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Muhamad Nanang Suprayogi
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Business Economic, Communication, and Social Sciences Journal (BECOSS)
Published by Universitas Bina Nusantara
ISSN : -     EISSN : 26862557     DOI : https://doi.org/10.21512/becossjournal.v2i2.6246
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The lack of understanding of the financial capital of the creative economy regarding non-bank financial institutions limits the growth of Indonesia’s creative economy. Strategies through policies, capital owners, creative economy players and bring together capital owners with players. The capital of the creative economy is represented on the criteria: entrepreneurial characteristics, product/service characteristics, market characteristics, and financial characteristics. The method used is a qualitative analysis and quantitative analysis which starts from data collection, data analysis, participatory discussion, drawing conclusions, formulating policies and stakeholder synergy. The startup mentoring scoring instrument is a framework for investor’s decision making to invest in the startup. 3 scoring elements of mentoring startup scoring: Product & key person with a weight of 55%, Traction with a weight of 25%, and Investment with a weight of 20%. Primary data were obtained by participatory observation, field studies, and key informant interviews through startup mentoring programs, workshops, and startup competitions. Results: Among 20% of startups pitched in front of investors, there are 11% of startups that investors interested in and got funding from a consortium of Indonesian and foreign venture capital companies. Matchmaking activities increase added value, and the implemented policy also increases added value.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 101 Documents
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Personal Branding Digital Natives di Era Komunikasi Media Baru (Analisis Personal Branding di Media Sosial Instagram) Oryza Devi Salam
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6070

Abstract

The nature of humans in their lives is to carry out communication activities. An individual can be said to communicate with other people if both have an understanding of the meaning of the message conveyed in their interactions. The progress of information communication technology provides an opportunity for individuals to interact more easily through the internet. In 2017, the number of internet users in Indonesia was recorded at 143.26 million, or 54.68 percent of Indonesia's total population. This number increased compared to the previous year, namely in 2016 which was recorded at 132.7 million. Of the numbers recorded, 130 million of them are active on social media in term of New Media Communication, or noted as information technology-based communication, makes social media as primary chosen for individuals interacting socially in cyberspace. This study aims to analyze how the personal branding forming in social media instagram refer to eight laws of personal branding such as: specialization, leadership, personality, distinctiveness, visibility, unity, persistence and goodwill. The best personal branding must be meets on these eight laws. The type of research conduct as qualitative descriptive, which the method is case study. The data used are primary data from interviews with selected informants and secondary data: documents in the form of photos and texts of digital natives on their Instagram. The data were analyzed by data reduction, data display by arranging it according to the pattern and then verification that is drawing the conclusion to answer the research question. Refer to the results of the study, the conclusion is personal branding of digital natives on Social Media Instagram need to be manage to meet all eight laws of personal branding.Keywords: Communication, Digital Natives, New Media, Social Media
Commodification of Local Culture In Cigarette Commercials: Semiotic Analysis On Dji Sam Soe Commercial “Mahakarya Indonesia 2016” Emmanuel Putro Prakoso
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6071

Abstract

Being restricted directly displaying cigarettes on commercials forces cigarette manufacturers and creative teams to work hard to create a cigarette commercial that can attract consumers’ attention. This is the reason why many cigarette manufacturers show scenes laden with local culture elements in their commercials as an effort to bring their products closer to the consumers. Local culture-themed commercials beginning to bloom on the television aim not only to preserve Indonesian local cultural values but also to protect them from being claimed by other countries. This research aims to get an overview of an alleged exploitation of Sumbawa local culture in Dji Sam Soe cigarette commercial Mahakarya Indonesia 2016 version. The research method used here is semiotic analysis with approaches from Roland Barthes, which are linguistics and connotative and denotative iconic message. Several vital scenes indicate practices of exploitation of Sumbawa local culture in the advertisement. These practices of local culture exploitation are marked by the emergence of scenes where Sumbawa people work together to build boats and houses (denotation), a long-time characteristic of Indonesian society, along with verbal and written message (linguistics) shown through the back sound of a man saying,“From the youths to the elders, to the youths.”and “One Nusantara collaborate to create an effort in which equal burden is bore on the shoulders!”.These sentences send both denotative and connotative messages that are important to be analyzed further.
Analisa Semiotik Terhadap Ragam Hias Rumah di Daerah Between Two Gates, Kampung Alun-Alun, Kotagede John Felix
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6072

