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Advances in Global Economics and Business Journal
Published by The Global Academia Publisher
ISSN : 27237133     EISSN : 27232042     DOI : https://doi.org/10.51748
Core Subject : Economy, Humanities, Science, Education,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Advances in Global Economic And Business Journal is an international, peer-reviewed, open-access, online & print publication of scholarly articles. AGEBJ features publications of original research from all disciplines within business, economy, finance and any related topic. By not excluding papers on the basis of Subject Areas, AGEBJ facilitates the discovery of the connections between papers whether within or between disciplines.It provides: Open-access—freely accessible online, authors retain copyright Fast publication times Peer review by expert, practicing researchers Post-publication tools to indicate quality and impact Community-based dialogue on articles Worldwide media coverage
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 31 Documents
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The Factors of the E-Commerce Growth during Covid-19 Pandemic: A Case Study of Shopee editor aibpm; Zhisheng Wang; Shiying Wang; Saurabh Gavande; Wan Muhammad Zharfanuddin; Yifan Wang
Advances in Global Economics and Business Journal Vol. 3 No. 1 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

This study aims to investigate the factors of development and growth of Shopee revenue during the COVID-19 pandemic, the leading e-commerce online shopping platform in Southeast Asia and headquartered under Sea Group with advanced payment and logistical support. The research collected data from the company's official websites, customers' reviews, and questionnaires. For the survey respondent’s regions are focused on Malaysia. The findings provide sufficient evidence that the factors of Shopee growth during the pandemic related to the time background, matured online payment system, delivery system, and advanced business model.
The Impact of Covid-19 to Mcdonald’s: Its Response and Post-Pandemic Plan editor aibpm; Lee Hui Yennie Chong; Xinyi Yang; Yang Wei; Yifan Wang; Talal A M A Alzufairi; Reem Meshal R A Aljuwaisri
Advances in Global Economics and Business Journal Vol. 3 No. 1 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

Under the influence of Covid-19, most countries fell into a severe economic crisis. As the world's greatest restaurant chain, McDonald's has adopted measures such as simplified menus and contactless services to overcome this situation. This study aims to investigate the impact of Covid-19 on McDonald’s. We used the method of collecting literature to investigate. More data and facts were achieved from the Internet access and reviewing various researchers’ case studies, studies, and journals. Besides, this research explains McDonald's response to Covid-19 and plans to control the situation after the pandemic. Through this survey, we can understand the impact of McDonald’s strategy, and analyze what plan McDonald’s will adopt after the epidemic to increase customer trust, attract consumers, and improve operations performance.
The Factors Affecting Customers’ Intention to Use Online Food Delivery Services: An Empirical Assessment editor aibpm; Dwi Nita Aryani; Punjika Rathi; Xuan Lee Wen; Qian Lee Wei; Swee Yi Lee; Pei Xuan Lee; Dian Wahyu Agustin
Advances in Global Economics and Business Journal Vol. 3 No. 1 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

This paper aims to examine the factors that influence customer’s intention to use online food delivery services using the survey. Quantitative research methods, namely survey research, have been used. The study approach included a Google Forms-based online survey of 100 respondents, then analyzed using IBM SPSS Version 26. The data was collected from a fairly wide age range, occupational backgrounds, and income level. The results indicate that perceived convenience has the most statistically significant impact on the dependent variable (intention to use). Price and delivery time also significantly impact customers' intention to use OFD services. Perceived ease to use has little influence on the dependent variable. However, the attitude of the delivery person and the condition of the food delivered did not significantly influence customers’ intention to use OFD services.
A Study on Purchase Intention among Customers of Maxis Berhad editor aibpm; Ban Teoh Kok; Hui Gan Kia; Zhe Pheh Pei; Parthiban Muvintdra; Xiang Tham Yu; Vivian Mei Ying Wong
Advances in Global Economics and Business Journal Vol. 3 No. 1 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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This study investigates how price, customer satisfaction, and customer loyalty affect the purchase intention among customers of Maxis Berhad. In this study, the quantitative research method was used by distributing the online questionnaire to collect data from 240 customers of Maxis Berhad in Malaysia. The study concluded that customer satisfaction and loyalty have significant positive relationships with purchase intention, whereby the price has a negative relationship with purchase intention among customers of Maxis Berhad. The findings contribute to the increase of subscribers of Maxis Berhad by improving the factors of price, customer satisfaction, and customer loyalty.
Implementation of CHSE (Cleanliness, Health, Safety, Environment Sustainability) to Gain Consumer Trust at Primebiz Hotel Surabaya Jessica Inggita; I Dewa Gde Satrya; Mohammad Yusak Anshori
Advances in Global Economics and Business Journal Vol. 3 No. 2 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

Indonesia has not been spared from the Covid-19 virus outbreak. The presence of this pandemic has impacted all economic activity, including tourism. Currently, Indonesia is adapting to the Covid-19 pandemic by implementing the New Normal. To gain the trust of tourists to vacation during the New Normal, the Ministry of Tourism and Creative Economy (Kemenparekraf) issued a health protocol named CHSE (Cleanliness, Health, Safety, & Environment Sustainability). This protocol is aimed at the tourism sector as well as Indonesia's creative economy which will be operating during the pandemic. However, even though the CHSE protocol has been implemented, many people are still hesitant to return to using hotel facilities. Therefore, this study focuses on examining the implementation of CHSE to regain customer trust during the pandemic. This study used a qualitative method with PrimeBiz Hotel Surabaya as the object of research.
E-Payment Transaction and Consumer Behaviour: A Study of Touch 'n Go e-Wallet During The COVID-19 Pandemic in Malaysia Varieya Boon; Vishalini Devi A/P Sager; Umayrah Binti Amir Razif Arief; Vikniswaran A/L Hari Raman; Jimoh Adams Lukman; Yee Huei Lok
Advances in Global Economics and Business Journal Vol. 3 No. 2 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

