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Business Review and Case Studies
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 27216926     DOI : https://doi.org/10.17358/brcs
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Business Review and Case Studies (BRCS) receive a variety of Business case studies and Business ideas generated from research that can be used for the education of professionals in the Business field. BRCS publishes papers that contribute to understanding the world of Business and its Developments. The published papers use extensive research methods including statistical analysis, case studies, field research, and various other recent analyses. This journal puts forward articles that provide additional knowledge and information in the field of business in the broadest sense. Hopefully, this Journal contributes to the management and business education
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 2 (2021): BRCS, Vol 2 No 2, August 2021" : 5 Documents clear
The Design of Minimum Viable Marketing Strategy for Research-Based Innovation Product (Case Study PT Rumah Rumput Laut) Noorisiva Larasati; Idqan Fahmi; Agustina Widi Palupi
Business Review and Case Studies Vol. 2 No. 2 (2021): BRCS, Vol 2 No 2, August 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.2.2.57

Abstract

The PT Rumah Rumput Laut (PT RRL) start-up in researched-based innovation produces healthy cosmetics. The high-quality standard based on innovation were not followed by the demand side. Limited market and decreasing demand for products require the strategy to survive in the cosmetics industry. This study aims to 1) evaluate the performance of PT RRL’s marketing mix, 2) analyze attributes that are important for cosmetics consumers, 3) analyze and formulate a Minimum Viable Marketing strategy design that can be applied to PT RRL. Data were collected by using a questionnaire through a survey to the internal and external (consumer and potential customer) stakeholders. The analysis was conducted with descriptive approach, IPA techniques, and benchmarking to see the assessment of the level of importance and level of performance of PT RRL products. The results showed that the internal and external stakeholders’ views about the level of importance were not matched. In addition, the attributes of the co-creation, currency, communal activation and conversation variables were the focus of improvement in the company’s Minimum Viable Marketing design. The focused attributes were discovered by implementing the BCD Strategy, which utilized website and e-mail as a marketing foundation, supported by an amplification channel that activated social media and the digital community. Keywords: cosmetic, importance and performance level, marketing mix, minimum viable marketing, strategic management
Developing Digital Platform of The Askin Application Using House of Quality Yudha Heryawan Asnawi; Naura Rahmalia; Suhendi
Business Review and Case Studies Vol. 2 No. 2 (2021): BRCS, Vol 2 No 2, August 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.2.2.90

Abstract

Healthcare is the need of many people to fulfill their lifestyles. The desire to achieve maximum appearance encourages everyone to the healthcare of skin. The relatively high cost and the low number of aesthetic doctors in certain areas have led some people to do facial treatments independently using skincare products. Askin's business idea in the form of a facial care application is one of the solutions to help users with facial skincare. This research aims to analyze the problem factors of skincare users in carrying out facial skincare, analyze the right solution, and design a Minimum Viable Product that suits the Askin application. This research was conducted from December 2020 to January 2021 using the House of Quality research method to identify the best features. This research also used female research respondents aged 19-34 years using skincare products and domiciled in the City of Bukit Tinggi as a sample of this study. The results of this research contained six problems from skincare users, which is not knowing the type/condition of the skin in detail, not knowing the right skin care product to use, experiencing an incompatibility when using skincare products, difficulty obtaining skincare products, having no place to ask and consult, and not using skin care regularly. In conclusion, the Askin Application has ten application features formulated based on consumer needs and desires. These features are implemented in the minimum viable product of the Askin application. Keywords: business development, digital platform, facial care, house of quality
Family Business Continuance: A Review for Future Research Annisa Ramadanti; Nyayu Lathifah Tirdasari; Wawan Dhewanto
Business Review and Case Studies Vol. 2 No. 2 (2021): BRCS, Vol 2 No 2, August 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.2.2.98