Abstract

Indonesia consists of diverse cultures that have interesting backgrounds. One of them is Javanese culture which until now can be seen through one of them is decorative ornaments from several old houses in the Kotagede area of Jogjakarta. Traditional artists express aesthetic values and communicate messages through the design of house ornaments. This research attempts to read the message implied through home decoration in Kotagede, Jogjakarta with the semiotic method. When traditional artists make decorative ornaments, it seems he is giving a message through visual images or carving. This message seems to originate from their view of life as a result of their interaction with the environment which gives them a way to not only survive but also develop.
Acculturation in Culture Site Kelenteng Cu An Kiong - Lasem Viewed from Architectural and Decoration Angle Randy Indra Pradhana; Ananda Dianti; Agnes Paulina
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6075

Abstract

The entry of the influence of various foreign cultures in Indonesia can be seen in various aspects of cultural products. One of the things we can see is that there are a lot of cultural sites built in various regions that are influenced by foreign cultures. Cu An Kiong Temple in Lasem, Central Java is one of them. The research proposed in this proposal has a specific target to examine more deeply the influence of Chinese culture which is applied in the architectural style of the Cu An Kiong temple cultural site, with a long-term goal of cultural preservation in Indonesia which has experienced acculturation with local local culture. The research method was carried out by direct observation at the location, visual documentation and making notes about the architectural style used, and using literature
Lahir dan Berkembangnya Trend Instagram Brow di Industri Kecantikan Maria Margaretha Earlene
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6076

Abstract

An eyebrow makeup trend called Instagram Brow (InstaBrow) with 253,388 #instabrows uploads and 35,572 #instabrow uploads on Instagram. This study analyzes the background and definition of instabrow. The Netnography method used for this qualitative research because of its relation to the internet and ethnography (Kozinets, 2010). The data collection is done through the Sprinklr application, as well as observations on Instagram uploads, and the involvement of researchers as beauty influencers on Instagram. Discourse Analysis is used to compare the data with interview articles on popular news media websites about annual eyebrow trends. Instabrow is influenced by the method of eyebrow formation with the Golden Ratio principle from Anastasia Soare. Anastasia Beverly Hills (ABH), her makeup brand, though it doesn’t promote #instabrows, ABH is often mentioned along with the hashtag. Beauty businesses that promote the term “Instabrow” are Microblading services, provide semi-permanent eyebrows the consumer desire. The goal is for consumers who want beautiful eyebrows without having the need to waste time or energy every day. Celebrities such as Kylie Jenner with her distinctive eyebrow makeup helped with the popularity of Instabrow. Jenner now benefits from the trend by launching a variety of her eyebrow makeup products. Many professional makeup artists predicted the end of the instabrow trend since 2014, while even now the trend has not yet ended. Variations began to emerge, but the instabrow trend remains, even reached its peak in September 2018. The main reason makeup enthusiasts love it is how it is attractive in photos. The results of this study are expected to provide an overview of the beauty industry regarding the phenomenon of instabrow trends on Instagram.
Augmented Reality as Potential Alternative Media for Paperless Advertising Pratikta Aditya Setiawan
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6077

Abstract

Today we life in the era of technology and information. Technology has become an important tools in human daily need and being used in every field of works, including advertisement. With the rapid development of technology, information can be accessed easily in faster speed and in higher quantity. In advertising, information is one of the most important element, we want our advertisement to contain information about our products and delivered in a fastest pace as possible with enough attraction element in it, also we want our advertisement to reach as many people as possible. Ironically, in the era of technology, we still using papers in our advertisement like posters, brochures, booklets, and many other printed promotional tools. The high demand for papers gives negative impact for nature, not only for the trees and forest, but also for the ecosystem. The rapid development of technology has given us so many new alternatives media in advertising, one of them is augmented reality. Augmented reality have a lot of potential to use in many fields of works including advertising. This study attempts to give comparisons between conventional media and Augmented Reality in advertising. The interesting thing of this study is to learn the weakness and the strength of paper media and Augmented Reality in advertising, and to learn how technology can be used indirectly for preserving nature.
Perlindungan Hukum Terhadap Pemegang Polis Asuransi Jiwa Agus Wasita
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6131