The COVID-19 pandemic changed the way people do things and reframed the buyer perceptions. Malaysians have been urged to utilize e-Wallets instead of paper money in their daily transactions as a precautionary measure against health threats. Previously, Malaysians perceived e-Wallets as inconvenient and pointless. With the implementation of MCO (Movement Control Order), CMCO (Conditional Movement Control Order) and RMCO (Recovery Movement Control Order) by the government to stop the spreading of the COVID-19 virus, Malaysia started unlocking the e-Wallet emerged as a new normal for consumers. This study aims to examine the consumers' behaviour regarding the use of Touch 'n Go e-Wallet during the COVID-19 pandemic in Malaysia. The study employed a quantitative method of research while a questionnaire is used to elicit information from the respondents. This survey is expected to be completed by a total of 150 respondents through an online survey form, which is on the Google Form. The results are expected to provide insight into the users’ preferences and satisfaction with Touch 'n Go e-Wallet. Keywords: Consumer behaviour, Consumer satisfaction, e-Payment transaction, e-Wallet, COVID-19 pandemic, Malaysia.
A Study of Purchase Intention on Apple Products Wafa’a Bajunid Binti Sheikh Abdullah; Wang Jingbin; Wang Junhan; Wang Jingsong; Teoh Kok Ban; Jimoh Adams Lukman
Advances in Global Economics and Business Journal Vol. 3 No. 2 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

Apple Inc. is one of the leading brands in the enormous technology device market. The company experienced a decline in sales during the pandemic and still survived to rose again as pandemic restrictions eased. This paper examines how five key factors, namely perceived product quality, perceived price affordability, perceived ease of access, brand awareness and brand loyalty, lead to Apple’s customer purchase intention. The study employed an exploratory research design that helped us connect ideas to understand the groundwork of our analysis. The methods of data collection in this study are internet sources and structured questionnaires. There are 150 respondents who participated in this survey. The data were analyzed with descriptive statistics and inferential statistics. The findings of the study will provide new insights and contribute to customer behaviour that correlates with purchase intention. Besides that, some recommendations for Apple's improvement can be obtained through the findings of this study as well.
The Impact of Marketing Mix on Customer Satisfaction in Haidilao Hotpot Hee Song Ng; Thiam Yong Kuek; Luo Kuan Zhang; Lee Kean Yeoh; Jing Huan Zhang; Yu Hui Yuan; Harshika Sharma; Harshit
Advances in Global Economics and Business Journal Vol. 3 No. 2 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

Haidilao Hotpot is a China hotpot catering company and the largest chain of hotpot restaurants in China. This study examines how the customer satisfaction of Haidilao Hotpot in China is influenced by the 4Ps Marketing Mix: Product, Price, Place, and Promotion. A survey questionnaire was used for data collection. A total of 150 customers of Haidilao Hotpot in China participated in the online survey via Wen Juan Xing. SPSS computer program is also adopted to analyse further the data obtained from the respondents. Besides, some research papers are used to strengthen and support the current study. The findings showed that place and promotion were positively correlated to customer satisfaction. Promotion is the most significant variable influencing customer satisfaction in Haidilao Hotpot. However, product and price did not significantly affect customer satisfaction. The implications for policymakers and practitioners, as well as the future direction of research are discussed. This study provides Haidilao Hotpot with valuable insights and guidance to increase customer satisfaction in China.
How Does Maybank Build Long-term Customer Relationships? Telitha Naomi Santhanasamy; Wei Bin Teoh; Yee Wen Teoh; Thanighesh Jaya Kannan
Advances in Global Economics and Business Journal Vol. 3 No. 2 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Instituted in 1960, Maybank’s now the greatest banks in Malaysia by the market value of its shares and total assets. Given that the banking system has become a relationship-driven business worldwide, customers are important as they drive a company's revenues. The main aim of this paper is to identify the determinants of Maybank's long-term relationship with its customers. This study identifies the relationship between the independent variables (relationship marketing, service quality, price of services, corporate image, perceived value and customer satisfaction) and the dependent variables (long-term relationships between Maybank and its customers). The data was collected from 150 Maybank customers through the online survey. This paper will explore the contribution relationship marketing, service quality, price of services, corporate image, perceived value and customer satisfaction has on Maybank’s long-term relationship with its customers and to better understand its correlations.
How does TikTok Shop Live Streaming Advertising Influence their Consumers' Purchase Intention? Ng Yee Xin; Zing Ying Ngieng; Noor Anis Batrisya; Noor Shahdeena; Muhammad Azriel; Muhammad Rezandi; Kadek Ayu Silvi Septya Dewi; Ramadisto Raez Naqvi
Advances in Global Economics and Business Journal Vol. 4 No. 1 (2023): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

With the progress of time, the use of online shopping platforms has increased tremendously in these years, especially during the Covid-19 pandemic. Live streaming advertising functionality is one of the most powerful marketing tools provided by e-commerce platforms to allow sellers to promote their products and services to e-commerce users through live streaming. As one of the most popular e-commerce platforms in Indonesia and as a rising e-commerce star in Malaysia, TikTok Shop has successfully used live-streaming advertising methods to increase its sales. This study was conducted to investigate the factors that influence consumers' purchase intentions in using live-streaming advertising methods through the TikTok Shop. Primary data and secondary data were needed for this project. A digital questionnaire is created and distributed to 200 respondents to collect data from them as the primary data for this paper. The findings demonstrated that TikTok influencer, interactivity, service quality, sales promotion for branded product, convenient, credibility and addiction influenced the purchase intention of TikTok users. Recommendations and implications were conveyed.

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