma Chung menjadi kurang kuat karena tidak ada sesuatu pembeda dengan universitas lainnya. Explainer videos adalah suatu media paling atraktif dalam menjelaskan tentang siapa atau apa yang dikerjakan dan mempromosikan sebuah bisnis dalam satu waktu. Melalui explainer videos Universitas Ma Chung akan dipermudah dalam kegiatan promosi dan branding. Metode perancangan explainer videos menggunakan pendekatan kualitatif meliputi discovery, script, storyboard, animation, dan delivery. Hasil perancangan menghasilkan alternatif media promosi berbentuk explainer videos dengan tujuan meningkatkan awareness Universitas Ma Chung.
Konsistensi Identitas Visual: Kajian Visual Branding Media Publikasi Borobudur Muh Ariffudin Islam
Jurnal Desain Komunikasi Visual Asia Vol 2 No 2 (2019): Volume 2 Nomor 2 (5)
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (876.007 KB) | DOI: 10.32815/jeskovsia.v2i2.329

Abstract

ABSTRACT Many entities still do not understand the importance of consistently using graphic elements. In the absence of consistency between media, it will create an "impression" of a gap within a brand, so that the media does not seem to support each other. Borobudur, which is one of the largest tourist assets in Indonesia, certainly has its own charm from domestic and foreign tourists. Along with the development of information technology, the carrying capacity of tourism continues to be improved and developed, one of which is publication media. So much Borobudur publication media, makes it interesting to study. This study aims to determine the constants and variables of design in the media used for the interests of Borobudur branding identity. These objectives will be achieved by a descriptive-analysis path that is based on qualitative methods. The effort that is done is by describing the visual variable to find out the reality of the actual sign. Some examples of publication media used as object of analysis can show the consistency level of publication media used by Borobudur managers. The existence of a visual consistency gap shown in each media can weaken Borobudur's brand identity from the perspective of society. Keywords: branding, design, identity, consistency, visual
Perancangan Corporate Identity Sebagai Media Promosi Untuk Museum Panji didit prasetyo nugroho
Jurnal Desain Komunikasi Visual Asia Vol 2 No 2 (2019): Volume 2 Nomor 2 (5)
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1027.725 KB) | DOI: 10.32815/jeskovsia.v2i2.321

Abstract

The story of Panji is a native culture of Javanese society that has spread to foreign countries. The human values in the Panji stories are an integral part of Javanese culture. The Panji Museum which is a place to preserve and maintain that the Panji culture is not lost to the times will soon be ready to be opened to the general public. However, the Panji Museum currently does not have a visual identity to introduce and promote its existence. The purpose of this study was to design a visual identity design from Panji Museum in the form of corporate identity as a promotional medium. It is hoped that this research can produce corporate identity designs in the form of logos, museum catalogs, museum merchandise, posters and booklets that are in accordance with the characteristics of the Panji Museum.
Narasi Tragis Dalam Manga : Sebuah Kajian Estetika Aristotelian Terhadap Komik 5 Centimeters per Second Aditya Nirwana; Evelyne Afriliana Gultom
Jurnal Desain Komunikasi Visual Asia Vol 2 No 2 (2019): Volume 2 Nomor 2 (5)
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.564 KB) | DOI: 10.32815/jeskovsia.v2i2.320

Abstract

Comics, or in Indonesian, are often referred to as cergam (cerita bergambar), later they have found urgency in the science of art and literature as sequential art, whose existence can be appreciated both in art and literature. This study will highlight literary aspects or ideoplastic aspects of 5 Centimeters per Second, especially in flow and character . The purpose of this study is to reveal or explain how the tragedy was revealed in 5 Centimeters per Second. In achieving these objectives, the theorization in this study was done deductively to answer the research questions. The theory used to explain the problem is the concept of Aristoteles's Tragedy, which relates to his work Poetics as a work of classical Greek philosophy. With an explanation of the flow and the order of comics that have advantages in two respects (visual and literary technical achievements), the results of this study are expected to be a consideration in making comics. The results of this study can be concluded that the manga is present by imitating objects, events, actions, and character in a moral category that is better than humans or the world in general. In addition, in this manga story, almost all the characters (or 'actors' in Aristoteles's terminology) are aware of how to act, they really know but don't do it, eventually sinking into a puddle of suffering. According to Aristoteles, a tragic story like this is the worst.
Kajian Korelasi Visual Karakter Desain Ainz Ooal Gown Pada Serial Overlord Dalam Pembentukan Persepsi Audience Bintang Pramudya Putra; Melany Agustina
Jurnal Desain Komunikasi Visual Asia Vol 2 No 2 (2019): Volume 2 Nomor 2 (5)
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.294 KB) | DOI: 10.32815/jeskovsia.v2i2.318

Abstract

Overlord dirilis pada tahun 2012, dengan rating IMDB sebesar 7.8/10. Karakter utama dalam seri tersebut adalah Ainz Ooal Gown sebagai karakter penguasa terkuat berbentuk skeleton, umumnya skeleton diasosiasikan dengan karakter lemah. Apakah dengan penggunaan bentuk tubuh skeleton mampu membentuk persepsi penonton sebagai tokoh yang berkuasa atau tidak. Metode pembedahan karakter Ainz Ooal Gown mengadaptasi konstruksi manga matrix untuk dapat menjabarkan berbagai unsur yang terdapat didalamnya serta komunikasi yang ingin disampaikan oleh perancangnya kepada audiens. Hasil pada proses analisa karakter desain adalah adanya berbagai objek atau atribut pendukung yang mampu meningkatkan citranya sebagai magic caster terkuat. Tubuh tengkorak yang berasosiasi dengan karakter lemah dapat berubah dengan dukungan atribut pendukung lain. Ainz juga memiliki tubuh besar serta jubah berwarna gelap yang dapat meningkatkan efek intimidasi bagi seluruh musuh yang dihadapinya. Berdasarkan studi kasus yang dilakukan maka dapat disimpulkan bahwa karakter desainer dapat memutar balikkan persepsi penonton dengan menambah atau mengurangi atribut visual. Kata Kunci: Karakter Desain, Overlord, Semiotika Overlord was released in 2012, with an IMDB rating of 7.8 / 10. Ainz Ooal Gown is the the strongest character and also the main character in the story, Ainz displayed with a skeleton body at the series, generally skeletons are associated with weak characters. If the story chose to use the skeleton shape to represent the strongest character in the story, then how to switch audiences’ perception. The analysis shows that Ainz Ooal Gown charater adapted by the manga matrix method, first step is to separate various elements on the character and review each element and describe perception behind the visual element. Final result of this research is each visual element on the characters could build audiences’ perception; character designer has capability to switch audiences’ perception, control audiences’ believe, and separate from common image of character design. Keywords: Design Character, Overlord, Semiotic

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