Abstract

Most of family in Indonesia do not have insurance to reserve enough fund that will provide financial stability to protect themself and their families . As a consequence, in the event of accident, family will go bankrupt because they take short cut sells all asset to overcome accident that happened. Base survey of some insurance companies, as high as 86 percents of our society are not yet have protected insurance because of misperception, l a large part of people not feel require insurance . Despite that, lack of understanding makes society have in mind that insurance as burden and viewed as expensive product that bring less benefit for them. Other Constraint is lack of information for insurance client in course of claim to get its rights . insurance claim process frequently become animus process between insurance client and insurance company even sometimes their dispute possibility continues become lawsuit which is wasting time and energy for both of them . Lack of understanding to insurance law makes society sometimes use the wrong ways to solve their insurance lawsuit. This research intention to returns the society perception to the correct ways.This research is part of the legal research literature by examining the library materials or the so-called normative legal research.The results showed that the country has made political efforts to protect the legal right of citizens with regard to insurance, but indeed such cases other law enforcement efforts is still a chore government never resolved.
Perlindungan Hukum Pemegang Hak Cipta atas Film Impor Agus Wasita
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 2 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i2.6132

Abstract

Since the enforcement of Law No. 19 Year 2002 on Copyright, in particular film businessmen greatly expect that the government may protect the holders of copyright on films, either domestic produced films or imported films against the practice of film pirating. To improve effectively the protection of copyright, since 29th day of July 2003, the Directorate General of Intellectual Property Right (HAKI) of the Ministry of Justice and Human Rights has appealed shopping centers not to provide any single place for businessmen to sell pirated goods. But the appeal looks running ineffectively, because no legal force being imposed to provide certainty, however the Directorate General of HAKI of the Ministry of Justice and HAM (Human Rights) issued threatening of criminal sanction or civil compensation if the Mall/Plaza management still make any violation on the provisions of prohibition to provide any single place for selling the pirated goods. The arising loss resulted from film pirating actually not only suffers a financial loss for the film businessmen but also the state in this case procured from the tax sector. According to Kompas, the state at least suffered financial loss of 11 trillion as from 2005 procured from value added tax which should be levied by the state of film and song sales. additional information this business scale of pirated films may achieve the turnover of Rupiah billions weekly. It can be imagined what will be made by the perpetrators of film pirating in order that their illegal businesses are not disrupted. However, since the 80s the issue on law enforcement, particularly in upholding and handling the copyright has never been seriously handed and completed. The issue on both parallel import and violation of Law No. 8 of 1992 likewise, especially with regard to the obligation to censor film can not be handled appropriately. Meanwhile, the holders of copyright great do hope the police institution may directly arrest the perpetrators of pirating and processes them until filing claims. But apparently from the cases handled, which may further be processed until filing the claims are some of them only. By virtue of above illustration, the prominent issue to be discussed in this writing is ineffectiveness of legal enforcement of the state against the holders of copyright of imported films. It is alleged for insufficient statutory regulations to solve the complicated problems, obscure rule of games and the officers of legal institution weakly apply the law enforcement.
Museums and Tourism: Reengineering The Role Of Museums In Malaysia’s Cultural Heritage Tourism ShawHong SER
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6151

Abstract

Since 2013, cultural heritage tourism has been identified as a new segment to be developed by the Malaysia Tourism Promotion Board (MTPB). Today, the sector has undergone rapid growth and have a great impact on Malaysia’s tourism industry, as well as bring prospects for developing museum tourism in Malaysia. In this paper, to respond on the research scholarly interest in cultural management. The researcher discusses the roles of the museum to sustainable cultural heritage tourism growth with a special focus on challenges faces by Malaysia’s museum sector in developing museum tourism. Over the years, many researches have been done, and still researching by scholars on the need for cultural resource management placing focus on the role they take towards cultural economic development. The purpose of this research, among others, is to explore how museums in Malaysia could be more effectively utilized for museum tourism and to make suggestions for better utilization of the museum sector for cultural heritage tourism development. It is hoped that this paper will provide insights into an understanding of cultural heritage tourism in Malaysia with an emphasis on crisis and opportunity in developing museum tourism.
Analisa Perbandingan Strategi Visual Iklan Brand Marketplace Bukalapak dan Tokopedia Azdin Akbar
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6168

Abstract

In the social media era that has become part of life of today's society makes buying and selling activity through online media also become a commonplace. People are getting more comfortable making transactions through online media. The rise of online marketplace that sprung became an evidence that many people nowadays have no doubt selling or shopping on the internet. This research aims to study the visual strategy of BukaLapak and Tokopedia advertising campaigns. This study used the method of content analysis by collecting uploaded BukaLapak and Tokopedia video ads in their social media, especially Youtube channel. This study analyzes the visual strategies applied by BukaLapak and Tokopedia. The data collected are in the form of visual advertising campaign within the specified period of time. This research is expected to show how is the correlation between visual strategy used and its impact on user engagement on BukaLapak and Tokopedia Youtube channel.

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