Abstract

The process of changing leaders from the previous leaders to the recent leaders is a critical moment in family business continuance. The complex issue of succession needs an in-depth understanding of researches. This paper's objective was to review several works of literature with regards to succession in the family business. Moreover, this study discovered future research potentials concerning family business succession. This study reviewed, summarized, and combined the past and extant works of literature. China, Malaysia, Pakistan, Slovenia, and Tunisia emerged as the locus of study. This study performed a review using keywords of family business and succession to look for a comprehensive database. This study found that each country has a different culture in doing their family business succession. The most influential factor was the belief of the predecessor. For instance, the Chinese families were following Confucian rules, the Pakistani and Malaysian families were following Islamic laws, and the predecessors influenced the Tunisian families in involving their children in their family business. Meanwhile, the first generation still dominated the family business in Slovenia without any succession plan. The results show opportunities for a new research agenda. First, the comparison of family business succession between various ethnic groups. Second, the reason(s) for a family business to not set its succession plan. Keywords: business continuance, family business research, literature review, succession
Coffee to Go Marketing Mix (7P) Analysis to Improve Customer Satisfaction (Case Study Katuhu Coffee) Muhammad Fauzan Abdurrahman; Arief Daryanto; Ani Nuraisyah
Business Review and Case Studies Vol. 2 No. 2 (2021): BRCS, Vol 2 No 2, August 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.2.2.70

Abstract

In the 4.0 era, coffee consumption during the 2016–2021 period is predicted to grow an average of 8.22 percent per year. Coffee milk is the best-selling product in the industry. Meanwhile, the development of technology and online transportation allows consumers to order food and beverages from home. This brings the concept of a new coffee shop business model; it is called Coffee to Go. There are so many Coffee to Go in Bogor City, which makes the industry more competitive. This study aims to know Katuhu Coffee's consumer target's characteristics and consumer behavior, customer satisfaction index of Katuhu, importance and performance index of Katuhu Coffee's marketing mix, and formulate marketing strategies for Katuhu Coffee. This research uses the importance-performance analysis (IPA) and customer satisfaction index (CSI) method. The CSI of Katuhu Coffee is 77.2 percent with menu variants, convenient place, doing endorsement, and doing promos in online stores are the attributes need to be fixed. The resulting strategy based on priority includes (1) Innovative menus and product size for coffee and non-coffee menus; (2) Increasing online store promos; (3) Increasing doing endorsement and Instagram ads; (4) Increasing convenience in offline store services; and (5) Expanding Katuhu Coffee sales channel. Keywords: coffee in era 4.0, coffee to go, coffee milk, consumer satisfaction, CSI, IPA
Can Ecotourism Succeed a Sustainable Livelihood: The Importance of Fishermen’s Involvement in Ciletuh Geopark Dina Lianita Sari; Fitria Dewi Raswatie; Danang Pramudita; Leonita Dwiyanto; Akhmad Fauzi; Osmaleli
Business Review and Case Studies Vol. 2 No. 2 (2021): BRCS, Vol 2 No 2, August 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.2.2.80

Abstract

Ciletuh in Sukabumi area was inaugurated as a Global Geopark by UNESCO in 2017, and has many potential natural resources such as Palangpang Beach as a leading tourism area of Ciletuh Geopark. Palangpang Beach in Ciletuh Bay is also an estuary area used by fishermen to collect fish in Fish Auction (TPI). Fishermen on Palangpang Beach are categorized as small fishermen according to the size of the capture fishery units, which results in the fishermen on Palangpang Beach prefer to take part in tourist activities by chartering boats for tourists to increase their income. The objectives of the study were to investigate the impact of Geopark establishment on fishermen’s livelihood and to establish ecotourism development strategies in supporting the sustainable livelihood. The method used for sustainable livelihood analysis was descriptive analysis. The results showed that increased sustainable livelihood assets of fishermen were found in human capital, social capital, physical capital, and economic and financial capital, while natural capital assets declined. The Geopark Ciletuh development strategy to improve the sustainable livelihood can be performed through the fishermen involvement in capture fishery and Geopark tourism management such as by becoming a tour guide, a fishing trainer, an educator who educates on fishing weather in fisheries, a mangrove planter, and a coral reef educator. Keywords: capital asset, geopark, descriptive analysis, ecotourism, fish auction

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